Do you realize the ways that people acquire information have been changed significantly over time? Yes, you got it, with time our method of communication has changed from one-way to two-way. And in this two way of communication, Facebook has made a big leap since it can help you acquire information as well as conveying their comments or reviews at the same time. Hence in this way, Facebook has made a big difference in making…

Did you know about 70% of the customers report of bad emails or spam emails as their primary reason for opting out from a brand’s email lists. Infact, some have even reported to opt out because they never heard from the brand ever since they subscribed, and then suddenly they received a weird email trying to create a brand-recall!! Yes, as much as it sounds annoying, things like this do happen. There are several emails…

It is rare that you always have the date and time in mind to follow up with your unresponsive prospects. If you swear to remember ALWAYS, rest assured you are in the minority. For the majority, marketers cannot help but miss out on unresponsive prospects because they have to set up reminders to follow-up every single time. These missed opportunities can have severe impacts on your marketing ROI unless you already know the solution to…

Even though I used to receive an email from a reliable resource every day but I never used to open it, but one day I saw an email with a subject line “You are being removed!” which was also the part of its drip campaign. When I opened the email finally , I found that it was just a hack of the captivating subject line which made me open the mail. Then I thought of…

There are three reasons why businesses typically invest in a content marketing strategy – to help their websites with search engine ranking, to increase social media visibility, and finally to gather leads. Synchronizing your content plan with email marketing is extremely valuable to generate leads. Studies show that nearly 81% of SMBs rely on emails for customer acquisition, and over 80% of them use the medium for retention. Content helps draw in prospective customers to…

Most of you already know what a drip email campaign all about. Incase you need some heads-up, we’ve already written loads on this for you to refer. You can start with learning the What, why, and how of drip email marketing, followed by understanding the difference between a drip email campaign and a regular email campaign. Once you are familiar with these, you can check some of our handpicked best practices of doing a drip…

EasySendy Drip Sales Rep (ESR): “Hello. This is John from EasySendy Drip, and I’d like to talk about the enquiry you’ve made on our platform just now. Is this a good time to talk?” Potential Lead (PL): “Umm.. sorry what? I’ve made no enquiry. What’s this all about?” ESR: “Am I speaking to Claira?” PL: “No, Wrong Number”. OOPSSS!!!! This is a conversation that has happened to all our sales teams. I know you’ve already…

An email capture form helps you get your subscribers’ email addresses primarily. Using an email capture form helps in building a healthy and consent-based email list, which has a positive impact on your email sending reputation as well. I always recommend using embeddable popup forms like we have on EasySendy Drip. With over 200 beautiful and responsive popup forms in our library, you can start capturing email subscribers instantly. No technical or design assistance required…

Nowadays, email marketers understand that personalization is a tactic which cannot be ignored in the case of email capture. Each and every customer’s differences go beyond even demographics. Gone are the days when generic mails were used. Now the myth of one-size-fits-all messaging has gone wrong. Every modern marketer is striving to leverage personalization in emails which are custom made for the individual. Personalized emails always stand out – They are highly relevant and tailor-made…

These Exit popup hacks can increase your conversion rates drastically. Contrary to the popular belief that exit popups are irritating and can bring down your conversion chances, these popups have the potential to double up your engagement rates. An exit popup that automatically appears on your screen exactly when you are about to hit the close button is one great way to retain your subscribers for some more time and make a final shot to…