Have you ever felt the rush of excitement in your body after receiving an email from your favorite brand? We always feel excited when we see an email notification on our mobile devices from our favorite brand. According to the recent mobile email open statistics report, the open rate of emails increases drastically if the emails are mobile optimized.
The level of disappointment turns out to be high (or more, I should say) when those emails fail to open on our mobile phones. According to the recent mobile email open statistics report, the open rate of emails increases drastically if the emails are mobile optimized.
People in today’s world are always running around owing to their busy schedule. Thus, they tend to check 90% of their emails on their mobile phones. Therefore, using responsive design while building up an email is a must. Many blogs are spread all over the internet, which has laid down the importance of creating mobile-optimized emails. Therefore, today I am sharing a comparison between emails being checked on the desktop vs. mobile devices. You can say it is a kind of a cat fight between these two devices when it comes to emails.
INFOGRAPHIC ON MOBILE EMAIL OPEN STATISTICS
The infographic below will lay down a statistical comparison in six board categories, to make things clearer. The infographic has very nicely put down the importance mobile-optimized emails. Nearly 1.7 billion users check emails on their mobile phones, which has royally outnumbered the data that for desktop, which is around 0.9 billion users. To gather more such statistics, you can scroll down through the infographic.
(If you’d like even more stats, check out the mobile email stats overview at emailmonday.)
About Easysendy Pro
EasySendy Pro is an email marketing platform for the digital marketing team. It integrates with multiple SMTP relay service providers and enables delivery of email campaigns to a list of opt-in emails. You can split test email deliveries across the relay servers and check reports, track email clicks, opens of each email campaign. It also has smart autoresponder and email list segmentation.
To support Micro-Deliverability in Emails; currently, EasySendy Pro allows integration with SMTP relay gateways like Amazon SES, Mandrill, SendGrid, SparkPost, Leadersend, Dyn, Elasticemail, MailGun, SendinBlue, MailJet, TipiMail, and MailerQ. If you are sending an email to a list of above 25,000 email subscribers, then, Micro-deliverability of the email through multiple SMTP gateways provide better email open rate.
Frequently Asked Questions
⭐ What percentage of emails are opened on mobile?
Over 61.9% of emails are opened on mobile devices by subscribers for checking the inboxes.
⭐ What is a good email open rate 2020?
You can consider 17.80% open rate as a good one, as it would help to improve the conversion rates and increase sales revenue.
⭐ What affects email open rates?
Open rate is the most important metrics to track the performance of email marketing campaigns. You can determine the reasons behind low email open rate by identifying unqualified subscribers, lack of proper contact segmentation, unattractive subject lines, and inactive recipients.
⭐ How do I increase my email open rate?
Fill your email list with active subscribers to improve your email open rate and remove the inactive subscribers. Maintain proper segmentation of email list with attractive subject lines to increase the relevancy of your newsletters. Try to keep your emails away from spam folders.
⭐ How can I track an open email?
You can opt for email tracking software to monitor the opened or clicked emails. With the help of this software, you can even detect the exact date and time of opened email by the recipients.