Email marketing is the best platform when it comes to lead generation. Emails turn out to be the ideal lead-generating tool with the right strategy and practices.
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Well, email marketing needs the right approach, contacts, and techniques to bring a positive result. Lead generation is a continuous process, and gradually, it boosts sales revenue. As a marketer, you can use email marketing to grow your lead generation and increase sales revenue, and have quality lead conversions.
The success rate of email marketing in generating responses from customers has increased tremendously.
What is Email Lead Generation?
You can collect leads with the help of an opt-in email form in email lead generation. You have to gather information about the customers, including their names and email addresses.
However, we can see that a lead capture form doesn’t end with the email lead generation strategy. You have to nurture leads and transform them into loyal customers.
Why is having a Lead Generation Strategy important?
Marketers know well that lead generation is crucial for different businesses. Companies struggle to make sales revenue and grow without the presence of lead generation. You need to maintain a good lead generation strategy, and companies work to generate leads as they are not sure what type of people they are looking to sell their services and products.
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Many companies are entirely dependent on lead generation as it helps to generate traffic for your websites. Through that, you can convert leads into loyal customers. With the help of Google, you can have connected people to businesses easily. Even companies can tell the world about their products and services.
It allows you to create a customer base that searches for your product or service through a search engine. And taking the lead directly to your website increases the chance of the lead purchasing from your business.
How do you get Email Leads the right way?
You have understood the importance of lead generation strategy for your business, so let’s have a look at the different ways to attract sales leads.
Here are ten email lead generation techniques for driving a stream of leads to your business.
1 . Use Lead Scoring
When you reach the right set of people at the right time with the right message, it is a big part of marketing. You can do that with the help of lead scoring, as it helps to capture higher-quality prospects. You can prioritize your leads with lead scoring, as it is an effective tool for qualified leads.
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Well, you can integrate lead scoring with email automation in your marketing for providing scores. For Example, if a visitor has seen a product on your website, you can convert them into loyal customers with an email offering of a 25% discount.
You can use this opportunity to get the visitor sign up by displaying an exit-intent popup.
2. Design compelling Email Templates
Email design is crucial when you are talking about lead generation. You can keep a clean and concise email as it is essential and avoid having overly long email templates. If you put a lot of excess in the email templates, it can distract you from the message.
You should not keep your emails flashy, so try to use plain fonts to help the subscribers read the emails easily. You can use plain text and choose a simple and clean email template.
3. Create short and Engaging Content
Nowadays, audiences don’t have time to read long and lengthy email content.
Subscribers prefer to read short and crisp email content, so you need to avoid creating long and invaluable messages. You can even add images or visuals as recipients get more attracted to visuals than plain text messages.
At the same time, you have to ensure that your email content is interesting to grab audiences’ attention and engage them. If you create engaging and valuable content, you can generate more quality leads from the subscription forms as customers may show interest in your product.
4. Keep catchy Email Subject Lines
We know that the subject line is the most crucial part of an email that compels audiences to open the email and increases the open inbox rates. If you put a subject line like ‘ 30% discount on the purchase, then it would immediately grab your attention and attract you to purchase the product.
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You have to ensure that the email subject line is short and crisp for attracting audiences’ attention. You have to add the purpose of the email in the subject line, and even you can add words like ‘exclusive deal for today,’ ‘limited period offer,’ for creating a sense of urgency.
You can create a subject line of 30-50 characters and convert your boring subject line into an interesting one to maximize the open rates.
5. Avoid using ‘no-reply Email Addresses
You should avoid flooding customers’ inboxes with promotional emails. Some marketers bombard subscribers’ inboxes with reply back emails, which consist of disproportionate responses from them.
But many brands use a no-reply email format for sending transactional or marketing emails. Avoid using ‘No-Reply email address’ for building trust with the customers.
6. Select the Right Time
Ensure to send the email marketing campaigns to generate quality leads. Some marketers think that Tuesday is the best time, while some marketers believe that
Thursday is the best period for delivering emails to subscribers. Every company has its own set of audiences where habits, preferences, and choices are differing. The things which are working for me may not work for others. So, marketers need to study their audiences to identify the right day and time for sending the email newsletters.
7. Add strong Call-to-Action (CTA):
You should add a call-to-action button in every email as it is easy for the readers to take the appropriate action. You have to use creative language to incorporate a strong CTA in your email newsletters for attracting the reader’s attention.
You can add excitement and urgency by incorporating effective CTAs, improving the conversion rates. You can add text like ‘Try for Free,’ ‘Get the Discount’ for taking intense action. You can keep short CTA text in two to three words and create a sense of urgency.
8. Use Social Media platforms
Marketers can use social media channels to grow their email list and schedule daily posts to generate new leads. You can upgrade the content of blog posts for driving high traffic. You can include an opt-in form and sign-up button to the Facebook page for allowing people to sign up for the email list.
9. Make mobile-friendly emails
Users read the email on mobile devices more as compared to other devices. People prefer reading emails or any form of content on smartphones and tablets rather than reading it on laptops and desktops. Marketers need to design the email template and place buttons based on mobile devices and tablets.
10. Link up Emails with Landing Pages
You can link your email to the landing pages if you have a purpose to drive traffic to your website with email marketing campaigns. You can connect a particular page where the visitors would find important information, and you don’t have to keep navigating to different pages unnecessarily.
This would help to boost the conversion rates and generate leads through email marketing campaigns.
Even you can make sure that you are using the right tracking tools to keep a watch on the landing pages and email newsletters. You can use the right tracking tools to ensure that landing pages and emails are generating quality leads. Visitors may struggle to find out what they need, as driving traffic to the website may distract them.
Over 99% of consumers check emails regularly. So, email marketing has been around for good reasons, and it is the most effective and direct way to connect with your qualified leads, nurture, and turn them into loyal customers.
Email marketing is consistently winning over other marketing platforms. It has the highest return on investment and helps to grow a healthy contact list. You can push the leads through the sales funnel in email marketing. If you manage an extensive database of email lists, use marketing automation software to leverage your marketing campaigns.
You have to remember the basics of email writing tips like crafting an engaging subject line, integrate social links, add relevant images, add a call-to-action button to see the lead engagement take off.