This is a Guest Contribution from Omnistar.
Did you know that 30% of consumers are more likely to buy a product recommended by an influencer? This shows how consumers value influencer opinions when it comes to products and services. And it is not just that. It seems that non-celebrity influencers seem to be more relatable and honest. It is because consumers are 10x more likely to buy a product recommended by an influencer. This shows that influencers have a high trust factor that you can definitely leverage when it comes to promoting your referral program.
What are Influencers?
Influencers are everywhere. They are on Facebook but they can also be in Youtube. 19% of purchase decisions are made from Facebook posts while 18% from Youtube. This is such a high percentage that it has a massive impact on customer’s decision processes.
What is even more surprising is the habit of consumers to search for reviews before purchasing a product. 60% of consumers will look for influencer reviews before proceeding with the purchase.
This is the power of influencers. They have the ability to influence consumer decisions greatly. One good review can get consumers to buy your products. While one negative review can get them to look elsewhere.
Why your target audience love Influencers so much?
There are different reasons why the market love influencers.
#01. Authenticity
The first reason is authenticity. In fact, this is the reason why influencers have such a high trust factor. Followers simply love the authenticity of influencers and this is what drives their power. This is also the reason why non-celebrity influencers have a higher trust factor. This is because non-celebrity influencers are viewed to be not in-it-for-the-money. They are viewed to be relatable individuals who are just reviewing a product because they like it.
#02. Consistency
Influencers are known for consistently creating content. This content can be a blogpost or a video. But it is all about consistency. The audience have certain expectations and they want those expectations met. Influencers who are consistent in creating content actually builds a community around their brands. And this is what attracts more people into their tribe.
#03. Niche-Focused
Every niche has its own set of influencers. The only reason why followers love them is because they give them the content that they need. This can be tips, how-tos or product reviews. Aside from consistency in releasing content, there should also be consistency on its topic. This is the secret behind the growing influencer communities.
But, Why do marketers love Influencers?
You now know the reason why followers love influencers. It is about time you know why businesses love them as well. There are three main reasons for this.
#01. Instant Traffic
Influencers just have the power to drive instant traffic. This is because of their ability to influence action. When they ask their followers to click on a link or do something, their followers will most likely do it. So a simple recommendation would often result to a flood of traffic in your site.
#02. High Conversion Rates
What is even more surprising is that influencers don’t only give you traffic. They also have really high conversion rates. If you are running an ecommerce marketing website, you’ll know that traffic really doesn’t mean anything until it translates into sales. High converting traffic means that the traffic has a greater likelihood of making a purchase from your site. This means that it is guaranteed to translate into sales.
#03. Instant Leverage
The power of influencers doesn’t stop with traffic and conversions. One promotion can also result to a stream of residual traffic. This means that an influencer only has to promote you once. From there, you’ll enjoy brand leverage where the influencer’s followers will already treat you as a ‘friend’ brand. This means that the influencer’s followers will also continue to buy your products and services if they like it.
Choosing the Right Influencer for your Referral Program
You now know how influencers can help you, it is time to search for the right influencer to work with. You simply can’t go and pick the influencer with the most followers. That’s not how it works. If you do that, you’ll find influencers that is going to ask for premium prices from simple mentions. You don’t want that. Even if you have to pay for promotions, you’ll want to make the most out of your money.
With that, I have four elements that I look for when searching for influencers to promote my referral program.
Step 1: Niche
This is very important. You should choose an influencer that is in the same niche as your products and services. If not, it should be complementary. So if you have skincare products, target lifestyle influencers. Target those who film skincare routine videos. If you have fitness products, target those who make exercise videos. Your products should be relevant to the market to begin with.
Step 2: Tone
Next, you’ll need an influencer that fully resonates with your products and services. If you are selling essential oils, you’ll want influencers who are advocating healthy living. You may want to target the vegan recipes blogs as well. If you are selling gaming chairs, target streamers on Twitch or Youtube. These are gamers who can use a computer chair in their streams.
Step 3: Reach
While follower count is not the only thing that you should consider, it still matters. It is useless to promote to an ‘influencer’ who only have 100 followers. Ideally, you should look for someone who has at least 2000 followers and nothing less. You need a market that is wide enough to have conversions.
Step 4: Actionability
Lastly, you also need to consider the responsiveness of the followers. It is one thing that an influencer has followers. But it is another thing to get the followers to act on recommendations. Actionability is a factor that you should consider when choosing influencers. But this is something that you can only test. You’ll only know if a certain influencer works well with your business if you try promoting with them first.
Finding Influencers
Once you are sure of doing influencer marketing, it is time to find the influencers that you’ll want to work with. By this time, you already know the type of influencer that you’re looking for. It should be easy for you to filter through the list of influencers to see the ones that fit your business model.
Step 1: Immerse Yourself in a Niche
Sometimes, you cannot see the best influencers at first glance. After all, the best influencers for your business may not necessarily be the one with the most followers. So how will you know if an influencer fits your product? You have to immerse yourself in the niche.
The first step is to follow groups in the niche. In here, you’ll find that the market tends to mention certain brands or names. You can then follow these brands to see their content. You can then judge from there if the influencer is worth your time.
Step 2: Explore Hashtags
Another way to explore your niche is to look at hashtags. In Facebook and Instagram, you can input hashtags in the search bar. This will uncover all the posts that are relevant to that hashtag. Usually, you’ll find posts with lots of comments, likes and shares. These are often influencer posts. I have tried doing this and I have uncovered so many influencers along the way.
Step 3: Look at what your audience is visiting
You can also use tools to look at the pages that your target audience is visiting. This will clue you in on the blogs that they like to frequent along with the social profiles they like and visit. This is crucial for your influencer research process.
Step 4: Search Google
If all else fails, you can always search Google. Just look for your niche + ‘blog’ or niche + ‘Facebook’, niche + ‘Instagram’ or niche + ‘youtube’ and you’ll uncover hundreds of influencers in your niche. You can also go more specific and look for influencers who have reviewed a certain product before. This will give you a more targeted list of influencers.
How to Get Influencers to Promote Your Referral Program Through Email
The most preferred way of connecting with influencers is writing an email to them. It doesn’t come too strong and it gives the influencer enough time to decide if they like to work with you. Here are some ways to convince them effectively. I have provided some templates that you can use.
Include Them in Your Offer
The first template includes the influencer in your offer. It is direct to the point and just shows them that you like to work with them.
Hi [influencer],
We come across your
Are you looking out for ways to nurture your qualified leads? Now, you can heave a sigh of relief for communicating with your prospects and increasing your sales revenue. Jump Directly to 1 . Advantages of drip email campaigns 2. Best Practices to Implement Drip Email Campaigns in Email Marketing But how?
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Do you know about drip email campaigns? Drip marketing campaigns are marketing tactics for sending automated sets of email messages based on specific timelines or user actions. Drip email campaigns provide the correct information at the right time to your subscribers. These automated emails help to connect with the subscribers in a relevant and timely manner. Drip email campaigns (outperform general) sends due to their timeliness, targeted, and relevant nature. Each message of the drip campaign should stand out among the crowd. Even you can build past messages and set the stage for upcoming ones. They can span all kinds of periods, from daily reminders and weekly specials to monthly updates and yearly renewal notices. You can connect with your subscribers based on signing up for events with the help of drip email campaigns. Based on reports, over 50% of sales-ready leads are generated through drip email campaigns. Email drip campaigns have multiple benefits to offer if you implement them correctly. You can put a little effort and time into the initial phase to get the best results. Let’s get started with some of the essential benefits which can be incorporated as a drip strategy in your email marketing: You can boost customer engagement through drip email campaigns, and triggered emails have a better chance of getting a response rate as subscribers will take action. You can send a series of emails if someone has purchased a product. Welcome emails are the best way to start your drip email campaigns. According to Experian, welcome emails have a 50% higher open rate as compared to other emails. You can send tailored content to each prospect based on the buying journey to push them through the sales funnel. You can provide a series of drip campaigns if your subscribers are customers. Ensure to use drip marketing for sharing content related to a product or service for your existing customers and trigger them for the next purchase. You can nurture your prospects through drip email campaigns. You need to provide them with the product or service-related content. now can capture new leads through drip email campaigns and offer them valuable messages related to your product or service. Interesting Read : Do’s and Don’ts for a Productive Email Campaign Success 2023 This series of campaigns allow you to answer relevant questions, communicate about the benefits, and address the objections raised by prospects. Drip email campaigns are more like sales conversations over multiple series of emails. Drip email campaigns open rates are 80% higher than single send emails. You can keep your brand at the top of your mind with a series of relevant drip emails. Drip marketing allows you to start building relationships with the prospects that allow potential customers to purchase your brands. While creating a drip nurturing campaign for your customers and prospects, you need to keep in mind some practices that you can follow. You know segmentation can help you create personalized and relevant messages for your prospects and customers. So, it would help if you took the time to break your email list into smaller groups. You have to think beyond your subscribers’ email addresses and names. Make a group of contacts based on their interests, location, email preferences, and many more. In this way, you can provide relevant content to your subscribers and customers. If you send your drip campaigns manually, then you can consider delivering a series of emails as a labor-intensive process at specific intervals. If you want to save your time and energy, you can use marketing automation for these kinds of campaigns to minimize the costs and boost overall performances. Interesting Read : Why is it important to include an Unsubscribe Link in your Email Campaigns? With the help of automated drip campaigns, you can increase the number of qualified leads. You have to create content that can help your prospects understand your products and services. Well, you can produce content in the form of videos, ebooks, free trials, webinars, checklists. Ensure to offer different types of content to give in-depth information about your products and services. Avoid bombarding your audiences with long-format content like ebooks and how-to guides. Instead of that, try to provide them with short checklists and demonstration videos to make it easier for them to grab the knowledge. After using drip email campaigns, companies have analyzed a 20% increase in sales. The marketer should be aware of your prospects’ whereabouts in the buying cycle. You need to send offers to your prospects and customers based on their journey. You have to send educational content to your leads to show them your brands’ benefits, whereas you have to send offers to your loyal customers. You can use drip email campaigns to capture the attention of someone who might see your product or service but are not ready to buy at this present moment. As the prospect proceeds through the funnel, try to send them a progressive set of messages. You can deliver the correct information at the right step in the buyer’s journey with drip marketing. You need to consider using social media posts, direct mail, SMS text messages, printed newsletters, and phone calls, along with drip email campaigns so that you can analyze which communication works better for your audiences. Through a series of drip email campaigns, you can send teaser emails, series of educational messages followed by formal announcements. Interesting Read : How to Leverage Email Marketing in your Business during COVID – 19 Recovery? Even you can schedule a follow-up to thank you notes, schedule event reminders and surveys for building excitement in reading the newsletters. Reach out to customers who have not purchased from you lately and keep your leads warm with drip nurturing campaigns. Try to upsell your prospects for bigger and better products and insist on recommending your brand to colleagues and friends. Provide them incentives to re-engage with your product. Marketers need to find out what excites their subscribers to create personalized and relevant messages. Whenever you send emails, you can add an option to set preferences for understanding your recipients’ behaviors. Customers can select the kind of offers or content they want to receive. With the help of this email, you can create segments and send relevant messages. According to the latest study, 60% of customers want to read emails from brands once a week. You can send milestone drip email campaigns to your prospects and customers for celebrating special dates. The best thing is to prepare milestone emails in advance and schedule the emails automatically with EasySendy Pro’s help. You can build long-lasting relationships with your prospects and customers with these drip email campaigns. You have to take the subscribers on an engaging journey to create a high-converting campaign and deliver personalized messages to the right set of people at the right time. Nearly 48.4% of marketers try to win inactive subscribers or dead email list contacts back via win-back emails. Let’s face it: we’re all in this together. People drift apart and lose touch. In reality, if you run email newsletter campaigns, you almost most likely have a list of inactive subscribers or a dead email list. Jump Directly to 1 . Why Should You Reactivate a Dead Email List? 2. Understanding Why Email Lists Go Dormant 3. 10 Ways to revitalize your Dead Email List and Recover Lost Leads These are the contacts who are either missing your emails completely or actually aren’t clicking through at all.
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Luckily, these contacts are not permanently lost—sometimes, they may simply be on pause on their front. You can get these contacts back in the form of leads by communicating with them via impactful win-back emails. Almost 44% of B2B marketers view emails as their primary lead generation source. Indeed, it would help if you thought about spending time reactivating dormant or inactive email subscribers and revitalizing your lists. Why? It is worthwhile to make attempts to recapture your dead or inactive contacts. An inactive contact was once interested in your brand or business, so it is reasonable that you have a chance to encourage them to rejoin your active subscriber lists before you decide to remove them from your list without trying to recapture them finally. Look at the acquisition cost for a new subscriber and compare it to running any win-back promotions to see if you will increase interest in people opt-in to provide you their email address and let you send information directly into their inbox. Inactive email subscribers (a.k.a, dormant email subscribers) are contacts in your dead email list who have opted-in for your email list and given their consent to receive information from your brand or business. However, they have turned dormant or inactive owing to the fact that they haven’t opened, clicked, or responded to your email campaigns in any way for a predetermined time. Usually, marketers consider a timeframe of 3 or 6 months to determine the active or dormant subscribers during their email list cleaning process. While there isn’t a certain reason, there are a few likely reasons for your subscribers turning inactive or dormant– Consumers are swamped with email these days. The overall number of email addresses is growing in tandem with the number of daily emails sent around the world. DMR report reveals that at the personal level, an average office worker receives 121 emails per day. However, if done correctly, the outcomes are enormous. It is really important to craft the right email for your subscribers. Without a sound strategy in place, you run the risk of delivering emails to your customers that aren’t up to par. To build more relevant and timely emails, as well as a stronger overall experience for your list subscribers, you must close the gap between what you want to do as a marketer and what your subscribers expect from you. When your leads turn to cold leads, that is, you have inactive subscribers in your list, it’s okay to start communications with them saying ‘we missed you. ‘ Besides that, include your business’s most recent happenings or the changes that have occurred since they left. Once you’ve engaged them, tread on value-based interactions and start serving them helpful or informative content. Here are the tips if you are thinking about what to include as significant changes to show them what they missed: Now that you’ve decided to revitalize your list by resurrecting your dead or inactive contacts in your dead email list, you can begin by planning an automated win-back email series and brainstorm what communications you would have with them. Each email in your win-back email series should have its own message revolving around a theme of trying to encourage your inactive contacts. Be wary of engulfing too many ideas in a single email of your series. People don’t want to be overwhelmed with a salesy tone; instead, they want to be amused, educated, or assisted. It entails sending emails that may not result in a quick transaction but instead focus on establishing long-term customer loyalty. Friendly recommendations, valuable tips, and content relevant to current happenings around related industries all help create a rapport and entice customers to engage with your content, paving the way to revitalize relationships with them. When you want to resurrect your dormant leads or dead email list, it should be equivalent to a show-stopping offer. But be wary of going beyond the bounds. Offering a freebie is an excellent idea to re-engage leads, but it needs to be so valuable that it catches their attention and even better if it registers interaction. In other words – if you already have a paid product that you think maybe valuable for leads, then you can use that as your “freebie.” Your win-back campaigns should be such that they will enable you to grab people’s attention and restate your value proposition. The call to action, or CTA, gives you the liberty to be creative and grab attention. But, besides creativity, you should use clear and interpretive CTA so that your cold leads could easily choose between remaining on your list or unsubscribe if they don’t intend to interact with your emails anymore—sorry, but best for your email statistics. Now, you can use the latest Facebook custom ad structure in the Ads Editor, where you can upload your entire list to Facebook and carry out campaigns directly tailored to your email list. It is quite a fantastic way to even reach out to those set of audiences present on Facebook but not in your email lists. Asking customers to upgrade their email details can get you unexpected results in terms of engagement. This action plan gives the customers the chance to register with a new email address if, in any case, it has changed, configure their email settings and options, and opt-in for smartphone or social media notifications. What you are doing here is being relevant and responsible. Moreover, such communications may help you get back dormant contacts back in your kitty as active users. Now that you’ve significantly re-engaged some subscribers from the dead email list. And, you’ve succeeded in building a new list of potential customers. It would be best if you compounded on that momentum. Start offering them a low-ticket product or service. You’ve guessed it right. Now, you should employ Tripwire marketing. Think of ideally binding your tripwire to your premium products or services. This way, you would provide a frictionless buying choice for the new customers in this manner. If subscribers do not return despite your best efforts, always ask them if they wish to unsubscribe. To get rid of unnecessary emails, 73% of people use the “Unsubscribe” link or button. Well, we must give our subscribers this option. It’s their will to receive communications from you. When you continue sending emails to dormant subscribers, you will get a repetition as a spammer, and email service providers (ESPs) such as Gmail and Outlook will block you from further sending emails to subscribers harming your sender reputation. Alternatively, it is much better practice to give a polite and humorous final goodbye, which might get you a response. Now, stop removing inactive contacts from your dead email list without trying to win them back. Give them options. Build a win-back strategy, follow aforestated 10 ideas to revitalize your dead email list, and get ready to succeed. Are you still struggling to grow your business due to COVID-19? Then, you should explore the new trends and strategies to leverage email marketing in 2023. Jump Directly to 3. Expand your reach with Digital Advertising Tools 4. Use Automation Tools and Embed Videos 5. Make Effective Internal Communications
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There is a positive change in email marketing, and marketers’ life has impacted drastically during this pandemic. Email marketers have adapted inspiring and innovative ways to walk in the new direction. Most businesses have closed due to the lockdown crisis, so marketers have felt that the number of emails sent has taken a hit. Marketing practices need to adapt to the current changes as priorities have shifted to leverage email marketing. It would help if you fine-tuned the marketing strategy for gaining a competitive edge in post-COVID-19. As we are moving into 2023, this pandemic continues to impact different-sized organization’s email marketing strategies. Also Read : Hot Email Marketing Trends in 2023 Things are not slowing down for email marketers, so you need to create and deliver relevant content for the target audiences. In that way, you can create powerful connections with the customers. During this pandemic, you have to pin high hopes on email marketing to achieve the desired goals. Well, you can use videos, virtual product demos, and engaging online experiences for speaking to your customers’ concerns and humanizing your brand after COVID-19. However, you have to craft catchy taglines to get consumers’ attention as they are more thoughtful about purchases, especially in this crisis period. If you humanize your content, then it will help customers feel more connected to your brand. Adjust brand voice and build brand loyalty for gaining customers’ trust. You can display through your brands what your consumers are facing; before creating the content, you should ensure to think like your consumers. Make your messages relevant, authentic, and heartfelt. In this fast-changing situation, it is challenging to craft the right message and take the right actions. Due to the evolving situation, if businesses stay under pressure, they should not lose trust and integrity. Also Read : Email Marketing Growth prediction 2021 to 2027 Based on the COVID-19 situation, you need to channelize the marketing strategies to leverage email marketing. So, you can prepare the checklist after understanding the best practices to optimize the email campaigns. We all know that email continues to play a crucial role in nurturing and retaining customers. Simultaneously, there are email marketing tools to deliver 1-to-1 personalized messages and prepare for K-shaped recovery during this pandemic. Henceforth, you need to determine your company size, sector, and digital marketing before shifting email marketing strategies this year. We indeed aim to emerge from this pandemic and enter into the recovery zone. So, it’s high time to re-evaluate your marketing needs for achieving better results. In this way, you can stabilize and create a plan to “re-enter” the market. Now, companies can invest in new technologies for achieving specific goals. In the latest email marketing trends, AI can deliver significant improvements for businesses. Companies need to add an empathetic tone in email communications to show customers that you care for them. You have to adjust the sending schedule as people are working from home. Try to show concern about the audience’s health in the email copy to make the content more personalized. Google notices for relevant website pages that are best suited for the readers. You should conduct in-depth keyword research to rank your website pages in the google search. You have to make it easier for Google to crawl your pages. So, you need to insert keywords to targeted hot topics as people stay at home and are consuming more social media content. Businesses need to invest in online marketing to get their website noticed. Even you have to add compelling titles to the website pages for better identification. Also Read : 3 Email Lead Capture Hacks to Get More Customers During this pandemic, your prospects and customers have turned more to the web pages than before. So, it is essential to implement best practices for your website. However, you can use data much effectively to drive higher marketing efficiencies. Well, you have to take advantage of the free data that can shape your marketing strategy. Even you can conduct technical website audits for spotting errors. Technical glitches can hurt SEO and harm the customer experiences. In many cases, fixes might boost website traffic and enhance consumer experiences. During this pandemic, marketers have used Facebook, LinkedIn sponsored posts for promoting trade shows, events, and webinars. Even they have placed targeted and well-crafted Google Ads to appear in the search results. With the Keyword Planner tool’s help, you can estimate the cost per click and search volume for most research terms by users. You can focus your marketing efforts on a critical list of targeted contacts with account-based marketing. It allows you to be smarter with your ad spent by focusing on suitable businesses to generate revenue. Like this, you can create targeted messages for reaching specific audiences directly through social media channels. For keeping in touch with your customers, marketers can use marketing automation tools to effectively reach and optimize their marketing campaigns. Also Read : 25 Amazing Email List Building Tools To Grow Your Business Well, you can send out contextualized, personalized, and targeted messages to stay at the top of the mind of your prospects in this crisis period. You can even integrate videos in the sales process to add a personal touch and build stronger relationships with prospects and clients. Most of the employees are working from home to use video marketing tools like VideoScribe, Animoto, Movavi, and Loom to create attractive videos. Due to an uncertain world, employees must receive clear, proactive internal communications for informing and reducing fear and doubt. Internal communications help to set realistic expectations for taking the business forward with smart goals. According to history, businesses have faced huge losses after refocusing and eliminating the marketing spend. You need to determine the current resources to achieve the short-term marketing strategies. Ensure to leverage email marketing to drive qualified leads and keep your clients more engaged. Conclusion This pandemic has forced companies to reassess their ways of working for accomplishing desirable output. So, marketers can create plain-text emails to save their time and make the communication more personal. Kick-start to implement the above tips for driving higher conversion rates. Marketing has changed at a dizzying rate. Some email marketers believe that marketing has evolved in the last few years than for the past few decades. Most startups these days have embraced digital marketing. But digital marketers don’t have all the weapons in their arsenals. Some digital marketing strategies hit the mark, while others don’t even come close. Growth marketing is the newest form of marketing. You can select digital or traditional channels for your marketing in growth marketing to grow your business. We’ve rounded up the world’s best digital growth marketing agencies for startups or small businesses in this article. According to the latest research, nine out of ten startup companies fail in the beginning few years. So, if you want to survive in the market, you need the official support of a growth marketing agency. What do you think small businesses need to grow? Which channel is the best way to directly reach your target audience? What content would be the most effective in increasing your ROI? Digital marketing agencies are experienced in all parts of this digital puzzle. Furthermore, they are the ones experiencing small business growth.
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Do you know what digital marketing strategy you should adopt to boost your business growth? Here, I will share some of the best digital marketing strategies for startups. After reading this post, you will have a clear idea of profitable digital marketing strategies for your startup. Digital marketing is complex and made up of many small tasks. To manage each of them in the best possible way, it is necessary to have the best analysis tools to measure social reputation and many others that allow users to carry out each one of them in the simplest way possible. Digital marketing tools must offer users a way to manage each of the parts of a strategy. In this sense, many tools could be considered “indispensable” for digital marketing, such as email managers, analytics and keyword search tools, CRM, or design tools. But some tools bring all this together, and that we can recommend taking digital marketing strategy and management to the next level. These are some of the best digital marketing tools: EasySendy is an all-in-one email marketing solution that allows you to carry all your various marketing channels together and accelerate traffic, a higher conversion rate, and better ROI for online geeks, marketers, small businesses, and startups. Using EasySendy, email experts and marketing professionals can create and push successful campaigns through different SMTP relays like Amazon SES, Mandrill, SendGrid, Sparkpost, Leadersend, MailGun, SendinBlue, and so on. It is one of the complete SEO suites that exist, although its price is somewhat high since the plans start at $ 99 per month. It offers tools to carry out all the necessary actions to manage the SEO of a website, from finding keywords, analyzing the competition, identifying weaknesses in the content, and even discovering the «content gaps Clientvenue is a marketing agency project management software that helps teams organize and manage projects. It’s a great way to keep track of tasks, share ideas, and get feedback from team members. It also has a lot of features for marketing professionals. For example, you can create boards to track your marketing goals, measure progress, and review results. You can also create cards that list your marketing tasks and track their completion. It is free to use and there are tons of helpful tips and tutorials available online. Narrato is a collaborative content creation and workflow management platform that brings the entire content marketing team and process to one place. The platform offers a powerful content editor along with an AI writing assistant. The editor offers content optimization suggestions, structuring suggestions, and plagiarism checks. Collaboration features on Narrato include on-content comments and messaging on-platform. You can add your team and other stakeholders to custom user roles on Narrato and manage access to projects. All content can be neatly organized into projects and folders on the workspace itself. A tool to measure the loading speed of a website. It has a free version to monitor up to 3 websites and a WordPress plugin that can be integrated to improve power. For those looking for a free option to this tool, Google has PageSpeed Insight. The best web analytics tool available for most of them. It offers information about visits, the most visited pages, the ones that lose the most visitors, where the visits come from, and even with which devices they visit the website. Another essential and free tool from Google. With it, it is possible to find trends in user searches and discover topics and fashionable keywords to create content for social networks and a web page. It has filters of all kinds and allows you to search for trends around the world. It is an effective social media management tool. They allows programming content, either one by one or in bulk (loading an Excel), and tracking keywords and brands. It also offers tools to increase the audience and find influencers and analytics and management tools. It is one of the most comprehensive team communication services out there. Although it has paid versions, it is free for small teams. Teams can create channels, both private and public, as well as private chats. Asana is a project manager. It has paid and free versions and personalized payment options that you need to adapt for each team. This is an effective management system for teamwork and projects, with a very visual and dynamic interface. It is complete, with project registration and visualization, establishing delivery times, prioritizing tasks, assigning tasks to specific team members, identifying bottlenecks, reporting activity, managing project spending and carrying out communication. If you’re looking for a platform where you can create all your branding designs, Placeit is a great tool! With more than 50K templates and a growing library of designs made by professionals each day, you can create eye-catching images. Make everything from logos and videos to your social campaign with branded images in minutes. Just select your favorite video template, customize your text, change the color of backgrounds and shapes, and add your images or video clips. All their videos are made by a professional team, so you can rely on them being eye-catching templates for your campaigns. Once you have customized your template, simply click the download button. Key features: Pros of Placeit: Pricing: Basic: Free Unlimited: starting from $7.47 per user/month Google’s free tool to manage ads on the Internet. It is based on a PPC (Pay Per Click) system. It also has a keyword planning tool, with which you can find the keywords that work best to position your ad and improve your results. Content research tool that identifies influencers and the web pages and content that works best for a particular keyword. It is an excellent option to identify accounts with which to interact and discover important content. This is a plugin with which to improve the SEO of a WordPress website. It has an effortless and intuitive operation, which shows visually (as if it were a traffic light) the SEO status of each web page. In addition, it allows you to manage everything related to the SEO of a page, from the Robots.txt page, the Sitemap, or the meta descriptions. If you are a non-tech-savvy, FlexClip is the tool you absolutely need to have to make your marketing campaign videos. It gives you the simplest functionality possible. A simple drag and drop is more than enough for you to add photos and video clips to existing templates to create your unique marketing videos. In addition, marketing videos made with FlexClip are fully shareable. You can export them directly to your social media platforms like YouTube or Facebook. Wrapping up, Most of all, it would be best if you were a jack of all trades. Apart from knowing all the marketing peaks and tricks, you must discover and use various marketing tools to lessen time and make your work more productive. If you are Looking for more promising startups, these tools, as mentioned earlier, will benefit you on the aspects of your work that matter and maintain your understanding.
Advantages of Drip Email Campaigns
1 . Engage your customers:
2. Send tailored content:
3. Nurture your leads:
4. Improve brand awareness:
Best Practices to Implement Drip Email Campaigns in Email Marketing
1. Make proper segmentation
2. Use marketing automation
3. Guide your prospects
4. Monitor buying stages of leads and customers
5. Warm your prospects
6. Connect with multiple channels
7. Build excitement
8. Engage old prospects
9. Add ‘Set Preferences’ link
10. Deliver milestone emails to subscribers
Conclusion
Why Should You Reactivate a Dead Email List?
Understanding Why Email Lists Go Dormant
10 Ways to revitalize your Dead Email List and Recover Lost Leads
1. Make sure your emails are relevant
2. Show Them What They Missed
3. Craft the series of emails you’ll send to win them back
4. Lay off the hard sell
5. Offer a show-stopping freebie
6. Include calls to action
7. Use Facebook Custom Audiences
8. Ask customers to update their email information
9. Offer a tripwire to turn subscribers into buyers
10. Know when to let customers go.
Win-back Emails Are Ray of Hope
Let’s get started to Plan new Marketing Strategies to Leverage Email Marketing
1 . Revamp your Strategy
2. Enhance Website Visibility
3 . Expand your reach with Digital Advertising Tools
4. Use Automation Tools and Embed Videos
5. Make Effective Internal Communications
EasySendy
Ahrefs
Clientvenue
Narrato
GTmetrix
Google Analytics
Google Trends
Hootsuite
Slack
Asana
PlaceIt
Google Ads
Buzzsumo
Yoast SEO
Chisel
Non-profit organizations can have many departments needing attention, and managing a project without the right product can be challenging. That’s where Chisel comes in. It is an all-in-one product management tool that can help you deliver your task more efficiently. Since it employs a prioritization matrix, it will help you determine your high priorities first, making the project management process smoother. The team alignment feature will keep your team informed about your decisions and increase visibility to avoid potential bottlenecks. Try Chisel’s free version todayFlexClip
To remain in today’s competing marketing landscape, you require to be idealistic, social media-savvy, and trend persistent.
We especially love your post about [mention a post].
I am the CEO of [yourbrand] and we like to include your brand in our referral program. We think that you’re the perfect person to promote our offer because [state reasons].
Looking forward to your reply.
[yourname]
Create Special Deals for their Audience
Another way to get an influencer on board is to create special deals for their audience. Of course, it should also include a discount code under the influencer’s name.
Hi [influencer],
We come across your
Are you looking out for ways to nurture your qualified leads? Now, you can heave a sigh of relief for communicating with your prospects and increasing your sales revenue. Jump Directly to 1 . Advantages of drip email campaigns 2. Best Practices to Implement Drip Email Campaigns in Email Marketing But how?
Still Not a User of EasySendy Pro for Hybrid Email Campaigns?
Do you know about drip email campaigns? Drip marketing campaigns are marketing tactics for sending automated sets of email messages based on specific timelines or user actions. Drip email campaigns provide the correct information at the right time to your subscribers. These automated emails help to connect with the subscribers in a relevant and timely manner. Drip email campaigns (outperform general) sends due to their timeliness, targeted, and relevant nature. Each message of the drip campaign should stand out among the crowd. Even you can build past messages and set the stage for upcoming ones. They can span all kinds of periods, from daily reminders and weekly specials to monthly updates and yearly renewal notices. You can connect with your subscribers based on signing up for events with the help of drip email campaigns. Based on reports, over 50% of sales-ready leads are generated through drip email campaigns. Email drip campaigns have multiple benefits to offer if you implement them correctly. You can put a little effort and time into the initial phase to get the best results. Let’s get started with some of the essential benefits which can be incorporated as a drip strategy in your email marketing: You can boost customer engagement through drip email campaigns, and triggered emails have a better chance of getting a response rate as subscribers will take action. You can send a series of emails if someone has purchased a product. Welcome emails are the best way to start your drip email campaigns. According to Experian, welcome emails have a 50% higher open rate as compared to other emails. You can send tailored content to each prospect based on the buying journey to push them through the sales funnel. You can provide a series of drip campaigns if your subscribers are customers. Ensure to use drip marketing for sharing content related to a product or service for your existing customers and trigger them for the next purchase. You can nurture your prospects through drip email campaigns. You need to provide them with the product or service-related content. now can capture new leads through drip email campaigns and offer them valuable messages related to your product or service. Interesting Read : Do’s and Don’ts for a Productive Email Campaign Success 2023 This series of campaigns allow you to answer relevant questions, communicate about the benefits, and address the objections raised by prospects. Drip email campaigns are more like sales conversations over multiple series of emails. Drip email campaigns open rates are 80% higher than single send emails. You can keep your brand at the top of your mind with a series of relevant drip emails. Drip marketing allows you to start building relationships with the prospects that allow potential customers to purchase your brands. While creating a drip nurturing campaign for your customers and prospects, you need to keep in mind some practices that you can follow. You know segmentation can help you create personalized and relevant messages for your prospects and customers. So, it would help if you took the time to break your email list into smaller groups. You have to think beyond your subscribers’ email addresses and names. Make a group of contacts based on their interests, location, email preferences, and many more. In this way, you can provide relevant content to your subscribers and customers. If you send your drip campaigns manually, then you can consider delivering a series of emails as a labor-intensive process at specific intervals. If you want to save your time and energy, you can use marketing automation for these kinds of campaigns to minimize the costs and boost overall performances. Interesting Read : Why is it important to include an Unsubscribe Link in your Email Campaigns? With the help of automated drip campaigns, you can increase the number of qualified leads. You have to create content that can help your prospects understand your products and services. Well, you can produce content in the form of videos, ebooks, free trials, webinars, checklists. Ensure to offer different types of content to give in-depth information about your products and services. Avoid bombarding your audiences with long-format content like ebooks and how-to guides. Instead of that, try to provide them with short checklists and demonstration videos to make it easier for them to grab the knowledge. After using drip email campaigns, companies have analyzed a 20% increase in sales. The marketer should be aware of your prospects’ whereabouts in the buying cycle. You need to send offers to your prospects and customers based on their journey. You have to send educational content to your leads to show them your brands’ benefits, whereas you have to send offers to your loyal customers. You can use drip email campaigns to capture the attention of someone who might see your product or service but are not ready to buy at this present moment. As the prospect proceeds through the funnel, try to send them a progressive set of messages. You can deliver the correct information at the right step in the buyer’s journey with drip marketing. You need to consider using social media posts, direct mail, SMS text messages, printed newsletters, and phone calls, along with drip email campaigns so that you can analyze which communication works better for your audiences. Through a series of drip email campaigns, you can send teaser emails, series of educational messages followed by formal announcements. Interesting Read : How to Leverage Email Marketing in your Business during COVID – 19 Recovery? Even you can schedule a follow-up to thank you notes, schedule event reminders and surveys for building excitement in reading the newsletters. Reach out to customers who have not purchased from you lately and keep your leads warm with drip nurturing campaigns. Try to upsell your prospects for bigger and better products and insist on recommending your brand to colleagues and friends. Provide them incentives to re-engage with your product. Marketers need to find out what excites their subscribers to create personalized and relevant messages. Whenever you send emails, you can add an option to set preferences for understanding your recipients’ behaviors. Customers can select the kind of offers or content they want to receive. With the help of this email, you can create segments and send relevant messages. According to the latest study, 60% of customers want to read emails from brands once a week. You can send milestone drip email campaigns to your prospects and customers for celebrating special dates. The best thing is to prepare milestone emails in advance and schedule the emails automatically with EasySendy Pro’s help. You can build long-lasting relationships with your prospects and customers with these drip email campaigns. You have to take the subscribers on an engaging journey to create a high-converting campaign and deliver personalized messages to the right set of people at the right time. Nearly 48.4% of marketers try to win inactive subscribers or dead email list contacts back via win-back emails. Let’s face it: we’re all in this together. People drift apart and lose touch. In reality, if you run email newsletter campaigns, you almost most likely have a list of inactive subscribers or a dead email list. Jump Directly to 1 . Why Should You Reactivate a Dead Email List? 2. Understanding Why Email Lists Go Dormant 3. 10 Ways to revitalize your Dead Email List and Recover Lost Leads These are the contacts who are either missing your emails completely or actually aren’t clicking through at all.
Still Not a User of EasySendy Pro for Hybrid Email Campaigns?
Luckily, these contacts are not permanently lost—sometimes, they may simply be on pause on their front. You can get these contacts back in the form of leads by communicating with them via impactful win-back emails. Almost 44% of B2B marketers view emails as their primary lead generation source. Indeed, it would help if you thought about spending time reactivating dormant or inactive email subscribers and revitalizing your lists. Why? It is worthwhile to make attempts to recapture your dead or inactive contacts. An inactive contact was once interested in your brand or business, so it is reasonable that you have a chance to encourage them to rejoin your active subscriber lists before you decide to remove them from your list without trying to recapture them finally. Look at the acquisition cost for a new subscriber and compare it to running any win-back promotions to see if you will increase interest in people opt-in to provide you their email address and let you send information directly into their inbox. Inactive email subscribers (a.k.a, dormant email subscribers) are contacts in your dead email list who have opted-in for your email list and given their consent to receive information from your brand or business. However, they have turned dormant or inactive owing to the fact that they haven’t opened, clicked, or responded to your email campaigns in any way for a predetermined time. Usually, marketers consider a timeframe of 3 or 6 months to determine the active or dormant subscribers during their email list cleaning process. While there isn’t a certain reason, there are a few likely reasons for your subscribers turning inactive or dormant– Consumers are swamped with email these days. The overall number of email addresses is growing in tandem with the number of daily emails sent around the world. DMR report reveals that at the personal level, an average office worker receives 121 emails per day. However, if done correctly, the outcomes are enormous. It is really important to craft the right email for your subscribers. Without a sound strategy in place, you run the risk of delivering emails to your customers that aren’t up to par. To build more relevant and timely emails, as well as a stronger overall experience for your list subscribers, you must close the gap between what you want to do as a marketer and what your subscribers expect from you. When your leads turn to cold leads, that is, you have inactive subscribers in your list, it’s okay to start communications with them saying ‘we missed you. ‘ Besides that, include your business’s most recent happenings or the changes that have occurred since they left. Once you’ve engaged them, tread on value-based interactions and start serving them helpful or informative content. Here are the tips if you are thinking about what to include as significant changes to show them what they missed: Now that you’ve decided to revitalize your list by resurrecting your dead or inactive contacts in your dead email list, you can begin by planning an automated win-back email series and brainstorm what communications you would have with them. Each email in your win-back email series should have its own message revolving around a theme of trying to encourage your inactive contacts. Be wary of engulfing too many ideas in a single email of your series. People don’t want to be overwhelmed with a salesy tone; instead, they want to be amused, educated, or assisted. It entails sending emails that may not result in a quick transaction but instead focus on establishing long-term customer loyalty. Friendly recommendations, valuable tips, and content relevant to current happenings around related industries all help create a rapport and entice customers to engage with your content, paving the way to revitalize relationships with them. When you want to resurrect your dormant leads or dead email list, it should be equivalent to a show-stopping offer. But be wary of going beyond the bounds. Offering a freebie is an excellent idea to re-engage leads, but it needs to be so valuable that it catches their attention and even better if it registers interaction. In other words – if you already have a paid product that you think maybe valuable for leads, then you can use that as your “freebie.” Your win-back campaigns should be such that they will enable you to grab people’s attention and restate your value proposition. The call to action, or CTA, gives you the liberty to be creative and grab attention. But, besides creativity, you should use clear and interpretive CTA so that your cold leads could easily choose between remaining on your list or unsubscribe if they don’t intend to interact with your emails anymore—sorry, but best for your email statistics. Now, you can use the latest Facebook custom ad structure in the Ads Editor, where you can upload your entire list to Facebook and carry out campaigns directly tailored to your email list. It is quite a fantastic way to even reach out to those set of audiences present on Facebook but not in your email lists. Asking customers to upgrade their email details can get you unexpected results in terms of engagement. This action plan gives the customers the chance to register with a new email address if, in any case, it has changed, configure their email settings and options, and opt-in for smartphone or social media notifications. What you are doing here is being relevant and responsible. Moreover, such communications may help you get back dormant contacts back in your kitty as active users. Now that you’ve significantly re-engaged some subscribers from the dead email list. And, you’ve succeeded in building a new list of potential customers. It would be best if you compounded on that momentum. Start offering them a low-ticket product or service. You’ve guessed it right. Now, you should employ Tripwire marketing. Think of ideally binding your tripwire to your premium products or services. This way, you would provide a frictionless buying choice for the new customers in this manner. If subscribers do not return despite your best efforts, always ask them if they wish to unsubscribe. To get rid of unnecessary emails, 73% of people use the “Unsubscribe” link or button. Well, we must give our subscribers this option. It’s their will to receive communications from you. When you continue sending emails to dormant subscribers, you will get a repetition as a spammer, and email service providers (ESPs) such as Gmail and Outlook will block you from further sending emails to subscribers harming your sender reputation. Alternatively, it is much better practice to give a polite and humorous final goodbye, which might get you a response. Now, stop removing inactive contacts from your dead email list without trying to win them back. Give them options. Build a win-back strategy, follow aforestated 10 ideas to revitalize your dead email list, and get ready to succeed. Are you still struggling to grow your business due to COVID-19? Then, you should explore the new trends and strategies to leverage email marketing in 2023. Jump Directly to 3. Expand your reach with Digital Advertising Tools 4. Use Automation Tools and Embed Videos 5. Make Effective Internal Communications
Still Not a User of EasySendy Pro for Hybrid Email Campaigns?
There is a positive change in email marketing, and marketers’ life has impacted drastically during this pandemic. Email marketers have adapted inspiring and innovative ways to walk in the new direction. Most businesses have closed due to the lockdown crisis, so marketers have felt that the number of emails sent has taken a hit. Marketing practices need to adapt to the current changes as priorities have shifted to leverage email marketing. It would help if you fine-tuned the marketing strategy for gaining a competitive edge in post-COVID-19. As we are moving into 2023, this pandemic continues to impact different-sized organization’s email marketing strategies. Also Read : Hot Email Marketing Trends in 2023 Things are not slowing down for email marketers, so you need to create and deliver relevant content for the target audiences. In that way, you can create powerful connections with the customers. During this pandemic, you have to pin high hopes on email marketing to achieve the desired goals. Well, you can use videos, virtual product demos, and engaging online experiences for speaking to your customers’ concerns and humanizing your brand after COVID-19. However, you have to craft catchy taglines to get consumers’ attention as they are more thoughtful about purchases, especially in this crisis period. If you humanize your content, then it will help customers feel more connected to your brand. Adjust brand voice and build brand loyalty for gaining customers’ trust. You can display through your brands what your consumers are facing; before creating the content, you should ensure to think like your consumers. Make your messages relevant, authentic, and heartfelt. In this fast-changing situation, it is challenging to craft the right message and take the right actions. Due to the evolving situation, if businesses stay under pressure, they should not lose trust and integrity. Also Read : Email Marketing Growth prediction 2021 to 2027 Based on the COVID-19 situation, you need to channelize the marketing strategies to leverage email marketing. So, you can prepare the checklist after understanding the best practices to optimize the email campaigns. We all know that email continues to play a crucial role in nurturing and retaining customers. Simultaneously, there are email marketing tools to deliver 1-to-1 personalized messages and prepare for K-shaped recovery during this pandemic. Henceforth, you need to determine your company size, sector, and digital marketing before shifting email marketing strategies this year. We indeed aim to emerge from this pandemic and enter into the recovery zone. So, it’s high time to re-evaluate your marketing needs for achieving better results. In this way, you can stabilize and create a plan to “re-enter” the market. Now, companies can invest in new technologies for achieving specific goals. In the latest email marketing trends, AI can deliver significant improvements for businesses. Companies need to add an empathetic tone in email communications to show customers that you care for them. You have to adjust the sending schedule as people are working from home. Try to show concern about the audience’s health in the email copy to make the content more personalized. Google notices for relevant website pages that are best suited for the readers. You should conduct in-depth keyword research to rank your website pages in the google search. You have to make it easier for Google to crawl your pages. So, you need to insert keywords to targeted hot topics as people stay at home and are consuming more social media content. Businesses need to invest in online marketing to get their website noticed. Even you have to add compelling titles to the website pages for better identification. Also Read : 3 Email Lead Capture Hacks to Get More Customers During this pandemic, your prospects and customers have turned more to the web pages than before. So, it is essential to implement best practices for your website. However, you can use data much effectively to drive higher marketing efficiencies. Well, you have to take advantage of the free data that can shape your marketing strategy. Even you can conduct technical website audits for spotting errors. Technical glitches can hurt SEO and harm the customer experiences. In many cases, fixes might boost website traffic and enhance consumer experiences. During this pandemic, marketers have used Facebook, LinkedIn sponsored posts for promoting trade shows, events, and webinars. Even they have placed targeted and well-crafted Google Ads to appear in the search results. With the Keyword Planner tool’s help, you can estimate the cost per click and search volume for most research terms by users. You can focus your marketing efforts on a critical list of targeted contacts with account-based marketing. It allows you to be smarter with your ad spent by focusing on suitable businesses to generate revenue. Like this, you can create targeted messages for reaching specific audiences directly through social media channels. For keeping in touch with your customers, marketers can use marketing automation tools to effectively reach and optimize their marketing campaigns. Also Read : 25 Amazing Email List Building Tools To Grow Your Business Well, you can send out contextualized, personalized, and targeted messages to stay at the top of the mind of your prospects in this crisis period. You can even integrate videos in the sales process to add a personal touch and build stronger relationships with prospects and clients. Most of the employees are working from home to use video marketing tools like VideoScribe, Animoto, Movavi, and Loom to create attractive videos. Due to an uncertain world, employees must receive clear, proactive internal communications for informing and reducing fear and doubt. Internal communications help to set realistic expectations for taking the business forward with smart goals. According to history, businesses have faced huge losses after refocusing and eliminating the marketing spend. You need to determine the current resources to achieve the short-term marketing strategies. Ensure to leverage email marketing to drive qualified leads and keep your clients more engaged. Conclusion This pandemic has forced companies to reassess their ways of working for accomplishing desirable output. So, marketers can create plain-text emails to save their time and make the communication more personal. Kick-start to implement the above tips for driving higher conversion rates. Marketing has changed at a dizzying rate. Some email marketers believe that marketing has evolved in the last few years than for the past few decades. Most startups these days have embraced digital marketing. But digital marketers don’t have all the weapons in their arsenals. Some digital marketing strategies hit the mark, while others don’t even come close. Growth marketing is the newest form of marketing. You can select digital or traditional channels for your marketing in growth marketing to grow your business. We’ve rounded up the world’s best digital growth marketing agencies for startups or small businesses in this article. According to the latest research, nine out of ten startup companies fail in the beginning few years. So, if you want to survive in the market, you need the official support of a growth marketing agency. What do you think small businesses need to grow? Which channel is the best way to directly reach your target audience? What content would be the most effective in increasing your ROI? Digital marketing agencies are experienced in all parts of this digital puzzle. Furthermore, they are the ones experiencing small business growth.
Still Not a User of EasySendy Pro for Hybrid Email Campaigns?
Do you know what digital marketing strategy you should adopt to boost your business growth? Here, I will share some of the best digital marketing strategies for startups. After reading this post, you will have a clear idea of profitable digital marketing strategies for your startup. Digital marketing is complex and made up of many small tasks. To manage each of them in the best possible way, it is necessary to have the best analysis tools to measure social reputation and many others that allow users to carry out each one of them in the simplest way possible. Digital marketing tools must offer users a way to manage each of the parts of a strategy. In this sense, many tools could be considered “indispensable” for digital marketing, such as email managers, analytics and keyword search tools, CRM, or design tools. But some tools bring all this together, and that we can recommend taking digital marketing strategy and management to the next level. These are some of the best digital marketing tools: EasySendy is an all-in-one email marketing solution that allows you to carry all your various marketing channels together and accelerate traffic, a higher conversion rate, and better ROI for online geeks, marketers, small businesses, and startups. Using EasySendy, email experts and marketing professionals can create and push successful campaigns through different SMTP relays like Amazon SES, Mandrill, SendGrid, Sparkpost, Leadersend, MailGun, SendinBlue, and so on. It is one of the complete SEO suites that exist, although its price is somewhat high since the plans start at $ 99 per month. It offers tools to carry out all the necessary actions to manage the SEO of a website, from finding keywords, analyzing the competition, identifying weaknesses in the content, and even discovering the «content gaps Clientvenue is a marketing agency project management software that helps teams organize and manage projects. It’s a great way to keep track of tasks, share ideas, and get feedback from team members. It also has a lot of features for marketing professionals. For example, you can create boards to track your marketing goals, measure progress, and review results. You can also create cards that list your marketing tasks and track their completion. It is free to use and there are tons of helpful tips and tutorials available online. Narrato is a collaborative content creation and workflow management platform that brings the entire content marketing team and process to one place. The platform offers a powerful content editor along with an AI writing assistant. The editor offers content optimization suggestions, structuring suggestions, and plagiarism checks. Collaboration features on Narrato include on-content comments and messaging on-platform. You can add your team and other stakeholders to custom user roles on Narrato and manage access to projects. All content can be neatly organized into projects and folders on the workspace itself. A tool to measure the loading speed of a website. It has a free version to monitor up to 3 websites and a WordPress plugin that can be integrated to improve power. For those looking for a free option to this tool, Google has PageSpeed Insight. The best web analytics tool available for most of them. It offers information about visits, the most visited pages, the ones that lose the most visitors, where the visits come from, and even with which devices they visit the website. Another essential and free tool from Google. With it, it is possible to find trends in user searches and discover topics and fashionable keywords to create content for social networks and a web page. It has filters of all kinds and allows you to search for trends around the world. It is an effective social media management tool. They allows programming content, either one by one or in bulk (loading an Excel), and tracking keywords and brands. It also offers tools to increase the audience and find influencers and analytics and management tools. It is one of the most comprehensive team communication services out there. Although it has paid versions, it is free for small teams. Teams can create channels, both private and public, as well as private chats. Asana is a project manager. It has paid and free versions and personalized payment options that you need to adapt for each team. This is an effective management system for teamwork and projects, with a very visual and dynamic interface. It is complete, with project registration and visualization, establishing delivery times, prioritizing tasks, assigning tasks to specific team members, identifying bottlenecks, reporting activity, managing project spending and carrying out communication. If you’re looking for a platform where you can create all your branding designs, Placeit is a great tool! With more than 50K templates and a growing library of designs made by professionals each day, you can create eye-catching images. Make everything from logos and videos to your social campaign with branded images in minutes. Just select your favorite video template, customize your text, change the color of backgrounds and shapes, and add your images or video clips. All their videos are made by a professional team, so you can rely on them being eye-catching templates for your campaigns. Once you have customized your template, simply click the download button. Key features: Pros of Placeit: Pricing: Basic: Free Unlimited: starting from $7.47 per user/month Google’s free tool to manage ads on the Internet. It is based on a PPC (Pay Per Click) system. It also has a keyword planning tool, with which you can find the keywords that work best to position your ad and improve your results. Content research tool that identifies influencers and the web pages and content that works best for a particular keyword. It is an excellent option to identify accounts with which to interact and discover important content. This is a plugin with which to improve the SEO of a WordPress website. It has an effortless and intuitive operation, which shows visually (as if it were a traffic light) the SEO status of each web page. In addition, it allows you to manage everything related to the SEO of a page, from the Robots.txt page, the Sitemap, or the meta descriptions. If you are a non-tech-savvy, FlexClip is the tool you absolutely need to have to make your marketing campaign videos. It gives you the simplest functionality possible. A simple drag and drop is more than enough for you to add photos and video clips to existing templates to create your unique marketing videos. In addition, marketing videos made with FlexClip are fully shareable. You can export them directly to your social media platforms like YouTube or Facebook. Wrapping up, Most of all, it would be best if you were a jack of all trades. Apart from knowing all the marketing peaks and tricks, you must discover and use various marketing tools to lessen time and make your work more productive. If you are Looking for more promising startups, these tools, as mentioned earlier, will benefit you on the aspects of your work that matter and maintain your understanding.
Advantages of Drip Email Campaigns
1 . Engage your customers:
2. Send tailored content:
3. Nurture your leads:
4. Improve brand awareness:
Best Practices to Implement Drip Email Campaigns in Email Marketing
1. Make proper segmentation
2. Use marketing automation
3. Guide your prospects
4. Monitor buying stages of leads and customers
5. Warm your prospects
6. Connect with multiple channels
7. Build excitement
8. Engage old prospects
9. Add ‘Set Preferences’ link
10. Deliver milestone emails to subscribers
Conclusion
Why Should You Reactivate a Dead Email List?
Understanding Why Email Lists Go Dormant
10 Ways to revitalize your Dead Email List and Recover Lost Leads
1. Make sure your emails are relevant
2. Show Them What They Missed
3. Craft the series of emails you’ll send to win them back
4. Lay off the hard sell
5. Offer a show-stopping freebie
6. Include calls to action
7. Use Facebook Custom Audiences
8. Ask customers to update their email information
9. Offer a tripwire to turn subscribers into buyers
10. Know when to let customers go.
Win-back Emails Are Ray of Hope
Let’s get started to Plan new Marketing Strategies to Leverage Email Marketing
1 . Revamp your Strategy
2. Enhance Website Visibility
3 . Expand your reach with Digital Advertising Tools
4. Use Automation Tools and Embed Videos
5. Make Effective Internal Communications
EasySendy
Ahrefs
Clientvenue
Narrato
GTmetrix
Google Analytics
Google Trends
Hootsuite
Slack
Asana
PlaceIt
Google Ads
Buzzsumo
Yoast SEO
Chisel
Non-profit organizations can have many departments needing attention, and managing a project without the right product can be challenging. That’s where Chisel comes in. It is an all-in-one product management tool that can help you deliver your task more efficiently. Since it employs a prioritization matrix, it will help you determine your high priorities first, making the project management process smoother. The team alignment feature will keep your team informed about your decisions and increase visibility to avoid potential bottlenecks. Try Chisel’s free version todayFlexClip
To remain in today’s competing marketing landscape, you require to be idealistic, social media-savvy, and trend persistent.
We especially love your post about [mention a post].
I am the CEO of [yourbrand] and we like to create a special discount code for your brand. We are going to create a special referral program just for your audience. With this, we will give your audience an exclusive [10/20/50%] discount with the code [influencerbrandname].
Looking forward to your reply.
[yourname]
Host Contests or Giveaways
Another way you can work together is to host a contest or giveaway. For this, you need to ask them if they are interested in this type of working relationship.
Hi [influencer],
We come across your
Are you looking out for ways to nurture your qualified leads? Now, you can heave a sigh of relief for communicating with your prospects and increasing your sales revenue. Jump Directly to 1 . Advantages of drip email campaigns 2. Best Practices to Implement Drip Email Campaigns in Email Marketing But how?
Still Not a User of EasySendy Pro for Hybrid Email Campaigns?
Do you know about drip email campaigns? Drip marketing campaigns are marketing tactics for sending automated sets of email messages based on specific timelines or user actions. Drip email campaigns provide the correct information at the right time to your subscribers. These automated emails help to connect with the subscribers in a relevant and timely manner. Drip email campaigns (outperform general) sends due to their timeliness, targeted, and relevant nature. Each message of the drip campaign should stand out among the crowd. Even you can build past messages and set the stage for upcoming ones. They can span all kinds of periods, from daily reminders and weekly specials to monthly updates and yearly renewal notices. You can connect with your subscribers based on signing up for events with the help of drip email campaigns. Based on reports, over 50% of sales-ready leads are generated through drip email campaigns. Email drip campaigns have multiple benefits to offer if you implement them correctly. You can put a little effort and time into the initial phase to get the best results. Let’s get started with some of the essential benefits which can be incorporated as a drip strategy in your email marketing: You can boost customer engagement through drip email campaigns, and triggered emails have a better chance of getting a response rate as subscribers will take action. You can send a series of emails if someone has purchased a product. Welcome emails are the best way to start your drip email campaigns. According to Experian, welcome emails have a 50% higher open rate as compared to other emails. You can send tailored content to each prospect based on the buying journey to push them through the sales funnel. You can provide a series of drip campaigns if your subscribers are customers. Ensure to use drip marketing for sharing content related to a product or service for your existing customers and trigger them for the next purchase. You can nurture your prospects through drip email campaigns. You need to provide them with the product or service-related content. now can capture new leads through drip email campaigns and offer them valuable messages related to your product or service. Interesting Read : Do’s and Don’ts for a Productive Email Campaign Success 2023 This series of campaigns allow you to answer relevant questions, communicate about the benefits, and address the objections raised by prospects. Drip email campaigns are more like sales conversations over multiple series of emails. Drip email campaigns open rates are 80% higher than single send emails. You can keep your brand at the top of your mind with a series of relevant drip emails. Drip marketing allows you to start building relationships with the prospects that allow potential customers to purchase your brands. While creating a drip nurturing campaign for your customers and prospects, you need to keep in mind some practices that you can follow. You know segmentation can help you create personalized and relevant messages for your prospects and customers. So, it would help if you took the time to break your email list into smaller groups. You have to think beyond your subscribers’ email addresses and names. Make a group of contacts based on their interests, location, email preferences, and many more. In this way, you can provide relevant content to your subscribers and customers. If you send your drip campaigns manually, then you can consider delivering a series of emails as a labor-intensive process at specific intervals. If you want to save your time and energy, you can use marketing automation for these kinds of campaigns to minimize the costs and boost overall performances. Interesting Read : Why is it important to include an Unsubscribe Link in your Email Campaigns? With the help of automated drip campaigns, you can increase the number of qualified leads. You have to create content that can help your prospects understand your products and services. Well, you can produce content in the form of videos, ebooks, free trials, webinars, checklists. Ensure to offer different types of content to give in-depth information about your products and services. Avoid bombarding your audiences with long-format content like ebooks and how-to guides. Instead of that, try to provide them with short checklists and demonstration videos to make it easier for them to grab the knowledge. After using drip email campaigns, companies have analyzed a 20% increase in sales. The marketer should be aware of your prospects’ whereabouts in the buying cycle. You need to send offers to your prospects and customers based on their journey. You have to send educational content to your leads to show them your brands’ benefits, whereas you have to send offers to your loyal customers. You can use drip email campaigns to capture the attention of someone who might see your product or service but are not ready to buy at this present moment. As the prospect proceeds through the funnel, try to send them a progressive set of messages. You can deliver the correct information at the right step in the buyer’s journey with drip marketing. You need to consider using social media posts, direct mail, SMS text messages, printed newsletters, and phone calls, along with drip email campaigns so that you can analyze which communication works better for your audiences. Through a series of drip email campaigns, you can send teaser emails, series of educational messages followed by formal announcements. Interesting Read : How to Leverage Email Marketing in your Business during COVID – 19 Recovery? Even you can schedule a follow-up to thank you notes, schedule event reminders and surveys for building excitement in reading the newsletters. Reach out to customers who have not purchased from you lately and keep your leads warm with drip nurturing campaigns. Try to upsell your prospects for bigger and better products and insist on recommending your brand to colleagues and friends. Provide them incentives to re-engage with your product. Marketers need to find out what excites their subscribers to create personalized and relevant messages. Whenever you send emails, you can add an option to set preferences for understanding your recipients’ behaviors. Customers can select the kind of offers or content they want to receive. With the help of this email, you can create segments and send relevant messages. According to the latest study, 60% of customers want to read emails from brands once a week. You can send milestone drip email campaigns to your prospects and customers for celebrating special dates. The best thing is to prepare milestone emails in advance and schedule the emails automatically with EasySendy Pro’s help. You can build long-lasting relationships with your prospects and customers with these drip email campaigns. You have to take the subscribers on an engaging journey to create a high-converting campaign and deliver personalized messages to the right set of people at the right time. Nearly 48.4% of marketers try to win inactive subscribers or dead email list contacts back via win-back emails. Let’s face it: we’re all in this together. People drift apart and lose touch. In reality, if you run email newsletter campaigns, you almost most likely have a list of inactive subscribers or a dead email list. Jump Directly to 1 . Why Should You Reactivate a Dead Email List? 2. Understanding Why Email Lists Go Dormant 3. 10 Ways to revitalize your Dead Email List and Recover Lost Leads These are the contacts who are either missing your emails completely or actually aren’t clicking through at all.
Still Not a User of EasySendy Pro for Hybrid Email Campaigns?
Luckily, these contacts are not permanently lost—sometimes, they may simply be on pause on their front. You can get these contacts back in the form of leads by communicating with them via impactful win-back emails. Almost 44% of B2B marketers view emails as their primary lead generation source. Indeed, it would help if you thought about spending time reactivating dormant or inactive email subscribers and revitalizing your lists. Why? It is worthwhile to make attempts to recapture your dead or inactive contacts. An inactive contact was once interested in your brand or business, so it is reasonable that you have a chance to encourage them to rejoin your active subscriber lists before you decide to remove them from your list without trying to recapture them finally. Look at the acquisition cost for a new subscriber and compare it to running any win-back promotions to see if you will increase interest in people opt-in to provide you their email address and let you send information directly into their inbox. Inactive email subscribers (a.k.a, dormant email subscribers) are contacts in your dead email list who have opted-in for your email list and given their consent to receive information from your brand or business. However, they have turned dormant or inactive owing to the fact that they haven’t opened, clicked, or responded to your email campaigns in any way for a predetermined time. Usually, marketers consider a timeframe of 3 or 6 months to determine the active or dormant subscribers during their email list cleaning process. While there isn’t a certain reason, there are a few likely reasons for your subscribers turning inactive or dormant– Consumers are swamped with email these days. The overall number of email addresses is growing in tandem with the number of daily emails sent around the world. DMR report reveals that at the personal level, an average office worker receives 121 emails per day. However, if done correctly, the outcomes are enormous. It is really important to craft the right email for your subscribers. Without a sound strategy in place, you run the risk of delivering emails to your customers that aren’t up to par. To build more relevant and timely emails, as well as a stronger overall experience for your list subscribers, you must close the gap between what you want to do as a marketer and what your subscribers expect from you. When your leads turn to cold leads, that is, you have inactive subscribers in your list, it’s okay to start communications with them saying ‘we missed you. ‘ Besides that, include your business’s most recent happenings or the changes that have occurred since they left. Once you’ve engaged them, tread on value-based interactions and start serving them helpful or informative content. Here are the tips if you are thinking about what to include as significant changes to show them what they missed: Now that you’ve decided to revitalize your list by resurrecting your dead or inactive contacts in your dead email list, you can begin by planning an automated win-back email series and brainstorm what communications you would have with them. Each email in your win-back email series should have its own message revolving around a theme of trying to encourage your inactive contacts. Be wary of engulfing too many ideas in a single email of your series. People don’t want to be overwhelmed with a salesy tone; instead, they want to be amused, educated, or assisted. It entails sending emails that may not result in a quick transaction but instead focus on establishing long-term customer loyalty. Friendly recommendations, valuable tips, and content relevant to current happenings around related industries all help create a rapport and entice customers to engage with your content, paving the way to revitalize relationships with them. When you want to resurrect your dormant leads or dead email list, it should be equivalent to a show-stopping offer. But be wary of going beyond the bounds. Offering a freebie is an excellent idea to re-engage leads, but it needs to be so valuable that it catches their attention and even better if it registers interaction. In other words – if you already have a paid product that you think maybe valuable for leads, then you can use that as your “freebie.” Your win-back campaigns should be such that they will enable you to grab people’s attention and restate your value proposition. The call to action, or CTA, gives you the liberty to be creative and grab attention. But, besides creativity, you should use clear and interpretive CTA so that your cold leads could easily choose between remaining on your list or unsubscribe if they don’t intend to interact with your emails anymore—sorry, but best for your email statistics. Now, you can use the latest Facebook custom ad structure in the Ads Editor, where you can upload your entire list to Facebook and carry out campaigns directly tailored to your email list. It is quite a fantastic way to even reach out to those set of audiences present on Facebook but not in your email lists. Asking customers to upgrade their email details can get you unexpected results in terms of engagement. This action plan gives the customers the chance to register with a new email address if, in any case, it has changed, configure their email settings and options, and opt-in for smartphone or social media notifications. What you are doing here is being relevant and responsible. Moreover, such communications may help you get back dormant contacts back in your kitty as active users. Now that you’ve significantly re-engaged some subscribers from the dead email list. And, you’ve succeeded in building a new list of potential customers. It would be best if you compounded on that momentum. Start offering them a low-ticket product or service. You’ve guessed it right. Now, you should employ Tripwire marketing. Think of ideally binding your tripwire to your premium products or services. This way, you would provide a frictionless buying choice for the new customers in this manner. If subscribers do not return despite your best efforts, always ask them if they wish to unsubscribe. To get rid of unnecessary emails, 73% of people use the “Unsubscribe” link or button. Well, we must give our subscribers this option. It’s their will to receive communications from you. When you continue sending emails to dormant subscribers, you will get a repetition as a spammer, and email service providers (ESPs) such as Gmail and Outlook will block you from further sending emails to subscribers harming your sender reputation. Alternatively, it is much better practice to give a polite and humorous final goodbye, which might get you a response. Now, stop removing inactive contacts from your dead email list without trying to win them back. Give them options. Build a win-back strategy, follow aforestated 10 ideas to revitalize your dead email list, and get ready to succeed. Are you still struggling to grow your business due to COVID-19? Then, you should explore the new trends and strategies to leverage email marketing in 2023. Jump Directly to 3. Expand your reach with Digital Advertising Tools 4. Use Automation Tools and Embed Videos 5. Make Effective Internal Communications
Still Not a User of EasySendy Pro for Hybrid Email Campaigns?
There is a positive change in email marketing, and marketers’ life has impacted drastically during this pandemic. Email marketers have adapted inspiring and innovative ways to walk in the new direction. Most businesses have closed due to the lockdown crisis, so marketers have felt that the number of emails sent has taken a hit. Marketing practices need to adapt to the current changes as priorities have shifted to leverage email marketing. It would help if you fine-tuned the marketing strategy for gaining a competitive edge in post-COVID-19. As we are moving into 2023, this pandemic continues to impact different-sized organization’s email marketing strategies. Also Read : Hot Email Marketing Trends in 2023 Things are not slowing down for email marketers, so you need to create and deliver relevant content for the target audiences. In that way, you can create powerful connections with the customers. During this pandemic, you have to pin high hopes on email marketing to achieve the desired goals. Well, you can use videos, virtual product demos, and engaging online experiences for speaking to your customers’ concerns and humanizing your brand after COVID-19. However, you have to craft catchy taglines to get consumers’ attention as they are more thoughtful about purchases, especially in this crisis period. If you humanize your content, then it will help customers feel more connected to your brand. Adjust brand voice and build brand loyalty for gaining customers’ trust. You can display through your brands what your consumers are facing; before creating the content, you should ensure to think like your consumers. Make your messages relevant, authentic, and heartfelt. In this fast-changing situation, it is challenging to craft the right message and take the right actions. Due to the evolving situation, if businesses stay under pressure, they should not lose trust and integrity. Also Read : Email Marketing Growth prediction 2021 to 2027 Based on the COVID-19 situation, you need to channelize the marketing strategies to leverage email marketing. So, you can prepare the checklist after understanding the best practices to optimize the email campaigns. We all know that email continues to play a crucial role in nurturing and retaining customers. Simultaneously, there are email marketing tools to deliver 1-to-1 personalized messages and prepare for K-shaped recovery during this pandemic. Henceforth, you need to determine your company size, sector, and digital marketing before shifting email marketing strategies this year. We indeed aim to emerge from this pandemic and enter into the recovery zone. So, it’s high time to re-evaluate your marketing needs for achieving better results. In this way, you can stabilize and create a plan to “re-enter” the market. Now, companies can invest in new technologies for achieving specific goals. In the latest email marketing trends, AI can deliver significant improvements for businesses. Companies need to add an empathetic tone in email communications to show customers that you care for them. You have to adjust the sending schedule as people are working from home. Try to show concern about the audience’s health in the email copy to make the content more personalized. Google notices for relevant website pages that are best suited for the readers. You should conduct in-depth keyword research to rank your website pages in the google search. You have to make it easier for Google to crawl your pages. So, you need to insert keywords to targeted hot topics as people stay at home and are consuming more social media content. Businesses need to invest in online marketing to get their website noticed. Even you have to add compelling titles to the website pages for better identification. Also Read : 3 Email Lead Capture Hacks to Get More Customers During this pandemic, your prospects and customers have turned more to the web pages than before. So, it is essential to implement best practices for your website. However, you can use data much effectively to drive higher marketing efficiencies. Well, you have to take advantage of the free data that can shape your marketing strategy. Even you can conduct technical website audits for spotting errors. Technical glitches can hurt SEO and harm the customer experiences. In many cases, fixes might boost website traffic and enhance consumer experiences. During this pandemic, marketers have used Facebook, LinkedIn sponsored posts for promoting trade shows, events, and webinars. Even they have placed targeted and well-crafted Google Ads to appear in the search results. With the Keyword Planner tool’s help, you can estimate the cost per click and search volume for most research terms by users. You can focus your marketing efforts on a critical list of targeted contacts with account-based marketing. It allows you to be smarter with your ad spent by focusing on suitable businesses to generate revenue. Like this, you can create targeted messages for reaching specific audiences directly through social media channels. For keeping in touch with your customers, marketers can use marketing automation tools to effectively reach and optimize their marketing campaigns. Also Read : 25 Amazing Email List Building Tools To Grow Your Business Well, you can send out contextualized, personalized, and targeted messages to stay at the top of the mind of your prospects in this crisis period. You can even integrate videos in the sales process to add a personal touch and build stronger relationships with prospects and clients. Most of the employees are working from home to use video marketing tools like VideoScribe, Animoto, Movavi, and Loom to create attractive videos. Due to an uncertain world, employees must receive clear, proactive internal communications for informing and reducing fear and doubt. Internal communications help to set realistic expectations for taking the business forward with smart goals. According to history, businesses have faced huge losses after refocusing and eliminating the marketing spend. You need to determine the current resources to achieve the short-term marketing strategies. Ensure to leverage email marketing to drive qualified leads and keep your clients more engaged. Conclusion This pandemic has forced companies to reassess their ways of working for accomplishing desirable output. So, marketers can create plain-text emails to save their time and make the communication more personal. Kick-start to implement the above tips for driving higher conversion rates. Marketing has changed at a dizzying rate. Some email marketers believe that marketing has evolved in the last few years than for the past few decades. Most startups these days have embraced digital marketing. But digital marketers don’t have all the weapons in their arsenals. Some digital marketing strategies hit the mark, while others don’t even come close. Growth marketing is the newest form of marketing. You can select digital or traditional channels for your marketing in growth marketing to grow your business. We’ve rounded up the world’s best digital growth marketing agencies for startups or small businesses in this article. According to the latest research, nine out of ten startup companies fail in the beginning few years. So, if you want to survive in the market, you need the official support of a growth marketing agency. What do you think small businesses need to grow? Which channel is the best way to directly reach your target audience? What content would be the most effective in increasing your ROI? Digital marketing agencies are experienced in all parts of this digital puzzle. Furthermore, they are the ones experiencing small business growth.
Still Not a User of EasySendy Pro for Hybrid Email Campaigns?
Do you know what digital marketing strategy you should adopt to boost your business growth? Here, I will share some of the best digital marketing strategies for startups. After reading this post, you will have a clear idea of profitable digital marketing strategies for your startup. Digital marketing is complex and made up of many small tasks. To manage each of them in the best possible way, it is necessary to have the best analysis tools to measure social reputation and many others that allow users to carry out each one of them in the simplest way possible. Digital marketing tools must offer users a way to manage each of the parts of a strategy. In this sense, many tools could be considered “indispensable” for digital marketing, such as email managers, analytics and keyword search tools, CRM, or design tools. But some tools bring all this together, and that we can recommend taking digital marketing strategy and management to the next level. These are some of the best digital marketing tools: EasySendy is an all-in-one email marketing solution that allows you to carry all your various marketing channels together and accelerate traffic, a higher conversion rate, and better ROI for online geeks, marketers, small businesses, and startups. Using EasySendy, email experts and marketing professionals can create and push successful campaigns through different SMTP relays like Amazon SES, Mandrill, SendGrid, Sparkpost, Leadersend, MailGun, SendinBlue, and so on. It is one of the complete SEO suites that exist, although its price is somewhat high since the plans start at $ 99 per month. It offers tools to carry out all the necessary actions to manage the SEO of a website, from finding keywords, analyzing the competition, identifying weaknesses in the content, and even discovering the «content gaps Clientvenue is a marketing agency project management software that helps teams organize and manage projects. It’s a great way to keep track of tasks, share ideas, and get feedback from team members. It also has a lot of features for marketing professionals. For example, you can create boards to track your marketing goals, measure progress, and review results. You can also create cards that list your marketing tasks and track their completion. It is free to use and there are tons of helpful tips and tutorials available online. Narrato is a collaborative content creation and workflow management platform that brings the entire content marketing team and process to one place. The platform offers a powerful content editor along with an AI writing assistant. The editor offers content optimization suggestions, structuring suggestions, and plagiarism checks. Collaboration features on Narrato include on-content comments and messaging on-platform. You can add your team and other stakeholders to custom user roles on Narrato and manage access to projects. All content can be neatly organized into projects and folders on the workspace itself. A tool to measure the loading speed of a website. It has a free version to monitor up to 3 websites and a WordPress plugin that can be integrated to improve power. For those looking for a free option to this tool, Google has PageSpeed Insight. The best web analytics tool available for most of them. It offers information about visits, the most visited pages, the ones that lose the most visitors, where the visits come from, and even with which devices they visit the website. Another essential and free tool from Google. With it, it is possible to find trends in user searches and discover topics and fashionable keywords to create content for social networks and a web page. It has filters of all kinds and allows you to search for trends around the world. It is an effective social media management tool. They allows programming content, either one by one or in bulk (loading an Excel), and tracking keywords and brands. It also offers tools to increase the audience and find influencers and analytics and management tools. It is one of the most comprehensive team communication services out there. Although it has paid versions, it is free for small teams. Teams can create channels, both private and public, as well as private chats. Asana is a project manager. It has paid and free versions and personalized payment options that you need to adapt for each team. This is an effective management system for teamwork and projects, with a very visual and dynamic interface. It is complete, with project registration and visualization, establishing delivery times, prioritizing tasks, assigning tasks to specific team members, identifying bottlenecks, reporting activity, managing project spending and carrying out communication. If you’re looking for a platform where you can create all your branding designs, Placeit is a great tool! With more than 50K templates and a growing library of designs made by professionals each day, you can create eye-catching images. Make everything from logos and videos to your social campaign with branded images in minutes. Just select your favorite video template, customize your text, change the color of backgrounds and shapes, and add your images or video clips. All their videos are made by a professional team, so you can rely on them being eye-catching templates for your campaigns. Once you have customized your template, simply click the download button. Key features: Pros of Placeit: Pricing: Basic: Free Unlimited: starting from $7.47 per user/month Google’s free tool to manage ads on the Internet. It is based on a PPC (Pay Per Click) system. It also has a keyword planning tool, with which you can find the keywords that work best to position your ad and improve your results. Content research tool that identifies influencers and the web pages and content that works best for a particular keyword. It is an excellent option to identify accounts with which to interact and discover important content. This is a plugin with which to improve the SEO of a WordPress website. It has an effortless and intuitive operation, which shows visually (as if it were a traffic light) the SEO status of each web page. In addition, it allows you to manage everything related to the SEO of a page, from the Robots.txt page, the Sitemap, or the meta descriptions. If you are a non-tech-savvy, FlexClip is the tool you absolutely need to have to make your marketing campaign videos. It gives you the simplest functionality possible. A simple drag and drop is more than enough for you to add photos and video clips to existing templates to create your unique marketing videos. In addition, marketing videos made with FlexClip are fully shareable. You can export them directly to your social media platforms like YouTube or Facebook. Wrapping up, Most of all, it would be best if you were a jack of all trades. Apart from knowing all the marketing peaks and tricks, you must discover and use various marketing tools to lessen time and make your work more productive. If you are Looking for more promising startups, these tools, as mentioned earlier, will benefit you on the aspects of your work that matter and maintain your understanding.
Advantages of Drip Email Campaigns
1 . Engage your customers:
2. Send tailored content:
3. Nurture your leads:
4. Improve brand awareness:
Best Practices to Implement Drip Email Campaigns in Email Marketing
1. Make proper segmentation
2. Use marketing automation
3. Guide your prospects
4. Monitor buying stages of leads and customers
5. Warm your prospects
6. Connect with multiple channels
7. Build excitement
8. Engage old prospects
9. Add ‘Set Preferences’ link
10. Deliver milestone emails to subscribers
Conclusion
Why Should You Reactivate a Dead Email List?
Understanding Why Email Lists Go Dormant
10 Ways to revitalize your Dead Email List and Recover Lost Leads
1. Make sure your emails are relevant
2. Show Them What They Missed
3. Craft the series of emails you’ll send to win them back
4. Lay off the hard sell
5. Offer a show-stopping freebie
6. Include calls to action
7. Use Facebook Custom Audiences
8. Ask customers to update their email information
9. Offer a tripwire to turn subscribers into buyers
10. Know when to let customers go.
Win-back Emails Are Ray of Hope
Let’s get started to Plan new Marketing Strategies to Leverage Email Marketing
1 . Revamp your Strategy
2. Enhance Website Visibility
3 . Expand your reach with Digital Advertising Tools
4. Use Automation Tools and Embed Videos
5. Make Effective Internal Communications
EasySendy
Ahrefs
Clientvenue
Narrato
GTmetrix
Google Analytics
Google Trends
Hootsuite
Slack
Asana
PlaceIt
Google Ads
Buzzsumo
Yoast SEO
Chisel
Non-profit organizations can have many departments needing attention, and managing a project without the right product can be challenging. That’s where Chisel comes in. It is an all-in-one product management tool that can help you deliver your task more efficiently. Since it employs a prioritization matrix, it will help you determine your high priorities first, making the project management process smoother. The team alignment feature will keep your team informed about your decisions and increase visibility to avoid potential bottlenecks. Try Chisel’s free version todayFlexClip
To remain in today’s competing marketing landscape, you require to be idealistic, social media-savvy, and trend persistent.
We especially love your post about [mention a post].
I am the CEO of [yourbrand] and we like to host a giveaway for your audience. We will be giving away a [product1], [product2] and [product3] to 3 lucky winners. This is an exclusive giveaway that is tailored for your brand and audience.
Would you be interested in this?
[yourname]
Ask for Reviews
Sometimes, a simple feedback may be all you need. In this approach, you ask them about what they think about your products and services. This is done by giving them a free product or a trial of your service. This way, they can give you their honest feedback.
Hi [influencer],
We come across your
Are you looking out for ways to nurture your qualified leads? Now, you can heave a sigh of relief for communicating with your prospects and increasing your sales revenue. Jump Directly to 1 . Advantages of drip email campaigns 2. Best Practices to Implement Drip Email Campaigns in Email Marketing But how?
Still Not a User of EasySendy Pro for Hybrid Email Campaigns?
Do you know about drip email campaigns? Drip marketing campaigns are marketing tactics for sending automated sets of email messages based on specific timelines or user actions. Drip email campaigns provide the correct information at the right time to your subscribers. These automated emails help to connect with the subscribers in a relevant and timely manner. Drip email campaigns (outperform general) sends due to their timeliness, targeted, and relevant nature. Each message of the drip campaign should stand out among the crowd. Even you can build past messages and set the stage for upcoming ones. They can span all kinds of periods, from daily reminders and weekly specials to monthly updates and yearly renewal notices. You can connect with your subscribers based on signing up for events with the help of drip email campaigns. Based on reports, over 50% of sales-ready leads are generated through drip email campaigns. Email drip campaigns have multiple benefits to offer if you implement them correctly. You can put a little effort and time into the initial phase to get the best results. Let’s get started with some of the essential benefits which can be incorporated as a drip strategy in your email marketing: You can boost customer engagement through drip email campaigns, and triggered emails have a better chance of getting a response rate as subscribers will take action. You can send a series of emails if someone has purchased a product. Welcome emails are the best way to start your drip email campaigns. According to Experian, welcome emails have a 50% higher open rate as compared to other emails. You can send tailored content to each prospect based on the buying journey to push them through the sales funnel. You can provide a series of drip campaigns if your subscribers are customers. Ensure to use drip marketing for sharing content related to a product or service for your existing customers and trigger them for the next purchase. You can nurture your prospects through drip email campaigns. You need to provide them with the product or service-related content. now can capture new leads through drip email campaigns and offer them valuable messages related to your product or service. Interesting Read : Do’s and Don’ts for a Productive Email Campaign Success 2023 This series of campaigns allow you to answer relevant questions, communicate about the benefits, and address the objections raised by prospects. Drip email campaigns are more like sales conversations over multiple series of emails. Drip email campaigns open rates are 80% higher than single send emails. You can keep your brand at the top of your mind with a series of relevant drip emails. Drip marketing allows you to start building relationships with the prospects that allow potential customers to purchase your brands. While creating a drip nurturing campaign for your customers and prospects, you need to keep in mind some practices that you can follow. You know segmentation can help you create personalized and relevant messages for your prospects and customers. So, it would help if you took the time to break your email list into smaller groups. You have to think beyond your subscribers’ email addresses and names. Make a group of contacts based on their interests, location, email preferences, and many more. In this way, you can provide relevant content to your subscribers and customers. If you send your drip campaigns manually, then you can consider delivering a series of emails as a labor-intensive process at specific intervals. If you want to save your time and energy, you can use marketing automation for these kinds of campaigns to minimize the costs and boost overall performances. Interesting Read : Why is it important to include an Unsubscribe Link in your Email Campaigns? With the help of automated drip campaigns, you can increase the number of qualified leads. You have to create content that can help your prospects understand your products and services. Well, you can produce content in the form of videos, ebooks, free trials, webinars, checklists. Ensure to offer different types of content to give in-depth information about your products and services. Avoid bombarding your audiences with long-format content like ebooks and how-to guides. Instead of that, try to provide them with short checklists and demonstration videos to make it easier for them to grab the knowledge. After using drip email campaigns, companies have analyzed a 20% increase in sales. The marketer should be aware of your prospects’ whereabouts in the buying cycle. You need to send offers to your prospects and customers based on their journey. You have to send educational content to your leads to show them your brands’ benefits, whereas you have to send offers to your loyal customers. You can use drip email campaigns to capture the attention of someone who might see your product or service but are not ready to buy at this present moment. As the prospect proceeds through the funnel, try to send them a progressive set of messages. You can deliver the correct information at the right step in the buyer’s journey with drip marketing. You need to consider using social media posts, direct mail, SMS text messages, printed newsletters, and phone calls, along with drip email campaigns so that you can analyze which communication works better for your audiences. Through a series of drip email campaigns, you can send teaser emails, series of educational messages followed by formal announcements. Interesting Read : How to Leverage Email Marketing in your Business during COVID – 19 Recovery? Even you can schedule a follow-up to thank you notes, schedule event reminders and surveys for building excitement in reading the newsletters. Reach out to customers who have not purchased from you lately and keep your leads warm with drip nurturing campaigns. Try to upsell your prospects for bigger and better products and insist on recommending your brand to colleagues and friends. Provide them incentives to re-engage with your product. Marketers need to find out what excites their subscribers to create personalized and relevant messages. Whenever you send emails, you can add an option to set preferences for understanding your recipients’ behaviors. Customers can select the kind of offers or content they want to receive. With the help of this email, you can create segments and send relevant messages. According to the latest study, 60% of customers want to read emails from brands once a week. You can send milestone drip email campaigns to your prospects and customers for celebrating special dates. The best thing is to prepare milestone emails in advance and schedule the emails automatically with EasySendy Pro’s help. You can build long-lasting relationships with your prospects and customers with these drip email campaigns. You have to take the subscribers on an engaging journey to create a high-converting campaign and deliver personalized messages to the right set of people at the right time. Nearly 48.4% of marketers try to win inactive subscribers or dead email list contacts back via win-back emails. Let’s face it: we’re all in this together. People drift apart and lose touch. In reality, if you run email newsletter campaigns, you almost most likely have a list of inactive subscribers or a dead email list. Jump Directly to 1 . Why Should You Reactivate a Dead Email List? 2. Understanding Why Email Lists Go Dormant 3. 10 Ways to revitalize your Dead Email List and Recover Lost Leads These are the contacts who are either missing your emails completely or actually aren’t clicking through at all.
Still Not a User of EasySendy Pro for Hybrid Email Campaigns?
Luckily, these contacts are not permanently lost—sometimes, they may simply be on pause on their front. You can get these contacts back in the form of leads by communicating with them via impactful win-back emails. Almost 44% of B2B marketers view emails as their primary lead generation source. Indeed, it would help if you thought about spending time reactivating dormant or inactive email subscribers and revitalizing your lists. Why? It is worthwhile to make attempts to recapture your dead or inactive contacts. An inactive contact was once interested in your brand or business, so it is reasonable that you have a chance to encourage them to rejoin your active subscriber lists before you decide to remove them from your list without trying to recapture them finally. Look at the acquisition cost for a new subscriber and compare it to running any win-back promotions to see if you will increase interest in people opt-in to provide you their email address and let you send information directly into their inbox. Inactive email subscribers (a.k.a, dormant email subscribers) are contacts in your dead email list who have opted-in for your email list and given their consent to receive information from your brand or business. However, they have turned dormant or inactive owing to the fact that they haven’t opened, clicked, or responded to your email campaigns in any way for a predetermined time. Usually, marketers consider a timeframe of 3 or 6 months to determine the active or dormant subscribers during their email list cleaning process. While there isn’t a certain reason, there are a few likely reasons for your subscribers turning inactive or dormant– Consumers are swamped with email these days. The overall number of email addresses is growing in tandem with the number of daily emails sent around the world. DMR report reveals that at the personal level, an average office worker receives 121 emails per day. However, if done correctly, the outcomes are enormous. It is really important to craft the right email for your subscribers. Without a sound strategy in place, you run the risk of delivering emails to your customers that aren’t up to par. To build more relevant and timely emails, as well as a stronger overall experience for your list subscribers, you must close the gap between what you want to do as a marketer and what your subscribers expect from you. When your leads turn to cold leads, that is, you have inactive subscribers in your list, it’s okay to start communications with them saying ‘we missed you. ‘ Besides that, include your business’s most recent happenings or the changes that have occurred since they left. Once you’ve engaged them, tread on value-based interactions and start serving them helpful or informative content. Here are the tips if you are thinking about what to include as significant changes to show them what they missed: Now that you’ve decided to revitalize your list by resurrecting your dead or inactive contacts in your dead email list, you can begin by planning an automated win-back email series and brainstorm what communications you would have with them. Each email in your win-back email series should have its own message revolving around a theme of trying to encourage your inactive contacts. Be wary of engulfing too many ideas in a single email of your series. People don’t want to be overwhelmed with a salesy tone; instead, they want to be amused, educated, or assisted. It entails sending emails that may not result in a quick transaction but instead focus on establishing long-term customer loyalty. Friendly recommendations, valuable tips, and content relevant to current happenings around related industries all help create a rapport and entice customers to engage with your content, paving the way to revitalize relationships with them. When you want to resurrect your dormant leads or dead email list, it should be equivalent to a show-stopping offer. But be wary of going beyond the bounds. Offering a freebie is an excellent idea to re-engage leads, but it needs to be so valuable that it catches their attention and even better if it registers interaction. In other words – if you already have a paid product that you think maybe valuable for leads, then you can use that as your “freebie.” Your win-back campaigns should be such that they will enable you to grab people’s attention and restate your value proposition. The call to action, or CTA, gives you the liberty to be creative and grab attention. But, besides creativity, you should use clear and interpretive CTA so that your cold leads could easily choose between remaining on your list or unsubscribe if they don’t intend to interact with your emails anymore—sorry, but best for your email statistics. Now, you can use the latest Facebook custom ad structure in the Ads Editor, where you can upload your entire list to Facebook and carry out campaigns directly tailored to your email list. It is quite a fantastic way to even reach out to those set of audiences present on Facebook but not in your email lists. Asking customers to upgrade their email details can get you unexpected results in terms of engagement. This action plan gives the customers the chance to register with a new email address if, in any case, it has changed, configure their email settings and options, and opt-in for smartphone or social media notifications. What you are doing here is being relevant and responsible. Moreover, such communications may help you get back dormant contacts back in your kitty as active users. Now that you’ve significantly re-engaged some subscribers from the dead email list. And, you’ve succeeded in building a new list of potential customers. It would be best if you compounded on that momentum. Start offering them a low-ticket product or service. You’ve guessed it right. Now, you should employ Tripwire marketing. Think of ideally binding your tripwire to your premium products or services. This way, you would provide a frictionless buying choice for the new customers in this manner. If subscribers do not return despite your best efforts, always ask them if they wish to unsubscribe. To get rid of unnecessary emails, 73% of people use the “Unsubscribe” link or button. Well, we must give our subscribers this option. It’s their will to receive communications from you. When you continue sending emails to dormant subscribers, you will get a repetition as a spammer, and email service providers (ESPs) such as Gmail and Outlook will block you from further sending emails to subscribers harming your sender reputation. Alternatively, it is much better practice to give a polite and humorous final goodbye, which might get you a response. Now, stop removing inactive contacts from your dead email list without trying to win them back. Give them options. Build a win-back strategy, follow aforestated 10 ideas to revitalize your dead email list, and get ready to succeed. Are you still struggling to grow your business due to COVID-19? Then, you should explore the new trends and strategies to leverage email marketing in 2023. Jump Directly to 3. Expand your reach with Digital Advertising Tools 4. Use Automation Tools and Embed Videos 5. Make Effective Internal Communications
Still Not a User of EasySendy Pro for Hybrid Email Campaigns?
There is a positive change in email marketing, and marketers’ life has impacted drastically during this pandemic. Email marketers have adapted inspiring and innovative ways to walk in the new direction. Most businesses have closed due to the lockdown crisis, so marketers have felt that the number of emails sent has taken a hit. Marketing practices need to adapt to the current changes as priorities have shifted to leverage email marketing. It would help if you fine-tuned the marketing strategy for gaining a competitive edge in post-COVID-19. As we are moving into 2023, this pandemic continues to impact different-sized organization’s email marketing strategies. Also Read : Hot Email Marketing Trends in 2023 Things are not slowing down for email marketers, so you need to create and deliver relevant content for the target audiences. In that way, you can create powerful connections with the customers. During this pandemic, you have to pin high hopes on email marketing to achieve the desired goals. Well, you can use videos, virtual product demos, and engaging online experiences for speaking to your customers’ concerns and humanizing your brand after COVID-19. However, you have to craft catchy taglines to get consumers’ attention as they are more thoughtful about purchases, especially in this crisis period. If you humanize your content, then it will help customers feel more connected to your brand. Adjust brand voice and build brand loyalty for gaining customers’ trust. You can display through your brands what your consumers are facing; before creating the content, you should ensure to think like your consumers. Make your messages relevant, authentic, and heartfelt. In this fast-changing situation, it is challenging to craft the right message and take the right actions. Due to the evolving situation, if businesses stay under pressure, they should not lose trust and integrity. Also Read : Email Marketing Growth prediction 2021 to 2027 Based on the COVID-19 situation, you need to channelize the marketing strategies to leverage email marketing. So, you can prepare the checklist after understanding the best practices to optimize the email campaigns. We all know that email continues to play a crucial role in nurturing and retaining customers. Simultaneously, there are email marketing tools to deliver 1-to-1 personalized messages and prepare for K-shaped recovery during this pandemic. Henceforth, you need to determine your company size, sector, and digital marketing before shifting email marketing strategies this year. We indeed aim to emerge from this pandemic and enter into the recovery zone. So, it’s high time to re-evaluate your marketing needs for achieving better results. In this way, you can stabilize and create a plan to “re-enter” the market. Now, companies can invest in new technologies for achieving specific goals. In the latest email marketing trends, AI can deliver significant improvements for businesses. Companies need to add an empathetic tone in email communications to show customers that you care for them. You have to adjust the sending schedule as people are working from home. Try to show concern about the audience’s health in the email copy to make the content more personalized. Google notices for relevant website pages that are best suited for the readers. You should conduct in-depth keyword research to rank your website pages in the google search. You have to make it easier for Google to crawl your pages. So, you need to insert keywords to targeted hot topics as people stay at home and are consuming more social media content. Businesses need to invest in online marketing to get their website noticed. Even you have to add compelling titles to the website pages for better identification. Also Read : 3 Email Lead Capture Hacks to Get More Customers During this pandemic, your prospects and customers have turned more to the web pages than before. So, it is essential to implement best practices for your website. However, you can use data much effectively to drive higher marketing efficiencies. Well, you have to take advantage of the free data that can shape your marketing strategy. Even you can conduct technical website audits for spotting errors. Technical glitches can hurt SEO and harm the customer experiences. In many cases, fixes might boost website traffic and enhance consumer experiences. During this pandemic, marketers have used Facebook, LinkedIn sponsored posts for promoting trade shows, events, and webinars. Even they have placed targeted and well-crafted Google Ads to appear in the search results. With the Keyword Planner tool’s help, you can estimate the cost per click and search volume for most research terms by users. You can focus your marketing efforts on a critical list of targeted contacts with account-based marketing. It allows you to be smarter with your ad spent by focusing on suitable businesses to generate revenue. Like this, you can create targeted messages for reaching specific audiences directly through social media channels. For keeping in touch with your customers, marketers can use marketing automation tools to effectively reach and optimize their marketing campaigns. Also Read : 25 Amazing Email List Building Tools To Grow Your Business Well, you can send out contextualized, personalized, and targeted messages to stay at the top of the mind of your prospects in this crisis period. You can even integrate videos in the sales process to add a personal touch and build stronger relationships with prospects and clients. Most of the employees are working from home to use video marketing tools like VideoScribe, Animoto, Movavi, and Loom to create attractive videos. Due to an uncertain world, employees must receive clear, proactive internal communications for informing and reducing fear and doubt. Internal communications help to set realistic expectations for taking the business forward with smart goals. According to history, businesses have faced huge losses after refocusing and eliminating the marketing spend. You need to determine the current resources to achieve the short-term marketing strategies. Ensure to leverage email marketing to drive qualified leads and keep your clients more engaged. Conclusion This pandemic has forced companies to reassess their ways of working for accomplishing desirable output. So, marketers can create plain-text emails to save their time and make the communication more personal. Kick-start to implement the above tips for driving higher conversion rates. Marketing has changed at a dizzying rate. Some email marketers believe that marketing has evolved in the last few years than for the past few decades. Most startups these days have embraced digital marketing. But digital marketers don’t have all the weapons in their arsenals. Some digital marketing strategies hit the mark, while others don’t even come close. Growth marketing is the newest form of marketing. You can select digital or traditional channels for your marketing in growth marketing to grow your business. We’ve rounded up the world’s best digital growth marketing agencies for startups or small businesses in this article. According to the latest research, nine out of ten startup companies fail in the beginning few years. So, if you want to survive in the market, you need the official support of a growth marketing agency. What do you think small businesses need to grow? Which channel is the best way to directly reach your target audience? What content would be the most effective in increasing your ROI? Digital marketing agencies are experienced in all parts of this digital puzzle. Furthermore, they are the ones experiencing small business growth.
Still Not a User of EasySendy Pro for Hybrid Email Campaigns?
Do you know what digital marketing strategy you should adopt to boost your business growth? Here, I will share some of the best digital marketing strategies for startups. After reading this post, you will have a clear idea of profitable digital marketing strategies for your startup. Digital marketing is complex and made up of many small tasks. To manage each of them in the best possible way, it is necessary to have the best analysis tools to measure social reputation and many others that allow users to carry out each one of them in the simplest way possible. Digital marketing tools must offer users a way to manage each of the parts of a strategy. In this sense, many tools could be considered “indispensable” for digital marketing, such as email managers, analytics and keyword search tools, CRM, or design tools. But some tools bring all this together, and that we can recommend taking digital marketing strategy and management to the next level. These are some of the best digital marketing tools: EasySendy is an all-in-one email marketing solution that allows you to carry all your various marketing channels together and accelerate traffic, a higher conversion rate, and better ROI for online geeks, marketers, small businesses, and startups. Using EasySendy, email experts and marketing professionals can create and push successful campaigns through different SMTP relays like Amazon SES, Mandrill, SendGrid, Sparkpost, Leadersend, MailGun, SendinBlue, and so on. It is one of the complete SEO suites that exist, although its price is somewhat high since the plans start at $ 99 per month. It offers tools to carry out all the necessary actions to manage the SEO of a website, from finding keywords, analyzing the competition, identifying weaknesses in the content, and even discovering the «content gaps Clientvenue is a marketing agency project management software that helps teams organize and manage projects. It’s a great way to keep track of tasks, share ideas, and get feedback from team members. It also has a lot of features for marketing professionals. For example, you can create boards to track your marketing goals, measure progress, and review results. You can also create cards that list your marketing tasks and track their completion. It is free to use and there are tons of helpful tips and tutorials available online. Narrato is a collaborative content creation and workflow management platform that brings the entire content marketing team and process to one place. The platform offers a powerful content editor along with an AI writing assistant. The editor offers content optimization suggestions, structuring suggestions, and plagiarism checks. Collaboration features on Narrato include on-content comments and messaging on-platform. You can add your team and other stakeholders to custom user roles on Narrato and manage access to projects. All content can be neatly organized into projects and folders on the workspace itself. A tool to measure the loading speed of a website. It has a free version to monitor up to 3 websites and a WordPress plugin that can be integrated to improve power. For those looking for a free option to this tool, Google has PageSpeed Insight. The best web analytics tool available for most of them. It offers information about visits, the most visited pages, the ones that lose the most visitors, where the visits come from, and even with which devices they visit the website. Another essential and free tool from Google. With it, it is possible to find trends in user searches and discover topics and fashionable keywords to create content for social networks and a web page. It has filters of all kinds and allows you to search for trends around the world. It is an effective social media management tool. They allows programming content, either one by one or in bulk (loading an Excel), and tracking keywords and brands. It also offers tools to increase the audience and find influencers and analytics and management tools. It is one of the most comprehensive team communication services out there. Although it has paid versions, it is free for small teams. Teams can create channels, both private and public, as well as private chats. Asana is a project manager. It has paid and free versions and personalized payment options that you need to adapt for each team. This is an effective management system for teamwork and projects, with a very visual and dynamic interface. It is complete, with project registration and visualization, establishing delivery times, prioritizing tasks, assigning tasks to specific team members, identifying bottlenecks, reporting activity, managing project spending and carrying out communication. If you’re looking for a platform where you can create all your branding designs, Placeit is a great tool! With more than 50K templates and a growing library of designs made by professionals each day, you can create eye-catching images. Make everything from logos and videos to your social campaign with branded images in minutes. Just select your favorite video template, customize your text, change the color of backgrounds and shapes, and add your images or video clips. All their videos are made by a professional team, so you can rely on them being eye-catching templates for your campaigns. Once you have customized your template, simply click the download button. Key features: Pros of Placeit: Pricing: Basic: Free Unlimited: starting from $7.47 per user/month Google’s free tool to manage ads on the Internet. It is based on a PPC (Pay Per Click) system. It also has a keyword planning tool, with which you can find the keywords that work best to position your ad and improve your results. Content research tool that identifies influencers and the web pages and content that works best for a particular keyword. It is an excellent option to identify accounts with which to interact and discover important content. This is a plugin with which to improve the SEO of a WordPress website. It has an effortless and intuitive operation, which shows visually (as if it were a traffic light) the SEO status of each web page. In addition, it allows you to manage everything related to the SEO of a page, from the Robots.txt page, the Sitemap, or the meta descriptions. If you are a non-tech-savvy, FlexClip is the tool you absolutely need to have to make your marketing campaign videos. It gives you the simplest functionality possible. A simple drag and drop is more than enough for you to add photos and video clips to existing templates to create your unique marketing videos. In addition, marketing videos made with FlexClip are fully shareable. You can export them directly to your social media platforms like YouTube or Facebook. Wrapping up, Most of all, it would be best if you were a jack of all trades. Apart from knowing all the marketing peaks and tricks, you must discover and use various marketing tools to lessen time and make your work more productive. If you are Looking for more promising startups, these tools, as mentioned earlier, will benefit you on the aspects of your work that matter and maintain your understanding.
Advantages of Drip Email Campaigns
1 . Engage your customers:
2. Send tailored content:
3. Nurture your leads:
4. Improve brand awareness:
Best Practices to Implement Drip Email Campaigns in Email Marketing
1. Make proper segmentation
2. Use marketing automation
3. Guide your prospects
4. Monitor buying stages of leads and customers
5. Warm your prospects
6. Connect with multiple channels
7. Build excitement
8. Engage old prospects
9. Add ‘Set Preferences’ link
10. Deliver milestone emails to subscribers
Conclusion
Why Should You Reactivate a Dead Email List?
Understanding Why Email Lists Go Dormant
10 Ways to revitalize your Dead Email List and Recover Lost Leads
1. Make sure your emails are relevant
2. Show Them What They Missed
3. Craft the series of emails you’ll send to win them back
4. Lay off the hard sell
5. Offer a show-stopping freebie
6. Include calls to action
7. Use Facebook Custom Audiences
8. Ask customers to update their email information
9. Offer a tripwire to turn subscribers into buyers
10. Know when to let customers go.
Win-back Emails Are Ray of Hope
Let’s get started to Plan new Marketing Strategies to Leverage Email Marketing
1 . Revamp your Strategy
2. Enhance Website Visibility
3 . Expand your reach with Digital Advertising Tools
4. Use Automation Tools and Embed Videos
5. Make Effective Internal Communications
EasySendy
Ahrefs
Clientvenue
Narrato
GTmetrix
Google Analytics
Google Trends
Hootsuite
Slack
Asana
PlaceIt
Google Ads
Buzzsumo
Yoast SEO
Chisel
Non-profit organizations can have many departments needing attention, and managing a project without the right product can be challenging. That’s where Chisel comes in. It is an all-in-one product management tool that can help you deliver your task more efficiently. Since it employs a prioritization matrix, it will help you determine your high priorities first, making the project management process smoother. The team alignment feature will keep your team informed about your decisions and increase visibility to avoid potential bottlenecks. Try Chisel’s free version todayFlexClip
To remain in today’s competing marketing landscape, you require to be idealistic, social media-savvy, and trend persistent.
We especially love your post about [mention a post].
I am the CEO of [yourbrand] and we like to give you one of our products for review. It is the [productname]. And it [describe the product].
You can give us a review once you try it.
Would you be interested in this? If so, where can we send the product?
[yourname]
Update Them on Their Achievements
Once you get them on board, you an also improve the working relationship with regular milestone referral incentives. You can give this to them once they manage to refer a certain amount of people.
Hi [influencer],
Thank you so much for helping us out.
You have referred [167] people so far.
Because of this, we’ll send you a reward. Please check the attachment for the coupon code.
Thank you.
[yourname]
Don’t Forget To Measure Performance
Once you have managed to get some influencers to reply to your offer, it is important to track the performance of your promotions. Since we are talking about email promotions, it is important to track opens, as well as conversions and sales. Once you get some sales, you can then start looking for more influencers to promote to.
4 Comments
Great article; we got complete coverage on the usage of email marketing for referral programs. It is an excellent article to understand the reasons for target audiences loving the influencers.
As an audience, even I love influencers and look upon them for making a difference in my email campaigns. I feel if I follow them, my email campaigns will get a higher engagement rate.
Thank you for writing the practical tips to use email marketing and getting an idea about why target audiences love influencers.
Hey, I’m curious to use EasySendy Pro for my drip email campaigns, and I hope this application helps me nurture my leads.