EasySendy Drip Sales Rep (ESR): “Hello. This is John from EasySendy Drip, and I’d like to talk about the enquiry you’ve made on our platform just now. Is this a good time to talk?”Potential Lead (PL): “Umm.. sorry what? I’ve made no enquiry. What’s this all about?”ESR: “Am I speaking to Claira?”PL: “No, Wrong Number”. OOPSSS!!!! This is a conversation that has happened to all our sales teams. I know you’ve already recalled such a…

An email capture form helps you get your subscribers’ email addresses primarily. Using an email capture form helps in building a healthy and consent-based email list, which has a positive impact on your email sending reputation as well. I always recommend using embeddable popup forms like we have on EasySendy Drip. With over 200 beautiful and responsive popup forms in our library, you can start capturing email subscribers instantly. No technical or design assistance required…

Nowadays, email marketers understand that personalization is a tactic which cannot be ignored in the case of email capture. Each and every customer’s differences go beyond even demographics. Gone are the days when generic mails were used. Now the myth of one-size-fits-all messaging has gone wrong. Every modern marketer is striving to leverage personalization in emails which are custom made for the individual. Personalized emails always stand out – They are highly relevant and tailor-made…

These Exit popup hacks can increase your conversion rates drastically. Contrary to the popular belief that exit popups are irritating and can bring down your conversion chances, these popups have the potential to double up your engagement rates. An exit popup that automatically appears on your screen exactly when you are about to hit the close button is one great way to retain your subscribers for some more time and make a final shot to…

Last week, I saw my friend search up email drip campaign best practices and read frantically all that she could get her hands on. I was there some years back, searching and reading everything I found. But then, reality happened, and I got to implement all that I read – only to discover that “best” is a subjective term and can vary from business to business. After having spent several years working as an email…

Regular email campaigns, or personalized and frequency optimized drip emails? Before we begin answering this question, let’s take a short look at the numbers. Email Statistics Report shows that people will send and receive about 306.4 billion emails per day in 2020. This number is predicted to grow at an alarming speed, touching almost 333 billion emails in the next five years. Well, that is huge. Emails are the most used communication tool – be…

You may still don’t know the GDPR by heart, but you must have seen the series of emails in your inbox on GDPR compliance in the last two months from every brand you’re subscribed to. GDPR or General Data Protection Rule came into effect on May 25, 2018. Ever since then, all internet brands have been on their toes to alert their subscribers and users that they comply with these rules of user privacy. GDPR…

How many times has it happened that you’re waiting for an important email, but it never shows up in your inbox? You keep refreshing your inbox, but nope! And then you discover that the email is hiding in your SPAM box. Yes, you’ve hated that moment. So, you mark it as NOT spam and move it to your inbox. Matter solved; or is it? What if Gmail keeps rejecting your messages repeatedly, or worse, block…

Have you ever felt the rush of excitement in your body after receiving an email from your favorite brand? We always feel excited when we see an email notification on our mobile devices from our favorite brand. According to the recent mobile email open statistics report, the open rate of emails increases drastically if the emails are mobile optimized. The level of disappointment turns out to be high (or more, I should say) when those…

Emails have over and over again reigned above all other methods of communicating with customers. Marketers are trying various techniques to garner more attention, get more click-through rates and have a better conversion. In a quest to put their best foot forward, email marketers often get confused; this confusion makes way for a series of email marketing questions. Presently, the GIFs are a rage in emails. Brands have suddenly discovered another effective way to capture…