We built EasySendy Pro to help email marketers experience the freedom of delivering emails through multiple email delivery services over very large IP pool which include integration options with cloud SMTP relays like, Amazon SES, Mandrill, SendGrid, Sparkpost, Leadersend, Dyn, Elasticemail, MailGun, SendinBlue, MailJet, TipiMail and so on.
Delivering email campaigns through multiple cloud SMTP relay servers improve email inbox delivery and enhances email open rates, which finally results in an improved ROI on email marketing campaigns. Further, EasySendy Pro platform also helps marketers to leverage the following features:
- Deliver email through multiple email delivery services
- Automated email list segmentation based on subscriber actions
- Help in building email sending reputation with Mailbox provider
- Re-engage with large subscriber base
- Optimise email delivery budget and priority at advanced level
A detail about this is mentioned here- Top Reasons why Businesses are using EasySendy Pro.
Complexity in using EasySendy Pro:
When we first launched EasySendy Pro in January 2016 for public, we started working with more than 1,000+ business within few months. Over this period, we realised that there are a lot of small and medium business & email marketers who need simple email marketing solution to send email campaigns through a single solution. And, this made it difficult for businesses & marketers to get started with EasySendy Pro platform and other cloud SMTP relays.
Further, adding more complexity, we observed few of the users of EasySendy Pro also faced issues regarding email bounce and complaint integration with the SMTP provider. On the other hand, few did not want to go for two separate dashboards and payment options for delivering email campaigns.
Simplifying EasySendy Pro with Built-in SMTP:
Looking at the complexity, business issues and the requirement for a simple email marketing application for SMEs, we decided to bring our Aritic Mail SMTP solution integration with EasySendy Pro. Ariticmail has already been working with few of the enterprise customers in India and abroad to deliver email campaigns to the subscriber inbox, using machine learning and async technology. With this integration of Aritic Mail SMTP, it further simplifies EasySendy Pro as a unique hybrid email marketing solution for all set of business including SMEs and Enterprise.
Having Aritic Mail SMTP integration with EasySendy Pro also enables the end business to build their email sending reputation with mailbox provider. For this to happen inside Pro, you need to configure SPF, DKIM and DMRAC keys on your sending domain name properly.
Getting Started with Aritic Mail SMTP on EasySendy Pro:
1. Register / sign-up an account EasySendy Pro.
Even free EasySendy Pro account can be integrated with Aritic Mail SMTP. You can send first 30,000 emails for free through Aritic Mail SMTP using EasySendy Pro.
2. Activate Aritic Mail SMTP account in EasySendy Pro Delivery Server
First, you need to add Aritic Mail SMTP from Delivery server option of EasySendy Pro, followed by your sending domain and “From Email” address to Aritic Mail setup.
A detail about this process is explained here in this guide.
3. Verify SPF, DKIM and DMARC records for your sending domain name
After saving the above steps, you need to configure SPF, DKIM and DMARC record properly on your sending domain name through your domain DNS service provider. A guide can be found here.
Once you have updated the DNS records on your domain name properly, verify this domain name through the Aritic Mail SMTP panel.
4. Validate & Activate Aritic Mail SMTP Delivery Server in EasySendy Pro account
After you complete the verification of SPF, DKIM and DMARC records, validate and activate this Aritic Mail SMTP server.
Now you are ready to send email campaigns.
5. Test email sending configuration and delivery
After you have done with all the above-mentioned setup, you can send an email campaign to http://mail-tester.com/ service and investigate if all the setup of SPF, DKIM and DMARC records work properly.
Now you know how easy it is to get started with built-in Aritic Mail SMTP on EasySendy Pro. Once you are done with the setup process, you can book Aritic Mail emails in blocks of 30,000, and you will be charged separately from EasySendy Pro postpaid, as CPM based pricing of USD $0.187 for 1,000 emails and USD $5.59 for 30,000 emails at the end of the month. More details about Aritic Mail SMTP pricing is mentioned here.