This is a Guest Contribution from Omnistar.
Did you know that 30% of consumers are more likely to buy a product recommended by an influencer? This shows how consumers value influencer opinions when it comes to products and services. And it is not just that. It seems that non-celebrity influencers seem to be more relatable and honest. It is because consumers are 10x more likely to buy a product recommended by an influencer. This shows that influencers have a high trust factor that you can definitely leverage when it comes to promoting your referral program.
What are Influencers?
Influencers are everywhere. They are on Facebook but they can also be in Youtube. 19% of purchase decisions are made from Facebook posts while 18% from Youtube. This is such a high percentage that it has a massive impact on customer’s decision processes.
What is even more surprising is the habit of consumers to search for reviews before purchasing a product. 60% of consumers will look for influencer reviews before proceeding with the purchase.
This is the power of influencers. They have the ability to influence consumer decisions greatly. One good review can get consumers to buy your products. While one negative review can get them to look elsewhere.
Why your target audience love Influencers so much?
There are different reasons why the market love influencers.
#01. Authenticity
The first reason is authenticity. In fact, this is the reason why influencers have such a high trust factor. Followers simply love the authenticity of influencers and this is what drives their power. This is also the reason why non-celebrity influencers have a higher trust factor. This is because non-celebrity influencers are viewed to be not in-it-for-the-money. They are viewed to be relatable individuals who are just reviewing a product because they like it.
#02. Consistency
Influencers are known for consistently creating content. This content can be a blogpost or a video. But it is all about consistency. The audience have certain expectations and they want those expectations met. Influencers who are consistent in creating content actually builds a community around their brands. And this is what attracts more people into their tribe.
#03. Niche-Focused
Every niche has its own set of influencers. The only reason why followers love them is because they give them the content that they need. This can be tips, how-tos or product reviews. Aside from consistency in releasing content, there should also be consistency on its topic. This is the secret behind the growing influencer communities.
But, Why do marketers love Influencers?
You now know the reason why followers love influencers. It is about time you know why businesses love them as well. There are three main reasons for this.
#01. Instant Traffic
Influencers just have the power to drive instant traffic. This is because of their ability to influence action. When they ask their followers to click on a link or do something, their followers will most likely do it. So a simple recommendation would often result to a flood of traffic in your site.
#02. High Conversion Rates
What is even more surprising is that influencers don’t only give you traffic. They also have really high conversion rates. If you are running an ecommerce marketing website, you’ll know that traffic really doesn’t mean anything until it translates into sales. High converting traffic means that the traffic has a greater likelihood of making a purchase from your site. This means that it is guaranteed to translate into sales.
#03. Instant Leverage
The power of influencers doesn’t stop with traffic and conversions. One promotion can also result to a stream of residual traffic. This means that an influencer only has to promote you once. From there, you’ll enjoy brand leverage where the influencer’s followers will already treat you as a ‘friend’ brand. This means that the influencer’s followers will also continue to buy your products and services if they like it.
Choosing the Right Influencer for your Referral Program
You now know how influencers can help you, it is time to search for the right influencer to work with. You simply can’t go and pick the influencer with the most followers. That’s not how it works. If you do that, you’ll find influencers that is going to ask for premium prices from simple mentions. You don’t want that. Even if you have to pay for promotions, you’ll want to make the most out of your money.
With that, I have four elements that I look for when searching for influencers to promote my referral program.
Step 1: Niche
This is very important. You should choose an influencer that is in the same niche as your products and services. If not, it should be complementary. So if you have skincare products, target lifestyle influencers. Target those who film skincare routine videos. If you have fitness products, target those who make exercise videos. Your products should be relevant to the market to begin with.
Step 2: Tone
Next, you’ll need an influencer that fully resonates with your products and services. If you are selling essential oils, you’ll want influencers who are advocating healthy living. You may want to target the vegan recipes blogs as well. If you are selling gaming chairs, target streamers on Twitch or Youtube. These are gamers who can use a computer chair in their streams.
Step 3: Reach
While follower count is not the only thing that you should consider, it still matters. It is useless to promote to an ‘influencer’ who only have 100 followers. Ideally, you should look for someone who has at least 2000 followers and nothing less. You need a market that is wide enough to have conversions.
Step 4: Actionability
Lastly, you also need to consider the responsiveness of the followers. It is one thing that an influencer has followers. But it is another thing to get the followers to act on recommendations. Actionability is a factor that you should consider when choosing influencers. But this is something that you can only test. You’ll only know if a certain influencer works well with your business if you try promoting with them first.
Finding Influencers
Once you are sure of doing influencer marketing, it is time to find the influencers that you’ll want to work with. By this time, you already know the type of influencer that you’re looking for. It should be easy for you to filter through the list of influencers to see the ones that fit your business model.
Step 1: Immerse Yourself in a Niche
Sometimes, you cannot see the best influencers at first glance. After all, the best influencers for your business may not necessarily be the one with the most followers. So how will you know if an influencer fits your product? You have to immerse yourself in the niche.
The first step is to follow groups in the niche. In here, you’ll find that the market tends to mention certain brands or names. You can then follow these brands to see their content. You can then judge from there if the influencer is worth your time.
Step 2: Explore Hashtags
Another way to explore your niche is to look at hashtags. In Facebook and Instagram, you can input hashtags in the search bar. This will uncover all the posts that are relevant to that hashtag. Usually, you’ll find posts with lots of comments, likes and shares. These are often influencer posts. I have tried doing this and I have uncovered so many influencers along the way.
Step 3: Look at what your audience is visiting
You can also use tools to look at the pages that your target audience is visiting. This will clue you in on the blogs that they like to frequent along with the social profiles they like and visit. This is crucial for your influencer research process.
Step 4: Search Google
If all else fails, you can always search Google. Just look for your niche + ‘blog’ or niche + ‘Facebook’, niche + ‘Instagram’ or niche + ‘youtube’ and you’ll uncover hundreds of influencers in your niche. You can also go more specific and look for influencers who have reviewed a certain product before. This will give you a more targeted list of influencers.
How to Get Influencers to Promote Your Referral Program Through Email
The most preferred way of connecting with influencers is writing an email to them. It doesn’t come too strong and it gives the influencer enough time to decide if they like to work with you. Here are some ways to convince them effectively. I have provided some templates that you can use.
Include Them in Your Offer
The first template includes the influencer in your offer. It is direct to the point and just shows them that you like to work with them.
Hi [influencer],
I come across your
Regardless of what others say, SaaS email marketing can be a very effective practice that you, as a business, can incorporate into your marketing strategy. Aside from that, email marketing has its own set of advantages, such as personalized content, direct contact with users, better customer segmentation, cost-effectiveness, and so on. This blog will walk you through the top 10 best SaaS email marketing strategies that may help you with lead nurturing, customer engagement, revenue generation, and achieving various other business objectives SaaS email marketing is a marketing practice that aims to improve, increase, or achieve desired SaaS business goals. It can range from customer retention to revenue generation, to reducing churn rate, to product marketing. Besides that, there are multiple SaaS email marketing strategies that you can implement to educate your audience about your service or product as well as to deepen your customer relationship. SaaS email marketing is critical to the success or failure of any SaaS business. A well-planned and executed email marketing campaign can help your SaaS company achieve desired results, such as increased customer retention, lead conversion, and revenue growth. At the same time, a poorly planned and executed SaaS email strategy will only harm your business. Assume you’ve recently started a SaaS business. Your primary or near-term goal might be to educate your target audience about your offerings. Later on, you might want to monetize that audience and convert them into customers. Your next objective could be to keep those customers or to persuade them to renew the package or service when it expires. All of these objectives can be reached with the help of well-planned and well-executed SaaS email marketing strategies. The following are 10 Email marketing strategies for SaaS businesses that, if properly implemented, may benefit your company in a certain way. For your convenience and understanding, we have divided these strategies into 3 categories. Let’s take a quick look at each of them. The 4 best email marketing strategies for SaaS businesses that can definitely help you with lead nurturing or lead conversion are as follows.
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Email can be an excellent channel for ensuring smooth user onboarding– the process of familiarizing new users with a product, typically an application or software. You can share the onboarding process or onboarding sequence with your new users through email marketing. For example, as soon as new users complete the registration process, you can send them an onboarding email with a step-by-step guide on how to proceed or use the product. This will not only benefit users, but it will also relieve your customer support team from a large number of onboarding process related queries. The next major SaaS email marketing strategy you can use to keep users from leaving or unsubscribing from your service is to encourage education and disseminate information. Once users discover your product, they usually try to educate themselves about it. So at this point, your job should be to move the prospect from the awareness stage to the consideration stage. To do so, you must first get the users’ email addresses. You can certainly do this with the registration form, though it is a difficult task, especially when users are not particularly interested in the product. However, once you have their email addresses, you can target them with personalized email campaigns that include sharing product benefit guides, product reviews, and offers, among other things. The freemium business model is effective for increasing the customer base. However, converting those visitors into paying customers is a challenging feat. Nevertheless, you can certainly achieve this goal by implementing the best lead nurturing SaaS email marketing strategies. (Source: https://images.squarespace-cdn.com/content) For example, you could send an email to each free user explaining the benefits of premium features or premium features that paid users are enjoying. You can even share case studies on how premium features have helped paid users in meeting their business objectives. This exercise will certainly help you in converting free users into paid users. After successfully converting free users to paid users, your next task should be to keep those customers for as long as possible. Your email campaigns for these premium or paid users should revolve around how your product is helping them or how your product is the best software solution for their business. Each of your SaaS email marketing strategies should aim to persuade your users to renew their subscriptions when it expires. There are numerous ways or SaaS email marketing strategies to improve user retention rate. For example, you can inform your users about new features that will be added in the next version or discounts that will be available for the next renewal, and so on. All of these standard steps will surely make users aware of the value that your product adds to their business and eventually entice them to renew the plan. If SaaS companies want their customers to keep investing in their products for a long time, they must keep their users engaged. The following are some of the best SaaS email marketing strategies for growing customer engagement. It is true that engaged users tend to use your products for a longer period of time than non-engaged users. Keeping customers engaged also helps to significantly reduce churn. The users who will be in constant touch with you or your support team will feel that there is someone who will assist them with any product-related issues as and when they may encounter them. (Source: https://gleam.io/blog/content/images/) And one way to reassure them about the product and support is to send them enough informative materials via email. One of the most effective SaaS email marketing strategies for keeping your users engaged is to provide them with informative materials such as product guides, how-to guides, blogs, newsletters, tutorials, and so on. This will help them use the product to its full potential, besides making them able to resolve minor issues on their own. Another SaaS email marketing strategy for retaining users is to keep them informed of the product benefits they receive by subscribing to your product. For example, if you are a VoIP service provider, you can continue to send them emails with statistics such as how many more calls they have attended in a given period of time or how much their call-dropped rate has decreased since subscribing to the service or feature such as call queuing system. By illustrating the benefits that users gain from using your service, you may eliminate any doubts in their minds about the service’s effectiveness in your business. Such email campaigns also assist users in understanding how their investment in the service is insignificant or why it is worthwhile compared to the benefits that the product provides to the business. A celebration email campaign is an excellent SaaS email marketing strategy for engaging your customers and nurturing your relationship with them. Celebration mails, also known as milestone mails, are emails that celebrate an important day in the life of your subscriber or the customer lifecycle. For example, it could be the user’s birthday, wedding anniversary, product subscription anniversary, etc. (Source: https://www.litmus.com/) Other than greetings, you can use a celebration or milestone campaign for various other purposes. For example, you can use the occasion to offer a special discount to customers and encourage them to upgrade or subscribe to the advanced plan. This will be a win-win situation for both users and providers because one receives a discounted subscription while the other gets a premium user’s benefits! Revenue is a critical component of any business as it decides the financial success or failure of the company. The following are some of the best SaaS email marketing strategies for increasing revenues. Upselling and cross-selling are two of the most important SaaS email marketing strategies businesses can use to increase customer value. Upselling refers to marketing practices that encourage users to upgrade to paid or higher-tiered plans. On the other hand, Cross-selling refers to marketing practices that encourage users to purchase additional services or products in addition to those they already use. Depending on each user’s subscription plan or product type, you can send them personalized emails encouraging them to upgrade to a higher plan for more features. Alternatively, you can even encourage them to invest in additional products or services such as add-ons, plugins, and tools that complement their primary product. For a better conversion rate, you should even consider offering them a discount on add-on products or services. Retargeting email campaigns can be an excellent revenue-generating SaaS email marketing strategy as they target users or visitors who have not subscribed to any of the services. It is an email campaign used by businesses to contact website visitors who do not complete the desired purchase action. You can use visitor information such as email addresses to understand their interests and send them personalized emails. (Source: https://www.campaignmonitor.com) For example, you may find that visitor A has repeatedly visited the product X page and its pricing page but has not purchased the plan. The reason could be that they find your pricing higher than that of other providers. In such cases, you could send them a personalized email with a discount on that plan. This will certainly make them reconsider your product, and they may even purchase it. Referral campaigns can be one of the most effective SaaS email marketing strategies for dramatically increasing your user base. You can ask your existing users to participate in a referral campaign in exchange for a reward. Remember that the reward does not have to be huge. You can simply give them access to a premium feature for a month, offer Cashback rewards, or something similar. In addition to cashback and premium feature access, you can extend their free trial period in exchange for referrals. This type of email campaign will not only increase your user base but also significantly increase engagement. So these are the 10 SaaS email marketing examples you should follow to improve a variety of business metrics ranging from customer retention to churn rate to revenue to improve customer satisfaction. Not to mention that these ten email marketing strategies for SaaS span the customer cycle and can be useful at each stage. Running a SaaS business is indeed a challenging task if you do not have an effective marketing strategy in place. The various email campaigns listed above not only help you achieve your business goals, but they may also help you save money on marketing campaigns. However, to reap the maximum benefits, you must plan and execute each of these SaaS email marketing strategies with extreme caution and diligence. Author’s Bio:- Aditya Soni is a certified SEO trainee and is responsible for improving the site’s organic visibility. He has worked with SaaS companies and startups to enhance their web presence through content marketing. He is also a big fan of reading ahref SEO blogs. Contrary to the beliefs of many businesses, email marketing is not dead. In fact, it’s quite the opposite. Quick Links 1 . What is B2B Email Marketing? 2. 12 Types of Captivating Email Marketing Campaigns For Your Next Marketing Spree Data shows that every email generates $42 for every $1 spent. That’s an ROI of 4200%! Furthermore, 87% of b2b marketers believe that email marketing is one of the top distribution channels. Not bad, right? The B2B marketing landscape has witnessed numerous additions in recent years. Yet, email marketing still holds the cup for the most effective marketing strategy in terms of generating ROI. B2B (business-to-business) email marketing strategies are when you send an email campaign to a business or a corporation as opposed to an end consumer.
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B2B email marketing is a lot more nuanced than B2C email marketing. B2B professionals carefully calculate the benefits and make a decision based on logic rather than emotion. This sets different challenges for marketers. Many marketers follow the same set of rules for email marketing in D2C and B2B. And you wouldn’t want to go there. You need to consider the differences in purchasing behavior, length of buying cycles, time of sending the emails, and tone of the content. Additionally, it takes a longer time to qualify a B2B prospect because there is usually more than one decision-maker. So what really works in B2B email marketing? Lucky for you, you’re about to find out. We’ve listed some top B2B email marketing strategies that you can implement and chase your sales. Let’s say you have introduced a new feature. Or you’ve rebranded. Or you’ve worked on an important update. How do you plan on giving the breaking news to interested parties? With announcement campaign emails, of course. Announcement emails bring about the much-needed hype around your news and spark interest amongst your subscribers. You can either include all the company news in your emails or add a CTA to take readers to a landing page for more information. And while you’ll surely be conducting other email marketing campaigns to announce your new endeavors, emails are a great way to keep subscribers in the loop and create a positive impact on your news. New products are a result of months of sleepless nights and hard work. You’ve spent fine-tuning it until it’s perfect. So when it’s finally time to launch, you want the maximum people to know and grow your customer base. Product launch emails are great for directing traffic to your sites. It will be easier to achieve your launch goals with a solid email campaign backing your product. It also works when you want to send teasers and build hype. An intriguing subject line that generates curiosity and a compelling content copy that briefly explains what’s about to happen can help your audience get ready for what’s in store. Luckily, you can do this via email automation tools where you can easily build lists and segment them based on multiple factors. We’ve already established the benefit of ROI in email marketing. Whatever marketing activity you undertake, email marketing gives you a good push to promote your campaign. For example, let’s say you have introduced a marketing tactic where small businesses can use your product for free for a year. You can send out an email that explains the benefits of your product to small businesses, highlight your value proposition, the procedures to qualify, etc. Promotional email campaigns are a great way to catch the attention of prospective customers in your subscriber list. In fact, 61% of subscribers/customers would like to receive promotional emails every week. It works great if you can even send out codes, or special offers to selected subscribers in order to turn leads into customers. Events are a great way to connect with prospective customers and build a positive relationship with them. However, 36% of event marketers believe that their biggest challenge is increasing event registration. Say you’re organizing a webinar to build brand awareness, increase audience engagement, increase authority building, and more. But if you fail to send an effective invitation email, you can hardly expect any audience to attend. The solution? For example, check out Zendesk’s CX event Source: Vimeo What works here? Don’t shy away from asking for customer reviews as a majority of customers depend on your customer reviews before making a purchase. A lot of your subscriber list includes the existing customers that know you and trust you. They’re a good source of information on how you’re faring. So segment your email list and send out emails for reviews. You can either have a CSAT rating score or a Likert scale that facilitates quick and easy reviews. It is advisable to use hyper-personalization in your email reviews, be conversational, and get the trigger time right for each customer. Don’t forget to optimize your landing page and include appealing graphics. Did you know that only 2% of sales occur within a first pitch? In the b2b landscape, follow-up and reminders are crucial to moving prospects down the sales funnel. To match the pace of the buying cycle, B2b companies practice drip campaigns for sending follow-up emails. Drip campaigns are automated emails that go out based on specific timelines or user actions. Research suggests that people who read drip emails are more likely to click as drip emails increase click rates by 119%. This brings us to the next question. How do you design drip campaigns for sending reminder emails? With email automation tools. Tools like Easysendy makes it easy for non-technical professionals to build follow-up campaigns via a drag and drop automation builder. You can also schedule emails according to different time zones to improve the overall engagement rate. Once you have an organic list of subscribers, you cannot just send them email announcements or updates. After all, you don’t want to sound overly promotional but also send out emails to simply impart other crucial information that your subscribers might appreciate. You keep the momentum going by sending out User-Generated content, trending statistics or top posts you’ve read or top webinars to listen to. For example, Hitesh Shah, the founder of CrazyEgg and Kissmetrics sends out emails of a round-up of the best industry-relevant posts he read on the internet. He simply helps readers and provides them with value without being self-promotional. Source: Superoffice A seasonal campaign is just like any other promotional campaign. But you have to get the timing right with seasonal emails. You can have a buildup before a holiday or an event and a follow-up after. This means you have several opportunities to create a rapport with your customer over a particular holiday or a seasonal event. Some points to consider when running a seasonal campaign are: More than a campaign, newsletters are a regular part of your email marketing strategy. It’s a tactic to keep the communication alive between you and your subscribers. Communication can be anything from what we discussed above. It can be a product update, a company announcement, or merely an educational email. But newsletters work. Especially when you want to generate leads, or repurpose your content. 31% of b2b marketers believe email newsletters are the ultimate way to nurture leads and 81% of them also believe it is the most used form of content marketing. Newsletters also allow you to get creative with your email content. For example, check out this infographic email newsletter by Grammarly which reviews their yearly performance through visually appealing stats and crisp content. Source: Grammarly While a high open-rate and email engagement rate can seem too ambitious, you cannot stop trying. Even a lot of active subscribers lose touch and gradually forget about you. But you have to wake them up through re-engagement campaigns. What good would it do? Re-engagement campaigns are great for customer retention. And customer retention is 5x cheaper than customer acquisition. Your re-engagement emails will also be slightly different from the rest. You will have to show that you value your subscribers, ask questions, personalize even more, and provide an opt-out option. Pro tip: don’t forget to add a CTA in case the subscribers want to connect with you. Original research takes months in creating. As a highly valuable piece of content, you’d want as many eyeballs as possible. Sending out emails is the fastest way to get more people to read and download the research and further use it for their content marketing efforts. Remember, the goal is to get readers to your site. So keep the email short and benefit-driven. Add a CTA that directs them to a dedicated landing page from where they can download the research. 71% of B2B marketers leverage whitepapers as a content marketing strategy. It is also an opportunity to segment your email lists and create campaigns that are targeted and effective. Sending instructive and educational content that is also unique and relevant to your business, provides real value to your subscribers. Once they have learnt something helpful from you, it builds a sense of trust and increases your brand recall. While it again takes time and effort to produce a high-quality whitepaper, it can work wonders for your lead generation if marketed properly. To do so, follow the same step that you would while sending emails for original research. The idea is to get people on the landing page and download your content. Modern marketing practices rely extensively on personalization. But with a growing customer base, it becomes challenging to achieve it. Email campaigns are the ultimate solution for B2B businesses to scale while also retaining the warmth of personalization. Thanks to email automation tools, B2B email marketing is impactful, cost-effective, and a medium that allows delivering business value with a human touch. Paul Fraser is a Freelance Content Writer at Commerce Mentors. He has two years of experience in writing about eCommerce, Technology, and Marketing. Paul is also a number guy who enjoys reading novels. When not working, he loves visiting new cafes and spending time with his friends. The competitive B2B marketplace has posed many severe challenges in front of marketers. There are different ways that marketers deploy to derive their desired results. However, it is certainly not an easy chore to stay up with the market. From PPC campaigns to email marketing, social media outreach, content marketing, and other ways are utilized. However, content marketing has the power to deliver resounding success. It is one of the most effective methods of growing audience engagement for developing and increasing brand presence. It also helps in driving leads and sales. There is no doubt that content marketing is undoubtedly an excellent asset for mission-critical growth methods for almost all businesses. If you are in the quest to stand out in the competition and want the top position in the SERP, publishing high-quality content is essential. It sounds easy, but there are problems associated with it that need to be overcome. People generally assume that they are creating quality content, but defining what high-quality content is undoubtedly challenging to comprehend from an SEO perspective. Nevertheless, content marketers are stating that content has been the king for a long time, and it is highly critical for SEO. Below, you will see how quality content can help you grow your marketing efforts. The high-quality content is created to achieve the marketing goals. Your range must be comprehensive, helpful, educational, and valuable for the targeted audience. The primary purpose of producing high-quality content is to engage the users. If your content is getting shared, you are indeed making things suitable. Great content also helps get the leads, which could be turned into sales. The quality of content cannot be determined with a set rule; in fact, the users are the one who decides whether the content is of quality or not. In this regard, some essential steps are required to be taken to create high-quality content. In this regard, the foremost thing you need to keep in mind is that the content should be unique and fresh, and there shouldn’t be any shreds of plagiarism. You can use a reliable online reliable plagiarism checker for this purpose. The grammatical end and sentence structure should also be cross-checked to make the content squeaky-clean before getting it published. Below are some tips that will help you create quality content to boost your marketing efforts. It is highly essential to keep your focus on the quality of the content; you cannot compromise the uniqueness in any way around. There is a need to conduct research before getting into the creation process. The more research-oriented content you are producing, the more are the chances to grow your reach and gain potential visitors or leads for your business.
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You can look at how your competitors are working in the same domain. What value they are providing to the users, and how they are getting them to engage with their content. After creating content, you can use an online plagiarism checker to ensure that the content you are publishing is free from duplication. If you are looking ahead to make sure that the readers get to engage with the entire content, then it is necessary to make it readable and engaging. It means that the structure of the content must be strong, and there shouldn’t be too many paragraphs without headings because it makes the reader afraid. There is also a need to provide some air to the readers by adding heading in the content. It would help if you were also quite cautious about the length of the sentences, and there shouldn’t be any difficult words. It makes the content harder to read, and they get less interested in reading it. Quality content is updated all the time and relevant to the current situations. It means that just posting a blog post isn’t something you would have to do. Along with that, you will have to look at the developments in the niche you are working on. Therefore, there will be a need to update the content from time to time. If you are updating the content, you are providing accurate information to the users. If you are running an eCommerce website, you need to produce content related to the services or products you are offering. If you are a blogger, you need to write the content from the user’s perspective, not yours. You would have to consider another thing: what exactly the users want to read and what topics interest them the most. What could be the news or events they follow the most and are related to your business? What exactly is the problem that has led them to refer to your website. All these areas are needed to be significantly explored before jotting the words. And penning down words randomly with prior research isn’t something that can pique the readers’ interest. If your content is satisfying the needs of the users, then there are likely chances that you are producing content that could be considered high-quality. To dig out the core needs of the users, you need to conduct proper research, for that matter. It will let you determine what words you need to write down and what exactly the audience is expecting from your end. It also helps you gain a ranking on the search engine result page (SERP); if you have published the content that the users need, your bounce-back rate will also be decreased significantly. The quality of content is also escalated when you build trust among the audience. Building trust is essential when the users are not familiar with your website. Suppose you are into writing content by keeping in mind users’ needs. If you satisfy their needs, then there are chances that you will be able to build trust among them. You can create a strong foundation by sharing content people love the most. In this regard, you need to also focus on the visual content end. It would help if you stayed away from the stock photos because the more genuine content you will produce, the more chances to grab the audience’s interest. If you are into running an eCommerce business, you would have to work to build trust. You can do this by sharing the reviews of other customers as well. The first thing that you need to understand is what exactly the search intent means. The search intent is why people are searching for a particular topic. The term is used to describe the purpose behind a search. Are they looking for an answer to a specific question? Or do they have the intent to buy something? You would have to curate the content as per the users’ search intent. If you satisfy the need and purpose of the users, then there are likely chances that you will be able to make them stay on your page. Therefore, considering search intent is essential. You would have to answer whether your content is satisfying their needs or not. Suppose, if a user is looking for an answer to a question and you are trying to sell them some products, they will leave the page instantly before even you come to know. If your targeted keywords have a transactional intent, you require getting the user to land on the right page that satisfies their needs. For example, if someone is searching for a window cleaner liquid, you need to land the user on the product landing page instead of a blog post where you are telling about the product to the users. Moreover, you also need to remember that the key phrases are not always black and white. There is a gray area in between, and you need to formulate the content according to it. You also need to focus on the content and what sort of call-to-action is required. You can do this by keeping the structure of the content in mind. By utilizing this way, you would be able to produce content based on the real needs of the users. You can also look at what your competitor is making against the keywords you are targeting. There is no doubt that well-created content is just one strong end of the entire marketing spectrum. Digital marketing is inseparable from search engine optimization. You need to also work on the SEO end, and for that reason, from internal linking to keyword research, cornerstone content and other areas couldn’t be ignored. In this article, we have discussed how quality content helps you grow your marketing efforts and the ways that can help you boost your reach through content. Many tools help improve the quality of content, and some of them are grammar checkers, plagiarism checkers, keyword density checkers, and more. These tools help in making your content reliable and squeaky-clean. Now that you know the importance of high-quality content, you run a content test with Poll the People to create the best content possible. Author Bio Jennifer is a digital marketer and a writer who has introduced various modern strategies in her published articles. Jennifer was born and raised in New York. She was a bookseller before moving to children’s publishing and worked for Knowledge Creators Company as a creative writer. She wrote a number of articles and blogs for teens and children on the adequate use of technology while working in that company. Jennifer is famous for her great knowledge about the modern innovations that can be depicted in her writing. Well, well, we know email marketing can be quite tedious, But we all are trying to be “Spring Positive”. No matter what the season is, Creating an email subject line for Spring Marketing is sure. Regardless of the season, it is essential to make the email subject lines interesting enough to get customers to open them! As a result, people behave, feel, and shop differently during the different seasons. Your marketing emails should burst through inboxes like fresh air as the winter fades into Spring. So naturally, therefore, you need to begin thinking about spring-themed subject lines. Creating a Spring-themed email subject line can be Challenging, and how do you come up with the perfect Spring subject line? Make sure when you are penning a copy for your Spring email marketing campaigns that you signify that your campaign glorifies the specific holiday. Your subscribers will be thrilled by holiday words, but they will also feel the scarcity principle because they automatically anticipate the ending of the promotion. This initiates a time-sensitive hunger, which augments the likelihood that readers will act on the notification. Springtime brings a host of emotions and motivations that reveal themselves during this period. Spring has sprung, and the weather is getting more generous. We are no longer experiencing snow. Grass, flowers, and plants are beginning to bloom. The trees are decorated with blossoms. Grasshoppers, birds, and bees buzz around. Spring is here. Is it the beginning of the end? Of course, but What does it exactly mean?
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Optimism never dies, that’s what. It’s the language of new beginnings, new possibilities, and new opportunities. The spring season does not originate with marketers or government agencies. It’s a natural phenomenon that life emerges from the shadows in the Spring. You have to Familiarise yourself with those feeling to find out the heart blooming spring subject lines. Compose/ pen down spring subject lines that will satisfy hearts and get opened faster like a box full of jelly beans. Source:- Spring Themed Email Subject Lines As a final point, You don’t want to embarrass your company by having an inbox display that looks imperfect, despite all your work efforts into your spring email subject. Let’s Blossom your work effort with this fresh email subject line ideas. Make sure you are hitting the Test button before sending the email to the audience.
What Is A SaaS Email Marketing Strategy?
Why Is Email Marketing Crucial For SaaS?
10 Best SaaS Email Marketing Strategies In 2022
A. Lead Nurturing SaaS Email Marketing Strategies
1. User Onboarding
2. Educate Prospects
3. Free-to-Paid Upselling
4. Customer Retention
B. Customer Engagement SaaS Email Marketing Strategies
5. Engaging Content
6. Product Benefit Awareness
7. Celebration Campaigns
C. Revenue Creation SaaS Email Marketing Strategies
8. Up-selling & Cross-selling
9. Retargeting Campaigns
10. Referral Campaigns
Bottom Line
What is B2B Email Marketing?
12 Types of Captivating Email Marketing Campaigns For Your Next Marketing Spree
1 . Announcement Campaign
2. New Product Launch Campaign
3. Promotional Campaign
4. Event Invitation Campaign
5. Reviews Campaign
6. Reminder/Follow-up Campaign
7. Curated Content Campaign
8. Seasonal Campaign
9. Newsletter Campaign
10. Re-engagement Campaign
11. Original Research Campaign
12. Whitepapers
Finishing Thoughts
Author’s Bio
What is High-Quality Content?
1 . Create Unique and Fresh Content
2 . Make Content Readable and Engaging
3. Keep Your Content Up-To-Date
4 . Write for Readers Not Yourself
5 .Be Trustworthy
6. Determine the Search Intent and Goal of Your Business
Final Words!
Why does this matter?
Make the most of the holiday season by promoting your business.
How to Conquer your Audiences appetite by using the psychology behind spring subject lines?
Here is the Garden full of ideas and spring subject lines you ought to pick for your Spring themed holiday campaign.
We have picked out 40+ most refined subject lines just for you!
Wrapping Up:
I especially love your post about [mention a post].
I am the CEO of [yourbrand] and we like to include your brand in our referral program. We think that you’re the perfect person to promote our offer because [state reasons].
Looking forward to your reply.
[yourname]
Create Special Deals for their Audience
Another way to get an influencer on board is to create special deals for their audience. Of course, it should also include a discount code under the influencer’s name.
Hi [influencer],
I come across your
Regardless of what others say, SaaS email marketing can be a very effective practice that you, as a business, can incorporate into your marketing strategy. Aside from that, email marketing has its own set of advantages, such as personalized content, direct contact with users, better customer segmentation, cost-effectiveness, and so on. This blog will walk you through the top 10 best SaaS email marketing strategies that may help you with lead nurturing, customer engagement, revenue generation, and achieving various other business objectives SaaS email marketing is a marketing practice that aims to improve, increase, or achieve desired SaaS business goals. It can range from customer retention to revenue generation, to reducing churn rate, to product marketing. Besides that, there are multiple SaaS email marketing strategies that you can implement to educate your audience about your service or product as well as to deepen your customer relationship. SaaS email marketing is critical to the success or failure of any SaaS business. A well-planned and executed email marketing campaign can help your SaaS company achieve desired results, such as increased customer retention, lead conversion, and revenue growth. At the same time, a poorly planned and executed SaaS email strategy will only harm your business. Assume you’ve recently started a SaaS business. Your primary or near-term goal might be to educate your target audience about your offerings. Later on, you might want to monetize that audience and convert them into customers. Your next objective could be to keep those customers or to persuade them to renew the package or service when it expires. All of these objectives can be reached with the help of well-planned and well-executed SaaS email marketing strategies. The following are 10 Email marketing strategies for SaaS businesses that, if properly implemented, may benefit your company in a certain way. For your convenience and understanding, we have divided these strategies into 3 categories. Let’s take a quick look at each of them. The 4 best email marketing strategies for SaaS businesses that can definitely help you with lead nurturing or lead conversion are as follows.
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Email can be an excellent channel for ensuring smooth user onboarding– the process of familiarizing new users with a product, typically an application or software. You can share the onboarding process or onboarding sequence with your new users through email marketing. For example, as soon as new users complete the registration process, you can send them an onboarding email with a step-by-step guide on how to proceed or use the product. This will not only benefit users, but it will also relieve your customer support team from a large number of onboarding process related queries. The next major SaaS email marketing strategy you can use to keep users from leaving or unsubscribing from your service is to encourage education and disseminate information. Once users discover your product, they usually try to educate themselves about it. So at this point, your job should be to move the prospect from the awareness stage to the consideration stage. To do so, you must first get the users’ email addresses. You can certainly do this with the registration form, though it is a difficult task, especially when users are not particularly interested in the product. However, once you have their email addresses, you can target them with personalized email campaigns that include sharing product benefit guides, product reviews, and offers, among other things. The freemium business model is effective for increasing the customer base. However, converting those visitors into paying customers is a challenging feat. Nevertheless, you can certainly achieve this goal by implementing the best lead nurturing SaaS email marketing strategies. (Source: https://images.squarespace-cdn.com/content) For example, you could send an email to each free user explaining the benefits of premium features or premium features that paid users are enjoying. You can even share case studies on how premium features have helped paid users in meeting their business objectives. This exercise will certainly help you in converting free users into paid users. After successfully converting free users to paid users, your next task should be to keep those customers for as long as possible. Your email campaigns for these premium or paid users should revolve around how your product is helping them or how your product is the best software solution for their business. Each of your SaaS email marketing strategies should aim to persuade your users to renew their subscriptions when it expires. There are numerous ways or SaaS email marketing strategies to improve user retention rate. For example, you can inform your users about new features that will be added in the next version or discounts that will be available for the next renewal, and so on. All of these standard steps will surely make users aware of the value that your product adds to their business and eventually entice them to renew the plan. If SaaS companies want their customers to keep investing in their products for a long time, they must keep their users engaged. The following are some of the best SaaS email marketing strategies for growing customer engagement. It is true that engaged users tend to use your products for a longer period of time than non-engaged users. Keeping customers engaged also helps to significantly reduce churn. The users who will be in constant touch with you or your support team will feel that there is someone who will assist them with any product-related issues as and when they may encounter them. (Source: https://gleam.io/blog/content/images/) And one way to reassure them about the product and support is to send them enough informative materials via email. One of the most effective SaaS email marketing strategies for keeping your users engaged is to provide them with informative materials such as product guides, how-to guides, blogs, newsletters, tutorials, and so on. This will help them use the product to its full potential, besides making them able to resolve minor issues on their own. Another SaaS email marketing strategy for retaining users is to keep them informed of the product benefits they receive by subscribing to your product. For example, if you are a VoIP service provider, you can continue to send them emails with statistics such as how many more calls they have attended in a given period of time or how much their call-dropped rate has decreased since subscribing to the service or feature such as call queuing system. By illustrating the benefits that users gain from using your service, you may eliminate any doubts in their minds about the service’s effectiveness in your business. Such email campaigns also assist users in understanding how their investment in the service is insignificant or why it is worthwhile compared to the benefits that the product provides to the business. A celebration email campaign is an excellent SaaS email marketing strategy for engaging your customers and nurturing your relationship with them. Celebration mails, also known as milestone mails, are emails that celebrate an important day in the life of your subscriber or the customer lifecycle. For example, it could be the user’s birthday, wedding anniversary, product subscription anniversary, etc. (Source: https://www.litmus.com/) Other than greetings, you can use a celebration or milestone campaign for various other purposes. For example, you can use the occasion to offer a special discount to customers and encourage them to upgrade or subscribe to the advanced plan. This will be a win-win situation for both users and providers because one receives a discounted subscription while the other gets a premium user’s benefits! Revenue is a critical component of any business as it decides the financial success or failure of the company. The following are some of the best SaaS email marketing strategies for increasing revenues. Upselling and cross-selling are two of the most important SaaS email marketing strategies businesses can use to increase customer value. Upselling refers to marketing practices that encourage users to upgrade to paid or higher-tiered plans. On the other hand, Cross-selling refers to marketing practices that encourage users to purchase additional services or products in addition to those they already use. Depending on each user’s subscription plan or product type, you can send them personalized emails encouraging them to upgrade to a higher plan for more features. Alternatively, you can even encourage them to invest in additional products or services such as add-ons, plugins, and tools that complement their primary product. For a better conversion rate, you should even consider offering them a discount on add-on products or services. Retargeting email campaigns can be an excellent revenue-generating SaaS email marketing strategy as they target users or visitors who have not subscribed to any of the services. It is an email campaign used by businesses to contact website visitors who do not complete the desired purchase action. You can use visitor information such as email addresses to understand their interests and send them personalized emails. (Source: https://www.campaignmonitor.com) For example, you may find that visitor A has repeatedly visited the product X page and its pricing page but has not purchased the plan. The reason could be that they find your pricing higher than that of other providers. In such cases, you could send them a personalized email with a discount on that plan. This will certainly make them reconsider your product, and they may even purchase it. Referral campaigns can be one of the most effective SaaS email marketing strategies for dramatically increasing your user base. You can ask your existing users to participate in a referral campaign in exchange for a reward. Remember that the reward does not have to be huge. You can simply give them access to a premium feature for a month, offer Cashback rewards, or something similar. In addition to cashback and premium feature access, you can extend their free trial period in exchange for referrals. This type of email campaign will not only increase your user base but also significantly increase engagement. So these are the 10 SaaS email marketing examples you should follow to improve a variety of business metrics ranging from customer retention to churn rate to revenue to improve customer satisfaction. Not to mention that these ten email marketing strategies for SaaS span the customer cycle and can be useful at each stage. Running a SaaS business is indeed a challenging task if you do not have an effective marketing strategy in place. The various email campaigns listed above not only help you achieve your business goals, but they may also help you save money on marketing campaigns. However, to reap the maximum benefits, you must plan and execute each of these SaaS email marketing strategies with extreme caution and diligence. Author’s Bio:- Aditya Soni is a certified SEO trainee and is responsible for improving the site’s organic visibility. He has worked with SaaS companies and startups to enhance their web presence through content marketing. He is also a big fan of reading ahref SEO blogs. Contrary to the beliefs of many businesses, email marketing is not dead. In fact, it’s quite the opposite. Quick Links 1 . What is B2B Email Marketing? 2. 12 Types of Captivating Email Marketing Campaigns For Your Next Marketing Spree Data shows that every email generates $42 for every $1 spent. That’s an ROI of 4200%! Furthermore, 87% of b2b marketers believe that email marketing is one of the top distribution channels. Not bad, right? The B2B marketing landscape has witnessed numerous additions in recent years. Yet, email marketing still holds the cup for the most effective marketing strategy in terms of generating ROI. B2B (business-to-business) email marketing strategies are when you send an email campaign to a business or a corporation as opposed to an end consumer.
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B2B email marketing is a lot more nuanced than B2C email marketing. B2B professionals carefully calculate the benefits and make a decision based on logic rather than emotion. This sets different challenges for marketers. Many marketers follow the same set of rules for email marketing in D2C and B2B. And you wouldn’t want to go there. You need to consider the differences in purchasing behavior, length of buying cycles, time of sending the emails, and tone of the content. Additionally, it takes a longer time to qualify a B2B prospect because there is usually more than one decision-maker. So what really works in B2B email marketing? Lucky for you, you’re about to find out. We’ve listed some top B2B email marketing strategies that you can implement and chase your sales. Let’s say you have introduced a new feature. Or you’ve rebranded. Or you’ve worked on an important update. How do you plan on giving the breaking news to interested parties? With announcement campaign emails, of course. Announcement emails bring about the much-needed hype around your news and spark interest amongst your subscribers. You can either include all the company news in your emails or add a CTA to take readers to a landing page for more information. And while you’ll surely be conducting other email marketing campaigns to announce your new endeavors, emails are a great way to keep subscribers in the loop and create a positive impact on your news. New products are a result of months of sleepless nights and hard work. You’ve spent fine-tuning it until it’s perfect. So when it’s finally time to launch, you want the maximum people to know and grow your customer base. Product launch emails are great for directing traffic to your sites. It will be easier to achieve your launch goals with a solid email campaign backing your product. It also works when you want to send teasers and build hype. An intriguing subject line that generates curiosity and a compelling content copy that briefly explains what’s about to happen can help your audience get ready for what’s in store. Luckily, you can do this via email automation tools where you can easily build lists and segment them based on multiple factors. We’ve already established the benefit of ROI in email marketing. Whatever marketing activity you undertake, email marketing gives you a good push to promote your campaign. For example, let’s say you have introduced a marketing tactic where small businesses can use your product for free for a year. You can send out an email that explains the benefits of your product to small businesses, highlight your value proposition, the procedures to qualify, etc. Promotional email campaigns are a great way to catch the attention of prospective customers in your subscriber list. In fact, 61% of subscribers/customers would like to receive promotional emails every week. It works great if you can even send out codes, or special offers to selected subscribers in order to turn leads into customers. Events are a great way to connect with prospective customers and build a positive relationship with them. However, 36% of event marketers believe that their biggest challenge is increasing event registration. Say you’re organizing a webinar to build brand awareness, increase audience engagement, increase authority building, and more. But if you fail to send an effective invitation email, you can hardly expect any audience to attend. The solution? For example, check out Zendesk’s CX event Source: Vimeo What works here? Don’t shy away from asking for customer reviews as a majority of customers depend on your customer reviews before making a purchase. A lot of your subscriber list includes the existing customers that know you and trust you. They’re a good source of information on how you’re faring. So segment your email list and send out emails for reviews. You can either have a CSAT rating score or a Likert scale that facilitates quick and easy reviews. It is advisable to use hyper-personalization in your email reviews, be conversational, and get the trigger time right for each customer. Don’t forget to optimize your landing page and include appealing graphics. Did you know that only 2% of sales occur within a first pitch? In the b2b landscape, follow-up and reminders are crucial to moving prospects down the sales funnel. To match the pace of the buying cycle, B2b companies practice drip campaigns for sending follow-up emails. Drip campaigns are automated emails that go out based on specific timelines or user actions. Research suggests that people who read drip emails are more likely to click as drip emails increase click rates by 119%. This brings us to the next question. How do you design drip campaigns for sending reminder emails? With email automation tools. Tools like Easysendy makes it easy for non-technical professionals to build follow-up campaigns via a drag and drop automation builder. You can also schedule emails according to different time zones to improve the overall engagement rate. Once you have an organic list of subscribers, you cannot just send them email announcements or updates. After all, you don’t want to sound overly promotional but also send out emails to simply impart other crucial information that your subscribers might appreciate. You keep the momentum going by sending out User-Generated content, trending statistics or top posts you’ve read or top webinars to listen to. For example, Hitesh Shah, the founder of CrazyEgg and Kissmetrics sends out emails of a round-up of the best industry-relevant posts he read on the internet. He simply helps readers and provides them with value without being self-promotional. Source: Superoffice A seasonal campaign is just like any other promotional campaign. But you have to get the timing right with seasonal emails. You can have a buildup before a holiday or an event and a follow-up after. This means you have several opportunities to create a rapport with your customer over a particular holiday or a seasonal event. Some points to consider when running a seasonal campaign are: More than a campaign, newsletters are a regular part of your email marketing strategy. It’s a tactic to keep the communication alive between you and your subscribers. Communication can be anything from what we discussed above. It can be a product update, a company announcement, or merely an educational email. But newsletters work. Especially when you want to generate leads, or repurpose your content. 31% of b2b marketers believe email newsletters are the ultimate way to nurture leads and 81% of them also believe it is the most used form of content marketing. Newsletters also allow you to get creative with your email content. For example, check out this infographic email newsletter by Grammarly which reviews their yearly performance through visually appealing stats and crisp content. Source: Grammarly While a high open-rate and email engagement rate can seem too ambitious, you cannot stop trying. Even a lot of active subscribers lose touch and gradually forget about you. But you have to wake them up through re-engagement campaigns. What good would it do? Re-engagement campaigns are great for customer retention. And customer retention is 5x cheaper than customer acquisition. Your re-engagement emails will also be slightly different from the rest. You will have to show that you value your subscribers, ask questions, personalize even more, and provide an opt-out option. Pro tip: don’t forget to add a CTA in case the subscribers want to connect with you. Original research takes months in creating. As a highly valuable piece of content, you’d want as many eyeballs as possible. Sending out emails is the fastest way to get more people to read and download the research and further use it for their content marketing efforts. Remember, the goal is to get readers to your site. So keep the email short and benefit-driven. Add a CTA that directs them to a dedicated landing page from where they can download the research. 71% of B2B marketers leverage whitepapers as a content marketing strategy. It is also an opportunity to segment your email lists and create campaigns that are targeted and effective. Sending instructive and educational content that is also unique and relevant to your business, provides real value to your subscribers. Once they have learnt something helpful from you, it builds a sense of trust and increases your brand recall. While it again takes time and effort to produce a high-quality whitepaper, it can work wonders for your lead generation if marketed properly. To do so, follow the same step that you would while sending emails for original research. The idea is to get people on the landing page and download your content. Modern marketing practices rely extensively on personalization. But with a growing customer base, it becomes challenging to achieve it. Email campaigns are the ultimate solution for B2B businesses to scale while also retaining the warmth of personalization. Thanks to email automation tools, B2B email marketing is impactful, cost-effective, and a medium that allows delivering business value with a human touch. Paul Fraser is a Freelance Content Writer at Commerce Mentors. He has two years of experience in writing about eCommerce, Technology, and Marketing. Paul is also a number guy who enjoys reading novels. When not working, he loves visiting new cafes and spending time with his friends. The competitive B2B marketplace has posed many severe challenges in front of marketers. There are different ways that marketers deploy to derive their desired results. However, it is certainly not an easy chore to stay up with the market. From PPC campaigns to email marketing, social media outreach, content marketing, and other ways are utilized. However, content marketing has the power to deliver resounding success. It is one of the most effective methods of growing audience engagement for developing and increasing brand presence. It also helps in driving leads and sales. There is no doubt that content marketing is undoubtedly an excellent asset for mission-critical growth methods for almost all businesses. If you are in the quest to stand out in the competition and want the top position in the SERP, publishing high-quality content is essential. It sounds easy, but there are problems associated with it that need to be overcome. People generally assume that they are creating quality content, but defining what high-quality content is undoubtedly challenging to comprehend from an SEO perspective. Nevertheless, content marketers are stating that content has been the king for a long time, and it is highly critical for SEO. Below, you will see how quality content can help you grow your marketing efforts. The high-quality content is created to achieve the marketing goals. Your range must be comprehensive, helpful, educational, and valuable for the targeted audience. The primary purpose of producing high-quality content is to engage the users. If your content is getting shared, you are indeed making things suitable. Great content also helps get the leads, which could be turned into sales. The quality of content cannot be determined with a set rule; in fact, the users are the one who decides whether the content is of quality or not. In this regard, some essential steps are required to be taken to create high-quality content. In this regard, the foremost thing you need to keep in mind is that the content should be unique and fresh, and there shouldn’t be any shreds of plagiarism. You can use a reliable online reliable plagiarism checker for this purpose. The grammatical end and sentence structure should also be cross-checked to make the content squeaky-clean before getting it published. Below are some tips that will help you create quality content to boost your marketing efforts. It is highly essential to keep your focus on the quality of the content; you cannot compromise the uniqueness in any way around. There is a need to conduct research before getting into the creation process. The more research-oriented content you are producing, the more are the chances to grow your reach and gain potential visitors or leads for your business.
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You can look at how your competitors are working in the same domain. What value they are providing to the users, and how they are getting them to engage with their content. After creating content, you can use an online plagiarism checker to ensure that the content you are publishing is free from duplication. If you are looking ahead to make sure that the readers get to engage with the entire content, then it is necessary to make it readable and engaging. It means that the structure of the content must be strong, and there shouldn’t be too many paragraphs without headings because it makes the reader afraid. There is also a need to provide some air to the readers by adding heading in the content. It would help if you were also quite cautious about the length of the sentences, and there shouldn’t be any difficult words. It makes the content harder to read, and they get less interested in reading it. Quality content is updated all the time and relevant to the current situations. It means that just posting a blog post isn’t something you would have to do. Along with that, you will have to look at the developments in the niche you are working on. Therefore, there will be a need to update the content from time to time. If you are updating the content, you are providing accurate information to the users. If you are running an eCommerce website, you need to produce content related to the services or products you are offering. If you are a blogger, you need to write the content from the user’s perspective, not yours. You would have to consider another thing: what exactly the users want to read and what topics interest them the most. What could be the news or events they follow the most and are related to your business? What exactly is the problem that has led them to refer to your website. All these areas are needed to be significantly explored before jotting the words. And penning down words randomly with prior research isn’t something that can pique the readers’ interest. If your content is satisfying the needs of the users, then there are likely chances that you are producing content that could be considered high-quality. To dig out the core needs of the users, you need to conduct proper research, for that matter. It will let you determine what words you need to write down and what exactly the audience is expecting from your end. It also helps you gain a ranking on the search engine result page (SERP); if you have published the content that the users need, your bounce-back rate will also be decreased significantly. The quality of content is also escalated when you build trust among the audience. Building trust is essential when the users are not familiar with your website. Suppose you are into writing content by keeping in mind users’ needs. If you satisfy their needs, then there are chances that you will be able to build trust among them. You can create a strong foundation by sharing content people love the most. In this regard, you need to also focus on the visual content end. It would help if you stayed away from the stock photos because the more genuine content you will produce, the more chances to grab the audience’s interest. If you are into running an eCommerce business, you would have to work to build trust. You can do this by sharing the reviews of other customers as well. The first thing that you need to understand is what exactly the search intent means. The search intent is why people are searching for a particular topic. The term is used to describe the purpose behind a search. Are they looking for an answer to a specific question? Or do they have the intent to buy something? You would have to curate the content as per the users’ search intent. If you satisfy the need and purpose of the users, then there are likely chances that you will be able to make them stay on your page. Therefore, considering search intent is essential. You would have to answer whether your content is satisfying their needs or not. Suppose, if a user is looking for an answer to a question and you are trying to sell them some products, they will leave the page instantly before even you come to know. If your targeted keywords have a transactional intent, you require getting the user to land on the right page that satisfies their needs. For example, if someone is searching for a window cleaner liquid, you need to land the user on the product landing page instead of a blog post where you are telling about the product to the users. Moreover, you also need to remember that the key phrases are not always black and white. There is a gray area in between, and you need to formulate the content according to it. You also need to focus on the content and what sort of call-to-action is required. You can do this by keeping the structure of the content in mind. By utilizing this way, you would be able to produce content based on the real needs of the users. You can also look at what your competitor is making against the keywords you are targeting. There is no doubt that well-created content is just one strong end of the entire marketing spectrum. Digital marketing is inseparable from search engine optimization. You need to also work on the SEO end, and for that reason, from internal linking to keyword research, cornerstone content and other areas couldn’t be ignored. In this article, we have discussed how quality content helps you grow your marketing efforts and the ways that can help you boost your reach through content. Many tools help improve the quality of content, and some of them are grammar checkers, plagiarism checkers, keyword density checkers, and more. These tools help in making your content reliable and squeaky-clean. Now that you know the importance of high-quality content, you run a content test with Poll the People to create the best content possible. Author Bio Jennifer is a digital marketer and a writer who has introduced various modern strategies in her published articles. Jennifer was born and raised in New York. She was a bookseller before moving to children’s publishing and worked for Knowledge Creators Company as a creative writer. She wrote a number of articles and blogs for teens and children on the adequate use of technology while working in that company. Jennifer is famous for her great knowledge about the modern innovations that can be depicted in her writing. Well, well, we know email marketing can be quite tedious, But we all are trying to be “Spring Positive”. No matter what the season is, Creating an email subject line for Spring Marketing is sure. Regardless of the season, it is essential to make the email subject lines interesting enough to get customers to open them! As a result, people behave, feel, and shop differently during the different seasons. Your marketing emails should burst through inboxes like fresh air as the winter fades into Spring. So naturally, therefore, you need to begin thinking about spring-themed subject lines. Creating a Spring-themed email subject line can be Challenging, and how do you come up with the perfect Spring subject line? Make sure when you are penning a copy for your Spring email marketing campaigns that you signify that your campaign glorifies the specific holiday. Your subscribers will be thrilled by holiday words, but they will also feel the scarcity principle because they automatically anticipate the ending of the promotion. This initiates a time-sensitive hunger, which augments the likelihood that readers will act on the notification. Springtime brings a host of emotions and motivations that reveal themselves during this period. Spring has sprung, and the weather is getting more generous. We are no longer experiencing snow. Grass, flowers, and plants are beginning to bloom. The trees are decorated with blossoms. Grasshoppers, birds, and bees buzz around. Spring is here. Is it the beginning of the end? Of course, but What does it exactly mean?
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Optimism never dies, that’s what. It’s the language of new beginnings, new possibilities, and new opportunities. The spring season does not originate with marketers or government agencies. It’s a natural phenomenon that life emerges from the shadows in the Spring. You have to Familiarise yourself with those feeling to find out the heart blooming spring subject lines. Compose/ pen down spring subject lines that will satisfy hearts and get opened faster like a box full of jelly beans. Source:- Spring Themed Email Subject Lines As a final point, You don’t want to embarrass your company by having an inbox display that looks imperfect, despite all your work efforts into your spring email subject. Let’s Blossom your work effort with this fresh email subject line ideas. Make sure you are hitting the Test button before sending the email to the audience.
What Is A SaaS Email Marketing Strategy?
Why Is Email Marketing Crucial For SaaS?
10 Best SaaS Email Marketing Strategies In 2022
A. Lead Nurturing SaaS Email Marketing Strategies
1. User Onboarding
2. Educate Prospects
3. Free-to-Paid Upselling
4. Customer Retention
B. Customer Engagement SaaS Email Marketing Strategies
5. Engaging Content
6. Product Benefit Awareness
7. Celebration Campaigns
C. Revenue Creation SaaS Email Marketing Strategies
8. Up-selling & Cross-selling
9. Retargeting Campaigns
10. Referral Campaigns
Bottom Line
What is B2B Email Marketing?
12 Types of Captivating Email Marketing Campaigns For Your Next Marketing Spree
1 . Announcement Campaign
2. New Product Launch Campaign
3. Promotional Campaign
4. Event Invitation Campaign
5. Reviews Campaign
6. Reminder/Follow-up Campaign
7. Curated Content Campaign
8. Seasonal Campaign
9. Newsletter Campaign
10. Re-engagement Campaign
11. Original Research Campaign
12. Whitepapers
Finishing Thoughts
Author’s Bio
What is High-Quality Content?
1 . Create Unique and Fresh Content
2 . Make Content Readable and Engaging
3. Keep Your Content Up-To-Date
4 . Write for Readers Not Yourself
5 .Be Trustworthy
6. Determine the Search Intent and Goal of Your Business
Final Words!
Why does this matter?
Make the most of the holiday season by promoting your business.
How to Conquer your Audiences appetite by using the psychology behind spring subject lines?
Here is the Garden full of ideas and spring subject lines you ought to pick for your Spring themed holiday campaign.
We have picked out 40+ most refined subject lines just for you!
Wrapping Up:
I especially love your post about [mention a post].
I am the CEO of [yourbrand] and we like to create a special discount code for your brand. We are going to create a special referral program just for your audience. With this, we will give your audience an exclusive [10/20/50%] discount with the code [influencerbrandname].
Looking forward to your reply.
[yourname]
Host Contests or Giveaways
Another way you can work together is to host a contest or giveaway. For this, you need to ask them if they are interested in this type of working relationship.
Hi [influencer],
I come across your
Regardless of what others say, SaaS email marketing can be a very effective practice that you, as a business, can incorporate into your marketing strategy. Aside from that, email marketing has its own set of advantages, such as personalized content, direct contact with users, better customer segmentation, cost-effectiveness, and so on. This blog will walk you through the top 10 best SaaS email marketing strategies that may help you with lead nurturing, customer engagement, revenue generation, and achieving various other business objectives SaaS email marketing is a marketing practice that aims to improve, increase, or achieve desired SaaS business goals. It can range from customer retention to revenue generation, to reducing churn rate, to product marketing. Besides that, there are multiple SaaS email marketing strategies that you can implement to educate your audience about your service or product as well as to deepen your customer relationship. SaaS email marketing is critical to the success or failure of any SaaS business. A well-planned and executed email marketing campaign can help your SaaS company achieve desired results, such as increased customer retention, lead conversion, and revenue growth. At the same time, a poorly planned and executed SaaS email strategy will only harm your business. Assume you’ve recently started a SaaS business. Your primary or near-term goal might be to educate your target audience about your offerings. Later on, you might want to monetize that audience and convert them into customers. Your next objective could be to keep those customers or to persuade them to renew the package or service when it expires. All of these objectives can be reached with the help of well-planned and well-executed SaaS email marketing strategies. The following are 10 Email marketing strategies for SaaS businesses that, if properly implemented, may benefit your company in a certain way. For your convenience and understanding, we have divided these strategies into 3 categories. Let’s take a quick look at each of them. The 4 best email marketing strategies for SaaS businesses that can definitely help you with lead nurturing or lead conversion are as follows.
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Email can be an excellent channel for ensuring smooth user onboarding– the process of familiarizing new users with a product, typically an application or software. You can share the onboarding process or onboarding sequence with your new users through email marketing. For example, as soon as new users complete the registration process, you can send them an onboarding email with a step-by-step guide on how to proceed or use the product. This will not only benefit users, but it will also relieve your customer support team from a large number of onboarding process related queries. The next major SaaS email marketing strategy you can use to keep users from leaving or unsubscribing from your service is to encourage education and disseminate information. Once users discover your product, they usually try to educate themselves about it. So at this point, your job should be to move the prospect from the awareness stage to the consideration stage. To do so, you must first get the users’ email addresses. You can certainly do this with the registration form, though it is a difficult task, especially when users are not particularly interested in the product. However, once you have their email addresses, you can target them with personalized email campaigns that include sharing product benefit guides, product reviews, and offers, among other things. The freemium business model is effective for increasing the customer base. However, converting those visitors into paying customers is a challenging feat. Nevertheless, you can certainly achieve this goal by implementing the best lead nurturing SaaS email marketing strategies. (Source: https://images.squarespace-cdn.com/content) For example, you could send an email to each free user explaining the benefits of premium features or premium features that paid users are enjoying. You can even share case studies on how premium features have helped paid users in meeting their business objectives. This exercise will certainly help you in converting free users into paid users. After successfully converting free users to paid users, your next task should be to keep those customers for as long as possible. Your email campaigns for these premium or paid users should revolve around how your product is helping them or how your product is the best software solution for their business. Each of your SaaS email marketing strategies should aim to persuade your users to renew their subscriptions when it expires. There are numerous ways or SaaS email marketing strategies to improve user retention rate. For example, you can inform your users about new features that will be added in the next version or discounts that will be available for the next renewal, and so on. All of these standard steps will surely make users aware of the value that your product adds to their business and eventually entice them to renew the plan. If SaaS companies want their customers to keep investing in their products for a long time, they must keep their users engaged. The following are some of the best SaaS email marketing strategies for growing customer engagement. It is true that engaged users tend to use your products for a longer period of time than non-engaged users. Keeping customers engaged also helps to significantly reduce churn. The users who will be in constant touch with you or your support team will feel that there is someone who will assist them with any product-related issues as and when they may encounter them. (Source: https://gleam.io/blog/content/images/) And one way to reassure them about the product and support is to send them enough informative materials via email. One of the most effective SaaS email marketing strategies for keeping your users engaged is to provide them with informative materials such as product guides, how-to guides, blogs, newsletters, tutorials, and so on. This will help them use the product to its full potential, besides making them able to resolve minor issues on their own. Another SaaS email marketing strategy for retaining users is to keep them informed of the product benefits they receive by subscribing to your product. For example, if you are a VoIP service provider, you can continue to send them emails with statistics such as how many more calls they have attended in a given period of time or how much their call-dropped rate has decreased since subscribing to the service or feature such as call queuing system. By illustrating the benefits that users gain from using your service, you may eliminate any doubts in their minds about the service’s effectiveness in your business. Such email campaigns also assist users in understanding how their investment in the service is insignificant or why it is worthwhile compared to the benefits that the product provides to the business. A celebration email campaign is an excellent SaaS email marketing strategy for engaging your customers and nurturing your relationship with them. Celebration mails, also known as milestone mails, are emails that celebrate an important day in the life of your subscriber or the customer lifecycle. For example, it could be the user’s birthday, wedding anniversary, product subscription anniversary, etc. (Source: https://www.litmus.com/) Other than greetings, you can use a celebration or milestone campaign for various other purposes. For example, you can use the occasion to offer a special discount to customers and encourage them to upgrade or subscribe to the advanced plan. This will be a win-win situation for both users and providers because one receives a discounted subscription while the other gets a premium user’s benefits! Revenue is a critical component of any business as it decides the financial success or failure of the company. The following are some of the best SaaS email marketing strategies for increasing revenues. Upselling and cross-selling are two of the most important SaaS email marketing strategies businesses can use to increase customer value. Upselling refers to marketing practices that encourage users to upgrade to paid or higher-tiered plans. On the other hand, Cross-selling refers to marketing practices that encourage users to purchase additional services or products in addition to those they already use. Depending on each user’s subscription plan or product type, you can send them personalized emails encouraging them to upgrade to a higher plan for more features. Alternatively, you can even encourage them to invest in additional products or services such as add-ons, plugins, and tools that complement their primary product. For a better conversion rate, you should even consider offering them a discount on add-on products or services. Retargeting email campaigns can be an excellent revenue-generating SaaS email marketing strategy as they target users or visitors who have not subscribed to any of the services. It is an email campaign used by businesses to contact website visitors who do not complete the desired purchase action. You can use visitor information such as email addresses to understand their interests and send them personalized emails. (Source: https://www.campaignmonitor.com) For example, you may find that visitor A has repeatedly visited the product X page and its pricing page but has not purchased the plan. The reason could be that they find your pricing higher than that of other providers. In such cases, you could send them a personalized email with a discount on that plan. This will certainly make them reconsider your product, and they may even purchase it. Referral campaigns can be one of the most effective SaaS email marketing strategies for dramatically increasing your user base. You can ask your existing users to participate in a referral campaign in exchange for a reward. Remember that the reward does not have to be huge. You can simply give them access to a premium feature for a month, offer Cashback rewards, or something similar. In addition to cashback and premium feature access, you can extend their free trial period in exchange for referrals. This type of email campaign will not only increase your user base but also significantly increase engagement. So these are the 10 SaaS email marketing examples you should follow to improve a variety of business metrics ranging from customer retention to churn rate to revenue to improve customer satisfaction. Not to mention that these ten email marketing strategies for SaaS span the customer cycle and can be useful at each stage. Running a SaaS business is indeed a challenging task if you do not have an effective marketing strategy in place. The various email campaigns listed above not only help you achieve your business goals, but they may also help you save money on marketing campaigns. However, to reap the maximum benefits, you must plan and execute each of these SaaS email marketing strategies with extreme caution and diligence. Author’s Bio:- Aditya Soni is a certified SEO trainee and is responsible for improving the site’s organic visibility. He has worked with SaaS companies and startups to enhance their web presence through content marketing. He is also a big fan of reading ahref SEO blogs. Contrary to the beliefs of many businesses, email marketing is not dead. In fact, it’s quite the opposite. Quick Links 1 . What is B2B Email Marketing? 2. 12 Types of Captivating Email Marketing Campaigns For Your Next Marketing Spree Data shows that every email generates $42 for every $1 spent. That’s an ROI of 4200%! Furthermore, 87% of b2b marketers believe that email marketing is one of the top distribution channels. Not bad, right? The B2B marketing landscape has witnessed numerous additions in recent years. Yet, email marketing still holds the cup for the most effective marketing strategy in terms of generating ROI. B2B (business-to-business) email marketing strategies are when you send an email campaign to a business or a corporation as opposed to an end consumer.
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B2B email marketing is a lot more nuanced than B2C email marketing. B2B professionals carefully calculate the benefits and make a decision based on logic rather than emotion. This sets different challenges for marketers. Many marketers follow the same set of rules for email marketing in D2C and B2B. And you wouldn’t want to go there. You need to consider the differences in purchasing behavior, length of buying cycles, time of sending the emails, and tone of the content. Additionally, it takes a longer time to qualify a B2B prospect because there is usually more than one decision-maker. So what really works in B2B email marketing? Lucky for you, you’re about to find out. We’ve listed some top B2B email marketing strategies that you can implement and chase your sales. Let’s say you have introduced a new feature. Or you’ve rebranded. Or you’ve worked on an important update. How do you plan on giving the breaking news to interested parties? With announcement campaign emails, of course. Announcement emails bring about the much-needed hype around your news and spark interest amongst your subscribers. You can either include all the company news in your emails or add a CTA to take readers to a landing page for more information. And while you’ll surely be conducting other email marketing campaigns to announce your new endeavors, emails are a great way to keep subscribers in the loop and create a positive impact on your news. New products are a result of months of sleepless nights and hard work. You’ve spent fine-tuning it until it’s perfect. So when it’s finally time to launch, you want the maximum people to know and grow your customer base. Product launch emails are great for directing traffic to your sites. It will be easier to achieve your launch goals with a solid email campaign backing your product. It also works when you want to send teasers and build hype. An intriguing subject line that generates curiosity and a compelling content copy that briefly explains what’s about to happen can help your audience get ready for what’s in store. Luckily, you can do this via email automation tools where you can easily build lists and segment them based on multiple factors. We’ve already established the benefit of ROI in email marketing. Whatever marketing activity you undertake, email marketing gives you a good push to promote your campaign. For example, let’s say you have introduced a marketing tactic where small businesses can use your product for free for a year. You can send out an email that explains the benefits of your product to small businesses, highlight your value proposition, the procedures to qualify, etc. Promotional email campaigns are a great way to catch the attention of prospective customers in your subscriber list. In fact, 61% of subscribers/customers would like to receive promotional emails every week. It works great if you can even send out codes, or special offers to selected subscribers in order to turn leads into customers. Events are a great way to connect with prospective customers and build a positive relationship with them. However, 36% of event marketers believe that their biggest challenge is increasing event registration. Say you’re organizing a webinar to build brand awareness, increase audience engagement, increase authority building, and more. But if you fail to send an effective invitation email, you can hardly expect any audience to attend. The solution? For example, check out Zendesk’s CX event Source: Vimeo What works here? Don’t shy away from asking for customer reviews as a majority of customers depend on your customer reviews before making a purchase. A lot of your subscriber list includes the existing customers that know you and trust you. They’re a good source of information on how you’re faring. So segment your email list and send out emails for reviews. You can either have a CSAT rating score or a Likert scale that facilitates quick and easy reviews. It is advisable to use hyper-personalization in your email reviews, be conversational, and get the trigger time right for each customer. Don’t forget to optimize your landing page and include appealing graphics. Did you know that only 2% of sales occur within a first pitch? In the b2b landscape, follow-up and reminders are crucial to moving prospects down the sales funnel. To match the pace of the buying cycle, B2b companies practice drip campaigns for sending follow-up emails. Drip campaigns are automated emails that go out based on specific timelines or user actions. Research suggests that people who read drip emails are more likely to click as drip emails increase click rates by 119%. This brings us to the next question. How do you design drip campaigns for sending reminder emails? With email automation tools. Tools like Easysendy makes it easy for non-technical professionals to build follow-up campaigns via a drag and drop automation builder. You can also schedule emails according to different time zones to improve the overall engagement rate. Once you have an organic list of subscribers, you cannot just send them email announcements or updates. After all, you don’t want to sound overly promotional but also send out emails to simply impart other crucial information that your subscribers might appreciate. You keep the momentum going by sending out User-Generated content, trending statistics or top posts you’ve read or top webinars to listen to. For example, Hitesh Shah, the founder of CrazyEgg and Kissmetrics sends out emails of a round-up of the best industry-relevant posts he read on the internet. He simply helps readers and provides them with value without being self-promotional. Source: Superoffice A seasonal campaign is just like any other promotional campaign. But you have to get the timing right with seasonal emails. You can have a buildup before a holiday or an event and a follow-up after. This means you have several opportunities to create a rapport with your customer over a particular holiday or a seasonal event. Some points to consider when running a seasonal campaign are: More than a campaign, newsletters are a regular part of your email marketing strategy. It’s a tactic to keep the communication alive between you and your subscribers. Communication can be anything from what we discussed above. It can be a product update, a company announcement, or merely an educational email. But newsletters work. Especially when you want to generate leads, or repurpose your content. 31% of b2b marketers believe email newsletters are the ultimate way to nurture leads and 81% of them also believe it is the most used form of content marketing. Newsletters also allow you to get creative with your email content. For example, check out this infographic email newsletter by Grammarly which reviews their yearly performance through visually appealing stats and crisp content. Source: Grammarly While a high open-rate and email engagement rate can seem too ambitious, you cannot stop trying. Even a lot of active subscribers lose touch and gradually forget about you. But you have to wake them up through re-engagement campaigns. What good would it do? Re-engagement campaigns are great for customer retention. And customer retention is 5x cheaper than customer acquisition. Your re-engagement emails will also be slightly different from the rest. You will have to show that you value your subscribers, ask questions, personalize even more, and provide an opt-out option. Pro tip: don’t forget to add a CTA in case the subscribers want to connect with you. Original research takes months in creating. As a highly valuable piece of content, you’d want as many eyeballs as possible. Sending out emails is the fastest way to get more people to read and download the research and further use it for their content marketing efforts. Remember, the goal is to get readers to your site. So keep the email short and benefit-driven. Add a CTA that directs them to a dedicated landing page from where they can download the research. 71% of B2B marketers leverage whitepapers as a content marketing strategy. It is also an opportunity to segment your email lists and create campaigns that are targeted and effective. Sending instructive and educational content that is also unique and relevant to your business, provides real value to your subscribers. Once they have learnt something helpful from you, it builds a sense of trust and increases your brand recall. While it again takes time and effort to produce a high-quality whitepaper, it can work wonders for your lead generation if marketed properly. To do so, follow the same step that you would while sending emails for original research. The idea is to get people on the landing page and download your content. Modern marketing practices rely extensively on personalization. But with a growing customer base, it becomes challenging to achieve it. Email campaigns are the ultimate solution for B2B businesses to scale while also retaining the warmth of personalization. Thanks to email automation tools, B2B email marketing is impactful, cost-effective, and a medium that allows delivering business value with a human touch. Paul Fraser is a Freelance Content Writer at Commerce Mentors. He has two years of experience in writing about eCommerce, Technology, and Marketing. Paul is also a number guy who enjoys reading novels. When not working, he loves visiting new cafes and spending time with his friends. The competitive B2B marketplace has posed many severe challenges in front of marketers. There are different ways that marketers deploy to derive their desired results. However, it is certainly not an easy chore to stay up with the market. From PPC campaigns to email marketing, social media outreach, content marketing, and other ways are utilized. However, content marketing has the power to deliver resounding success. It is one of the most effective methods of growing audience engagement for developing and increasing brand presence. It also helps in driving leads and sales. There is no doubt that content marketing is undoubtedly an excellent asset for mission-critical growth methods for almost all businesses. If you are in the quest to stand out in the competition and want the top position in the SERP, publishing high-quality content is essential. It sounds easy, but there are problems associated with it that need to be overcome. People generally assume that they are creating quality content, but defining what high-quality content is undoubtedly challenging to comprehend from an SEO perspective. Nevertheless, content marketers are stating that content has been the king for a long time, and it is highly critical for SEO. Below, you will see how quality content can help you grow your marketing efforts. The high-quality content is created to achieve the marketing goals. Your range must be comprehensive, helpful, educational, and valuable for the targeted audience. The primary purpose of producing high-quality content is to engage the users. If your content is getting shared, you are indeed making things suitable. Great content also helps get the leads, which could be turned into sales. The quality of content cannot be determined with a set rule; in fact, the users are the one who decides whether the content is of quality or not. In this regard, some essential steps are required to be taken to create high-quality content. In this regard, the foremost thing you need to keep in mind is that the content should be unique and fresh, and there shouldn’t be any shreds of plagiarism. You can use a reliable online reliable plagiarism checker for this purpose. The grammatical end and sentence structure should also be cross-checked to make the content squeaky-clean before getting it published. Below are some tips that will help you create quality content to boost your marketing efforts. It is highly essential to keep your focus on the quality of the content; you cannot compromise the uniqueness in any way around. There is a need to conduct research before getting into the creation process. The more research-oriented content you are producing, the more are the chances to grow your reach and gain potential visitors or leads for your business.
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You can look at how your competitors are working in the same domain. What value they are providing to the users, and how they are getting them to engage with their content. After creating content, you can use an online plagiarism checker to ensure that the content you are publishing is free from duplication. If you are looking ahead to make sure that the readers get to engage with the entire content, then it is necessary to make it readable and engaging. It means that the structure of the content must be strong, and there shouldn’t be too many paragraphs without headings because it makes the reader afraid. There is also a need to provide some air to the readers by adding heading in the content. It would help if you were also quite cautious about the length of the sentences, and there shouldn’t be any difficult words. It makes the content harder to read, and they get less interested in reading it. Quality content is updated all the time and relevant to the current situations. It means that just posting a blog post isn’t something you would have to do. Along with that, you will have to look at the developments in the niche you are working on. Therefore, there will be a need to update the content from time to time. If you are updating the content, you are providing accurate information to the users. If you are running an eCommerce website, you need to produce content related to the services or products you are offering. If you are a blogger, you need to write the content from the user’s perspective, not yours. You would have to consider another thing: what exactly the users want to read and what topics interest them the most. What could be the news or events they follow the most and are related to your business? What exactly is the problem that has led them to refer to your website. All these areas are needed to be significantly explored before jotting the words. And penning down words randomly with prior research isn’t something that can pique the readers’ interest. If your content is satisfying the needs of the users, then there are likely chances that you are producing content that could be considered high-quality. To dig out the core needs of the users, you need to conduct proper research, for that matter. It will let you determine what words you need to write down and what exactly the audience is expecting from your end. It also helps you gain a ranking on the search engine result page (SERP); if you have published the content that the users need, your bounce-back rate will also be decreased significantly. The quality of content is also escalated when you build trust among the audience. Building trust is essential when the users are not familiar with your website. Suppose you are into writing content by keeping in mind users’ needs. If you satisfy their needs, then there are chances that you will be able to build trust among them. You can create a strong foundation by sharing content people love the most. In this regard, you need to also focus on the visual content end. It would help if you stayed away from the stock photos because the more genuine content you will produce, the more chances to grab the audience’s interest. If you are into running an eCommerce business, you would have to work to build trust. You can do this by sharing the reviews of other customers as well. The first thing that you need to understand is what exactly the search intent means. The search intent is why people are searching for a particular topic. The term is used to describe the purpose behind a search. Are they looking for an answer to a specific question? Or do they have the intent to buy something? You would have to curate the content as per the users’ search intent. If you satisfy the need and purpose of the users, then there are likely chances that you will be able to make them stay on your page. Therefore, considering search intent is essential. You would have to answer whether your content is satisfying their needs or not. Suppose, if a user is looking for an answer to a question and you are trying to sell them some products, they will leave the page instantly before even you come to know. If your targeted keywords have a transactional intent, you require getting the user to land on the right page that satisfies their needs. For example, if someone is searching for a window cleaner liquid, you need to land the user on the product landing page instead of a blog post where you are telling about the product to the users. Moreover, you also need to remember that the key phrases are not always black and white. There is a gray area in between, and you need to formulate the content according to it. You also need to focus on the content and what sort of call-to-action is required. You can do this by keeping the structure of the content in mind. By utilizing this way, you would be able to produce content based on the real needs of the users. You can also look at what your competitor is making against the keywords you are targeting. There is no doubt that well-created content is just one strong end of the entire marketing spectrum. Digital marketing is inseparable from search engine optimization. You need to also work on the SEO end, and for that reason, from internal linking to keyword research, cornerstone content and other areas couldn’t be ignored. In this article, we have discussed how quality content helps you grow your marketing efforts and the ways that can help you boost your reach through content. Many tools help improve the quality of content, and some of them are grammar checkers, plagiarism checkers, keyword density checkers, and more. These tools help in making your content reliable and squeaky-clean. Now that you know the importance of high-quality content, you run a content test with Poll the People to create the best content possible. Author Bio Jennifer is a digital marketer and a writer who has introduced various modern strategies in her published articles. Jennifer was born and raised in New York. She was a bookseller before moving to children’s publishing and worked for Knowledge Creators Company as a creative writer. She wrote a number of articles and blogs for teens and children on the adequate use of technology while working in that company. Jennifer is famous for her great knowledge about the modern innovations that can be depicted in her writing. Well, well, we know email marketing can be quite tedious, But we all are trying to be “Spring Positive”. No matter what the season is, Creating an email subject line for Spring Marketing is sure. Regardless of the season, it is essential to make the email subject lines interesting enough to get customers to open them! As a result, people behave, feel, and shop differently during the different seasons. Your marketing emails should burst through inboxes like fresh air as the winter fades into Spring. So naturally, therefore, you need to begin thinking about spring-themed subject lines. Creating a Spring-themed email subject line can be Challenging, and how do you come up with the perfect Spring subject line? Make sure when you are penning a copy for your Spring email marketing campaigns that you signify that your campaign glorifies the specific holiday. Your subscribers will be thrilled by holiday words, but they will also feel the scarcity principle because they automatically anticipate the ending of the promotion. This initiates a time-sensitive hunger, which augments the likelihood that readers will act on the notification. Springtime brings a host of emotions and motivations that reveal themselves during this period. Spring has sprung, and the weather is getting more generous. We are no longer experiencing snow. Grass, flowers, and plants are beginning to bloom. The trees are decorated with blossoms. Grasshoppers, birds, and bees buzz around. Spring is here. Is it the beginning of the end? Of course, but What does it exactly mean?
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Optimism never dies, that’s what. It’s the language of new beginnings, new possibilities, and new opportunities. The spring season does not originate with marketers or government agencies. It’s a natural phenomenon that life emerges from the shadows in the Spring. You have to Familiarise yourself with those feeling to find out the heart blooming spring subject lines. Compose/ pen down spring subject lines that will satisfy hearts and get opened faster like a box full of jelly beans. Source:- Spring Themed Email Subject Lines As a final point, You don’t want to embarrass your company by having an inbox display that looks imperfect, despite all your work efforts into your spring email subject. Let’s Blossom your work effort with this fresh email subject line ideas. Make sure you are hitting the Test button before sending the email to the audience.
What Is A SaaS Email Marketing Strategy?
Why Is Email Marketing Crucial For SaaS?
10 Best SaaS Email Marketing Strategies In 2022
A. Lead Nurturing SaaS Email Marketing Strategies
1. User Onboarding
2. Educate Prospects
3. Free-to-Paid Upselling
4. Customer Retention
B. Customer Engagement SaaS Email Marketing Strategies
5. Engaging Content
6. Product Benefit Awareness
7. Celebration Campaigns
C. Revenue Creation SaaS Email Marketing Strategies
8. Up-selling & Cross-selling
9. Retargeting Campaigns
10. Referral Campaigns
Bottom Line
What is B2B Email Marketing?
12 Types of Captivating Email Marketing Campaigns For Your Next Marketing Spree
1 . Announcement Campaign
2. New Product Launch Campaign
3. Promotional Campaign
4. Event Invitation Campaign
5. Reviews Campaign
6. Reminder/Follow-up Campaign
7. Curated Content Campaign
8. Seasonal Campaign
9. Newsletter Campaign
10. Re-engagement Campaign
11. Original Research Campaign
12. Whitepapers
Finishing Thoughts
Author’s Bio
What is High-Quality Content?
1 . Create Unique and Fresh Content
2 . Make Content Readable and Engaging
3. Keep Your Content Up-To-Date
4 . Write for Readers Not Yourself
5 .Be Trustworthy
6. Determine the Search Intent and Goal of Your Business
Final Words!
Why does this matter?
Make the most of the holiday season by promoting your business.
How to Conquer your Audiences appetite by using the psychology behind spring subject lines?
Here is the Garden full of ideas and spring subject lines you ought to pick for your Spring themed holiday campaign.
We have picked out 40+ most refined subject lines just for you!
Wrapping Up:
I especially love your post about [mention a post].
I am the CEO of [yourbrand] and we like to host a giveaway for your audience. We will be giving away a [product1], [product2] and [product3] to 3 lucky winners. This is an exclusive giveaway that is tailored for your brand and audience.
Would you be interested in this?
[yourname]
Ask for Reviews
Sometimes, a simple feedback may be all you need. In this approach, you ask them about what they think about your products and services. This is done by giving them a free product or a trial of your service. This way, they can give you their honest feedback.
Hi [influencer],
I come across your
Regardless of what others say, SaaS email marketing can be a very effective practice that you, as a business, can incorporate into your marketing strategy. Aside from that, email marketing has its own set of advantages, such as personalized content, direct contact with users, better customer segmentation, cost-effectiveness, and so on. This blog will walk you through the top 10 best SaaS email marketing strategies that may help you with lead nurturing, customer engagement, revenue generation, and achieving various other business objectives SaaS email marketing is a marketing practice that aims to improve, increase, or achieve desired SaaS business goals. It can range from customer retention to revenue generation, to reducing churn rate, to product marketing. Besides that, there are multiple SaaS email marketing strategies that you can implement to educate your audience about your service or product as well as to deepen your customer relationship. SaaS email marketing is critical to the success or failure of any SaaS business. A well-planned and executed email marketing campaign can help your SaaS company achieve desired results, such as increased customer retention, lead conversion, and revenue growth. At the same time, a poorly planned and executed SaaS email strategy will only harm your business. Assume you’ve recently started a SaaS business. Your primary or near-term goal might be to educate your target audience about your offerings. Later on, you might want to monetize that audience and convert them into customers. Your next objective could be to keep those customers or to persuade them to renew the package or service when it expires. All of these objectives can be reached with the help of well-planned and well-executed SaaS email marketing strategies. The following are 10 Email marketing strategies for SaaS businesses that, if properly implemented, may benefit your company in a certain way. For your convenience and understanding, we have divided these strategies into 3 categories. Let’s take a quick look at each of them. The 4 best email marketing strategies for SaaS businesses that can definitely help you with lead nurturing or lead conversion are as follows.
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Email can be an excellent channel for ensuring smooth user onboarding– the process of familiarizing new users with a product, typically an application or software. You can share the onboarding process or onboarding sequence with your new users through email marketing. For example, as soon as new users complete the registration process, you can send them an onboarding email with a step-by-step guide on how to proceed or use the product. This will not only benefit users, but it will also relieve your customer support team from a large number of onboarding process related queries. The next major SaaS email marketing strategy you can use to keep users from leaving or unsubscribing from your service is to encourage education and disseminate information. Once users discover your product, they usually try to educate themselves about it. So at this point, your job should be to move the prospect from the awareness stage to the consideration stage. To do so, you must first get the users’ email addresses. You can certainly do this with the registration form, though it is a difficult task, especially when users are not particularly interested in the product. However, once you have their email addresses, you can target them with personalized email campaigns that include sharing product benefit guides, product reviews, and offers, among other things. The freemium business model is effective for increasing the customer base. However, converting those visitors into paying customers is a challenging feat. Nevertheless, you can certainly achieve this goal by implementing the best lead nurturing SaaS email marketing strategies. (Source: https://images.squarespace-cdn.com/content) For example, you could send an email to each free user explaining the benefits of premium features or premium features that paid users are enjoying. You can even share case studies on how premium features have helped paid users in meeting their business objectives. This exercise will certainly help you in converting free users into paid users. After successfully converting free users to paid users, your next task should be to keep those customers for as long as possible. Your email campaigns for these premium or paid users should revolve around how your product is helping them or how your product is the best software solution for their business. Each of your SaaS email marketing strategies should aim to persuade your users to renew their subscriptions when it expires. There are numerous ways or SaaS email marketing strategies to improve user retention rate. For example, you can inform your users about new features that will be added in the next version or discounts that will be available for the next renewal, and so on. All of these standard steps will surely make users aware of the value that your product adds to their business and eventually entice them to renew the plan. If SaaS companies want their customers to keep investing in their products for a long time, they must keep their users engaged. The following are some of the best SaaS email marketing strategies for growing customer engagement. It is true that engaged users tend to use your products for a longer period of time than non-engaged users. Keeping customers engaged also helps to significantly reduce churn. The users who will be in constant touch with you or your support team will feel that there is someone who will assist them with any product-related issues as and when they may encounter them. (Source: https://gleam.io/blog/content/images/) And one way to reassure them about the product and support is to send them enough informative materials via email. One of the most effective SaaS email marketing strategies for keeping your users engaged is to provide them with informative materials such as product guides, how-to guides, blogs, newsletters, tutorials, and so on. This will help them use the product to its full potential, besides making them able to resolve minor issues on their own. Another SaaS email marketing strategy for retaining users is to keep them informed of the product benefits they receive by subscribing to your product. For example, if you are a VoIP service provider, you can continue to send them emails with statistics such as how many more calls they have attended in a given period of time or how much their call-dropped rate has decreased since subscribing to the service or feature such as call queuing system. By illustrating the benefits that users gain from using your service, you may eliminate any doubts in their minds about the service’s effectiveness in your business. Such email campaigns also assist users in understanding how their investment in the service is insignificant or why it is worthwhile compared to the benefits that the product provides to the business. A celebration email campaign is an excellent SaaS email marketing strategy for engaging your customers and nurturing your relationship with them. Celebration mails, also known as milestone mails, are emails that celebrate an important day in the life of your subscriber or the customer lifecycle. For example, it could be the user’s birthday, wedding anniversary, product subscription anniversary, etc. (Source: https://www.litmus.com/) Other than greetings, you can use a celebration or milestone campaign for various other purposes. For example, you can use the occasion to offer a special discount to customers and encourage them to upgrade or subscribe to the advanced plan. This will be a win-win situation for both users and providers because one receives a discounted subscription while the other gets a premium user’s benefits! Revenue is a critical component of any business as it decides the financial success or failure of the company. The following are some of the best SaaS email marketing strategies for increasing revenues. Upselling and cross-selling are two of the most important SaaS email marketing strategies businesses can use to increase customer value. Upselling refers to marketing practices that encourage users to upgrade to paid or higher-tiered plans. On the other hand, Cross-selling refers to marketing practices that encourage users to purchase additional services or products in addition to those they already use. Depending on each user’s subscription plan or product type, you can send them personalized emails encouraging them to upgrade to a higher plan for more features. Alternatively, you can even encourage them to invest in additional products or services such as add-ons, plugins, and tools that complement their primary product. For a better conversion rate, you should even consider offering them a discount on add-on products or services. Retargeting email campaigns can be an excellent revenue-generating SaaS email marketing strategy as they target users or visitors who have not subscribed to any of the services. It is an email campaign used by businesses to contact website visitors who do not complete the desired purchase action. You can use visitor information such as email addresses to understand their interests and send them personalized emails. (Source: https://www.campaignmonitor.com) For example, you may find that visitor A has repeatedly visited the product X page and its pricing page but has not purchased the plan. The reason could be that they find your pricing higher than that of other providers. In such cases, you could send them a personalized email with a discount on that plan. This will certainly make them reconsider your product, and they may even purchase it. Referral campaigns can be one of the most effective SaaS email marketing strategies for dramatically increasing your user base. You can ask your existing users to participate in a referral campaign in exchange for a reward. Remember that the reward does not have to be huge. You can simply give them access to a premium feature for a month, offer Cashback rewards, or something similar. In addition to cashback and premium feature access, you can extend their free trial period in exchange for referrals. This type of email campaign will not only increase your user base but also significantly increase engagement. So these are the 10 SaaS email marketing examples you should follow to improve a variety of business metrics ranging from customer retention to churn rate to revenue to improve customer satisfaction. Not to mention that these ten email marketing strategies for SaaS span the customer cycle and can be useful at each stage. Running a SaaS business is indeed a challenging task if you do not have an effective marketing strategy in place. The various email campaigns listed above not only help you achieve your business goals, but they may also help you save money on marketing campaigns. However, to reap the maximum benefits, you must plan and execute each of these SaaS email marketing strategies with extreme caution and diligence. Author’s Bio:- Aditya Soni is a certified SEO trainee and is responsible for improving the site’s organic visibility. He has worked with SaaS companies and startups to enhance their web presence through content marketing. He is also a big fan of reading ahref SEO blogs. Contrary to the beliefs of many businesses, email marketing is not dead. In fact, it’s quite the opposite. Quick Links 1 . What is B2B Email Marketing? 2. 12 Types of Captivating Email Marketing Campaigns For Your Next Marketing Spree Data shows that every email generates $42 for every $1 spent. That’s an ROI of 4200%! Furthermore, 87% of b2b marketers believe that email marketing is one of the top distribution channels. Not bad, right? The B2B marketing landscape has witnessed numerous additions in recent years. Yet, email marketing still holds the cup for the most effective marketing strategy in terms of generating ROI. B2B (business-to-business) email marketing strategies are when you send an email campaign to a business or a corporation as opposed to an end consumer.
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B2B email marketing is a lot more nuanced than B2C email marketing. B2B professionals carefully calculate the benefits and make a decision based on logic rather than emotion. This sets different challenges for marketers. Many marketers follow the same set of rules for email marketing in D2C and B2B. And you wouldn’t want to go there. You need to consider the differences in purchasing behavior, length of buying cycles, time of sending the emails, and tone of the content. Additionally, it takes a longer time to qualify a B2B prospect because there is usually more than one decision-maker. So what really works in B2B email marketing? Lucky for you, you’re about to find out. We’ve listed some top B2B email marketing strategies that you can implement and chase your sales. Let’s say you have introduced a new feature. Or you’ve rebranded. Or you’ve worked on an important update. How do you plan on giving the breaking news to interested parties? With announcement campaign emails, of course. Announcement emails bring about the much-needed hype around your news and spark interest amongst your subscribers. You can either include all the company news in your emails or add a CTA to take readers to a landing page for more information. And while you’ll surely be conducting other email marketing campaigns to announce your new endeavors, emails are a great way to keep subscribers in the loop and create a positive impact on your news. New products are a result of months of sleepless nights and hard work. You’ve spent fine-tuning it until it’s perfect. So when it’s finally time to launch, you want the maximum people to know and grow your customer base. Product launch emails are great for directing traffic to your sites. It will be easier to achieve your launch goals with a solid email campaign backing your product. It also works when you want to send teasers and build hype. An intriguing subject line that generates curiosity and a compelling content copy that briefly explains what’s about to happen can help your audience get ready for what’s in store. Luckily, you can do this via email automation tools where you can easily build lists and segment them based on multiple factors. We’ve already established the benefit of ROI in email marketing. Whatever marketing activity you undertake, email marketing gives you a good push to promote your campaign. For example, let’s say you have introduced a marketing tactic where small businesses can use your product for free for a year. You can send out an email that explains the benefits of your product to small businesses, highlight your value proposition, the procedures to qualify, etc. Promotional email campaigns are a great way to catch the attention of prospective customers in your subscriber list. In fact, 61% of subscribers/customers would like to receive promotional emails every week. It works great if you can even send out codes, or special offers to selected subscribers in order to turn leads into customers. Events are a great way to connect with prospective customers and build a positive relationship with them. However, 36% of event marketers believe that their biggest challenge is increasing event registration. Say you’re organizing a webinar to build brand awareness, increase audience engagement, increase authority building, and more. But if you fail to send an effective invitation email, you can hardly expect any audience to attend. The solution? For example, check out Zendesk’s CX event Source: Vimeo What works here? Don’t shy away from asking for customer reviews as a majority of customers depend on your customer reviews before making a purchase. A lot of your subscriber list includes the existing customers that know you and trust you. They’re a good source of information on how you’re faring. So segment your email list and send out emails for reviews. You can either have a CSAT rating score or a Likert scale that facilitates quick and easy reviews. It is advisable to use hyper-personalization in your email reviews, be conversational, and get the trigger time right for each customer. Don’t forget to optimize your landing page and include appealing graphics. Did you know that only 2% of sales occur within a first pitch? In the b2b landscape, follow-up and reminders are crucial to moving prospects down the sales funnel. To match the pace of the buying cycle, B2b companies practice drip campaigns for sending follow-up emails. Drip campaigns are automated emails that go out based on specific timelines or user actions. Research suggests that people who read drip emails are more likely to click as drip emails increase click rates by 119%. This brings us to the next question. How do you design drip campaigns for sending reminder emails? With email automation tools. Tools like Easysendy makes it easy for non-technical professionals to build follow-up campaigns via a drag and drop automation builder. You can also schedule emails according to different time zones to improve the overall engagement rate. Once you have an organic list of subscribers, you cannot just send them email announcements or updates. After all, you don’t want to sound overly promotional but also send out emails to simply impart other crucial information that your subscribers might appreciate. You keep the momentum going by sending out User-Generated content, trending statistics or top posts you’ve read or top webinars to listen to. For example, Hitesh Shah, the founder of CrazyEgg and Kissmetrics sends out emails of a round-up of the best industry-relevant posts he read on the internet. He simply helps readers and provides them with value without being self-promotional. Source: Superoffice A seasonal campaign is just like any other promotional campaign. But you have to get the timing right with seasonal emails. You can have a buildup before a holiday or an event and a follow-up after. This means you have several opportunities to create a rapport with your customer over a particular holiday or a seasonal event. Some points to consider when running a seasonal campaign are: More than a campaign, newsletters are a regular part of your email marketing strategy. It’s a tactic to keep the communication alive between you and your subscribers. Communication can be anything from what we discussed above. It can be a product update, a company announcement, or merely an educational email. But newsletters work. Especially when you want to generate leads, or repurpose your content. 31% of b2b marketers believe email newsletters are the ultimate way to nurture leads and 81% of them also believe it is the most used form of content marketing. Newsletters also allow you to get creative with your email content. For example, check out this infographic email newsletter by Grammarly which reviews their yearly performance through visually appealing stats and crisp content. Source: Grammarly While a high open-rate and email engagement rate can seem too ambitious, you cannot stop trying. Even a lot of active subscribers lose touch and gradually forget about you. But you have to wake them up through re-engagement campaigns. What good would it do? Re-engagement campaigns are great for customer retention. And customer retention is 5x cheaper than customer acquisition. Your re-engagement emails will also be slightly different from the rest. You will have to show that you value your subscribers, ask questions, personalize even more, and provide an opt-out option. Pro tip: don’t forget to add a CTA in case the subscribers want to connect with you. Original research takes months in creating. As a highly valuable piece of content, you’d want as many eyeballs as possible. Sending out emails is the fastest way to get more people to read and download the research and further use it for their content marketing efforts. Remember, the goal is to get readers to your site. So keep the email short and benefit-driven. Add a CTA that directs them to a dedicated landing page from where they can download the research. 71% of B2B marketers leverage whitepapers as a content marketing strategy. It is also an opportunity to segment your email lists and create campaigns that are targeted and effective. Sending instructive and educational content that is also unique and relevant to your business, provides real value to your subscribers. Once they have learnt something helpful from you, it builds a sense of trust and increases your brand recall. While it again takes time and effort to produce a high-quality whitepaper, it can work wonders for your lead generation if marketed properly. To do so, follow the same step that you would while sending emails for original research. The idea is to get people on the landing page and download your content. Modern marketing practices rely extensively on personalization. But with a growing customer base, it becomes challenging to achieve it. Email campaigns are the ultimate solution for B2B businesses to scale while also retaining the warmth of personalization. Thanks to email automation tools, B2B email marketing is impactful, cost-effective, and a medium that allows delivering business value with a human touch. Paul Fraser is a Freelance Content Writer at Commerce Mentors. He has two years of experience in writing about eCommerce, Technology, and Marketing. Paul is also a number guy who enjoys reading novels. When not working, he loves visiting new cafes and spending time with his friends. The competitive B2B marketplace has posed many severe challenges in front of marketers. There are different ways that marketers deploy to derive their desired results. However, it is certainly not an easy chore to stay up with the market. From PPC campaigns to email marketing, social media outreach, content marketing, and other ways are utilized. However, content marketing has the power to deliver resounding success. It is one of the most effective methods of growing audience engagement for developing and increasing brand presence. It also helps in driving leads and sales. There is no doubt that content marketing is undoubtedly an excellent asset for mission-critical growth methods for almost all businesses. If you are in the quest to stand out in the competition and want the top position in the SERP, publishing high-quality content is essential. It sounds easy, but there are problems associated with it that need to be overcome. People generally assume that they are creating quality content, but defining what high-quality content is undoubtedly challenging to comprehend from an SEO perspective. Nevertheless, content marketers are stating that content has been the king for a long time, and it is highly critical for SEO. Below, you will see how quality content can help you grow your marketing efforts. The high-quality content is created to achieve the marketing goals. Your range must be comprehensive, helpful, educational, and valuable for the targeted audience. The primary purpose of producing high-quality content is to engage the users. If your content is getting shared, you are indeed making things suitable. Great content also helps get the leads, which could be turned into sales. The quality of content cannot be determined with a set rule; in fact, the users are the one who decides whether the content is of quality or not. In this regard, some essential steps are required to be taken to create high-quality content. In this regard, the foremost thing you need to keep in mind is that the content should be unique and fresh, and there shouldn’t be any shreds of plagiarism. You can use a reliable online reliable plagiarism checker for this purpose. The grammatical end and sentence structure should also be cross-checked to make the content squeaky-clean before getting it published. Below are some tips that will help you create quality content to boost your marketing efforts. It is highly essential to keep your focus on the quality of the content; you cannot compromise the uniqueness in any way around. There is a need to conduct research before getting into the creation process. The more research-oriented content you are producing, the more are the chances to grow your reach and gain potential visitors or leads for your business.
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You can look at how your competitors are working in the same domain. What value they are providing to the users, and how they are getting them to engage with their content. After creating content, you can use an online plagiarism checker to ensure that the content you are publishing is free from duplication. If you are looking ahead to make sure that the readers get to engage with the entire content, then it is necessary to make it readable and engaging. It means that the structure of the content must be strong, and there shouldn’t be too many paragraphs without headings because it makes the reader afraid. There is also a need to provide some air to the readers by adding heading in the content. It would help if you were also quite cautious about the length of the sentences, and there shouldn’t be any difficult words. It makes the content harder to read, and they get less interested in reading it. Quality content is updated all the time and relevant to the current situations. It means that just posting a blog post isn’t something you would have to do. Along with that, you will have to look at the developments in the niche you are working on. Therefore, there will be a need to update the content from time to time. If you are updating the content, you are providing accurate information to the users. If you are running an eCommerce website, you need to produce content related to the services or products you are offering. If you are a blogger, you need to write the content from the user’s perspective, not yours. You would have to consider another thing: what exactly the users want to read and what topics interest them the most. What could be the news or events they follow the most and are related to your business? What exactly is the problem that has led them to refer to your website. All these areas are needed to be significantly explored before jotting the words. And penning down words randomly with prior research isn’t something that can pique the readers’ interest. If your content is satisfying the needs of the users, then there are likely chances that you are producing content that could be considered high-quality. To dig out the core needs of the users, you need to conduct proper research, for that matter. It will let you determine what words you need to write down and what exactly the audience is expecting from your end. It also helps you gain a ranking on the search engine result page (SERP); if you have published the content that the users need, your bounce-back rate will also be decreased significantly. The quality of content is also escalated when you build trust among the audience. Building trust is essential when the users are not familiar with your website. Suppose you are into writing content by keeping in mind users’ needs. If you satisfy their needs, then there are chances that you will be able to build trust among them. You can create a strong foundation by sharing content people love the most. In this regard, you need to also focus on the visual content end. It would help if you stayed away from the stock photos because the more genuine content you will produce, the more chances to grab the audience’s interest. If you are into running an eCommerce business, you would have to work to build trust. You can do this by sharing the reviews of other customers as well. The first thing that you need to understand is what exactly the search intent means. The search intent is why people are searching for a particular topic. The term is used to describe the purpose behind a search. Are they looking for an answer to a specific question? Or do they have the intent to buy something? You would have to curate the content as per the users’ search intent. If you satisfy the need and purpose of the users, then there are likely chances that you will be able to make them stay on your page. Therefore, considering search intent is essential. You would have to answer whether your content is satisfying their needs or not. Suppose, if a user is looking for an answer to a question and you are trying to sell them some products, they will leave the page instantly before even you come to know. If your targeted keywords have a transactional intent, you require getting the user to land on the right page that satisfies their needs. For example, if someone is searching for a window cleaner liquid, you need to land the user on the product landing page instead of a blog post where you are telling about the product to the users. Moreover, you also need to remember that the key phrases are not always black and white. There is a gray area in between, and you need to formulate the content according to it. You also need to focus on the content and what sort of call-to-action is required. You can do this by keeping the structure of the content in mind. By utilizing this way, you would be able to produce content based on the real needs of the users. You can also look at what your competitor is making against the keywords you are targeting. There is no doubt that well-created content is just one strong end of the entire marketing spectrum. Digital marketing is inseparable from search engine optimization. You need to also work on the SEO end, and for that reason, from internal linking to keyword research, cornerstone content and other areas couldn’t be ignored. In this article, we have discussed how quality content helps you grow your marketing efforts and the ways that can help you boost your reach through content. Many tools help improve the quality of content, and some of them are grammar checkers, plagiarism checkers, keyword density checkers, and more. These tools help in making your content reliable and squeaky-clean. Now that you know the importance of high-quality content, you run a content test with Poll the People to create the best content possible. Author Bio Jennifer is a digital marketer and a writer who has introduced various modern strategies in her published articles. Jennifer was born and raised in New York. She was a bookseller before moving to children’s publishing and worked for Knowledge Creators Company as a creative writer. She wrote a number of articles and blogs for teens and children on the adequate use of technology while working in that company. Jennifer is famous for her great knowledge about the modern innovations that can be depicted in her writing. Well, well, we know email marketing can be quite tedious, But we all are trying to be “Spring Positive”. No matter what the season is, Creating an email subject line for Spring Marketing is sure. Regardless of the season, it is essential to make the email subject lines interesting enough to get customers to open them! As a result, people behave, feel, and shop differently during the different seasons. Your marketing emails should burst through inboxes like fresh air as the winter fades into Spring. So naturally, therefore, you need to begin thinking about spring-themed subject lines. Creating a Spring-themed email subject line can be Challenging, and how do you come up with the perfect Spring subject line? Make sure when you are penning a copy for your Spring email marketing campaigns that you signify that your campaign glorifies the specific holiday. Your subscribers will be thrilled by holiday words, but they will also feel the scarcity principle because they automatically anticipate the ending of the promotion. This initiates a time-sensitive hunger, which augments the likelihood that readers will act on the notification. Springtime brings a host of emotions and motivations that reveal themselves during this period. Spring has sprung, and the weather is getting more generous. We are no longer experiencing snow. Grass, flowers, and plants are beginning to bloom. The trees are decorated with blossoms. Grasshoppers, birds, and bees buzz around. Spring is here. Is it the beginning of the end? Of course, but What does it exactly mean?
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Optimism never dies, that’s what. It’s the language of new beginnings, new possibilities, and new opportunities. The spring season does not originate with marketers or government agencies. It’s a natural phenomenon that life emerges from the shadows in the Spring. You have to Familiarise yourself with those feeling to find out the heart blooming spring subject lines. Compose/ pen down spring subject lines that will satisfy hearts and get opened faster like a box full of jelly beans. Source:- Spring Themed Email Subject Lines As a final point, You don’t want to embarrass your company by having an inbox display that looks imperfect, despite all your work efforts into your spring email subject. Let’s Blossom your work effort with this fresh email subject line ideas. Make sure you are hitting the Test button before sending the email to the audience.
What Is A SaaS Email Marketing Strategy?
Why Is Email Marketing Crucial For SaaS?
10 Best SaaS Email Marketing Strategies In 2022
A. Lead Nurturing SaaS Email Marketing Strategies
1. User Onboarding
2. Educate Prospects
3. Free-to-Paid Upselling
4. Customer Retention
B. Customer Engagement SaaS Email Marketing Strategies
5. Engaging Content
6. Product Benefit Awareness
7. Celebration Campaigns
C. Revenue Creation SaaS Email Marketing Strategies
8. Up-selling & Cross-selling
9. Retargeting Campaigns
10. Referral Campaigns
Bottom Line
What is B2B Email Marketing?
12 Types of Captivating Email Marketing Campaigns For Your Next Marketing Spree
1 . Announcement Campaign
2. New Product Launch Campaign
3. Promotional Campaign
4. Event Invitation Campaign
5. Reviews Campaign
6. Reminder/Follow-up Campaign
7. Curated Content Campaign
8. Seasonal Campaign
9. Newsletter Campaign
10. Re-engagement Campaign
11. Original Research Campaign
12. Whitepapers
Finishing Thoughts
Author’s Bio
What is High-Quality Content?
1 . Create Unique and Fresh Content
2 . Make Content Readable and Engaging
3. Keep Your Content Up-To-Date
4 . Write for Readers Not Yourself
5 .Be Trustworthy
6. Determine the Search Intent and Goal of Your Business
Final Words!
Why does this matter?
Make the most of the holiday season by promoting your business.
How to Conquer your Audiences appetite by using the psychology behind spring subject lines?
Here is the Garden full of ideas and spring subject lines you ought to pick for your Spring themed holiday campaign.
We have picked out 40+ most refined subject lines just for you!
Wrapping Up:
I especially love your post about [mention a post].
I am the CEO of [yourbrand] and we like to give you one of our products for review. It is the [productname]. And it [describe the product].
You can give us a review once you try it.
Would you be interested in this? If so, where can we send the product?
[yourname]
Update Them on Their Achievements
Once you get them on board, you an also improve the working relationship with regular milestone referral incentives. You can give this to them once they manage to refer a certain amount of people.
Hi [influencer],
Thank you so much for helping us out.
You have referred [167] people so far.
Because of this, we’ll send you a reward. Please check the attachment for the coupon code.
Thank you.
[yourname]
Don’t Forget To Measure Performance
Once you have managed to get some influencers to reply to your offer, it is important to track the performance of your promotions. Since we are talking about email promotions, it is important to track opens, as well as conversions and sales. Once you get some sales, you can then start looking for more influencers to promote to.
4 Comments
Great article; we got complete coverage on the usage of email marketing for referral programs. It is an excellent article to understand the reasons for target audiences loving the influencers.
As an audience, even I love influencers and look upon them for making a difference in my email campaigns. I feel if I follow them, my email campaigns will get a higher engagement rate.
Thank you for writing the practical tips to use email marketing and getting an idea about why target audiences love influencers.
Hey, I’m curious to use EasySendy Pro for my drip email campaigns, and I hope this application helps me nurture my leads.