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The What, Why and How of Drip Email Marketing

by | Mar 6, 2023 | Best Practices, Email Marketing, Guide | 8 comments

Do you get emails after you’ll shopped just once at any supermarket? Yes, these emails may be regarding any offers, new sales, new stocks or any other marketing deals.

Then you have also become a part of Drip Email Campaign. You got it right, drip campaign is the process of sending over promotional piece of data over long periods of time to a subset of sales/ prospects that you’ve captured in a lead capturing drip campaign.

What is Drip Email Marketing?

Are you still surprised from where the term called “Drip Email Marketing” came from?

The phrase drip marketing comes from the better phrase used in agriculture and gardening called “drip irrigation.” In the same way, the crops are watered using small amounts of water traffic over long periods of time.

Drip Email Campaigns is carried out by sending a better and simple set of marketing mails. These are sent out automatically on a schedule with automated email drip campaign. Drip campaigns are known by different names such as drip marketing, email list & menu, lifecycle emails, email marketing automation, and auto responders.

Unlike email campaigns, the drip campaigns can be utilized in nurturing your leads, welcoming and engaging your customers, onboarding, automated email and reminding customers to renew by pairing with marketing automation tool.

If you want to send a series of welcome emails to go out to your customers when they’re sign up. Drip campaign can send out an email to a particular person when they’re sign up, a week after they sign up or other scheduled timings even.

There is no requirement to retain a track of emailing / conversion rate of your subscribers when they hit a specific breakthrough with your business.

Have you received any mail which has no prior relationship with your company? If Yes, then it is an example of a cold email.

It is an email sent to a prospect with an ultimate goal to turn the cold prospect into a warm lead. It can be concluded as a welcomed door sent to establish a connection. Also paves the way to build a powerful alliance.

A mail is considered as irrelevant when it don’t  offers information which is relevant according to the customers. Nowadays consumers are overloaded with emails , hence irrelevant emails will no longer cut it. Drip emails don’t get into the category of both the cold lead or irrelevant, as it nurtures the lead with useful information.

Do you receive an email which you receive via subscription list opt-in, but now you’ll consider them to be unwanted? Graymail is that unsolicited mail, but don’t precisely spam which is not just wanted by recipients, either.

Like drip marketing it also focuses on segmentation, personalization, call to action , lead nurturing  and engagement.

Hence several times when you want to develop a strategy which might route your messages into other tabs and  folders. Graymail post may help you.

Under drip campaigns, the automation tools automate the dripping of content in the form of pre-written emails which are sent through timely campaigns. In order to bring any prospect into the funnel or into the pipeline, the drip campaigns usually have end goals.

It always work towards segmentation so that you can send more personalized, relevant content. So that recipients will take time out of their day to seek out and read product or service.

Why Drip Marketing is beneficial?

In drip marketing, the emails can be simply varied on triggers or actions the person has performed like signing up for your service or making a purchase. Hence these are sometimes called behavioral emails.

In case of drip marketing tool, the open rates are around 80% higher and click-through rates are three times higher than send emails for marketers to building communication & relationship .

If you want to nurture new leads test, retain customers or increase company awareness. A drip campaign is the best solution which can help you reach your previous sales goal value. Drip email marketing is a way advanced than blast emails.

Benefits and win back ideas to understand customers needs:

Today beginning you can use drip marketing automation tools/ software for your businesses for communication & successful advertising drip campaigns. You could provide/ gives free trials subscription to trial users.

Personalize messaging workflow will encourage users to make a purchase and turn them into paying customers. Finally schedule engaged abandoned cart new subscribers team and importantly trigger/ pull them with your performing services. Also promote discount code & coupon details through away drip campaigns.

So they can subscribe tool address, clicks determined cta for the landing page in the bottom of email for your website page articles / blog posts can slowly engage & track your subscribers behavior and pulling ups customer. Also research & manage unsubscribing menu.

Some average primary principles workflow of ongoing drip campaign can be applied through social media platform like twitter, facebook for the success of lead nurturing for educating customer.

The recipient tone to connect and deliver confirmation message happens through familiar web site/ pages signed up / login form which uses cookies.

Have a look at the example of an influential who have gained a so much with the help of drip marketing matter:

The emails are an important reinforcement of brand. I get calls from people I’ve never met all the time. They get the newsletter, or a friend of theirs gets the newsletter, and they know I’m the person to call. It really helps establish credibility upfront.- Brandon Stewart, realtor at David Griffin & Company Realtors

With drip email marketing , it trying to helps you strengthen brand recognition with new and potential clients/ founder, and extend your reach & thought by tracking channels.

Most common drip email campaigns-

  • Welcome drips –  welcome email campaign are send to new prospects at a comfortable pace along with short & close message text.
  • Onboarding drips– powerful offer performing ability focus assets for a client to get started with your company brands after the sales style is closed.
  • Educational drips–  offer relevant ability product information text to prospects so that to make them buy those products through landing page system.
  • Promotional drips– By offering special pricing offers and discounts, you can entice a prospect and convert them into a lead.
  • Milestone drips– At some points of similar business sense. The drip emails are sent so that to convert a first time visitor into a lead.
  • Re-engagement drips- These drips are targeted towards inactive leads which encourages and respond them to again think about the compared offers and renter the sales process like abandonment cart features.
  • Top-of-mind drips- These kind of drip emails engage with cold leads over a longer period of time through consistent means touch points job.
  • Competitive drips- focuses on looking differentiating your product/service from that of your competitors competition. Using killer subject lines and website links

How to implement Drip Marketing?

Are you interested in creating a drip marketing model? Yes, then initiate with creating a personalized email content which begins with your contact list.

Looking at the contacts list are segmented based upon different factors –

  1. Demographics
  2. Behavioral
  3. Existing buyer personas
  4. New Category of contacts
  5. Segmenting

Depending upon the above written the factors of helpful segmentations, the contact list feature is prepared. Let It could fleshed through a combination of best practices which are applied to email marketing.

With many number of marketing automation tools available in the market. Drip email marketing can be made successful in entire single cost. Depending upon the industry model and small company model brands, the drip emails are sent to the respective companies.

Understand to Create lead nurturing email drip campaigns for powerful conversion rate results for cross sell and upsell using marketing sales funnel strategy in email drip campaign.

Providing free trial & paid multiple marketing strategy can pitch members conversions behind converting purchases.

The success rates of Drip Email Campaigns can be easily increased by efficiently using the metrics like bounces, conversion rates, open and click –through sales and click-through rates.

If the right technology is implemented with a strong analytics strategy. Then the drip campaigns can be quick & easily maximized to company brands and your recipients etc.

  1. Identify your target audience- Email drip campaigns are all about breaking your subscriber list into subsections. And then targeting information to niches of customers. Hence it is important chance to determine the groups to use for drip campaign strategy approach effectively.
  2. Craft your message- After targeting, all you need for a successful drip campaign is to generate a message which grabs their attention. Maintain a happy clear voice that you’ve have built for your brand and boost sales by valuable subject line to run drip campaign .
  3. Plan Out Your Campaign-The logistics of a campaign need to be maintained like the trust figures and triggers count. When you set the goals of your campaign , make sure that copy in each email flows together with the others. And decide how you’re going to measure your results in email drip campaign.
  4. Start your Campaign- Once you’ve decided on a strategy, even though all you need to do is to via implement your own custom drip software or per buy a product that will per to help you start your drip campaign.
  5. Evaluate and adjust- After first step of  sending sufficient number of mails. You spend some time researching some segments is the best way to send messages to right people at right time. It’s high time to try rewriting/ take action to your multiple call to action if you aren’t getting as many clink throughs in your drip campaign.

How to make the most of a latest Drip Marketing Campaign?

If you want to use/ take the drip marketing in a more effective way then you need to keep your marketing process in a consistent manner and behavior.

If you’re sending mails every month to retain your label in front of your prospect based leads say. Then you can easily gain a steady amount of business and reduce/ less the decision sell-produce curve come at the same time.

here’s don’t forget to put unsubscribe links in the future featuring email. Examples of drip campaigns are:- abandonment cart, basic products cart recommendations, pre automate emails, trial service , exclusive updates etc.

If you develop some drip marketing campaigns to plan for the year. It will guarantee your successive little quotient of marketing doubtlessly. All someone need to see for big likely valuable drip marketing is that it requires a plan of action in drip campaign soon.

Is it difficult to build a top drip campaign?

Actually not at all a case problem. You can even build a behavior-based or event-based drip sequence work easily with Easysendy Drip email campaign builder building. We always recommend/ offer to use & try our every popups to capture quality email subscribers so that your email drips show more engagement rates.

Coming back to creating a drip campaign in EasySendy Pro –

You can look or either pick/ find a ready-to-use template for your email campaign. Before proceeding to create your email sequence or upload your own designed template. You can also use our support CK Editor to build an email template from scratch.

You see, your needs to make one of the three choices before you start creating a drip!

The next step will take you to show our full flexible drag and drop campaign builder. Here you can update your choice of email list segment. Start setting up your drip using various actions, conditions, and decisions.

You can put perfect email tags within your drip and also create actions like add subscriber score or send SMS. Below is an example of a drip series just after email users open a welcome email. [Please note, it is a demo campaign].


You can create easy A/B test all your campaigns in EasySendy Pro. Also make sure you have the highest engagement metrics.

Our campaign builder is flexible that allows you to make everything possible amendments in your campaign says even when it is live and running.

Often, our customers link one drip series to another by setting up actions something like “put to new segment” after a certain step.

Your contact is automatically added to a new segment for which another drip series is already travel.

Ask customers to send feedback & experience using different question/ answer session.

Yet! Keep in mind, Avoid to craft many long updates shows at site and easy card form whenever you are asking for feedback because if they will wait. Later they might customer get irritated.


Drip email marketing is the starting point of creating personalized messaging email marketing engagement.

You must start following with a free account at EasySendy Pro. Try our amazing ready-to-use email drip templates for your drip series.

Now that you’re accustomed with what drip emails are and how to do them. Here are few additional resources/ reasons to help you get started:

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Frequently Asked Questions

⭐What is Drip Email Marketing?

Drip email marketing is an automated email marketing approach that sends out a series of emails based on the user’s behavior or interests.

⭐What are the benefits of Drip Email Marketing?

Drip email marketing can help businesses to maintain relationships with customers and prospects, convert leads into customers, and even nurture customers into becoming evangelists

⭐How does Drip Email Marketing work?

rip email marketing works by sending emails at predefined intervals, such as when a user subscribes to a newsletter or completes a purchase.

⭐What are the best practices for Drip Email Marketing?

The best practices for Drip Email Marketing include writing engaging and personalized content, segmenting your audience for better targeting, A/B testing, and monitoring your email campaigns for performance.

⭐How can I get started with Drip Email Marketing?

You will need to decide on your goals, create an email list, create content, and set up your automated email campaigns. You should also track analytics and make sure to optimize your campaigns for the best results.


  1. Linda Phillips

    Great info, thanks a lot. The article will help me improve my drip email marketing campaigns!

  2. Jesse Adams

    That was an amazing article and excellent email marketing statistics. Thanks for sharing.!

  3. Thea

    Thank you for crafting this great article. Now, I’m aware of the detailed knowledge on drip campaigns and their method for capturing quality leads.

  4. Gregory Christine

    Thanks for sharing a fantastic article. I would implement these tips to enhance my drip email campaigns.

  5. Nathan Kelly

    Earlier, I was ignorant about drip email campaigns. Now, after reading your article, I got complete knowledge about drip email marketing.

  6. Jose Diane

    Earlier, I was not aware of Mandrill’s alternative SMTP relays and its pricing plans. Now, I have complete knowledge to select the best one for my business.

  7. Social Fly

    i just love email drip marketing campaigns. Since I started using them, then the response rate has been like 5-15% higher.

  8. Social Fly

    Drip email campaigns have improved getting warm leads like 100%. Thanks for sharing


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