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Top 10 Marketing Tools for startups in 2023

by | Mar 20, 2023 | Email List Growth | 0 comments

Marketing has changed at a dizzying rate. Some email marketers believe that marketing has evolved in the last few years than for the past few decades.

Most startups these days have embraced digital marketing. But digital marketers don’t have all the weapons in their arsenals. Some digital marketing strategies hit the mark, while others don’t even come close.

Growth marketing is the newest form of marketing. You can select digital or traditional channels for your marketing in growth marketing to grow your business.

We’ve rounded up the world’s best digital growth marketing agencies for startups or small businesses in this article.

marketing tools for startups

According to the latest research, nine out of ten startup companies fail in the beginning few years. So, if you want to survive in the market, you need the official support of a growth marketing agency.

What do you think small businesses need to grow? Which channel is the best way to directly reach your target audience? What content would be the most effective in increasing your ROI? Digital marketing agencies are experienced in all parts of this digital puzzle. Furthermore, they are the ones experiencing small business growth.

Do you know what digital marketing strategy you should adopt to boost your business growth?

Here, I will share some of the best digital marketing strategies for startups. After reading this post, you will have a clear idea of ​​profitable digital marketing strategies for your startup.

Digital marketing is complex and made up of many small tasks. To manage each of them in the best possible way, it is necessary to have the best analysis tools to measure social reputation and many others that allow users to carry out each one of them in the simplest way possible.

digital marketing platforms

Digital marketing tools must offer users a way to manage each of the parts of a strategy.

In this sense, many tools could be considered “indispensable” for digital marketing, such as email managers, analytics and keyword search tools, CRM, or design tools.

But some tools bring all this together, and that we can recommend taking digital marketing strategy and management to the next level. These are some of the best digital marketing tools:


EasySendy is an all-in-one email marketing solution that allows you to carry all your various marketing channels together and accelerate traffic, a higher conversion rate, and better ROI for online geeks, marketers, small businesses, and startups.

Using EasySendy, email experts and marketing professionals can create and push successful campaigns through different SMTP relays like Amazon SES, Mandrill, SendGrid, Sparkpost, Leadersend, MailGun, SendinBlue, and so on.


It is one of the complete SEO suites that exist, although its price is somewhat high since the plans start at $ 99 per month. It offers tools to carry out all the necessary actions to manage the SEO of a website, from finding keywords, analyzing the competition, identifying weaknesses in the content, and even discovering the «content gaps


Clientvenue is a marketing agency project management software that helps teams organize and manage projects.

It’s a great way to keep track of tasks, share ideas, and get feedback from team members. It also has a lot of features for marketing professionals.

For example, you can create boards to track your marketing goals, measure progress, and review results. You can also create cards that list your marketing tasks and track their completion. It is free to use and there are tons of helpful tips and tutorials available online.


Narrato is a collaborative content creation and workflow management platform that brings the entire content marketing team and process to one place. The platform offers a powerful content editor along with an AI writing assistant. The editor offers content optimization suggestions, structuring suggestions, and plagiarism checks.

Collaboration features on Narrato include on-content comments and messaging on-platform. You can add your team and other stakeholders to custom user roles on Narrato and manage access to projects. All content can be neatly organized into projects and folders on the workspace itself.


A tool to measure the loading speed of a website. It has a free version to monitor up to 3 websites and a WordPress plugin that can be integrated to improve power. For those looking for a free option to this tool, Google has PageSpeed ​​Insight.

Google Analytics

The best web analytics tool available for most of them. It offers information about visits, the most visited pages, the ones that lose the most visitors, where the visits come from, and even with which devices they visit the website.

google analytics

Google Trends

Another essential and free tool from Google. With it, it is possible to find trends in user searches and discover topics and fashionable keywords to create content for social networks and a web page. It has filters of all kinds and allows you to search for trends around the world.


It is an effective social media management tool. They allows programming content, either one by one or in bulk (loading an Excel), and tracking keywords and brands. It also offers tools to increase the audience and find influencers and analytics and management tools.


It is one of the most comprehensive team communication services out there. Although it has paid versions, it is free for small teams. Teams can create channels, both private and public, as well as private chats.

slack for businesses


Asana is a project manager. It has paid and free versions and personalized payment options that you need to adapt for each team. This is an effective management system for teamwork and projects, with a very visual and dynamic interface. It is complete, with project registration and visualization, establishing delivery times, prioritizing tasks, assigning tasks to specific team members, identifying bottlenecks, reporting activity, managing project spending and carrying out communication.


If you’re looking for a platform where you can create all your branding designs, Placeit is a great tool! With more than 50K templates and a growing library of designs made by professionals each day, you can create eye-catching images. Make everything from logos and videos to your social campaign with branded images in minutes.

Just select your favorite video template, customize your text, change the color of backgrounds and shapes, and add your images or video clips. 

All their videos are made by a professional team, so you can rely on them being eye-catching templates for your campaigns. Once you have customized your template, simply click the download button. 

Key features:

  • Unlimited downloads. Keep creating, you get to have the unlimited downloads you need for your brand.
  • Fonts and audio selection. You can also customize the playback speed and quantity of slides to make a short or long video.
  • New templates every day. Designers are always in the loop for trends and they create beautiful assets every day.
  • Easy-to-use. You can create tons of designs, arts, videos, demos, Instagram stories, and social media marketing assets with no technical skills.
  • Professional graphics. All graphics are made by a professional team, so you can rely on them being eye-catching templates for your campaigns.

Pros of Placeit:

  • Wide range of graphic libraries, +85,000 exclusive design, music and photo assets.
  • You can choose between tons of video formats for your marketing arsenal.
  • Constant updates of the graphics and the tools
  • Free tools available for everyone
  • High-resolution graphics


Basic: Free

Unlimited: starting from $7.47 per user/month

Google Ads

Google’s free tool to manage ads on the Internet. It is based on a PPC (Pay Per Click) system. It also has a keyword planning tool, with which you can find the keywords that work best to position your ad and improve your results.


Content research tool that identifies influencers and the web pages and content that works best for a particular keyword. It is an excellent option to identify accounts with which to interact and discover important content.

Yoast SEO

This is a plugin with which to improve the SEO of a WordPress website. It has an effortless and intuitive operation, which shows visually (as if it were a traffic light) the SEO status of each web page. In addition, it allows you to manage everything related to the SEO of a page, from the Robots.txt page, the Sitemap, or the meta descriptions.


Non-profit organizations can have many departments needing attention, and managing a project without the right product can be challenging. That’s where Chisel comes in. It is an all-in-one product management tool that can help you deliver your task more efficiently. Since it employs a prioritization matrix, it will help you determine your high priorities first, making the project management process smoother. The team alignment feature will keep your team informed about your decisions and increase visibility to avoid potential bottlenecks. Try Chisel’s free version today


If you are a non-tech-savvy, FlexClip is the tool you absolutely need to have to make your marketing campaign videos. It gives you the simplest functionality possible. A simple drag and drop is more than enough for you to add photos and video clips to existing templates to create your unique marketing videos.

In addition, marketing videos made with FlexClip are fully shareable. You can export them directly to your social media platforms like YouTube or Facebook.

Wrapping up,
To remain in today’s competing marketing landscape, you require to be idealistic, social media-savvy, and trend persistent.

Most of all, it would be best if you were a jack of all trades. Apart from knowing all the marketing peaks and tricks, you must discover and use various marketing tools to lessen time and make your work more productive.

If you are Looking for more promising startups, these tools, as mentioned earlier, will benefit you on the aspects of your work that matter and maintain your understanding.


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