Custom tracking domain is a best practice in email marketing that can help businesses improve their branding, deliverability, security, and analytics.

EasySendy Pro uses a generic (default) tracking domain to track all the emails (campaigns) sent through its servers by its users.

The email tracking features like “email opens”, “email link clicks”, “Unsubscribe link clicks” are tracked through this default tracking domain. The domain name used by the tracking domain for this purpose is “” or “”.

But using a custom tracking domain that caters to your specific needs instead of using the default one provided by EasySendy Pro has its own perks.

The default tracking domain works well for testing the services but it is no match for your own custom made tracking domain which caters to your specific needs.

Custom Tracking Domain in Email Campaigns

Advantages of Custom Tracking Domain

The advantages of using a custom domain instead of the default one provided by the service provider has some definite advantages of its own. Let’s go through those advantages first:

Advantages of Custom Tracking Domain by Easysendy
Advantages of Custom Tracking Domain
  • In the fight against spam, white-labelling has become a must criterion so that the sent emails can land in the inbox where is it supposed to end up.
  • A custom tracking domain, along with proper SPF and DKIM authentication, helps make your emails fully white labelled helping them reach the subscriber’s inbox rather than the spam folder.
  • It will help create your own brand image with no EasySendy Pro footprints, with which your subscribers will easily relate to.
  • Another advantage of creating your own custom tracking domain is that it will allow you build your own sending reputation. Most users use the default tracking domain both while testing their campaigns and during actual campaign delivery

    This means that the overall sending reputation of the default tracking domain is a culmination of not only yours but the sending habits of all the users combined. This can sometimes hit your email delivery rates.

  • Moreover, the visible component of the text in the email links will be branded with your domain name instead of EasySendy Pro domain name, which will make your subscribers much more confident in opening your emails and clicking links in your email body as they will be able to relate to your brand image.

Steps to create custom tracking domain

Setting up your custom domain is as simple as a walk in the park. Mentioned below are the simple steps that you need to take to have your own customized tracking domain.

  1. Make an entry on your DNS server. If your domain is “”, then you can set up a tracking domain like “”.
  2. Add a “CNAME” record in your DNS server so that the chosen sub-domain points to the EasySendy Pro “”. Note that you do not need to set up an actual sub-domain.

    All you need to do is to add a “CNAME” record that uses the custom sub-domain name that you created. In case you have an issue with adding the “CNAME” record in your DNS server, the DNS administrator can help you out.

  3. If setup is ready, go to the EasySendy Pro left Menu > Domains > Tracking Domains tab and change the tracking domain to the newly created domain.
  4. Activate Tracking Domain – After you have added tracking domain correctly, you should activate this Tracking domain setting from your SMTP delivery page. Then, the changes will take place.


Unless you have added the “CNAME” record in your DNS, the application will not allow you to change the tracking domain. Also, you might have to wait for a few hours so that the changes can take effect.

Frequently Asked Questions

⭐ What is a custom tracking domain?
Custom tracking domains helps to establish a reputation with email receivers by setting up your domain for higher email deliverability.
⭐ Advantages of Custom Tracking Domain?
You can enhance the brand reputation by creating targeted marketing campaigns to engage visitors.
⭐ How do I create a custom tracking domain?
Click on team settings after moving your cursor. In the team settings, select Settings from the sidebar. Then set up a DNS record for creating a subdomain and enter your domain name for verification. With the help of custom tracking, you can track the open and click rates to improve the email deliverability.

Shikha is an Experienced Content Writer, Social Media Marketer and Email Marketing Expert. She works closely with businesses which providing digital marketing content that gains social media attention with extensive writing experience..


  1. Hey Ankit, I was unaware of the fact that custom tracking domain holds such a great importance in email marketing. Thank you for sharing the blog as it has opened my eyes to the reality of email marketing. Also, the guide where you have given step by step process of setting up a custom tracking domain will of great help for a newbie like me.

  2. Hello Ankit,
    This post deals with tracking e-mails. Well, even this is very much important. The concept of custom tracking e-mails in various e-mails campaigns has been dealt quite appropriately in this blog. The advantages mentioned in the post will enhance your knowledge on why one should use custom tracking. Every technicality has been handled beautifully in the blog. A must read for all tech savvy people.

  3. Kathy Jacob Reply

    Thank you, Ankit. This is good information. Especially one came to know about white-labeling as a must for emails to land in the inbox. A custom tracking domain is another must have for your email marketing.

  4. Thomas Roberts Reply

    Using a broad tracking domain for email tracking is the best you can expect from the EasySendy Pro. The functionality is deemed and great for white labeling of the emails. The overall inclusion of SPF has made the emails fully white. It’s a win-win.

  5. Christina Bailey Reply

    Verily the custom tracking domain holds immense significance in email marketing. This article shows the realism of email marketing these days. I didn’t know the importance of white-labeling, I got to know that it is a must for emails to land in the inbox.

  6. Andrea Gonzalez Reply

    Great insights Ankith! I appreciate you chiming in marketer’s point of view. Indeed setting up a custom tracking domain is one of the easiest ways to improve your email deliverability for broadcast and transactional email campaigns. Also by creating our own custom

  7. Sharon Ross Reply

    Loved this post, Ankit. Custom tracking domains allow our domain to establish our reputation with email receivers, not clouded by other users. By setting up our own domain, we can ensure higher deliverability. Additionally, our emails will be further branded around our own organization, not the email service provider.

  8. Gary Taylor Reply

    This is a comprehensive, helpful article, Ankit! By setting up our own domain we can establish our own reputation with email receivers. It also enables us to isolate and ensure higher deliverability.

  9. Mary White Reply

    Great article, Ankit. Yes, setting up a custom tracking domain is one of the easiest known ways to progress in email deliverability for broadcast and transactional email campaigns.

  10. Marilyn Turner Reply

    Yes, it is essential to track the links in your emails using our own domain. With suitable SPF, DKIM, and a Tracking domain setup, our email headers and links will be totally “white labeled.”

  11. Ben Carroll Reply

    To be honest, I completely turned a blind eye towards custom tracking email. You have explained very well. I will share this with co-workers.

  12. Robert Wilson Reply

    You can utilize a broad tracking domain for email tracking for white labeling of the emails by making use of custom tracking in email campaigns.

  13. Donna Morris Reply

    Great article, Ankit. Yes. The custom tracking domain is one of the significant processes in email deliverability for broadcast and transactional email campaigns.

  14. Carolyn Ramirez Reply

    Custom tracking domain holds excellent importance in email marketing. Great work Ankit for updating content about it!

  15. Harry Henderson Reply

    Excellent work with this comprehensive article. I too agree with your point mentioned—it is vital to track the lines in your emails using own domain.

  16. Mildred Allen Reply

    Excellent work with this comprehensive article. I too agree with your point mentioned—it is vital to track the lines in your emails using own domain.

  17. Ernest Thomas Reply

    Custom Tracking domain is a must-have feature for successful email campaigns. Thanks a lot for updating the content about it!

  18. Thank you so much for sharing an interesting article on custom domain tracking. Through this blog, we got a detailed understanding of the benefits and methods to create custom domain tracking.

  19. George Melissa Reply

    Thank you for sharing a great article as I learned to create a custom tracking domain from this piece of content. Earlier, I was not aware of the Custom tracking domain and its advantages for making my email campaign successful.

  20. Eric Angela Reply

    Hey, thank you for writing the advantages of custom tracking domains in email campaigns. Earlier, I was not aware of it, but now I got a detailed insight into the custom tracking domain and essential steps to create it.

  21. Nicholas Shirley Reply

    Hey, you have written an impressive article; previously, I was ignorant about custom domain tracking. In this blog, I understood the advantages and methods to create custom domain tracking for successful email campaigns.

  22. Stephen Anna Reply

    I’m using easysendy pro for tracking my domains in email marketing. If you are using email marketing tools for promotions you must have known the importance of tracking the domains for improvement… I personally recommend using easysendy pro for tracking domains in email campaigns.

Write A Comment