Have you ever felt the rush of excitement in your body after receiving an email from your favorite brand? We always feel excited when we see an email notification on our mobile devices from our favorite brand. According to the recent mobile email open statistics report, the open rate of emails increases drastically if the emails are mobile optimized.

The level of disappointment turns out to be  high (or more, I should say) when those emails fail to open on our mobile phones. According to the recent mobile email open statistics report, the open rate of emails increases drastically if the emails are mobile optimized.

People in today’s world are always running around owing to their busy schedule. Thus, they tend to check 90% of their emails on their mobile phones. Therefore, using responsive design while building up an email is a must. Many blogs are spread all over the internet, which has laid down the importance of creating mobile-optimized emails. Therefore, today I am sharing a comparison between emails being checked on the desktop vs. mobile devices. You can say it is a kind of a cat fight between these two devices when it comes to emails.

INFOGRAPHIC ON MOBILE EMAIL OPEN STATISTICS

The infographic below will lay down a statistical comparison in six board categories, to make things clearer. The infographic has very nicely put down the importance mobile-optimized emails. Nearly 1.7 billion users check emails on their mobile phones, which has royally outnumbered the data that for desktop, which is around 0.9 billion users. To gather more such statistics, you can scroll down through the infographic.

Infographic Mobile Email Open Statistics

(If you’d like even more stats, check out the mobile email stats overview at emailmonday.)


About Easysendy Pro


EasySendy Pro is an email marketing platform for the digital marketing team. It integrates with multiple SMTP relay service providers and enables delivery of email campaigns to a list of opt-in emails. You can split test email deliveries across the relay servers and check reports, track email clicks, opens of each email campaign. It also has smart autoresponder and email list segmentation.

To support Micro-Deliverability in Emails; currently, EasySendy Pro allows integration with SMTP relay gateways like Amazon SES, Mandrill, SendGrid, SparkPost, Leadersend, Dyn, Elasticemail, MailGun, SendinBlue, MailJet, TipiMail, and MailerQ. If you are sending an email to a list of above 25,000 email subscribers, then, Micro-deliverability of the email through multiple SMTP gateways provide better email open rate.

Frequently Asked Questions

⭐ What percentage of emails are opened on mobile?

Over 61.9% of emails are opened on mobile devices by subscribers for checking the inboxes.

⭐ What is a good email open rate 2020?

You can consider 17.80% open rate as a good one, as it would help to improve the conversion rates and increase sales revenue.

⭐ What affects email open rates?

Open rate is the most important metrics to track the performance of email marketing campaigns. You can determine the reasons behind low email open rate by identifying unqualified subscribers, lack of proper contact segmentation, unattractive subject lines, and inactive recipients.

⭐ How do I increase my email open rate?

Fill your email list with active subscribers to improve your email open rate and remove the inactive subscribers. Maintain proper segmentation of email list with attractive subject lines to increase the relevancy of your newsletters. Try to keep your emails away from spam folders.

⭐ How can I track an open email?

You can opt for email tracking software to monitor the opened or clicked emails. With the help of this software, you can even detect the exact date and time of opened email by the recipients.

Author

Ankit Prakash is principal founder of EasySendy and Aritic. Ankit is a passionate and determined entrepreneur; building successful Internet product since 2006.

55 Comments

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  3. I really enjoy reading your blogs which are insightful and engaging at the same time. I have come to know from your post that mobile optimized emails have more open rates. In today’s busy world people are always hooked to their phones. So, it doesn’t come as a surprise that people tend to check 90% of the received emails on their cell phones. The infographic clearly states the current scenario.

  4. Tyler Wright Reply

    Chandna, thank you for great insights. Sharp trends have been revealed, with the help of great info charts. The fact that people are checking mails more on their smartphones is understandable. The article, however, didn’t go into the depths of the downside of it. Like, one slight mention was there that the level of disappointment is more if the email doesn’t open in the mobile.

  5. Couldn’t agree more that consumers are making a steady shift to mobiles, and if email marketers are not targeting them they are missing out on a huge opportunity. Backing up this statement with such powerful statistics only proves how marketing is evolving. Consumers need everything on-the-go, even if it is checking their mails. Great infographic.

  6. Ralph Morgan Reply

    Infographics are a crucial tool to ensure that customer opens the email and at least read the message. This is an effective way to ensure the reliability of email marketing amidst the advertisers. EasySendy Pro is doing a great work.

  7. Evelyn Walker Reply

    With the rapid increase in the usage of smart phones, we can see a firm shift in opening of the mails using mobile phones and definitely it turns out to be annoying if it is not mobile friendly. Undoubtedly the above infographics is very educative, overall this is a good read.

  8. Alan Stewart Reply

    This is such an insightful post! Full of useful info and probably the best blog I have come across on mobile email open statistics.

  9. Laura Robinson Reply

    Great article, Ankit! It is estimated that around 1.7 billion people check their email on their mobile devices, so it’s extra important for marketers to make sure emails look good and function well on mobiles.

  10. Maria Watson Reply

    That leaves us with around 1.7 billion people who are checking emails on their mobile devices and thus increases the need for emails to become more mobile-friendly.

  11. Lois Peterson Reply

    I think we marketers must put our best foot forward to build more conversions from mobile email opens, bearing in mind these Statistics.

  12. Thanks for sharing this infographic with us. I like infographics more than reading a blog.

  13. Jesse Hampton Reply

    Thanks for sharing this. I prefer this method more than the usual long-written blogs.

  14. Douglas Davis Reply

    Every marketer should read this. It is an informative piece of content.

  15. Donald Williams Reply

    As said the images speak more than the text, hence the infographics can prove helpful in open email statistics.

  16. Frances Rogers Reply

    Infographics make a significant impact than a blog. Hence I found it interesting. Thanks a lot.

  17. Mildred Allen Reply

    I found it interesting to read the statistics as I saw it relevant for my business. Mainly the infographics is also amazing and informative, which contains every small detail.

  18. Marilyn Turner Reply

    Great info, thanks a lot. The article will help me improve my email open statistics!

  19. Hi Ankit! Great blog on mobile email open statistics! Well-explained with infographics!

  20. Bobby Howard Reply

    Great info, thanks a lot. The article will help me improve my email open statistics!

  21. Joshua Simmons Reply

    Hi Ankit! Great blog on mobile email open statistics! Well-explained with infographics!

  22. Laura Robinson Reply

    Infographics seem to be a great platform which can ensure the reliability of email marketing. Thanks a lot for updating the article.

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