The world just cannot have enough of the animated GIFs. Recently when NASA announced about its new account on GIPHY, GIFs have reached another level. With its beautiful pins (on Pinterest) and GIFs, NASA is looking forward to engaging with people more on social media. If this was not enough, Whatsapp is also now streaming animated GIFs on Android devices. Both NASA and Whatsapp are poles apart, but it looks like animated GIFs are something…

Every email subscriber has a lifecycle. It begins when they subscribe to an email list. The most dangerous mistake an email marketer can make is to consider email marketing as a one-way communication channel. That’s DANGEROUS. As an email marketer, your job does not end with sending out a couple of emails to a long list of subscribers. Rather, your job has just begun! Your email subscribers did opt-in to receive emails from you, but…

We built EasySendy Pro to help email marketers experience the freedom of delivering emails through multiple email delivery services over very large IP pool which include integration options with cloud SMTP relays like, Amazon SES, Mandrill, SendGrid, Sparkpost, Leadersend, Dyn, Elasticemail, MailGun, SendinBlue, MailJet, TipiMail and so on. Delivering email campaigns through multiple cloud SMTP relay servers improve email inbox delivery and enhances email open rates, which finally results in an improved ROI on email marketing campaigns.…

Emails are the best marketing tool available. It is inexpensive, scalable, and efficient in driving great RoI. Studies have shown that 66% percent of consumers have made purchases online as a result of an email marketing campaign. Some professionals even admit that emails are one of the best internet services available which offer the most value for money. The explosion of data-driven tools has helped marketers to map customers, personalize their experience and fulfill their…

Email marketers struggle to identify the exact number of emails that will give them the maximum ROI. There isn’t any magic number that can help marketers to strike a balance between sending innumerable emails and sending very few emails. If you are sending heaps of emails, chances are high that your subscribers will get annoyed. Going forward, your subscribers’ list will just get smaller. If you hardly send emails, your subscribers might find an alternative…

Email marketers often cringe at the mention of sending emails to an old email list. However, many times due to legal reasons or other business related strategies, you have no option but to send out emails to an old list. There is email marketing strategy to avoid the inherent risks while sending out emails to an old email list. Risk vs. Reward If you need to send out emails to an old or inactive list…

Marketers all over the world spend a significant amount of their time in designing and drafting email copies, crafting smart marketing strategies, developing handcrafted email templates and strategically clever subject lines. The aim of marketers is to get you open their emails and observe their marketing campaigns. But email marketing is not such a holy grail as it is thought as your emails are useless unless it reaches the recipient’s inbox. Maintaining your company’s and…

There’s a lot to say when it comes to how we can do email marketing effectively. Metrics are required to measure your success rate. Metrics is the body and soul of email marketing. Without email metrics, marketing professionals cannot understand the effectiveness and impact of email marketing campaign. Marketers have recognized the importance of measuring every aspect of their email campaigns, to analyze their efficiency and their implications. MasterGuide for great email marketing campaign Email marketing…

What is your ROI of your investing on your Email Service Providers? If you are one like many marketers, your answer might say that you pay a fixed rate for sending a limited number of email messages per month. Though sending emails is our final goal, definitely other costs roll the dice into overall spending on Email Service Providers. These prices may lead to your ROI of your product, and that is the reason why…

Almost everyone with an email id suffers from email overload on a daily basis. Research indicates that most recipients spent a few seconds to decide whether or not to open an email. Majority, of their decisions, are solely based on the email subject lines. This fact can be crucial for businesses and new companies. If you do not want your emails to be unnecessary clutter in someone’s inbox, a well-structured subject is necessary. An efficient…