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Marketers Glossary: Email Marketing Terms Every One Should Know

Recently, 99Signals published an article on Email Marketing Terms. The article mainly highlighted the customers’ side. While it is crucial for marketers to understand if they are scaring away their users, it is also a much-needed fact that marketers must be well-versed with the email marketing terms and their meanings. Most often marketers feel an …

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MasterGuide to Optimise Your Email Marketing Frequency

Email marketers struggle to identify the exact number of emails that will give them the maximum ROI. There isn’t any magic number that can help marketers to strike a balance between sending innumerable emails and sending very few emails. If you are sending heaps of emails, chances are high that your subscribers will get annoyed. …

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11 Important Email Marketing Metrics You Should Know

You are familiar with the fact that building awareness for your business is crucial. Email marketing has proved to be one of the most efficient channels that have helped numerous business people in this quest. However, if you’re thinking how email marketing can boost your brand name, how do you stand out and get the …

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Hybrid Email Marketing- Best Solution for the Affiliate Marketers

In an Affiliate email marketing, a business rewards one or more affiliates in their marketing efforts. Even affiliate marketers need email marketing solution to engage with their customers and grow their mutual business. Therefore, in this blog, we will talk about how hybrid email marketing solution is best solution for the affiliate email marketers. Why …

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Getting Started with Ariticmailmta SMTP on EasySendy Pro

We built EasySendy Pro to help email marketers experience the freedom of delivering emails through multiple email delivery services over very large IP pool which include integration options with cloud SMTP relays like, Amazon SES, Mandrill, SendGrid, Sparkpost, Leadersend, Dyn, Elasticemail, MailGun, SendinBlue, MailJet, TipiMail and so on. Delivering email campaigns through multiple cloud SMTP relay servers …

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How to Create DMARC Record in 5 Simple Steps for Your Domain Name

Social internet is on a rise and eCommerce is penetrating at lightening speed. While our web experience has gone from good to awesome, spammers and phishers too had a gala time intruding into our internet privacy! Theft of passwords, bank accounts, manipulating brand names, etc. are just a few proven ways for spammers and phishers …

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The Essential Email Security Guide for Email Marketers

Emails are the best marketing tool available. It is inexpensive, scalable, and efficient in driving great RoI. Studies have shown that 66% percent of consumers have made purchases online as a result of an email marketing campaign. Some professionals even admit that emails are one of the best internet services available which offer the most …

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Did You Know? Your Email Subscribers has 8 Types of Mailboxes

In 2016, on an average, each email subscriber has 1.7 email accounts per user, and by 2019 it will increase to 1.9 email accounts per user. This data clearly shows, an average email user maintain more that one mailbox to receive emails, which belong to different priority for them. Whereas most of the power email …

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DMARC is The Reason for Increasing Email Delivery Failure Rate

Email marketers are always on their toes to match their pace with the ever evolving market demands. For instance, in the US the inbox placement rates have dipped to 69 percent (2016) from 78 percent (2015) in the second quarter. Thus, intended recipients are unable to see almost 1/3rd of the emails sent out in …

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Land Emails into Inbox – 14 Tips To Achieve High Email Delivery

You have a few seconds to convince a person to open your emails. You have worked hard on your email marketing campaigns and subject line, but if you fail to land your emails into the inbox, then you have failed. Email deliverability is essential to the success of your program. Previously we wrote about 49 Reasons …

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11 Myths about SPF, DKIM, DMARC and the Reality – Marketers View

It is futile to expect customers to identify phishing emails and report about the same. It is, on the contrary, up to the brand to take required measures. About 97 percent of users fail to identify a phishing message because these messages are appropriately camouflaged to look sophisticated. As a result, now brands are turning …

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