Everyday I delete around 100-150 emails from my inbox. These include emails from eCommerce sites, some offline stores, restaurant deals, group discussions or forums that I had subscribed to at some point of time (which I don’t remember when!). I was doing the same last day when my colleague came up and said “Ah! deleting the graymail, eh?” Graymail? That was a new term for me. She said the term and left me with dozens…

You may still don’t know the GDPR by heart, but you must have seen the series of emails in your inbox on GDPR compliance in the last two months from every brand you’re subscribed to. GDPR or General Data Protection Rule came into effect on May 25, 2018. Ever since then, all internet brands have been on their toes to alert their subscribers and users that they comply with these rules of user privacy. GDPR…

How many times has it happened that you’re waiting for an important email, but it never shows up in your inbox? You keep refreshing your inbox, but nope! And then you discover that the email is hiding in your SPAM box. Yes, you’ve hated that moment. So, you mark it as NOT spam and move it to your inbox. Matter solved; or is it? What if Gmail keeps rejecting your messages repeatedly, or worse, block…

We are constantly working towards making EasySendy Pro – a simple and effective hybrid email solution. Few days back we had released the upgraded version 2 of EasySendy Pro for our users. We are happy that you found the upgrades valuable. More-so, we received a lot of feedback. And the very first priority for us is to provide an unmatched experience. Keeping all these in mind and based on your feedback, we have now released…

Did you hear about the new US Postal Service (USPS) that will allow people to get a sneak peak of their mail before it arrives? Yep, this is for the postal mails that we get. Now, according to the news, you can opt for an email notification for this update. In the update, you will get an image of the front part of your letter that is ‘arriving’ in your mailbox soon.While reading this, I…

The email opening lines are not just the gatekeepers to your email marketing campaigns, but also your door to engaging a reader and converting a subscriber into a customer. But when it comes to framing them, it is no less than a Herculean task to perfect.Let’s face it; all your email accounts are probably full of messages from various businesses. While some are sending you their newsletters, there are others who want you to take…

Have you ever felt the rush of excitement in your body after receiving an email from your favorite brand? We always feel excited when we see an email notification on our mobile devices from our favorite brand. According to the recent mobile email open statistics report, the open rate of emails increases drastically if the emails are mobile optimized. The level of disappointment turns out to be high (or more, I should say) when those…

When a visitor is browsing through your website, chances are high that he/she is not willing to make a purchase then and there. So, do you let that visitor go? No. You instead ask them to subscribe to your newsletter for further offers. This gives you time to convince your visitor, nurture the connection, create a brand awareness, and convince them to hit the ‘buy’ button. It doesn’t happen in one day. Brands are conscious about creating…

Emails have over and over again reigned above all other methods of communicating with customers. Marketers are trying various techniques to garner more attention, get more click-through rates and have a better conversion. In a quest to put their best foot forward, email marketers often get confused; this confusion makes way for a series of email marketing questions. Presently, the GIFs are a rage in emails. Brands have suddenly discovered another effective way to capture…