Drip-Email marketing continues to be most simply preferred channel for subscriber engagement and conversions. This is evident from the recent prediction that active email users will probably reach 4.1 billion by 2021, easily putting email marketing onto the highest pedestal. Subscriber nurturing will keep getting more personalized benefits. Email marketing channels are doing everything to send hyper targeted emails to their subscribers behavior to increase email engagements. Hence, it is obvious behind reasons, Companies are…

When a visitor is browsing through your website for some reason, chances are high that he/she is not willing to make a purchase then and there. So, do you let that visitor go? No. Instead you ask them to subscribe to your email for further offers and deliver welcome mails. Even you have to remember what you’re saying, and your subscribers are clicking your products after taking interest and visiting your website blog post. And…

Regular email campaigns, or personalized and frequency optimized drip emails? Before we begin answering this question, let’s take a short look at the numbers. Email Statistics Report shows that people will send and receive about 306.4 billion emails per day in 2021. This number is predicted to grow at an alarming speed, touching almost 333 billion emails in the next five years. Well, that is huge. Emails are the most used communication tool – be…

Have you ever thought of a situation where a visitor just browsed through your website page and left because there were no forms to capture this lead ? Your anonymous visitor is gone, and there is no way you can track her/him down!! 🙁 return chance lost! Yes, it sounds like the worst common thing that can happen. However, a majority of marketers don’t create this common mistake fact at all. All websites have a…

EasySendy is eager to announce an integration partnership with our integration partner at Kickbox. Now, EasySendy users can clean their email lists automatically inside the application. EasySendy users can maintain email list hygiene by identifying bad or risky email addresses on your list like undeliverable, typos, catch-all, and role addresses via Kickbbox using EasySendy”s advanced cleaning features. Taking advantage of this new integration is a great opportunity. The Kickbox integration not only supports list checking,…

The email opening lines are not just the gatekeepers to your campaigns, but also your door to engaging a future prospect and converting a recipient into a customer. But when it comes to framing them, it is no less than a herculean task to appreciate perfect in creating which shows value for your company. Yes!! There’s no point of reason missing personal messages for your prospect and recipient. It doesn’t seem like you are including…

Real estate marketing has evolved to become highly competitive. Consumers have become savvy. You cannot feed anything to them because they have the power of Internet to know what’s fake and what’s genuine. Across industries, leading brands realise that the screen is the most consistent touchpoint for connecting with customers. ~ Matt Barba, co-founder and CEO of Placester. Placester, a Boston-based real estate marketing software provider, recently raised a Series D funding of $50 million…

Nowadays, email marketers understand that personalization is a tactic which cannot be ignored in the case of email capture. Each and every customer’s differences go beyond even demographics. Gone are the days when generic mails were used. Now the myth of one-size-fits-all messaging has gone wrong. Every modern marketer is striving to leverage personalization in emails which are custom made for the individual. Personalized emails always stand out – They are highly relevant and tailor-made…

 These Exit popup hacks can increase your conversion rates drastically. Contrary to the popular belief that exit popups are irritating and can bring down your conversion chances, these popups have the potential to double up your engagement rates. An exit popup that automatically appears on your screen exactly when you are about to hit the close button is one great way to retain your subscribers for some more time and make a final shot to…

Last week, I saw my friend search up email drip campaign best practices and read frantically all that she could get her hands on. I was there some years back, searching and reading everything I found. But then, reality happened, and I got to implement all that I read – only to discover that “best” is a subjective term and can vary from business to business. After having spent several years working as an email…