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Are you aware that email accounts are 3x more than social media accounts? You can see that email click-through rates are 6x higher than Twitter. Are you perplexed to see the growth rate of email marketing? Email marketing has a higher engagement and response rate than social media platforms. As a savvy marketer, I have always used it to drive sales and revenue for my business. I like it because it creates a fast and…

There are three reasons why businesses typically invest in a content marketing strategy – to help their websites with search engine ranking, to increase social media visibility, and finally to gather leads. Synchronizing your content plan with email marketing is extremely valuable to generate leads. Studies show that nearly 81% of SMBs rely on emails for customer acquisition, and over 80% of them use the medium for retention. Content helps draw in prospective customers to…

Most of you already know what a drip email campaign all about. Incase you need some heads-up, we’ve already written loads on this for you to refer. You can start with learning the What, why, and how of drip email marketing, followed by understanding the difference between a drip email campaign and a regular email campaign. Once you are familiar with these, you can check some of our handpicked best practices of doing a drip…

EasySendy Drip Sales Rep (ESR): “Hello. This is John from EasySendy Drip, and I’d like to talk about the enquiry you’ve made on our platform just now. Is this a good time to talk?”Potential Lead (PL): “Umm.. sorry what? I’ve made no enquiry. What’s this all about?”ESR: “Am I speaking to Claira?”PL: “No, Wrong Number”. OOPSSS!!!! This is a conversation that has happened to all our sales teams. I know you’ve already recalled such a…

An email capture form helps you get your subscribers’ email addresses primarily. Using an email capture form helps in building a healthy and consent-based email list, which has a positive impact on your email sending reputation as well. I always recommend using embeddable popup forms like we have on EasySendy Drip. With over 200 beautiful and responsive popup forms in our library, you can start capturing email subscribers instantly. No technical or design assistance required…

Nowadays, email marketers understand that personalization is a tactic which cannot be ignored in the case of email capture. Each and every customer’s differences go beyond even demographics. Gone are the days when generic mails were used. Now the myth of one-size-fits-all messaging has gone wrong. Every modern marketer is striving to leverage personalization in emails which are custom made for the individual. Personalized emails always stand out – They are highly relevant and tailor-made…

These Exit popup hacks can increase your conversion rates drastically. Contrary to the popular belief that exit popups are irritating and can bring down your conversion chances, these popups have the potential to double up your engagement rates. An exit popup that automatically appears on your screen exactly when you are about to hit the close button is one great way to retain your subscribers for some more time and make a final shot to…

Last week, I saw my friend search up email drip campaign best practices and read frantically all that she could get her hands on. I was there some years back, searching and reading everything I found. But then, reality happened, and I got to implement all that I read – only to discover that “best” is a subjective term and can vary from business to business. After having spent several years working as an email…

Regular email campaigns, or personalized and frequency optimized drip emails? Before we begin answering this question, let’s take a short look at the numbers. Email Statistics Report shows that people will send and receive about 306.4 billion emails per day in 2020. This number is predicted to grow at an alarming speed, touching almost 333 billion emails in the next five years. Well, that is huge. Emails are the most used communication tool – be…