As technology advances, it somehow affects everything, and email automation is no exception. The best thing about email automation is that it offers unparalleled opportunities to send personalized messages at scale. As a result, it accelerates efficiency and fosters meaningful connections with customers. “Among marketers, two-thirds (65%) employ automation for email marketing.” But what will happen if you ignore some common mistakes? Consequently, you will face severe effects that damage your reputation and frustrate your…

Customers anticipate businesses to be accessible around-the-clock and to provide instant gratification in today’s fast-paced world. As a result, companies are utilizing chatbots to satisfy these needs and enhance customer support. Chatbots are an effective tool for interacting with customers, boosting sales, and improving company processes. Botsify is a tool that makes it simple to build WhatsApp Chatbots. Businesses can build chatbots for WhatsApp and other messaging apps to get 1.5x more sales & leads.…

Are you looking out for ways to nurture your qualified leads? Now, you can heave a sigh of relief for communicating with your prospects and increasing your sales revenue. Jump Directly to 1 . Advantages of drip email campaigns 2. Best Practices to Implement Drip Email Campaigns in Email Marketing But how? Do you know about drip email campaigns? Drip marketing campaigns are marketing tactics for sending automated sets of email messages based on specific…

Nearly 48.4% of marketers try to win inactive subscribers or dead email list contacts back via win-back emails. Let’s face it: we’re all in this together. People drift apart and lose touch. In reality, if you run email newsletter campaigns, you almost most likely have a list of inactive subscribers or a dead email list. Jump Directly to 1 . Why Should You Reactivate a Dead Email List? 2. Understanding Why Email Lists Go Dormant…

Are you still struggling to grow your business due to COVID-19? Then, you should explore the new trends and strategies to leverage email marketing in 2023. Jump Directly to 1. Revamp your Strategy 2. Enhance Website Visibility 3. Expand your reach with Digital Advertising Tools 4. Use Automation Tools and Embed Videos 5. Make Effective Internal Communications There is a positive change in email marketing, and marketers’ life has impacted drastically during this pandemic. Email…

Marketing has changed at a dizzying rate. Some email marketers believe that marketing has evolved in the last few years than for the past few decades. Most startups these days have embraced digital marketing. But digital marketers don’t have all the weapons in their arsenals. Some digital marketing strategies hit the mark, while others don’t even come close. Growth marketing is the newest form of marketing. You can select digital or traditional channels for your…

What is a landing page? As the name suggests, the landing page redirects the user to a particular web page for extraordinary action. For example, it could be the capture, sale, product advertiseme You have to redirect users to your landing page from different sources, such as social media posts, email, Facebook ads. Landing pages are the best prospect for generating leads, growing your mailing list, or generating more sales. You can’t stop there!! Technically,…

Content marketing is a marketing method that primarily focuses on producing and delivering meaningful and valuable content to defined audience segments. Content Marketing would be critical to maintaining your authority as it raises brand awareness, attracts prospects, and turns them into paying customers. Both content marketing and email marketing is a worthwhile investment for businesses. Jump directly to 1 . Why email marketing matters to content marketing 2. How to use email marketing to improve…

What Is an Email Marketing Campaign? An email marketing campaign is a pair of individual email messages that are positioned across a specific time period with specific purpose. Marketers need to craft well-written subject lines, call-to-action buttons based on the company’s goal.Email Marketing (or email marketing) is any communication carried out by email between a company and its contacts (or customers). An Email Marketing campaign can be developed in text or HTML and contain promotions,…