The competitive B2B marketplace has posed many severe challenges in front of marketers. There are different ways that marketers deploy to derive their desired results. However, it is certainly not an easy chore to stay up with the market. From PPC campaigns to email marketing, social media outreach, content marketing, and other ways are utilized. However, content marketing has the power to deliver resounding success. It is one of the most effective methods of growing…

Well, well, we know email marketing can be quite tedious, But we all are trying to be “Spring Positive”. No matter what the season is, Creating an email subject line for Spring Marketing is sure. Regardless of the season, it is essential to make the email subject lines interesting enough to get customers to open them! Why does this matter? As a result, people behave, feel, and shop differently during the different seasons. Your marketing…

Is your click-through rate for email marketing campaigns lower than your expectations? You are getting everything right, You are generating eye-catching subject lines, your simple but shooting content for email, Creating attracting templates that work in 2022. Still, people are not sticking towards ends, and they are not hitting the CTA button for some reason. When you are crafting an email marketing campaign, You are missing out on one of the essential components: the Call…

The world of email marketing fell apart – yet again when Apple announced the new Privacy Protection for its Mail app (Mail Privacy Protection) during the 2021 edition of the World Developers Conference (WWDC 2021). At that event, Apple announced the launch of new features that will help users control their data by apps, including options to limit email tracking in the mail application. In addition, even Apple Mail will prevent senders from knowing who…

What is email spoofing?Email spoofing is a technique attackers use to hide the true sender address in a malicious email and replace it with a legitimate one by impersonating a company or a user using an exact domain. Attackers often use this technique in malicious phishing or spam campaigns to improve their effectiveness by evading anti-spam controls and making emails appear more credible. But to understand how email spoofing works, you need to take a…

The COVID-19 crisis has brought about many shifts in the way businesses and companies operate. As the world enters into the new normal, it’s safe to assume that things will never be the same again.Digital has taken center stage in the past few months as more businesses shift to online marketing strategies and ecommerce to survive or even thrive in the pandemic. And as we enter 2022, it’s essential to know what’s hot and what’s…

Remember, Santa is watching. Everything. Yes, even that. Anyway, Don’t try to borrow any templates, ideas, and tips from elves; they’re always a little short! Instead, have an astonished Christmas email marketing this year!” Marketing experts say the most immeasurable Christmas gifts come from the heart. But ideas and strategies cards do wonders too! Happy Holiday Lively markets, delicious gingerbread cookies, meticulously embellished Christmas trees, and melodious Christmas jingles- the most glorious time of the…

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Are you aware that email accounts are 3x more than social media accounts? You can see that email click-through rates are 6x higher than Twitter. Are you perplexed to see the growth rate of email marketing? Email marketing has a higher engagement and response rate than social media platforms. As a savvy marketer, I have always used it to drive sales and revenue for my business. I like it because it creates a fast and…