This is a Guest Contribution from Omnistar.
Did you know that 30% of consumers are more likely to buy a product recommended by an influencer? This shows how consumers value influencer opinions when it comes to products and services. And it is not just that. It seems that non-celebrity influencers seem to be more relatable and honest. It is because consumers are 10x more likely to buy a product recommended by an influencer. This shows that influencers have a high trust factor that you can definitely leverage when it comes to promoting your referral program.
What are Influencers?
Influencers are everywhere. They are on Facebook but they can also be in Youtube. 19% of purchase decisions are made from Facebook posts while 18% from Youtube. This is such a high percentage that it has a massive impact on customer’s decision processes.
What is even more surprising is the habit of consumers to search for reviews before purchasing a product. 60% of consumers will look for influencer reviews before proceeding with the purchase.
This is the power of influencers. They have the ability to influence consumer decisions greatly. One good review can get consumers to buy your products. While one negative review can get them to look elsewhere.
Why your target audience love Influencers so much?
There are different reasons why the market love influencers.
#01. Authenticity
The first reason is authenticity. In fact, this is the reason why influencers have such a high trust factor. Followers simply love the authenticity of influencers and this is what drives their power. This is also the reason why non-celebrity influencers have a higher trust factor. This is because non-celebrity influencers are viewed to be not in-it-for-the-money. They are viewed to be relatable individuals who are just reviewing a product because they like it.
#02. Consistency
Influencers are known for consistently creating content. This content can be a blogpost or a video. But it is all about consistency. The audience have certain expectations and they want those expectations met. Influencers who are consistent in creating content actually builds a community around their brands. And this is what attracts more people into their tribe.
#03. Niche-Focused
Every niche has its own set of influencers. The only reason why followers love them is because they give them the content that they need. This can be tips, how-tos or product reviews. Aside from consistency in releasing content, there should also be consistency on its topic. This is the secret behind the growing influencer communities.
But, Why do marketers love Influencers?
You now know the reason why followers love influencers. It is about time you know why businesses love them as well. There are three main reasons for this.
#01. Instant Traffic
Influencers just have the power to drive instant traffic. This is because of their ability to influence action. When they ask their followers to click on a link or do something, their followers will most likely do it. So a simple recommendation would often result to a flood of traffic in your site.
#02. High Conversion Rates
What is even more surprising is that influencers don’t only give you traffic. They also have really high conversion rates. If you are running an ecommerce marketing website, you’ll know that traffic really doesn’t mean anything until it translates into sales. High converting traffic means that the traffic has a greater likelihood of making a purchase from your site. This means that it is guaranteed to translate into sales.
#03. Instant Leverage
The power of influencers doesn’t stop with traffic and conversions. One promotion can also result to a stream of residual traffic. This means that an influencer only has to promote you once. From there, you’ll enjoy brand leverage where the influencer’s followers will already treat you as a ‘friend’ brand. This means that the influencer’s followers will also continue to buy your products and services if they like it.
Choosing the Right Influencer for your Referral Program
You now know how influencers can help you, it is time to search for the right influencer to work with. You simply can’t go and pick the influencer with the most followers. That’s not how it works. If you do that, you’ll find influencers that is going to ask for premium prices from simple mentions. You don’t want that. Even if you have to pay for promotions, you’ll want to make the most out of your money.
With that, I have four elements that I look for when searching for influencers to promote my referral program.
Step 1: Niche
This is very important. You should choose an influencer that is in the same niche as your products and services. If not, it should be complementary. So if you have skincare products, target lifestyle influencers. Target those who film skincare routine videos. If you have fitness products, target those who make exercise videos. Your products should be relevant to the market to begin with.
Step 2: Tone
Next, you’ll need an influencer that fully resonates with your products and services. If you are selling essential oils, you’ll want influencers who are advocating healthy living. You may want to target the vegan recipes blogs as well. If you are selling gaming chairs, target streamers on Twitch or Youtube. These are gamers who can use a computer chair in their streams.
Step 3: Reach
While follower count is not the only thing that you should consider, it still matters. It is useless to promote to an ‘influencer’ who only have 100 followers. Ideally, you should look for someone who has at least 2000 followers and nothing less. You need a market that is wide enough to have conversions.
Step 4: Actionability
Lastly, you also need to consider the responsiveness of the followers. It is one thing that an influencer has followers. But it is another thing to get the followers to act on recommendations. Actionability is a factor that you should consider when choosing influencers. But this is something that you can only test. You’ll only know if a certain influencer works well with your business if you try promoting with them first.
Finding Influencers
Once you are sure of doing influencer marketing, it is time to find the influencers that you’ll want to work with. By this time, you already know the type of influencer that you’re looking for. It should be easy for you to filter through the list of influencers to see the ones that fit your business model.
Step 1: Immerse Yourself in a Niche
Sometimes, you cannot see the best influencers at first glance. After all, the best influencers for your business may not necessarily be the one with the most followers. So how will you know if an influencer fits your product? You have to immerse yourself in the niche.
The first step is to follow groups in the niche. In here, you’ll find that the market tends to mention certain brands or names. You can then follow these brands to see their content. You can then judge from there if the influencer is worth your time.
Step 2: Explore Hashtags
Another way to explore your niche is to look at hashtags. In Facebook and Instagram, you can input hashtags in the search bar. This will uncover all the posts that are relevant to that hashtag. Usually, you’ll find posts with lots of comments, likes and shares. These are often influencer posts. I have tried doing this and I have uncovered so many influencers along the way.
Step 3: Look at what your audience is visiting
You can also use tools to look at the pages that your target audience is visiting. This will clue you in on the blogs that they like to frequent along with the social profiles they like and visit. This is crucial for your influencer research process.
Step 4: Search Google
If all else fails, you can always search Google. Just look for your niche + ‘blog’ or niche + ‘Facebook’, niche + ‘Instagram’ or niche + ‘youtube’ and you’ll uncover hundreds of influencers in your niche. You can also go more specific and look for influencers who have reviewed a certain product before. This will give you a more targeted list of influencers.
How to Get Influencers to Promote Your Referral Program Through Email
The most preferred way of connecting with influencers is writing an email to them. It doesn’t come too strong and it gives the influencer enough time to decide if they like to work with you. Here are some ways to convince them effectively. I have provided some templates that you can use.
Include Them in Your Offer
The first template includes the influencer in your offer. It is direct to the point and just shows them that you like to work with them.
Hi [influencer],
I come across your
Are you still struggling to grow your business due to COVID-19? Then, you should explore the new trends and strategies to leverage email marketing in 2021. Jump Directly to 3. Expand your reach with Digital Advertising Tools 4. Use Automation Tools and Embed Videos 5. Make Effective Internal Communications There is a positive change in email marketing, and marketers’ life has impacted drastically during this pandemic. Email marketers have adapted inspiring and innovative ways to walk in the new direction. Most businesses have closed due to the lockdown crisis, so marketers have felt that the number of emails sent has taken a hit. Marketing practices need to adapt to the current changes as priorities have shifted to leverage email marketing. It would help if you fine-tuned the marketing strategy for gaining a competitive edge in post-COVID-19. As we are moving into 2021, this pandemic continues to impact different-sized organization’s email marketing strategies. Also Read : Hot Email Marketing Trends in 2021 Things are not slowing down for email marketers, so you need to create and deliver relevant content for the target audiences. In that way, you can create powerful connections with the customers. During this pandemic, you have to pin high hopes on email marketing to achieve the desired goals. Well, you can use videos, virtual product demos, and engaging online experiences for speaking to your customers’ concerns and humanizing your brand after COVID-19. However, you have to craft catchy taglines to get consumers’ attention as they are more thoughtful about purchases, especially in this crisis period. If you humanize your content, then it will help customers feel more connected to your brand. Adjust brand voice and build brand loyalty for gaining customers’ trust. You can display through your brands what your consumers are facing; before creating the content, you should ensure to think like your consumers. Make your messages relevant, authentic, and heartfelt. In this fast-changing situation, it is challenging to craft the right message and take the right actions. Due to the evolving situation, if businesses stay under pressure, they should not lose trust and integrity. Also Read : Email Marketing Growth prediction 2021 to 2027 Based on the COVID-19 situation, you need to channelize the marketing strategies to leverage email marketing. So, you can prepare the checklist after understanding the best practices to optimize the email campaigns. We all know that email continues to play a crucial role in nurturing and retaining customers. Simultaneously, there are email marketing tools to deliver 1-to-1 personalized messages and prepare for K-shaped recovery during this pandemic. Henceforth, you need to determine your company size, sector, and digital marketing before shifting email marketing strategies this year. We indeed aim to emerge from this pandemic and enter into the recovery zone. So, it’s high time to re-evaluate your marketing needs for achieving better results. In this way, you can stabilize and create a plan to “re-enter” the market. Now, companies can invest in new technologies for achieving specific goals. In the latest email marketing trends, AI can deliver significant improvements for businesses. Companies need to add an empathetic tone in email communications to show customers that you care for them. You have to adjust the sending schedule as people are working from home. Try to show concern about the audience’s health in the email copy to make the content more personalized. Google notices for relevant website pages that are best suited for the readers. You should conduct in-depth keyword research to rank your website pages in the google search. You have to make it easier for Google to crawl your pages. So, you need to insert keywords to targeted hot topics as people stay at home and are consuming more social media content. Businesses need to invest in online marketing to get their website noticed. Even you have to add compelling titles to the website pages for better identification. Also Read : 3 Email Lead Capture Hacks to Get More Customers During this pandemic, your prospects and customers have turned more to the web pages than before. So, it is essential to implement best practices for your website. However, you can use data much effectively to drive higher marketing efficiencies. Well, you have to take advantage of the free data that can shape your marketing strategy. Even you can conduct technical website audits for spotting errors. Technical glitches can hurt SEO and harm the customer experiences. In many cases, fixes might boost website traffic and enhance consumer experiences. During this pandemic, marketers have used Facebook, LinkedIn sponsored posts for promoting trade shows, events, and webinars. Even they have placed targeted and well-crafted Google Ads to appear in the search results. With the Keyword Planner tool’s help, you can estimate the cost per click and search volume for most research terms by users. You can focus your marketing efforts on a critical list of targeted contacts with account-based marketing. It allows you to be smarter with your ad spent by focusing on suitable businesses to generate revenue. Like this, you can create targeted messages for reaching specific audiences directly through social media channels. For keeping in touch with your customers, marketers can use marketing automation tools to effectively reach and optimize their marketing campaigns. Also Read : 25 Amazing Email List Building Tools To Grow Your Business Well, you can send out contextualized, personalized, and targeted messages to stay at the top of the mind of your prospects in this crisis period. You can even integrate videos in the sales process to add a personal touch and build stronger relationships with prospects and clients. Most of the employees are working from home to use video marketing tools like VideoScribe, Animoto, and Loom to create attractive videos. Due to an uncertain world, employees must receive clear, proactive internal communications for informing and reducing fear and doubt. Internal communications help to set realistic expectations for taking the business forward with smart goals. According to history, businesses have faced huge losses after refocusing and eliminating the marketing spend. You need to determine the current resources to achieve the short-term marketing strategies. Ensure to leverage email marketing to drive qualified leads and keep your clients more engaged. Conclusion This pandemic has forced companies to reassess their ways of working for accomplishing desirable output. So, marketers can create plain-text emails to save their time and make the communication more personal. Kick-start to implement the above tips for driving higher conversion rates. With the latest innovation and a limited number of resources, email marketing strategies are still crucial among other strategies and perform tremendously well year after year. In short, you need to create robust email marketing strategies to build long-lasting relationships with target audiences and cost-effectively increase sales revenue. In my opinion, email marketing allows attracting new customers and retaining the existing subscribers in a much easier way. Jump Directly to 1 . Tailored and Personalized Messages 3. Make your Emails Mobile-Friendly 6. Create Interactive and Engaging Content Many marketers wonder whether email marketing can make any difference in a business’s growth. Under the premise of email marketing, businesses can build a list of prospects, customers, and subscribers. Are you thinking in this way? Email marketing has hit its peak, and everyone is complaining about the failures of overcrowded inboxes. Then, get assured, email marketing strategies are the most powerful ones, which you shouldn’t ignore. Also Read : Hot Email Marketing Trends in 2021 It is the best way to stay in touch with customers, enhance brand awareness, continue to deliver value to your products and services. Let’s have a look into the reasons why email marketing helps businesses to grow: Email marketing has a broader reach than other marketing channels and can keep the subscribers informed. According to the email statistics report, over 4.9 billion people have email accounts. If anyone signs up for a website, they have to mention their email addresses and even need to enter the addresses for creating Facebook and Twitter accounts. There is no other channel for marketers with a much broader reach than email regarding connecting with prospects and customers. Well, there are 3x more email accounts as compared to other digital channels. Subscribers can check their emails when it is convenient for them. You can reach customers in real-time, and most people open emails on mobile devices. A well-designed email produces higher conversion rates than other marketing strategies. Marketers can track email campaigns’ performances with email automation tools as they are an essential part of internet marketing. It is easy to measure the bounce, delivery rates, unsubscribe, click-through, and open rates. They should not ignore these metrics as it is an essential part of internet marketing campaigns. Try to avoid sending too many emails as it may minimize the conversion rates. Email marketing gives you the availability to increase customers’ interest level and stay at the top of their minds. For that, you don’t need to send them regular emails. Instead of that, you can try out some exciting email marketing strategies to increase brand awareness. Some companies try to sell their products, but it prohibits building trust among the customers. These activities ignore the brand awareness factor. Also Read : Email Marketing Growth prediction 2021 to 2027 Email marketing drives the highest ROI for marketers and is 40 times more effective than other social platforms in acquiring new customers. In this article, you will get some email marketing strategies for better results: Every subscriber wants to feel special, and they don’t like email messages that give them a feeling similar to another bunch of people. You can segment the customers into different contact lists to send them personalized and targeted messages. Ensure to craft subject lines that resonate with your customers and deliver them with personal feeling messages. According to the latest data, personalized messages bring six times more transaction rates. When you segment your database, you have to create much more target email campaigns for the audiences. All email marketing campaigns perform better when you segment your contact list, so it is crucial to make your subscribers’ proper segmentation for offering them personalized messages. If you have 20,000 subscribers, then they have different needs and interests. So, segmentation helps to satisfy their requirements with the piece of content, and it brings more open and click-through rates. Do you know segmentation works hand-in-hand with GDPR? Yes, you heard me right! Most marketers don’t segment their contact list. But don’t you think they should? Let’s get started with some of the ways to segment the audiences: i) Industry segmentation: You should know the industry of your subscribers for segmenting the email campaigns. For Example: if someone works in a B2B company and receives promotional offers related to the industry. Then it would engage at a much higher rate for fulfilling their needs. ii) Segmentation based on the company’s size: Try to segment email campaigns based on their size to increase engagement rates. For Example, employees working in small companies don’t want to participate in big industry conferences. As per the latest data, 41.9% of emails opened on mobile devices in 2019. Every time you send an email, you have to keep in mind a considerable portion of subscribers like to open messages on their mobile devices. So, it would help if you created mobile-friendly email messages. If your email messages are not mobile-friendly, your subscribers will delete them and reduce the chances of converting them into loyal customers. Based on the latest research, over 20% of email campaigns are not optimized for mobile devices. Email service providers offer responsive email designs for optimizing email campaigns on mobile devices. Ensure to make the subject lines short and concise for a better view on smartphones. Running an A/B testing lets you test out to make practical decisions and improve the marketing practices. It requires better email marketing strategies to leverage marketing campaigns. You can test the email addresses of the senders. Subscribers open emails when they see the sender’s name, and it is the main reason for opening the email copy. You can test out between plain text and HTML campaigns to understand the best-performing email copy. Even you can keep your email copy short and sweet. Simultaneously, you can create a long detailed email copy as many subscribers like to read long-form emails. Based on user behavior, you can send trigger-based emails. Although welcome, transactional, thank you emails are the most trigger-based emails. It performs much better than traditional forms of emails. The open rates of trigger-based emails are much higher than traditional email open rates. Also Read : 25 Amazing Email List Building Tools To Grow Your Business Create interactive and engaging content: Consumers are willing to read engaging and interactive content. Otherwise, it is more like useless stuff. If you add product videos, images, Gifs, it would engage the customers more and present its advantages so that they want to purchase the products or services. In this current scenario, interactive content is the fuel for brands to achieve their goals. According to the latest data, 80% of customers like to watch videos, and 20% of online users read the content. Most marketers have agreed that engaging content is more effective than regular email messages in educating the subscribers about the products and services. It’s high time to update email marketing strategies as the digital landscape is evolving. It would help if you implemented the above tips into your email marketing strategies to drive more investment returns in the upcoming three years. It’s high time to update email marketing strategies as the digital landscape is evolving. Now, you need to implement the above tips into your email marketing strategies for driving more return on investment in the upcoming three years. Email Marketing will continue to be considered an important tool to inform the customer about offers, new products, or unique campaigns. Jump Directly to 1 . Add Artificial Intelligence into Email Marketing 3. Deliver Drip Email Campaigns 4. Concentrate on User-Generated Content 5. Make Engaging and Interactive Emails 7. Give emphasis on Privacy Policy 9. Make Mobile-Friendly Email copy 10. Bring Entertaining Customer experiences 11. Make the Newsletter’s Atmosphere Cozy Although not every year it is necessary to start from scratch, technical developments and user behavior changes require adopting marketing strategies. While 2021, marketers need to implement the hot email marketing trends to retain and acquire existing and new customers. You are probably already familiar with many of the trends that appear in the article, which are current with increasing importance. Although industry experts have considered COVID 19 to change email marketing permanently and positively, marketers have to keep an eye always on the latest trends to stay ahead in the market. The table has changed as email marketing engagement figures have increased and crossed all other digital platforms during this pandemic. Roughly speaking, this year, the Email Marketing trends focus on motivating the reader and challenging him with new ideas. The most crucial task facing newsletters is to provide the user with useful content and an original advertising message. Therefore, if you want your customers to pay attention to your emails and not send them directly to the trash, do not lose sight of this year’s main trends. To be successful, you must adapt to new target groups and existing reading habits. The new generation of customers has grown up surrounded by electronic commerce and permanent accessibility. Generation Z, primarily used to using mobile phones practically since childhood, does not consider newsletter marketing a new method. It is increasingly challenging to capture their attention with it. Therefore, it is more important than ever to give newsletters a personal touch and reach the target audience with an original message that invites them to interact. Many companies are confused about artificial intelligence, and marketers are skeptical about using AI in email marketing practices. Email marketers can use Artificial intelligence to segment the email list, analyze the content and reach out to many audiences. With each passing day, the scope of artificial intelligence is growing, and you need to get the grip for optimizing email campaigns effectively. Marketers aim to raise brand awareness and re-engage customers with email marketing campaigns. However, the end objective is to generate new leads and sales revenue. Well, marketers have claimed that hyper-personalization is the best way to accomplish this goal. The use of artificial intelligence in email marketing makes it easier to obtain customers’ data for crafting personalized messages for them. Subscribers provide their personal information to receive personalized offers through email newsletters. According to the latest data, personalized messages in email marketing have an ROI of 122%. It is the hottest email marketing trend, so customers are expecting hyper-personalization in 2021. Have a look into some of the personalizing parts of the campaign: This year, marketers are using email automation rather than manual email campaigning. Email marketing automation are using triggered-based emails that create cohesive and consistent communication between recipients and companies. In today’s world, customers don’t want to see useless content. Also Read : Email Marketing Growth prediction 2021 to 2027 Although, drip email campaigns perform better than general email campaigns. Drip email campaigns create friendlier and responsive communication between the subscribers and companies. Utilize user-generated content in email marketing campaigns and it promotes high conversion rates. Over 42% of the customers claim that user-generated content provides better insights into any brand. Most of the consumers make their purchasing decision based on the ratings and reviews from other customers. Interactive and engaging emails are growing more robust this year. They increase email interaction, boost customer engagement, and improve customer experience. Also Read : Top 7 Email Drip Campaign Practices to Acquire Customers There are some interesting interactive email elements like animated call-to-action buttons, product carousels and interactive images, user-generated content, surveys, and polls. These are some gamified solutions to stand out among others in this competitive world. Email marketers firmly believe that email designs are a more dynamic and fluid part of email marketing. For remaining suitable for smartphones, email campaigns need to follow the latest design trends, including dark mode, minimalism, and bright colors. The world of email marketing has changed with the launch of general data protection regulation. This year, it is relevant to focus on data privacy to secure the information and build a clean and fresh contact list for companies. Also Read : How to Maintain Explosive Email List Growth in Post GDPR Era? During this pandemic, subscribers crave empathy in the email newsletters from different brands. So, marketers should focus on customer appreciation emails to increase the engagement rate. Well, you can praise your prospects, show emotional connection, and offer to help hands to your customers. A poor mobile experience reduces the open rate as most of the subscribers check their email newsletters over smartphones. According to the latest statistics, smartphones have higher open and click-through rates as compared to tablets and desktops. In today’s world, entertaining customers’ experiences in email copy are gaining huge popularity. Well, you have options like animated gifs, AMP, gamified and interactive features, which can make your email copy interactive and entertaining. Most of the customers are working from home, so marketers can make the email newsletter’s atmosphere homely and cozy. Well, this type of ambiance appeals to potential prospects. During this pandemic, things have changed in our lives, and we should embrace these changes. To win the world, you can follow the latest email marketing trends and raise revenue even in the worst-case scenarios. The General Data Protection Regulation is the new legal framework in the European Union that will replace the current Data Protection Directive. GDPR is a regulation that seeks to guarantee European citizens’ privacy on the Internet. It focuses on protecting the subjects’ data. Jump Directly to 2. How will GDPR affect email marketing? 3. How to Optimize Your Email Marketing for the GDPR? 4. How can I do Email Marketing under GDPR? 5. Can I still send email marketing campaigns to my existing contact list? 6. Can I buy contact lists under GDPR? 7. How can I get my email unsubscription right? It reinforces their ability to make decisions about their data, forces them to provide transparency about the collection and use of the same, and guarantees compliance by the norms established through severe fines. It replaces the 1995 Data Protection Directive (95/46). Unlike directives, they are recommendations to be taken into account and are not legally binding; regulations are laws and hold companies legally responsible. This means that the GDPR is a law and must be complied with by all European member states. A regulation leaves no room for interpretation; rather it is a group of rules that must be complied with. You can check the website of the Information Commissioner’s Office (or ICO) to find out all the actions that were taken against the organizations. Do you think GDPR affects your email campaigns? It is crucial for email marketing campaigns to adopt the EU’s data privacy law. The European Union’s GDPR implemented a sweeping data privacy law that unifies all European Union countries’ privacy regulations. Each member state has its data privacy protection laws, which help gather, analyze, and store users’ data. When any company gathers, analyzes, and stores European users’ data, they have to abide by the GDPR laws. Interesting Read : How to Maintain Explosive Email List Growth in Post GDPR Era? GDPR has impacted the marketing department as well as it has changed the working process of different companies. Marketing teams of different companies depend on the personal information of users to execute their activities and believe that GDPR affects the email campaigns. The implementation of GDPR and compliance has positively impacted email marketing campaigns to target the right audiences. GDPR manages the work culture with the third-party service providers and organizes the internal hierarchies. The main objective of GDPR is to protect European citizen’s personal information. So, the companies have to adjust their email marketing strategy to comply with the GDPR laws. With the help of GDPR, we will make the business databases less voluminous but more effective. We will really be contacting users who want to receive our information. This is ideal for our strategy to attract and retain customers. To date, our email marketing strategy could be directed to subscribers of whom we had express, tacit, or omission consent. All information collected tacitly or by omission will remain outside the legal scope (having to collect the express consent of said users again, accepting the possibility of continuing to receive our emails). Specifically, the Regulation emphasizes that, as a marketer, you must obtain consent in a free, specific, informed way and that does not present ambiguity. Therefore, and as an example, if we want to obtain the express consent of a user, if we obtain their email through a contact form on our website, we will have to inform them of the possibility that they will receive commercial shipments so that the user accepts it freely. This will affect both personal and professional email accounts. Although previously we distinguished between basic, medium, and high levels of personal data protection depending on the activity to which we are dedicated, with the GDPR, we find a generic category of personal data and another of especially sensitive data. When obtaining data from a contact in a form, these, in addition to accepting the consent tab for the processing of their data, must automatically receive an email to confirm said subscription through a link. Furthermore, in the case of those companies whose main target is minors (for example, video games), they must have at least one of the parents’ consent. Here, we will look to achieve GDPR compliance in the case of email marketing. Before the big holiday marketing push, it’s crucial to get your email marketing campaigns. Let’s check out some of the steps to optimize email marketing for the GDPR: 1 . Search email marketing service: The email marketing platform offers some specific tools; you just need to find out to help your business. Well, many email marketing platforms have released GDPR-compliance guidelines to help the users. If your current email marketing services fail to ensure GDPR compliance, then move out to some other platform. 2. Take consent from recipients: You need to take consent of the subscribers before storing the user’s data. Even GDPR requires consent proof for the data collection. So, you can send an email to take consent for keeping the subscribers on your contact list. Interesting Read : Optimize Email Marketing Budget with Hybrid Emails 3. Include opt-out to email footers: Most email marketing services have an unsubscribe button to clear out inactive recipients. Some service providers let the subscribers edit the unsubscribe page, encouraging them to stay on the contact list. 4. Securely store user data: Basically, GDPR holds email service providers responsible for retaining and storing old data. Well, businesses need to understand the GDPR’s data retention policy for retaining any information. Companies need to have legitimate reasons for storing any data related to their users. Under GDPR, email marketers need to collect specific, informed consent to achieve compliance. Let’s get started with GDPR’s checklist for accomplishing email marketing objectives: Suppose your contact list has opted-in explicitly and permitted you to send them email newsletters. Then you can continue the communication as you have obtained permission from the regular contacts. According to GDPR, you have to take the subscribers’ explicit consent before connecting with them for your brands. But when you buy a data list, you don’t take the individual’s consent for sending them email marketing campaigns. In that case, you are breaking the regulations and privacy policy of GDPR. As an email marketer, you must provide an email unsubscription button to automatically remove people who don’t want to receive your newsletters. Ensure to provide it in the footer of the email to make it visible for the customers. If you have received an unsubscribed email, don’t try to connect them. It might affect your brand’s reputation. Here are some of the unsubscription link options: If you strictly follow the GDPR’s guidelines for your email marketing campaigns, then you can see a drastic increase in the open and click-through rate. GDPR has a positive impact on your engagement rates and enhances the customer experience. 
Let’s get started to Plan new Marketing Strategies to Leverage Email Marketing
1 . Revamp your Strategy
2. Enhance Website Visibility
3 . Expand your reach with Digital Advertising Tools
4. Use Automation Tools and Embed Videos
5. Make Effective Internal Communications
a) Broader Reach
b) Easily Measurable
c) Enhance Brand Credibility
Email Marketing Strategies to Drive 3x ROI
a) Tailored and Personalized Messages
b) Make Proper Segmentation
c) Make your Emails Mobile-Friendly
d) Test Email Templates
e) Use Email Automation Tools
f) Create Interactive and Engaging Content
Conclusion
Here are some of the Hot Email Marketing Trends for 2021:
1. Add Artificial Intelligence into Email Marketing
2. Personalize Email copy
3. Deliver Drip Email Campaigns
4. Concentrate on User-Generated Content
5. Make Engaging and Interactive Emails
6. Add trending Email Designs
7. Give emphasis on Privacy Policy
8. Include Empathy in Content
9. Make Mobile-Friendly Email copy
10. Bring Entertaining Customer experiences
11. Make the Newsletter’s Atmosphere Cozy
Conclusion
What is GDPR?
How will GDPR affect your Email Campaigns?
1 . Consent
2. Modification of security levels
3. The double opt-in
How to Optimize Your Email Marketing for the GDPR?
How can I do Email Marketing under GDPR?
Can I still send email marketing campaigns to my existing contact list?
Can I buy contact lists under GDPR?
How can I get my Email unsubscription right?
Conclusion
I especially love your post about [mention a post].
I am the CEO of [yourbrand] and we like to include your brand in our referral program. We think that you’re the perfect person to promote our offer because [state reasons].
Looking forward to your reply.
[yourname]
Create Special Deals for their Audience
Another way to get an influencer on board is to create special deals for their audience. Of course, it should also include a discount code under the influencer’s name.
Hi [influencer],
I come across your
Are you still struggling to grow your business due to COVID-19? Then, you should explore the new trends and strategies to leverage email marketing in 2021. Jump Directly to 3. Expand your reach with Digital Advertising Tools 4. Use Automation Tools and Embed Videos 5. Make Effective Internal Communications There is a positive change in email marketing, and marketers’ life has impacted drastically during this pandemic. Email marketers have adapted inspiring and innovative ways to walk in the new direction. Most businesses have closed due to the lockdown crisis, so marketers have felt that the number of emails sent has taken a hit. Marketing practices need to adapt to the current changes as priorities have shifted to leverage email marketing. It would help if you fine-tuned the marketing strategy for gaining a competitive edge in post-COVID-19. As we are moving into 2021, this pandemic continues to impact different-sized organization’s email marketing strategies. Also Read : Hot Email Marketing Trends in 2021 Things are not slowing down for email marketers, so you need to create and deliver relevant content for the target audiences. In that way, you can create powerful connections with the customers. During this pandemic, you have to pin high hopes on email marketing to achieve the desired goals. Well, you can use videos, virtual product demos, and engaging online experiences for speaking to your customers’ concerns and humanizing your brand after COVID-19. However, you have to craft catchy taglines to get consumers’ attention as they are more thoughtful about purchases, especially in this crisis period. If you humanize your content, then it will help customers feel more connected to your brand. Adjust brand voice and build brand loyalty for gaining customers’ trust. You can display through your brands what your consumers are facing; before creating the content, you should ensure to think like your consumers. Make your messages relevant, authentic, and heartfelt. In this fast-changing situation, it is challenging to craft the right message and take the right actions. Due to the evolving situation, if businesses stay under pressure, they should not lose trust and integrity. Also Read : Email Marketing Growth prediction 2021 to 2027 Based on the COVID-19 situation, you need to channelize the marketing strategies to leverage email marketing. So, you can prepare the checklist after understanding the best practices to optimize the email campaigns. We all know that email continues to play a crucial role in nurturing and retaining customers. Simultaneously, there are email marketing tools to deliver 1-to-1 personalized messages and prepare for K-shaped recovery during this pandemic. Henceforth, you need to determine your company size, sector, and digital marketing before shifting email marketing strategies this year. We indeed aim to emerge from this pandemic and enter into the recovery zone. So, it’s high time to re-evaluate your marketing needs for achieving better results. In this way, you can stabilize and create a plan to “re-enter” the market. Now, companies can invest in new technologies for achieving specific goals. In the latest email marketing trends, AI can deliver significant improvements for businesses. Companies need to add an empathetic tone in email communications to show customers that you care for them. You have to adjust the sending schedule as people are working from home. Try to show concern about the audience’s health in the email copy to make the content more personalized. Google notices for relevant website pages that are best suited for the readers. You should conduct in-depth keyword research to rank your website pages in the google search. You have to make it easier for Google to crawl your pages. So, you need to insert keywords to targeted hot topics as people stay at home and are consuming more social media content. Businesses need to invest in online marketing to get their website noticed. Even you have to add compelling titles to the website pages for better identification. Also Read : 3 Email Lead Capture Hacks to Get More Customers During this pandemic, your prospects and customers have turned more to the web pages than before. So, it is essential to implement best practices for your website. However, you can use data much effectively to drive higher marketing efficiencies. Well, you have to take advantage of the free data that can shape your marketing strategy. Even you can conduct technical website audits for spotting errors. Technical glitches can hurt SEO and harm the customer experiences. In many cases, fixes might boost website traffic and enhance consumer experiences. During this pandemic, marketers have used Facebook, LinkedIn sponsored posts for promoting trade shows, events, and webinars. Even they have placed targeted and well-crafted Google Ads to appear in the search results. With the Keyword Planner tool’s help, you can estimate the cost per click and search volume for most research terms by users. You can focus your marketing efforts on a critical list of targeted contacts with account-based marketing. It allows you to be smarter with your ad spent by focusing on suitable businesses to generate revenue. Like this, you can create targeted messages for reaching specific audiences directly through social media channels. For keeping in touch with your customers, marketers can use marketing automation tools to effectively reach and optimize their marketing campaigns. Also Read : 25 Amazing Email List Building Tools To Grow Your Business Well, you can send out contextualized, personalized, and targeted messages to stay at the top of the mind of your prospects in this crisis period. You can even integrate videos in the sales process to add a personal touch and build stronger relationships with prospects and clients. Most of the employees are working from home to use video marketing tools like VideoScribe, Animoto, and Loom to create attractive videos. Due to an uncertain world, employees must receive clear, proactive internal communications for informing and reducing fear and doubt. Internal communications help to set realistic expectations for taking the business forward with smart goals. According to history, businesses have faced huge losses after refocusing and eliminating the marketing spend. You need to determine the current resources to achieve the short-term marketing strategies. Ensure to leverage email marketing to drive qualified leads and keep your clients more engaged. Conclusion This pandemic has forced companies to reassess their ways of working for accomplishing desirable output. So, marketers can create plain-text emails to save their time and make the communication more personal. Kick-start to implement the above tips for driving higher conversion rates. With the latest innovation and a limited number of resources, email marketing strategies are still crucial among other strategies and perform tremendously well year after year. In short, you need to create robust email marketing strategies to build long-lasting relationships with target audiences and cost-effectively increase sales revenue. In my opinion, email marketing allows attracting new customers and retaining the existing subscribers in a much easier way. Jump Directly to 1 . Tailored and Personalized Messages 3. Make your Emails Mobile-Friendly 6. Create Interactive and Engaging Content Many marketers wonder whether email marketing can make any difference in a business’s growth. Under the premise of email marketing, businesses can build a list of prospects, customers, and subscribers. Are you thinking in this way? Email marketing has hit its peak, and everyone is complaining about the failures of overcrowded inboxes. Then, get assured, email marketing strategies are the most powerful ones, which you shouldn’t ignore. Also Read : Hot Email Marketing Trends in 2021 It is the best way to stay in touch with customers, enhance brand awareness, continue to deliver value to your products and services. Let’s have a look into the reasons why email marketing helps businesses to grow: Email marketing has a broader reach than other marketing channels and can keep the subscribers informed. According to the email statistics report, over 4.9 billion people have email accounts. If anyone signs up for a website, they have to mention their email addresses and even need to enter the addresses for creating Facebook and Twitter accounts. There is no other channel for marketers with a much broader reach than email regarding connecting with prospects and customers. Well, there are 3x more email accounts as compared to other digital channels. Subscribers can check their emails when it is convenient for them. You can reach customers in real-time, and most people open emails on mobile devices. A well-designed email produces higher conversion rates than other marketing strategies. Marketers can track email campaigns’ performances with email automation tools as they are an essential part of internet marketing. It is easy to measure the bounce, delivery rates, unsubscribe, click-through, and open rates. They should not ignore these metrics as it is an essential part of internet marketing campaigns. Try to avoid sending too many emails as it may minimize the conversion rates. Email marketing gives you the availability to increase customers’ interest level and stay at the top of their minds. For that, you don’t need to send them regular emails. Instead of that, you can try out some exciting email marketing strategies to increase brand awareness. Some companies try to sell their products, but it prohibits building trust among the customers. These activities ignore the brand awareness factor. Also Read : Email Marketing Growth prediction 2021 to 2027 Email marketing drives the highest ROI for marketers and is 40 times more effective than other social platforms in acquiring new customers. In this article, you will get some email marketing strategies for better results: Every subscriber wants to feel special, and they don’t like email messages that give them a feeling similar to another bunch of people. You can segment the customers into different contact lists to send them personalized and targeted messages. Ensure to craft subject lines that resonate with your customers and deliver them with personal feeling messages. According to the latest data, personalized messages bring six times more transaction rates. When you segment your database, you have to create much more target email campaigns for the audiences. All email marketing campaigns perform better when you segment your contact list, so it is crucial to make your subscribers’ proper segmentation for offering them personalized messages. If you have 20,000 subscribers, then they have different needs and interests. So, segmentation helps to satisfy their requirements with the piece of content, and it brings more open and click-through rates. Do you know segmentation works hand-in-hand with GDPR? Yes, you heard me right! Most marketers don’t segment their contact list. But don’t you think they should? Let’s get started with some of the ways to segment the audiences: i) Industry segmentation: You should know the industry of your subscribers for segmenting the email campaigns. For Example: if someone works in a B2B company and receives promotional offers related to the industry. Then it would engage at a much higher rate for fulfilling their needs. ii) Segmentation based on the company’s size: Try to segment email campaigns based on their size to increase engagement rates. For Example, employees working in small companies don’t want to participate in big industry conferences. As per the latest data, 41.9% of emails opened on mobile devices in 2019. Every time you send an email, you have to keep in mind a considerable portion of subscribers like to open messages on their mobile devices. So, it would help if you created mobile-friendly email messages. If your email messages are not mobile-friendly, your subscribers will delete them and reduce the chances of converting them into loyal customers. Based on the latest research, over 20% of email campaigns are not optimized for mobile devices. Email service providers offer responsive email designs for optimizing email campaigns on mobile devices. Ensure to make the subject lines short and concise for a better view on smartphones. Running an A/B testing lets you test out to make practical decisions and improve the marketing practices. It requires better email marketing strategies to leverage marketing campaigns. You can test the email addresses of the senders. Subscribers open emails when they see the sender’s name, and it is the main reason for opening the email copy. You can test out between plain text and HTML campaigns to understand the best-performing email copy. Even you can keep your email copy short and sweet. Simultaneously, you can create a long detailed email copy as many subscribers like to read long-form emails. Based on user behavior, you can send trigger-based emails. Although welcome, transactional, thank you emails are the most trigger-based emails. It performs much better than traditional forms of emails. The open rates of trigger-based emails are much higher than traditional email open rates. Also Read : 25 Amazing Email List Building Tools To Grow Your Business Create interactive and engaging content: Consumers are willing to read engaging and interactive content. Otherwise, it is more like useless stuff. If you add product videos, images, Gifs, it would engage the customers more and present its advantages so that they want to purchase the products or services. In this current scenario, interactive content is the fuel for brands to achieve their goals. According to the latest data, 80% of customers like to watch videos, and 20% of online users read the content. Most marketers have agreed that engaging content is more effective than regular email messages in educating the subscribers about the products and services. It’s high time to update email marketing strategies as the digital landscape is evolving. It would help if you implemented the above tips into your email marketing strategies to drive more investment returns in the upcoming three years. It’s high time to update email marketing strategies as the digital landscape is evolving. Now, you need to implement the above tips into your email marketing strategies for driving more return on investment in the upcoming three years. Email Marketing will continue to be considered an important tool to inform the customer about offers, new products, or unique campaigns. Jump Directly to 1 . Add Artificial Intelligence into Email Marketing 3. Deliver Drip Email Campaigns 4. Concentrate on User-Generated Content 5. Make Engaging and Interactive Emails 7. Give emphasis on Privacy Policy 9. Make Mobile-Friendly Email copy 10. Bring Entertaining Customer experiences 11. Make the Newsletter’s Atmosphere Cozy Although not every year it is necessary to start from scratch, technical developments and user behavior changes require adopting marketing strategies. While 2021, marketers need to implement the hot email marketing trends to retain and acquire existing and new customers. You are probably already familiar with many of the trends that appear in the article, which are current with increasing importance. Although industry experts have considered COVID 19 to change email marketing permanently and positively, marketers have to keep an eye always on the latest trends to stay ahead in the market. The table has changed as email marketing engagement figures have increased and crossed all other digital platforms during this pandemic. Roughly speaking, this year, the Email Marketing trends focus on motivating the reader and challenging him with new ideas. The most crucial task facing newsletters is to provide the user with useful content and an original advertising message. Therefore, if you want your customers to pay attention to your emails and not send them directly to the trash, do not lose sight of this year’s main trends. To be successful, you must adapt to new target groups and existing reading habits. The new generation of customers has grown up surrounded by electronic commerce and permanent accessibility. Generation Z, primarily used to using mobile phones practically since childhood, does not consider newsletter marketing a new method. It is increasingly challenging to capture their attention with it. Therefore, it is more important than ever to give newsletters a personal touch and reach the target audience with an original message that invites them to interact. Many companies are confused about artificial intelligence, and marketers are skeptical about using AI in email marketing practices. Email marketers can use Artificial intelligence to segment the email list, analyze the content and reach out to many audiences. With each passing day, the scope of artificial intelligence is growing, and you need to get the grip for optimizing email campaigns effectively. Marketers aim to raise brand awareness and re-engage customers with email marketing campaigns. However, the end objective is to generate new leads and sales revenue. Well, marketers have claimed that hyper-personalization is the best way to accomplish this goal. The use of artificial intelligence in email marketing makes it easier to obtain customers’ data for crafting personalized messages for them. Subscribers provide their personal information to receive personalized offers through email newsletters. According to the latest data, personalized messages in email marketing have an ROI of 122%. It is the hottest email marketing trend, so customers are expecting hyper-personalization in 2021. Have a look into some of the personalizing parts of the campaign: This year, marketers are using email automation rather than manual email campaigning. Email marketing automation are using triggered-based emails that create cohesive and consistent communication between recipients and companies. In today’s world, customers don’t want to see useless content. Also Read : Email Marketing Growth prediction 2021 to 2027 Although, drip email campaigns perform better than general email campaigns. Drip email campaigns create friendlier and responsive communication between the subscribers and companies. Utilize user-generated content in email marketing campaigns and it promotes high conversion rates. Over 42% of the customers claim that user-generated content provides better insights into any brand. Most of the consumers make their purchasing decision based on the ratings and reviews from other customers. Interactive and engaging emails are growing more robust this year. They increase email interaction, boost customer engagement, and improve customer experience. Also Read : Top 7 Email Drip Campaign Practices to Acquire Customers There are some interesting interactive email elements like animated call-to-action buttons, product carousels and interactive images, user-generated content, surveys, and polls. These are some gamified solutions to stand out among others in this competitive world. Email marketers firmly believe that email designs are a more dynamic and fluid part of email marketing. For remaining suitable for smartphones, email campaigns need to follow the latest design trends, including dark mode, minimalism, and bright colors. The world of email marketing has changed with the launch of general data protection regulation. This year, it is relevant to focus on data privacy to secure the information and build a clean and fresh contact list for companies. Also Read : How to Maintain Explosive Email List Growth in Post GDPR Era? During this pandemic, subscribers crave empathy in the email newsletters from different brands. So, marketers should focus on customer appreciation emails to increase the engagement rate. Well, you can praise your prospects, show emotional connection, and offer to help hands to your customers. A poor mobile experience reduces the open rate as most of the subscribers check their email newsletters over smartphones. According to the latest statistics, smartphones have higher open and click-through rates as compared to tablets and desktops. In today’s world, entertaining customers’ experiences in email copy are gaining huge popularity. Well, you have options like animated gifs, AMP, gamified and interactive features, which can make your email copy interactive and entertaining. Most of the customers are working from home, so marketers can make the email newsletter’s atmosphere homely and cozy. Well, this type of ambiance appeals to potential prospects. During this pandemic, things have changed in our lives, and we should embrace these changes. To win the world, you can follow the latest email marketing trends and raise revenue even in the worst-case scenarios. The General Data Protection Regulation is the new legal framework in the European Union that will replace the current Data Protection Directive. GDPR is a regulation that seeks to guarantee European citizens’ privacy on the Internet. It focuses on protecting the subjects’ data. Jump Directly to 2. How will GDPR affect email marketing? 3. How to Optimize Your Email Marketing for the GDPR? 4. How can I do Email Marketing under GDPR? 5. Can I still send email marketing campaigns to my existing contact list? 6. Can I buy contact lists under GDPR? 7. How can I get my email unsubscription right? It reinforces their ability to make decisions about their data, forces them to provide transparency about the collection and use of the same, and guarantees compliance by the norms established through severe fines. It replaces the 1995 Data Protection Directive (95/46). Unlike directives, they are recommendations to be taken into account and are not legally binding; regulations are laws and hold companies legally responsible. This means that the GDPR is a law and must be complied with by all European member states. A regulation leaves no room for interpretation; rather it is a group of rules that must be complied with. You can check the website of the Information Commissioner’s Office (or ICO) to find out all the actions that were taken against the organizations. Do you think GDPR affects your email campaigns? It is crucial for email marketing campaigns to adopt the EU’s data privacy law. The European Union’s GDPR implemented a sweeping data privacy law that unifies all European Union countries’ privacy regulations. Each member state has its data privacy protection laws, which help gather, analyze, and store users’ data. When any company gathers, analyzes, and stores European users’ data, they have to abide by the GDPR laws. Interesting Read : How to Maintain Explosive Email List Growth in Post GDPR Era? GDPR has impacted the marketing department as well as it has changed the working process of different companies. Marketing teams of different companies depend on the personal information of users to execute their activities and believe that GDPR affects the email campaigns. The implementation of GDPR and compliance has positively impacted email marketing campaigns to target the right audiences. GDPR manages the work culture with the third-party service providers and organizes the internal hierarchies. The main objective of GDPR is to protect European citizen’s personal information. So, the companies have to adjust their email marketing strategy to comply with the GDPR laws. With the help of GDPR, we will make the business databases less voluminous but more effective. We will really be contacting users who want to receive our information. This is ideal for our strategy to attract and retain customers. To date, our email marketing strategy could be directed to subscribers of whom we had express, tacit, or omission consent. All information collected tacitly or by omission will remain outside the legal scope (having to collect the express consent of said users again, accepting the possibility of continuing to receive our emails). Specifically, the Regulation emphasizes that, as a marketer, you must obtain consent in a free, specific, informed way and that does not present ambiguity. Therefore, and as an example, if we want to obtain the express consent of a user, if we obtain their email through a contact form on our website, we will have to inform them of the possibility that they will receive commercial shipments so that the user accepts it freely. This will affect both personal and professional email accounts. Although previously we distinguished between basic, medium, and high levels of personal data protection depending on the activity to which we are dedicated, with the GDPR, we find a generic category of personal data and another of especially sensitive data. When obtaining data from a contact in a form, these, in addition to accepting the consent tab for the processing of their data, must automatically receive an email to confirm said subscription through a link. Furthermore, in the case of those companies whose main target is minors (for example, video games), they must have at least one of the parents’ consent. Here, we will look to achieve GDPR compliance in the case of email marketing. Before the big holiday marketing push, it’s crucial to get your email marketing campaigns. Let’s check out some of the steps to optimize email marketing for the GDPR: 1 . Search email marketing service: The email marketing platform offers some specific tools; you just need to find out to help your business. Well, many email marketing platforms have released GDPR-compliance guidelines to help the users. If your current email marketing services fail to ensure GDPR compliance, then move out to some other platform. 2. Take consent from recipients: You need to take consent of the subscribers before storing the user’s data. Even GDPR requires consent proof for the data collection. So, you can send an email to take consent for keeping the subscribers on your contact list. Interesting Read : Optimize Email Marketing Budget with Hybrid Emails 3. Include opt-out to email footers: Most email marketing services have an unsubscribe button to clear out inactive recipients. Some service providers let the subscribers edit the unsubscribe page, encouraging them to stay on the contact list. 4. Securely store user data: Basically, GDPR holds email service providers responsible for retaining and storing old data. Well, businesses need to understand the GDPR’s data retention policy for retaining any information. Companies need to have legitimate reasons for storing any data related to their users. Under GDPR, email marketers need to collect specific, informed consent to achieve compliance. Let’s get started with GDPR’s checklist for accomplishing email marketing objectives: Suppose your contact list has opted-in explicitly and permitted you to send them email newsletters. Then you can continue the communication as you have obtained permission from the regular contacts. According to GDPR, you have to take the subscribers’ explicit consent before connecting with them for your brands. But when you buy a data list, you don’t take the individual’s consent for sending them email marketing campaigns. In that case, you are breaking the regulations and privacy policy of GDPR. As an email marketer, you must provide an email unsubscription button to automatically remove people who don’t want to receive your newsletters. Ensure to provide it in the footer of the email to make it visible for the customers. If you have received an unsubscribed email, don’t try to connect them. It might affect your brand’s reputation. Here are some of the unsubscription link options: If you strictly follow the GDPR’s guidelines for your email marketing campaigns, then you can see a drastic increase in the open and click-through rate. GDPR has a positive impact on your engagement rates and enhances the customer experience.
Let’s get started to Plan new Marketing Strategies to Leverage Email Marketing
1 . Revamp your Strategy
2. Enhance Website Visibility
3 . Expand your reach with Digital Advertising Tools
4. Use Automation Tools and Embed Videos
5. Make Effective Internal Communications
a) Broader Reach
b) Easily Measurable
c) Enhance Brand Credibility
Email Marketing Strategies to Drive 3x ROI
a) Tailored and Personalized Messages
b) Make Proper Segmentation
c) Make your Emails Mobile-Friendly
d) Test Email Templates
e) Use Email Automation Tools
f) Create Interactive and Engaging Content
Conclusion
Here are some of the Hot Email Marketing Trends for 2021:
1. Add Artificial Intelligence into Email Marketing
2. Personalize Email copy
3. Deliver Drip Email Campaigns
4. Concentrate on User-Generated Content
5. Make Engaging and Interactive Emails
6. Add trending Email Designs
7. Give emphasis on Privacy Policy
8. Include Empathy in Content
9. Make Mobile-Friendly Email copy
10. Bring Entertaining Customer experiences
11. Make the Newsletter’s Atmosphere Cozy
Conclusion
What is GDPR?
How will GDPR affect your Email Campaigns?
1 . Consent
2. Modification of security levels
3. The double opt-in
How to Optimize Your Email Marketing for the GDPR?
How can I do Email Marketing under GDPR?
Can I still send email marketing campaigns to my existing contact list?
Can I buy contact lists under GDPR?
How can I get my Email unsubscription right?
Conclusion
I especially love your post about [mention a post].
I am the CEO of [yourbrand] and we like to create a special discount code for your brand. We are going to create a special referral program just for your audience. With this, we will give your audience an exclusive [10/20/50%] discount with the code [influencerbrandname].
Looking forward to your reply.
[yourname]
Host Contests or Giveaways
Another way you can work together is to host a contest or giveaway. For this, you need to ask them if they are interested in this type of working relationship.
Hi [influencer],
I come across your
Are you still struggling to grow your business due to COVID-19? Then, you should explore the new trends and strategies to leverage email marketing in 2021. Jump Directly to 3. Expand your reach with Digital Advertising Tools 4. Use Automation Tools and Embed Videos 5. Make Effective Internal Communications There is a positive change in email marketing, and marketers’ life has impacted drastically during this pandemic. Email marketers have adapted inspiring and innovative ways to walk in the new direction. Most businesses have closed due to the lockdown crisis, so marketers have felt that the number of emails sent has taken a hit. Marketing practices need to adapt to the current changes as priorities have shifted to leverage email marketing. It would help if you fine-tuned the marketing strategy for gaining a competitive edge in post-COVID-19. As we are moving into 2021, this pandemic continues to impact different-sized organization’s email marketing strategies. Also Read : Hot Email Marketing Trends in 2021 Things are not slowing down for email marketers, so you need to create and deliver relevant content for the target audiences. In that way, you can create powerful connections with the customers. During this pandemic, you have to pin high hopes on email marketing to achieve the desired goals. Well, you can use videos, virtual product demos, and engaging online experiences for speaking to your customers’ concerns and humanizing your brand after COVID-19. However, you have to craft catchy taglines to get consumers’ attention as they are more thoughtful about purchases, especially in this crisis period. If you humanize your content, then it will help customers feel more connected to your brand. Adjust brand voice and build brand loyalty for gaining customers’ trust. You can display through your brands what your consumers are facing; before creating the content, you should ensure to think like your consumers. Make your messages relevant, authentic, and heartfelt. In this fast-changing situation, it is challenging to craft the right message and take the right actions. Due to the evolving situation, if businesses stay under pressure, they should not lose trust and integrity. Also Read : Email Marketing Growth prediction 2021 to 2027 Based on the COVID-19 situation, you need to channelize the marketing strategies to leverage email marketing. So, you can prepare the checklist after understanding the best practices to optimize the email campaigns. We all know that email continues to play a crucial role in nurturing and retaining customers. Simultaneously, there are email marketing tools to deliver 1-to-1 personalized messages and prepare for K-shaped recovery during this pandemic. Henceforth, you need to determine your company size, sector, and digital marketing before shifting email marketing strategies this year. We indeed aim to emerge from this pandemic and enter into the recovery zone. So, it’s high time to re-evaluate your marketing needs for achieving better results. In this way, you can stabilize and create a plan to “re-enter” the market. Now, companies can invest in new technologies for achieving specific goals. In the latest email marketing trends, AI can deliver significant improvements for businesses. Companies need to add an empathetic tone in email communications to show customers that you care for them. You have to adjust the sending schedule as people are working from home. Try to show concern about the audience’s health in the email copy to make the content more personalized. Google notices for relevant website pages that are best suited for the readers. You should conduct in-depth keyword research to rank your website pages in the google search. You have to make it easier for Google to crawl your pages. So, you need to insert keywords to targeted hot topics as people stay at home and are consuming more social media content. Businesses need to invest in online marketing to get their website noticed. Even you have to add compelling titles to the website pages for better identification. Also Read : 3 Email Lead Capture Hacks to Get More Customers During this pandemic, your prospects and customers have turned more to the web pages than before. So, it is essential to implement best practices for your website. However, you can use data much effectively to drive higher marketing efficiencies. Well, you have to take advantage of the free data that can shape your marketing strategy. Even you can conduct technical website audits for spotting errors. Technical glitches can hurt SEO and harm the customer experiences. In many cases, fixes might boost website traffic and enhance consumer experiences. During this pandemic, marketers have used Facebook, LinkedIn sponsored posts for promoting trade shows, events, and webinars. Even they have placed targeted and well-crafted Google Ads to appear in the search results. With the Keyword Planner tool’s help, you can estimate the cost per click and search volume for most research terms by users. You can focus your marketing efforts on a critical list of targeted contacts with account-based marketing. It allows you to be smarter with your ad spent by focusing on suitable businesses to generate revenue. Like this, you can create targeted messages for reaching specific audiences directly through social media channels. For keeping in touch with your customers, marketers can use marketing automation tools to effectively reach and optimize their marketing campaigns. Also Read : 25 Amazing Email List Building Tools To Grow Your Business Well, you can send out contextualized, personalized, and targeted messages to stay at the top of the mind of your prospects in this crisis period. You can even integrate videos in the sales process to add a personal touch and build stronger relationships with prospects and clients. Most of the employees are working from home to use video marketing tools like VideoScribe, Animoto, and Loom to create attractive videos. Due to an uncertain world, employees must receive clear, proactive internal communications for informing and reducing fear and doubt. Internal communications help to set realistic expectations for taking the business forward with smart goals. According to history, businesses have faced huge losses after refocusing and eliminating the marketing spend. You need to determine the current resources to achieve the short-term marketing strategies. Ensure to leverage email marketing to drive qualified leads and keep your clients more engaged. Conclusion This pandemic has forced companies to reassess their ways of working for accomplishing desirable output. So, marketers can create plain-text emails to save their time and make the communication more personal. Kick-start to implement the above tips for driving higher conversion rates. With the latest innovation and a limited number of resources, email marketing strategies are still crucial among other strategies and perform tremendously well year after year. In short, you need to create robust email marketing strategies to build long-lasting relationships with target audiences and cost-effectively increase sales revenue. In my opinion, email marketing allows attracting new customers and retaining the existing subscribers in a much easier way. Jump Directly to 1 . Tailored and Personalized Messages 3. Make your Emails Mobile-Friendly 6. Create Interactive and Engaging Content Many marketers wonder whether email marketing can make any difference in a business’s growth. Under the premise of email marketing, businesses can build a list of prospects, customers, and subscribers. Are you thinking in this way? Email marketing has hit its peak, and everyone is complaining about the failures of overcrowded inboxes. Then, get assured, email marketing strategies are the most powerful ones, which you shouldn’t ignore. Also Read : Hot Email Marketing Trends in 2021 It is the best way to stay in touch with customers, enhance brand awareness, continue to deliver value to your products and services. Let’s have a look into the reasons why email marketing helps businesses to grow: Email marketing has a broader reach than other marketing channels and can keep the subscribers informed. According to the email statistics report, over 4.9 billion people have email accounts. If anyone signs up for a website, they have to mention their email addresses and even need to enter the addresses for creating Facebook and Twitter accounts. There is no other channel for marketers with a much broader reach than email regarding connecting with prospects and customers. Well, there are 3x more email accounts as compared to other digital channels. Subscribers can check their emails when it is convenient for them. You can reach customers in real-time, and most people open emails on mobile devices. A well-designed email produces higher conversion rates than other marketing strategies. Marketers can track email campaigns’ performances with email automation tools as they are an essential part of internet marketing. It is easy to measure the bounce, delivery rates, unsubscribe, click-through, and open rates. They should not ignore these metrics as it is an essential part of internet marketing campaigns. Try to avoid sending too many emails as it may minimize the conversion rates. Email marketing gives you the availability to increase customers’ interest level and stay at the top of their minds. For that, you don’t need to send them regular emails. Instead of that, you can try out some exciting email marketing strategies to increase brand awareness. Some companies try to sell their products, but it prohibits building trust among the customers. These activities ignore the brand awareness factor. Also Read : Email Marketing Growth prediction 2021 to 2027 Email marketing drives the highest ROI for marketers and is 40 times more effective than other social platforms in acquiring new customers. In this article, you will get some email marketing strategies for better results: Every subscriber wants to feel special, and they don’t like email messages that give them a feeling similar to another bunch of people. You can segment the customers into different contact lists to send them personalized and targeted messages. Ensure to craft subject lines that resonate with your customers and deliver them with personal feeling messages. According to the latest data, personalized messages bring six times more transaction rates. When you segment your database, you have to create much more target email campaigns for the audiences. All email marketing campaigns perform better when you segment your contact list, so it is crucial to make your subscribers’ proper segmentation for offering them personalized messages. If you have 20,000 subscribers, then they have different needs and interests. So, segmentation helps to satisfy their requirements with the piece of content, and it brings more open and click-through rates. Do you know segmentation works hand-in-hand with GDPR? Yes, you heard me right! Most marketers don’t segment their contact list. But don’t you think they should? Let’s get started with some of the ways to segment the audiences: i) Industry segmentation: You should know the industry of your subscribers for segmenting the email campaigns. For Example: if someone works in a B2B company and receives promotional offers related to the industry. Then it would engage at a much higher rate for fulfilling their needs. ii) Segmentation based on the company’s size: Try to segment email campaigns based on their size to increase engagement rates. For Example, employees working in small companies don’t want to participate in big industry conferences. As per the latest data, 41.9% of emails opened on mobile devices in 2019. Every time you send an email, you have to keep in mind a considerable portion of subscribers like to open messages on their mobile devices. So, it would help if you created mobile-friendly email messages. If your email messages are not mobile-friendly, your subscribers will delete them and reduce the chances of converting them into loyal customers. Based on the latest research, over 20% of email campaigns are not optimized for mobile devices. Email service providers offer responsive email designs for optimizing email campaigns on mobile devices. Ensure to make the subject lines short and concise for a better view on smartphones. Running an A/B testing lets you test out to make practical decisions and improve the marketing practices. It requires better email marketing strategies to leverage marketing campaigns. You can test the email addresses of the senders. Subscribers open emails when they see the sender’s name, and it is the main reason for opening the email copy. You can test out between plain text and HTML campaigns to understand the best-performing email copy. Even you can keep your email copy short and sweet. Simultaneously, you can create a long detailed email copy as many subscribers like to read long-form emails. Based on user behavior, you can send trigger-based emails. Although welcome, transactional, thank you emails are the most trigger-based emails. It performs much better than traditional forms of emails. The open rates of trigger-based emails are much higher than traditional email open rates. Also Read : 25 Amazing Email List Building Tools To Grow Your Business Create interactive and engaging content: Consumers are willing to read engaging and interactive content. Otherwise, it is more like useless stuff. If you add product videos, images, Gifs, it would engage the customers more and present its advantages so that they want to purchase the products or services. In this current scenario, interactive content is the fuel for brands to achieve their goals. According to the latest data, 80% of customers like to watch videos, and 20% of online users read the content. Most marketers have agreed that engaging content is more effective than regular email messages in educating the subscribers about the products and services. It’s high time to update email marketing strategies as the digital landscape is evolving. It would help if you implemented the above tips into your email marketing strategies to drive more investment returns in the upcoming three years. It’s high time to update email marketing strategies as the digital landscape is evolving. Now, you need to implement the above tips into your email marketing strategies for driving more return on investment in the upcoming three years. Email Marketing will continue to be considered an important tool to inform the customer about offers, new products, or unique campaigns. Jump Directly to 1 . Add Artificial Intelligence into Email Marketing 3. Deliver Drip Email Campaigns 4. Concentrate on User-Generated Content 5. Make Engaging and Interactive Emails 7. Give emphasis on Privacy Policy 9. Make Mobile-Friendly Email copy 10. Bring Entertaining Customer experiences 11. Make the Newsletter’s Atmosphere Cozy Although not every year it is necessary to start from scratch, technical developments and user behavior changes require adopting marketing strategies. While 2021, marketers need to implement the hot email marketing trends to retain and acquire existing and new customers. You are probably already familiar with many of the trends that appear in the article, which are current with increasing importance. Although industry experts have considered COVID 19 to change email marketing permanently and positively, marketers have to keep an eye always on the latest trends to stay ahead in the market. The table has changed as email marketing engagement figures have increased and crossed all other digital platforms during this pandemic. Roughly speaking, this year, the Email Marketing trends focus on motivating the reader and challenging him with new ideas. The most crucial task facing newsletters is to provide the user with useful content and an original advertising message. Therefore, if you want your customers to pay attention to your emails and not send them directly to the trash, do not lose sight of this year’s main trends. To be successful, you must adapt to new target groups and existing reading habits. The new generation of customers has grown up surrounded by electronic commerce and permanent accessibility. Generation Z, primarily used to using mobile phones practically since childhood, does not consider newsletter marketing a new method. It is increasingly challenging to capture their attention with it. Therefore, it is more important than ever to give newsletters a personal touch and reach the target audience with an original message that invites them to interact. Many companies are confused about artificial intelligence, and marketers are skeptical about using AI in email marketing practices. Email marketers can use Artificial intelligence to segment the email list, analyze the content and reach out to many audiences. With each passing day, the scope of artificial intelligence is growing, and you need to get the grip for optimizing email campaigns effectively. Marketers aim to raise brand awareness and re-engage customers with email marketing campaigns. However, the end objective is to generate new leads and sales revenue. Well, marketers have claimed that hyper-personalization is the best way to accomplish this goal. The use of artificial intelligence in email marketing makes it easier to obtain customers’ data for crafting personalized messages for them. Subscribers provide their personal information to receive personalized offers through email newsletters. According to the latest data, personalized messages in email marketing have an ROI of 122%. It is the hottest email marketing trend, so customers are expecting hyper-personalization in 2021. Have a look into some of the personalizing parts of the campaign: This year, marketers are using email automation rather than manual email campaigning. Email marketing automation are using triggered-based emails that create cohesive and consistent communication between recipients and companies. In today’s world, customers don’t want to see useless content. Also Read : Email Marketing Growth prediction 2021 to 2027 Although, drip email campaigns perform better than general email campaigns. Drip email campaigns create friendlier and responsive communication between the subscribers and companies. Utilize user-generated content in email marketing campaigns and it promotes high conversion rates. Over 42% of the customers claim that user-generated content provides better insights into any brand. Most of the consumers make their purchasing decision based on the ratings and reviews from other customers. Interactive and engaging emails are growing more robust this year. They increase email interaction, boost customer engagement, and improve customer experience. Also Read : Top 7 Email Drip Campaign Practices to Acquire Customers There are some interesting interactive email elements like animated call-to-action buttons, product carousels and interactive images, user-generated content, surveys, and polls. These are some gamified solutions to stand out among others in this competitive world. Email marketers firmly believe that email designs are a more dynamic and fluid part of email marketing. For remaining suitable for smartphones, email campaigns need to follow the latest design trends, including dark mode, minimalism, and bright colors. The world of email marketing has changed with the launch of general data protection regulation. This year, it is relevant to focus on data privacy to secure the information and build a clean and fresh contact list for companies. Also Read : How to Maintain Explosive Email List Growth in Post GDPR Era? During this pandemic, subscribers crave empathy in the email newsletters from different brands. So, marketers should focus on customer appreciation emails to increase the engagement rate. Well, you can praise your prospects, show emotional connection, and offer to help hands to your customers. A poor mobile experience reduces the open rate as most of the subscribers check their email newsletters over smartphones. According to the latest statistics, smartphones have higher open and click-through rates as compared to tablets and desktops. In today’s world, entertaining customers’ experiences in email copy are gaining huge popularity. Well, you have options like animated gifs, AMP, gamified and interactive features, which can make your email copy interactive and entertaining. Most of the customers are working from home, so marketers can make the email newsletter’s atmosphere homely and cozy. Well, this type of ambiance appeals to potential prospects. During this pandemic, things have changed in our lives, and we should embrace these changes. To win the world, you can follow the latest email marketing trends and raise revenue even in the worst-case scenarios. The General Data Protection Regulation is the new legal framework in the European Union that will replace the current Data Protection Directive. GDPR is a regulation that seeks to guarantee European citizens’ privacy on the Internet. It focuses on protecting the subjects’ data. Jump Directly to 2. How will GDPR affect email marketing? 3. How to Optimize Your Email Marketing for the GDPR? 4. How can I do Email Marketing under GDPR? 5. Can I still send email marketing campaigns to my existing contact list? 6. Can I buy contact lists under GDPR? 7. How can I get my email unsubscription right? It reinforces their ability to make decisions about their data, forces them to provide transparency about the collection and use of the same, and guarantees compliance by the norms established through severe fines. It replaces the 1995 Data Protection Directive (95/46). Unlike directives, they are recommendations to be taken into account and are not legally binding; regulations are laws and hold companies legally responsible. This means that the GDPR is a law and must be complied with by all European member states. A regulation leaves no room for interpretation; rather it is a group of rules that must be complied with. You can check the website of the Information Commissioner’s Office (or ICO) to find out all the actions that were taken against the organizations. Do you think GDPR affects your email campaigns? It is crucial for email marketing campaigns to adopt the EU’s data privacy law. The European Union’s GDPR implemented a sweeping data privacy law that unifies all European Union countries’ privacy regulations. Each member state has its data privacy protection laws, which help gather, analyze, and store users’ data. When any company gathers, analyzes, and stores European users’ data, they have to abide by the GDPR laws. Interesting Read : How to Maintain Explosive Email List Growth in Post GDPR Era? GDPR has impacted the marketing department as well as it has changed the working process of different companies. Marketing teams of different companies depend on the personal information of users to execute their activities and believe that GDPR affects the email campaigns. The implementation of GDPR and compliance has positively impacted email marketing campaigns to target the right audiences. GDPR manages the work culture with the third-party service providers and organizes the internal hierarchies. The main objective of GDPR is to protect European citizen’s personal information. So, the companies have to adjust their email marketing strategy to comply with the GDPR laws. With the help of GDPR, we will make the business databases less voluminous but more effective. We will really be contacting users who want to receive our information. This is ideal for our strategy to attract and retain customers. To date, our email marketing strategy could be directed to subscribers of whom we had express, tacit, or omission consent. All information collected tacitly or by omission will remain outside the legal scope (having to collect the express consent of said users again, accepting the possibility of continuing to receive our emails). Specifically, the Regulation emphasizes that, as a marketer, you must obtain consent in a free, specific, informed way and that does not present ambiguity. Therefore, and as an example, if we want to obtain the express consent of a user, if we obtain their email through a contact form on our website, we will have to inform them of the possibility that they will receive commercial shipments so that the user accepts it freely. This will affect both personal and professional email accounts. Although previously we distinguished between basic, medium, and high levels of personal data protection depending on the activity to which we are dedicated, with the GDPR, we find a generic category of personal data and another of especially sensitive data. When obtaining data from a contact in a form, these, in addition to accepting the consent tab for the processing of their data, must automatically receive an email to confirm said subscription through a link. Furthermore, in the case of those companies whose main target is minors (for example, video games), they must have at least one of the parents’ consent. Here, we will look to achieve GDPR compliance in the case of email marketing. Before the big holiday marketing push, it’s crucial to get your email marketing campaigns. Let’s check out some of the steps to optimize email marketing for the GDPR: 1 . Search email marketing service: The email marketing platform offers some specific tools; you just need to find out to help your business. Well, many email marketing platforms have released GDPR-compliance guidelines to help the users. If your current email marketing services fail to ensure GDPR compliance, then move out to some other platform. 2. Take consent from recipients: You need to take consent of the subscribers before storing the user’s data. Even GDPR requires consent proof for the data collection. So, you can send an email to take consent for keeping the subscribers on your contact list. Interesting Read : Optimize Email Marketing Budget with Hybrid Emails 3. Include opt-out to email footers: Most email marketing services have an unsubscribe button to clear out inactive recipients. Some service providers let the subscribers edit the unsubscribe page, encouraging them to stay on the contact list. 4. Securely store user data: Basically, GDPR holds email service providers responsible for retaining and storing old data. Well, businesses need to understand the GDPR’s data retention policy for retaining any information. Companies need to have legitimate reasons for storing any data related to their users. Under GDPR, email marketers need to collect specific, informed consent to achieve compliance. Let’s get started with GDPR’s checklist for accomplishing email marketing objectives: Suppose your contact list has opted-in explicitly and permitted you to send them email newsletters. Then you can continue the communication as you have obtained permission from the regular contacts. According to GDPR, you have to take the subscribers’ explicit consent before connecting with them for your brands. But when you buy a data list, you don’t take the individual’s consent for sending them email marketing campaigns. In that case, you are breaking the regulations and privacy policy of GDPR. As an email marketer, you must provide an email unsubscription button to automatically remove people who don’t want to receive your newsletters. Ensure to provide it in the footer of the email to make it visible for the customers. If you have received an unsubscribed email, don’t try to connect them. It might affect your brand’s reputation. Here are some of the unsubscription link options: If you strictly follow the GDPR’s guidelines for your email marketing campaigns, then you can see a drastic increase in the open and click-through rate. GDPR has a positive impact on your engagement rates and enhances the customer experience.
Let’s get started to Plan new Marketing Strategies to Leverage Email Marketing
1 . Revamp your Strategy
2. Enhance Website Visibility
3 . Expand your reach with Digital Advertising Tools
4. Use Automation Tools and Embed Videos
5. Make Effective Internal Communications
a) Broader Reach
b) Easily Measurable
c) Enhance Brand Credibility
Email Marketing Strategies to Drive 3x ROI
a) Tailored and Personalized Messages
b) Make Proper Segmentation
c) Make your Emails Mobile-Friendly
d) Test Email Templates
e) Use Email Automation Tools
f) Create Interactive and Engaging Content
Conclusion
Here are some of the Hot Email Marketing Trends for 2021:
1. Add Artificial Intelligence into Email Marketing
2. Personalize Email copy
3. Deliver Drip Email Campaigns
4. Concentrate on User-Generated Content
5. Make Engaging and Interactive Emails
6. Add trending Email Designs
7. Give emphasis on Privacy Policy
8. Include Empathy in Content
9. Make Mobile-Friendly Email copy
10. Bring Entertaining Customer experiences
11. Make the Newsletter’s Atmosphere Cozy
Conclusion
What is GDPR?
How will GDPR affect your Email Campaigns?
1 . Consent
2. Modification of security levels
3. The double opt-in
How to Optimize Your Email Marketing for the GDPR?
How can I do Email Marketing under GDPR?
Can I still send email marketing campaigns to my existing contact list?
Can I buy contact lists under GDPR?
How can I get my Email unsubscription right?
Conclusion
I especially love your post about [mention a post].
I am the CEO of [yourbrand] and we like to host a giveaway for your audience. We will be giving away a [product1], [product2] and [product3] to 3 lucky winners. This is an exclusive giveaway that is tailored for your brand and audience.
Would you be interested in this?
[yourname]
Ask for Reviews
Sometimes, a simple feedback may be all you need. In this approach, you ask them about what they think about your products and services. This is done by giving them a free product or a trial of your service. This way, they can give you their honest feedback.
Hi [influencer],
I come across your
Are you still struggling to grow your business due to COVID-19? Then, you should explore the new trends and strategies to leverage email marketing in 2021. Jump Directly to 3. Expand your reach with Digital Advertising Tools 4. Use Automation Tools and Embed Videos 5. Make Effective Internal Communications There is a positive change in email marketing, and marketers’ life has impacted drastically during this pandemic. Email marketers have adapted inspiring and innovative ways to walk in the new direction. Most businesses have closed due to the lockdown crisis, so marketers have felt that the number of emails sent has taken a hit. Marketing practices need to adapt to the current changes as priorities have shifted to leverage email marketing. It would help if you fine-tuned the marketing strategy for gaining a competitive edge in post-COVID-19. As we are moving into 2021, this pandemic continues to impact different-sized organization’s email marketing strategies. Also Read : Hot Email Marketing Trends in 2021 Things are not slowing down for email marketers, so you need to create and deliver relevant content for the target audiences. In that way, you can create powerful connections with the customers. During this pandemic, you have to pin high hopes on email marketing to achieve the desired goals. Well, you can use videos, virtual product demos, and engaging online experiences for speaking to your customers’ concerns and humanizing your brand after COVID-19. However, you have to craft catchy taglines to get consumers’ attention as they are more thoughtful about purchases, especially in this crisis period. If you humanize your content, then it will help customers feel more connected to your brand. Adjust brand voice and build brand loyalty for gaining customers’ trust. You can display through your brands what your consumers are facing; before creating the content, you should ensure to think like your consumers. Make your messages relevant, authentic, and heartfelt. In this fast-changing situation, it is challenging to craft the right message and take the right actions. Due to the evolving situation, if businesses stay under pressure, they should not lose trust and integrity. Also Read : Email Marketing Growth prediction 2021 to 2027 Based on the COVID-19 situation, you need to channelize the marketing strategies to leverage email marketing. So, you can prepare the checklist after understanding the best practices to optimize the email campaigns. We all know that email continues to play a crucial role in nurturing and retaining customers. Simultaneously, there are email marketing tools to deliver 1-to-1 personalized messages and prepare for K-shaped recovery during this pandemic. Henceforth, you need to determine your company size, sector, and digital marketing before shifting email marketing strategies this year. We indeed aim to emerge from this pandemic and enter into the recovery zone. So, it’s high time to re-evaluate your marketing needs for achieving better results. In this way, you can stabilize and create a plan to “re-enter” the market. Now, companies can invest in new technologies for achieving specific goals. In the latest email marketing trends, AI can deliver significant improvements for businesses. Companies need to add an empathetic tone in email communications to show customers that you care for them. You have to adjust the sending schedule as people are working from home. Try to show concern about the audience’s health in the email copy to make the content more personalized. Google notices for relevant website pages that are best suited for the readers. You should conduct in-depth keyword research to rank your website pages in the google search. You have to make it easier for Google to crawl your pages. So, you need to insert keywords to targeted hot topics as people stay at home and are consuming more social media content. Businesses need to invest in online marketing to get their website noticed. Even you have to add compelling titles to the website pages for better identification. Also Read : 3 Email Lead Capture Hacks to Get More Customers During this pandemic, your prospects and customers have turned more to the web pages than before. So, it is essential to implement best practices for your website. However, you can use data much effectively to drive higher marketing efficiencies. Well, you have to take advantage of the free data that can shape your marketing strategy. Even you can conduct technical website audits for spotting errors. Technical glitches can hurt SEO and harm the customer experiences. In many cases, fixes might boost website traffic and enhance consumer experiences. During this pandemic, marketers have used Facebook, LinkedIn sponsored posts for promoting trade shows, events, and webinars. Even they have placed targeted and well-crafted Google Ads to appear in the search results. With the Keyword Planner tool’s help, you can estimate the cost per click and search volume for most research terms by users. You can focus your marketing efforts on a critical list of targeted contacts with account-based marketing. It allows you to be smarter with your ad spent by focusing on suitable businesses to generate revenue. Like this, you can create targeted messages for reaching specific audiences directly through social media channels. For keeping in touch with your customers, marketers can use marketing automation tools to effectively reach and optimize their marketing campaigns. Also Read : 25 Amazing Email List Building Tools To Grow Your Business Well, you can send out contextualized, personalized, and targeted messages to stay at the top of the mind of your prospects in this crisis period. You can even integrate videos in the sales process to add a personal touch and build stronger relationships with prospects and clients. Most of the employees are working from home to use video marketing tools like VideoScribe, Animoto, and Loom to create attractive videos. Due to an uncertain world, employees must receive clear, proactive internal communications for informing and reducing fear and doubt. Internal communications help to set realistic expectations for taking the business forward with smart goals. According to history, businesses have faced huge losses after refocusing and eliminating the marketing spend. You need to determine the current resources to achieve the short-term marketing strategies. Ensure to leverage email marketing to drive qualified leads and keep your clients more engaged. Conclusion This pandemic has forced companies to reassess their ways of working for accomplishing desirable output. So, marketers can create plain-text emails to save their time and make the communication more personal. Kick-start to implement the above tips for driving higher conversion rates. With the latest innovation and a limited number of resources, email marketing strategies are still crucial among other strategies and perform tremendously well year after year. In short, you need to create robust email marketing strategies to build long-lasting relationships with target audiences and cost-effectively increase sales revenue. In my opinion, email marketing allows attracting new customers and retaining the existing subscribers in a much easier way. Jump Directly to 1 . Tailored and Personalized Messages 3. Make your Emails Mobile-Friendly 6. Create Interactive and Engaging Content Many marketers wonder whether email marketing can make any difference in a business’s growth. Under the premise of email marketing, businesses can build a list of prospects, customers, and subscribers. Are you thinking in this way? Email marketing has hit its peak, and everyone is complaining about the failures of overcrowded inboxes. Then, get assured, email marketing strategies are the most powerful ones, which you shouldn’t ignore. Also Read : Hot Email Marketing Trends in 2021 It is the best way to stay in touch with customers, enhance brand awareness, continue to deliver value to your products and services. Let’s have a look into the reasons why email marketing helps businesses to grow: Email marketing has a broader reach than other marketing channels and can keep the subscribers informed. According to the email statistics report, over 4.9 billion people have email accounts. If anyone signs up for a website, they have to mention their email addresses and even need to enter the addresses for creating Facebook and Twitter accounts. There is no other channel for marketers with a much broader reach than email regarding connecting with prospects and customers. Well, there are 3x more email accounts as compared to other digital channels. Subscribers can check their emails when it is convenient for them. You can reach customers in real-time, and most people open emails on mobile devices. A well-designed email produces higher conversion rates than other marketing strategies. Marketers can track email campaigns’ performances with email automation tools as they are an essential part of internet marketing. It is easy to measure the bounce, delivery rates, unsubscribe, click-through, and open rates. They should not ignore these metrics as it is an essential part of internet marketing campaigns. Try to avoid sending too many emails as it may minimize the conversion rates. Email marketing gives you the availability to increase customers’ interest level and stay at the top of their minds. For that, you don’t need to send them regular emails. Instead of that, you can try out some exciting email marketing strategies to increase brand awareness. Some companies try to sell their products, but it prohibits building trust among the customers. These activities ignore the brand awareness factor. Also Read : Email Marketing Growth prediction 2021 to 2027 Email marketing drives the highest ROI for marketers and is 40 times more effective than other social platforms in acquiring new customers. In this article, you will get some email marketing strategies for better results: Every subscriber wants to feel special, and they don’t like email messages that give them a feeling similar to another bunch of people. You can segment the customers into different contact lists to send them personalized and targeted messages. Ensure to craft subject lines that resonate with your customers and deliver them with personal feeling messages. According to the latest data, personalized messages bring six times more transaction rates. When you segment your database, you have to create much more target email campaigns for the audiences. All email marketing campaigns perform better when you segment your contact list, so it is crucial to make your subscribers’ proper segmentation for offering them personalized messages. If you have 20,000 subscribers, then they have different needs and interests. So, segmentation helps to satisfy their requirements with the piece of content, and it brings more open and click-through rates. Do you know segmentation works hand-in-hand with GDPR? Yes, you heard me right! Most marketers don’t segment their contact list. But don’t you think they should? Let’s get started with some of the ways to segment the audiences: i) Industry segmentation: You should know the industry of your subscribers for segmenting the email campaigns. For Example: if someone works in a B2B company and receives promotional offers related to the industry. Then it would engage at a much higher rate for fulfilling their needs. ii) Segmentation based on the company’s size: Try to segment email campaigns based on their size to increase engagement rates. For Example, employees working in small companies don’t want to participate in big industry conferences. As per the latest data, 41.9% of emails opened on mobile devices in 2019. Every time you send an email, you have to keep in mind a considerable portion of subscribers like to open messages on their mobile devices. So, it would help if you created mobile-friendly email messages. If your email messages are not mobile-friendly, your subscribers will delete them and reduce the chances of converting them into loyal customers. Based on the latest research, over 20% of email campaigns are not optimized for mobile devices. Email service providers offer responsive email designs for optimizing email campaigns on mobile devices. Ensure to make the subject lines short and concise for a better view on smartphones. Running an A/B testing lets you test out to make practical decisions and improve the marketing practices. It requires better email marketing strategies to leverage marketing campaigns. You can test the email addresses of the senders. Subscribers open emails when they see the sender’s name, and it is the main reason for opening the email copy. You can test out between plain text and HTML campaigns to understand the best-performing email copy. Even you can keep your email copy short and sweet. Simultaneously, you can create a long detailed email copy as many subscribers like to read long-form emails. Based on user behavior, you can send trigger-based emails. Although welcome, transactional, thank you emails are the most trigger-based emails. It performs much better than traditional forms of emails. The open rates of trigger-based emails are much higher than traditional email open rates. Also Read : 25 Amazing Email List Building Tools To Grow Your Business Create interactive and engaging content: Consumers are willing to read engaging and interactive content. Otherwise, it is more like useless stuff. If you add product videos, images, Gifs, it would engage the customers more and present its advantages so that they want to purchase the products or services. In this current scenario, interactive content is the fuel for brands to achieve their goals. According to the latest data, 80% of customers like to watch videos, and 20% of online users read the content. Most marketers have agreed that engaging content is more effective than regular email messages in educating the subscribers about the products and services. It’s high time to update email marketing strategies as the digital landscape is evolving. It would help if you implemented the above tips into your email marketing strategies to drive more investment returns in the upcoming three years. It’s high time to update email marketing strategies as the digital landscape is evolving. Now, you need to implement the above tips into your email marketing strategies for driving more return on investment in the upcoming three years. Email Marketing will continue to be considered an important tool to inform the customer about offers, new products, or unique campaigns. Jump Directly to 1 . Add Artificial Intelligence into Email Marketing 3. Deliver Drip Email Campaigns 4. Concentrate on User-Generated Content 5. Make Engaging and Interactive Emails 7. Give emphasis on Privacy Policy 9. Make Mobile-Friendly Email copy 10. Bring Entertaining Customer experiences 11. Make the Newsletter’s Atmosphere Cozy Although not every year it is necessary to start from scratch, technical developments and user behavior changes require adopting marketing strategies. While 2021, marketers need to implement the hot email marketing trends to retain and acquire existing and new customers. You are probably already familiar with many of the trends that appear in the article, which are current with increasing importance. Although industry experts have considered COVID 19 to change email marketing permanently and positively, marketers have to keep an eye always on the latest trends to stay ahead in the market. The table has changed as email marketing engagement figures have increased and crossed all other digital platforms during this pandemic. Roughly speaking, this year, the Email Marketing trends focus on motivating the reader and challenging him with new ideas. The most crucial task facing newsletters is to provide the user with useful content and an original advertising message. Therefore, if you want your customers to pay attention to your emails and not send them directly to the trash, do not lose sight of this year’s main trends. To be successful, you must adapt to new target groups and existing reading habits. The new generation of customers has grown up surrounded by electronic commerce and permanent accessibility. Generation Z, primarily used to using mobile phones practically since childhood, does not consider newsletter marketing a new method. It is increasingly challenging to capture their attention with it. Therefore, it is more important than ever to give newsletters a personal touch and reach the target audience with an original message that invites them to interact. Many companies are confused about artificial intelligence, and marketers are skeptical about using AI in email marketing practices. Email marketers can use Artificial intelligence to segment the email list, analyze the content and reach out to many audiences. With each passing day, the scope of artificial intelligence is growing, and you need to get the grip for optimizing email campaigns effectively. Marketers aim to raise brand awareness and re-engage customers with email marketing campaigns. However, the end objective is to generate new leads and sales revenue. Well, marketers have claimed that hyper-personalization is the best way to accomplish this goal. The use of artificial intelligence in email marketing makes it easier to obtain customers’ data for crafting personalized messages for them. Subscribers provide their personal information to receive personalized offers through email newsletters. According to the latest data, personalized messages in email marketing have an ROI of 122%. It is the hottest email marketing trend, so customers are expecting hyper-personalization in 2021. Have a look into some of the personalizing parts of the campaign: This year, marketers are using email automation rather than manual email campaigning. Email marketing automation are using triggered-based emails that create cohesive and consistent communication between recipients and companies. In today’s world, customers don’t want to see useless content. Also Read : Email Marketing Growth prediction 2021 to 2027 Although, drip email campaigns perform better than general email campaigns. Drip email campaigns create friendlier and responsive communication between the subscribers and companies. Utilize user-generated content in email marketing campaigns and it promotes high conversion rates. Over 42% of the customers claim that user-generated content provides better insights into any brand. Most of the consumers make their purchasing decision based on the ratings and reviews from other customers. Interactive and engaging emails are growing more robust this year. They increase email interaction, boost customer engagement, and improve customer experience. Also Read : Top 7 Email Drip Campaign Practices to Acquire Customers There are some interesting interactive email elements like animated call-to-action buttons, product carousels and interactive images, user-generated content, surveys, and polls. These are some gamified solutions to stand out among others in this competitive world. Email marketers firmly believe that email designs are a more dynamic and fluid part of email marketing. For remaining suitable for smartphones, email campaigns need to follow the latest design trends, including dark mode, minimalism, and bright colors. The world of email marketing has changed with the launch of general data protection regulation. This year, it is relevant to focus on data privacy to secure the information and build a clean and fresh contact list for companies. Also Read : How to Maintain Explosive Email List Growth in Post GDPR Era? During this pandemic, subscribers crave empathy in the email newsletters from different brands. So, marketers should focus on customer appreciation emails to increase the engagement rate. Well, you can praise your prospects, show emotional connection, and offer to help hands to your customers. A poor mobile experience reduces the open rate as most of the subscribers check their email newsletters over smartphones. According to the latest statistics, smartphones have higher open and click-through rates as compared to tablets and desktops. In today’s world, entertaining customers’ experiences in email copy are gaining huge popularity. Well, you have options like animated gifs, AMP, gamified and interactive features, which can make your email copy interactive and entertaining. Most of the customers are working from home, so marketers can make the email newsletter’s atmosphere homely and cozy. Well, this type of ambiance appeals to potential prospects. During this pandemic, things have changed in our lives, and we should embrace these changes. To win the world, you can follow the latest email marketing trends and raise revenue even in the worst-case scenarios. The General Data Protection Regulation is the new legal framework in the European Union that will replace the current Data Protection Directive. GDPR is a regulation that seeks to guarantee European citizens’ privacy on the Internet. It focuses on protecting the subjects’ data. Jump Directly to 2. How will GDPR affect email marketing? 3. How to Optimize Your Email Marketing for the GDPR? 4. How can I do Email Marketing under GDPR? 5. Can I still send email marketing campaigns to my existing contact list? 6. Can I buy contact lists under GDPR? 7. How can I get my email unsubscription right? It reinforces their ability to make decisions about their data, forces them to provide transparency about the collection and use of the same, and guarantees compliance by the norms established through severe fines. It replaces the 1995 Data Protection Directive (95/46). Unlike directives, they are recommendations to be taken into account and are not legally binding; regulations are laws and hold companies legally responsible. This means that the GDPR is a law and must be complied with by all European member states. A regulation leaves no room for interpretation; rather it is a group of rules that must be complied with. You can check the website of the Information Commissioner’s Office (or ICO) to find out all the actions that were taken against the organizations. Do you think GDPR affects your email campaigns? It is crucial for email marketing campaigns to adopt the EU’s data privacy law. The European Union’s GDPR implemented a sweeping data privacy law that unifies all European Union countries’ privacy regulations. Each member state has its data privacy protection laws, which help gather, analyze, and store users’ data. When any company gathers, analyzes, and stores European users’ data, they have to abide by the GDPR laws. Interesting Read : How to Maintain Explosive Email List Growth in Post GDPR Era? GDPR has impacted the marketing department as well as it has changed the working process of different companies. Marketing teams of different companies depend on the personal information of users to execute their activities and believe that GDPR affects the email campaigns. The implementation of GDPR and compliance has positively impacted email marketing campaigns to target the right audiences. GDPR manages the work culture with the third-party service providers and organizes the internal hierarchies. The main objective of GDPR is to protect European citizen’s personal information. So, the companies have to adjust their email marketing strategy to comply with the GDPR laws. With the help of GDPR, we will make the business databases less voluminous but more effective. We will really be contacting users who want to receive our information. This is ideal for our strategy to attract and retain customers. To date, our email marketing strategy could be directed to subscribers of whom we had express, tacit, or omission consent. All information collected tacitly or by omission will remain outside the legal scope (having to collect the express consent of said users again, accepting the possibility of continuing to receive our emails). Specifically, the Regulation emphasizes that, as a marketer, you must obtain consent in a free, specific, informed way and that does not present ambiguity. Therefore, and as an example, if we want to obtain the express consent of a user, if we obtain their email through a contact form on our website, we will have to inform them of the possibility that they will receive commercial shipments so that the user accepts it freely. This will affect both personal and professional email accounts. Although previously we distinguished between basic, medium, and high levels of personal data protection depending on the activity to which we are dedicated, with the GDPR, we find a generic category of personal data and another of especially sensitive data. When obtaining data from a contact in a form, these, in addition to accepting the consent tab for the processing of their data, must automatically receive an email to confirm said subscription through a link. Furthermore, in the case of those companies whose main target is minors (for example, video games), they must have at least one of the parents’ consent. Here, we will look to achieve GDPR compliance in the case of email marketing. Before the big holiday marketing push, it’s crucial to get your email marketing campaigns. Let’s check out some of the steps to optimize email marketing for the GDPR: 1 . Search email marketing service: The email marketing platform offers some specific tools; you just need to find out to help your business. Well, many email marketing platforms have released GDPR-compliance guidelines to help the users. If your current email marketing services fail to ensure GDPR compliance, then move out to some other platform. 2. Take consent from recipients: You need to take consent of the subscribers before storing the user’s data. Even GDPR requires consent proof for the data collection. So, you can send an email to take consent for keeping the subscribers on your contact list. Interesting Read : Optimize Email Marketing Budget with Hybrid Emails 3. Include opt-out to email footers: Most email marketing services have an unsubscribe button to clear out inactive recipients. Some service providers let the subscribers edit the unsubscribe page, encouraging them to stay on the contact list. 4. Securely store user data: Basically, GDPR holds email service providers responsible for retaining and storing old data. Well, businesses need to understand the GDPR’s data retention policy for retaining any information. Companies need to have legitimate reasons for storing any data related to their users. Under GDPR, email marketers need to collect specific, informed consent to achieve compliance. Let’s get started with GDPR’s checklist for accomplishing email marketing objectives: Suppose your contact list has opted-in explicitly and permitted you to send them email newsletters. Then you can continue the communication as you have obtained permission from the regular contacts. According to GDPR, you have to take the subscribers’ explicit consent before connecting with them for your brands. But when you buy a data list, you don’t take the individual’s consent for sending them email marketing campaigns. In that case, you are breaking the regulations and privacy policy of GDPR. As an email marketer, you must provide an email unsubscription button to automatically remove people who don’t want to receive your newsletters. Ensure to provide it in the footer of the email to make it visible for the customers. If you have received an unsubscribed email, don’t try to connect them. It might affect your brand’s reputation. Here are some of the unsubscription link options: If you strictly follow the GDPR’s guidelines for your email marketing campaigns, then you can see a drastic increase in the open and click-through rate. GDPR has a positive impact on your engagement rates and enhances the customer experience.
Let’s get started to Plan new Marketing Strategies to Leverage Email Marketing
1 . Revamp your Strategy
2. Enhance Website Visibility
3 . Expand your reach with Digital Advertising Tools
4. Use Automation Tools and Embed Videos
5. Make Effective Internal Communications
a) Broader Reach
b) Easily Measurable
c) Enhance Brand Credibility
Email Marketing Strategies to Drive 3x ROI
a) Tailored and Personalized Messages
b) Make Proper Segmentation
c) Make your Emails Mobile-Friendly
d) Test Email Templates
e) Use Email Automation Tools
f) Create Interactive and Engaging Content
Conclusion
Here are some of the Hot Email Marketing Trends for 2021:
1. Add Artificial Intelligence into Email Marketing
2. Personalize Email copy
3. Deliver Drip Email Campaigns
4. Concentrate on User-Generated Content
5. Make Engaging and Interactive Emails
6. Add trending Email Designs
7. Give emphasis on Privacy Policy
8. Include Empathy in Content
9. Make Mobile-Friendly Email copy
10. Bring Entertaining Customer experiences
11. Make the Newsletter’s Atmosphere Cozy
Conclusion
What is GDPR?
How will GDPR affect your Email Campaigns?
1 . Consent
2. Modification of security levels
3. The double opt-in
How to Optimize Your Email Marketing for the GDPR?
How can I do Email Marketing under GDPR?
Can I still send email marketing campaigns to my existing contact list?
Can I buy contact lists under GDPR?
How can I get my Email unsubscription right?
Conclusion
I especially love your post about [mention a post].
I am the CEO of [yourbrand] and we like to give you one of our products for review. It is the [productname]. And it [describe the product].
You can give us a review once you try it.
Would you be interested in this? If so, where can we send the product?
[yourname]
Update Them on Their Achievements
Once you get them on board, you an also improve the working relationship with regular milestone referral incentives. You can give this to them once they manage to refer a certain amount of people.
Hi [influencer],
Thank you so much for helping us out.
You have referred [167] people so far.
Because of this, we’ll send you a reward. Please check the attachment for the coupon code.
Thank you.
[yourname]
Don’t Forget To Measure Performance
Once you have managed to get some influencers to reply to your offer, it is important to track the performance of your promotions. Since we are talking about email promotions, it is important to track opens, as well as conversions and sales. Once you get some sales, you can then start looking for more influencers to promote to.
