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DMARC Explained for Volume Email Marketers

Of all marketing mediums, email is perhaps the most flexible and easiest way to reach consumers. It is inexpensive, convenient, measurable and most effective for increasing potential leads and sales figure. However, its pro features give an opportunity to the cyber criminals to misuse its transparency and conduct fraudulent activities. This is a huge concern …

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20+ Email Marketing Questions Marketers Ask

Emails have over and over again reigned above all other methods of communicating with customers. Marketers are trying various techniques to garner more attention, get more click-through rates and have a better conversion. In a quest to put their best foot forward, email marketers often get confused; this confusion makes way for a series of …

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9 Effective Marketing Practices to Boost Email Conversion Rate

Email marketing is evolving. It is steadily moving from ‘acquisition’ to ‘awareness.’ According to a survey by Campaigner reported on StreetFight, increasing the open rates was the biggest challenge that marketers faced in 2016. Marketers now believe that email conversion rate depends on brand awareness and loyalty. That is where email marketing is heading to …

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Marketers’ MasterGuide for Great Email Marketing Campaign

There’s a lot to say when it comes to how we can do email marketing effectively. Metrics are required to measure your success rate. Metrics is the body and soul of email marketing. Without email metrics, marketing professionals cannot understand the effectiveness and impact of email marketing campaign. Marketers have recognized the importance of measuring …

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Marketers Glossary: Email Marketing Terms Every One Should Know

Recently, 99Signals published an article on Email Marketing Terms. The article mainly highlighted the customers’ side. While it is crucial for marketers to understand if they are scaring away their users, it is also a much-needed fact that marketers must be well-versed with the email marketing terms and their meanings. Most often marketers feel an …

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MasterGuide to Optimise Your Email Marketing Frequency

Email marketers struggle to identify the exact number of emails that will give them the maximum ROI. There isn’t any magic number that can help marketers to strike a balance between sending innumerable emails and sending very few emails. If you are sending heaps of emails, chances are high that your subscribers will get annoyed. …

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11 Important Email Marketing Metrics You Should Know

You are familiar with the fact that building awareness for your business is crucial. Email marketing has proved to be one of the most efficient channels that have helped numerous business people in this quest. However, if you’re thinking how email marketing can boost your brand name, how do you stand out and get the …

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Hybrid Email Marketing- Best Solution for the Affiliate Marketers

In an Affiliate email marketing, a business rewards one or more affiliates in their marketing efforts. Even affiliate marketers need email marketing solution to engage with their customers and grow their mutual business. Therefore, in this blog, we will talk about how hybrid email marketing solution is best solution for the affiliate email marketers. Why …

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Getting Started with Ariticmailmta SMTP on EasySendy Pro

We built EasySendy Pro to help email marketers experience the freedom of delivering emails through multiple email delivery services over very large IP pool which include integration options with cloud SMTP relays like, Amazon SES, Mandrill, SendGrid, Sparkpost, Leadersend, Dyn, Elasticemail, MailGun, SendinBlue, MailJet, TipiMail and so on. Delivering email campaigns through multiple cloud SMTP relay servers …

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How to Create DMARC Record in 5 Simple Steps for Your Domain Name

Social internet is on a rise and eCommerce is penetrating at lightening speed. While our web experience has gone from good to awesome, spammers and phishers too had a gala time intruding into our internet privacy! Theft of passwords, bank accounts, manipulating brand names, etc. are just a few proven ways for spammers and phishers …

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The Essential Email Security Guide for Email Marketers

Emails are the best marketing tool available. It is inexpensive, scalable, and efficient in driving great RoI. Studies have shown that 66% percent of consumers have made purchases online as a result of an email marketing campaign. Some professionals even admit that emails are one of the best internet services available which offer the most …

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