Email Marketing will continue to be considered an important tool to inform the customer about offers, new products, or unique campaigns.
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Although not every year it is necessary to start from scratch, technical developments and user behavior changes require adopting marketing strategies.
While 2021, marketers need to implement the hot email marketing trends to retain and acquire existing and new customers. You are probably already familiar with many of the trends that appear in the article, which are current with increasing importance.
Although industry experts have considered COVID 19 to change email marketing permanently and positively, marketers have to keep an eye always on the latest trends to stay ahead in the market. The table has changed as email marketing engagement figures have increased and crossed all other digital platforms during this pandemic.
Roughly speaking, this year, the Email Marketing trends focus on motivating the reader and challenging him with new ideas. The most crucial task facing newsletters is to provide the user with useful content and an original advertising message.
Therefore, if you want your customers to pay attention to your emails and not send them directly to the trash, do not lose sight of this year’s main trends. To be successful, you must adapt to new target groups and existing reading habits.
The new generation of customers has grown up surrounded by electronic commerce and permanent accessibility. Generation Z, primarily used to using mobile phones practically since childhood, does not consider newsletter marketing a new method.
It is increasingly challenging to capture their attention with it. Therefore, it is more important than ever to give newsletters a personal touch and reach the target audience with an original message that invites them to interact.
Here are some of the Hot Email Marketing Trends for 2021:
1. Add Artificial Intelligence into Email Marketing
Many companies are confused about artificial intelligence, and marketers are skeptical about using AI in email marketing practices. Email marketers can use Artificial intelligence to segment the email list, analyze the content and reach out to many audiences.
With each passing day, the scope of artificial intelligence is growing, and you need to get the grip for optimizing email campaigns effectively.
2. Personalize Email copy
Marketers aim to raise brand awareness and re-engage customers with email marketing campaigns. However, the end objective is to generate new leads and sales revenue. Well, marketers have claimed that hyper-personalization is the best way to accomplish this goal. The use of artificial intelligence in email marketing makes it easier to obtain customers’ data for crafting personalized messages for them.
Subscribers provide their personal information to receive personalized offers through email newsletters.
According to the latest data, personalized messages in email marketing have an ROI of 122%. It is the hottest email marketing trend, so customers are expecting hyper-personalization in 2021.
Have a look into some of the personalizing parts of the campaign:
- Create promotional messages based on audience segmentation
- Recommend products based on audience segment
- Send triggered emails based on the buyer’s persona
- Create separate content for individuals
3. Deliver Drip Email Campaigns
This year, marketers are using email automation rather than manual email campaigning. Email marketing automation are using triggered-based emails that create cohesive and consistent communication between recipients and companies. In today’s world, customers don’t want to see useless content.
Also Read : Email Marketing Growth prediction 2021 to 2027
Although, drip email campaigns perform better than general email campaigns. Drip email campaigns create friendlier and responsive communication between the subscribers and companies.
4. Concentrate on User-Generated Content
Utilize user-generated content in email marketing campaigns and it promotes high conversion rates.
Over 42% of the customers claim that user-generated content provides better insights into any brand.
Most of the consumers make their purchasing decision based on the ratings and reviews from other customers.
5. Make Engaging and Interactive Emails
Interactive and engaging emails are growing more robust this year. They increase email interaction, boost customer engagement, and improve customer experience.
There are some interesting interactive email elements like animated call-to-action buttons, product carousels and interactive images, user-generated content, surveys, and polls.
These are some gamified solutions to stand out among others in this competitive world.
6. Add trending Email Designs
Email marketers firmly believe that email designs are a more dynamic and fluid part of email marketing. For remaining suitable for smartphones, email campaigns need to follow the latest design trends, including dark mode, minimalism, and bright colors.
The world of email marketing has changed with the launch of general data protection regulation. This year, it is relevant to focus on data privacy to secure the information and build a clean and fresh contact list for companies.
8. Include Empathy in Content
During this pandemic, subscribers crave empathy in the email newsletters from different brands. So, marketers should focus on customer appreciation emails to increase the engagement rate.
Well, you can praise your prospects, show emotional connection, and offer to help hands to your customers.
9. Make Mobile-Friendly Email copy
A poor mobile experience reduces the open rate as most of the subscribers check their email newsletters over smartphones.
According to the latest statistics, smartphones have higher open and click-through rates as compared to tablets and desktops.
10. Bring Entertaining Customer experiences
In today’s world, entertaining customers’ experiences in email copy are gaining huge popularity. Well, you have options like animated gifs, AMP, gamified and interactive features, which can make your email copy interactive and entertaining.
11. Make the Newsletter’s Atmosphere Cozy
Most of the customers are working from home, so marketers can make the email newsletter’s atmosphere homely and cozy. Well, this type of ambiance appeals to potential prospects.
During this pandemic, things have changed in our lives, and we should embrace these changes. To win the world, you can follow the latest email marketing trends and raise revenue even in the worst-case scenarios.