Most of you already know what a drip email campaign all about. Incase you need some heads-up, we’ve already written loads on this for you to refer. You can start with learning the What, why, and how of drip email marketing, followed by understanding the difference between a drip email campaign and a regular email campaign. Once you are familiar with these, you can check some of our handpicked best practices of doing a drip…

EasySendy Drip Sales Rep (ESR): “Hello. This is John from EasySendy Drip, and I’d like to talk about the enquiry you’ve made on our platform just now. Is this a good time to talk?” Potential Lead (PL): “Umm.. sorry what? I’ve made no enquiry. What’s this all about?” ESR: “Am I speaking to Claira?” PL: “No, Wrong Number”. OOPSSS!!!! This is a conversation that has happened to all our sales teams. I know you’ve already…

An email capture form helps you get your subscribers’ email addresses primarily. Using an email capture form helps in building a healthy and consent-based email list, which has a positive impact on your email sending reputation as well. I always recommend using embeddable popup forms like we have on EasySendy Drip. With over 200 beautiful and responsive popup forms in our library, you can start capturing email subscribers instantly. No technical or design assistance required…

Nowadays, email marketers understand that personalization is a tactic which cannot be ignored in the case of email capture. Each and every customer’s differences go beyond even demographics. Gone are the days when generic mails were used. Now the myth of one-size-fits-all messaging has gone wrong. Every modern marketer is striving to leverage personalization in emails which are custom made for the individual. Personalized emails always stand out – They are highly relevant and tailor-made…

These Exit popup hacks can increase your conversion rates drastically. Contrary to the popular belief that exit popups are irritating and can bring down your conversion chances, these popups have the potential to double up your engagement rates. An exit popup that automatically appears on your screen exactly when you are about to hit the close button is one great way to retain your subscribers for some more time and make a final shot to…

Have you ever thought of a situation where a visitor just browsed through your website and left because there were no forms to capture this lead ? Your anonymous visitor is gone, and there is no way you can track her/him down!! 🙁 Opportunity lost! Yes, it sounds like the worst thing that can happen. However, a majority of marketers don’t make this mistake at all. All websites have a popup that “pops” up when…

Do you get emails after you shopped just once at any supermarket? Yes, these emails may be regarding any offers, new sales, new stocks or any other marketing deals. Then you have also become a part of Drip Email Campaign, you got it right, it is the process of sending over promotional piece of information over long periods of time to a subset of sales/ prospects that you’ve captured in a lead capturing campaign. What…

Last week, I saw my friend search up email drip campaign best practices and read frantically all that she could get her hands on. I was there some years back, searching and reading everything I found. But then, reality happened, and I got to implement all that I read – only to discover that “best” is a subjective term and can vary from business to business. After having spent several years working as an email…

Drip Email marketing continues to be most preferred channel for subscriber engagement and conversions. This is evident from the recent prediction that active email users will reach 4.1 billion by 2021, putting email marketing onto the highest pedestal. Subscriber nurturing will keep getting more personalized. Email marketers are doing everything to send hyper targeted emails to their subscribers to increase email engagements. Hence, it is obvious, marketers are turning to drip email marketing automation that…

Regular email campaigns, or personalized and frequency optimized drip emails? Before we begin answering this question, let’s take a short look at the numbers. Email Statistics Report shows that people will send and receive about 281 billion emails per day in 2018. This number is predicted to grow at an alarming speed, touching almost 333 billion emails in the next five years. Well, that is huge. Emails are the most used communication tool – be…