This is a Guest Contribution from Omnistar.
Did you know that 30% of consumers are more likely to buy a product recommended by an influencer? This shows how consumers value influencer opinions when it comes to products and services. And it is not just that. It seems that non-celebrity influencers seem to be more relatable and honest. It is because consumers are 10x more likely to buy a product recommended by an influencer. This shows that influencers have a high trust factor that you can definitely leverage when it comes to promoting your referral program.
What are Influencers?
Influencers are everywhere. They are on Facebook but they can also be in Youtube. 19% of purchase decisions are made from Facebook posts while 18% from Youtube. This is such a high percentage that it has a massive impact on customer’s decision processes.
What is even more surprising is the habit of consumers to search for reviews before purchasing a product. 60% of consumers will look for influencer reviews before proceeding with the purchase.
This is the power of influencers. They have the ability to influence consumer decisions greatly. One good review can get consumers to buy your products. While one negative review can get them to look elsewhere.
Why your target audience love Influencers so much?
There are different reasons why the market love influencers.
#01. Authenticity
The first reason is authenticity. In fact, this is the reason why influencers have such a high trust factor. Followers simply love the authenticity of influencers and this is what drives their power. This is also the reason why non-celebrity influencers have a higher trust factor. This is because non-celebrity influencers are viewed to be not in-it-for-the-money. They are viewed to be relatable individuals who are just reviewing a product because they like it.
#02. Consistency
Influencers are known for consistently creating content. This content can be a blogpost or a video. But it is all about consistency. The audience have certain expectations and they want those expectations met. Influencers who are consistent in creating content actually builds a community around their brands. And this is what attracts more people into their tribe.
#03. Niche-Focused
Every niche has its own set of influencers. The only reason why followers love them is because they give them the content that they need. This can be tips, how-tos or product reviews. Aside from consistency in releasing content, there should also be consistency on its topic. This is the secret behind the growing influencer communities.
But, Why do marketers love Influencers?
You now know the reason why followers love influencers. It is about time you know why businesses love them as well. There are three main reasons for this.
#01. Instant Traffic
Influencers just have the power to drive instant traffic. This is because of their ability to influence action. When they ask their followers to click on a link or do something, their followers will most likely do it. So a simple recommendation would often result to a flood of traffic in your site.
#02. High Conversion Rates
What is even more surprising is that influencers don’t only give you traffic. They also have really high conversion rates. If you are running an ecommerce marketing website, you’ll know that traffic really doesn’t mean anything until it translates into sales. High converting traffic means that the traffic has a greater likelihood of making a purchase from your site. This means that it is guaranteed to translate into sales.
#03. Instant Leverage
The power of influencers doesn’t stop with traffic and conversions. One promotion can also result to a stream of residual traffic. This means that an influencer only has to promote you once. From there, you’ll enjoy brand leverage where the influencer’s followers will already treat you as a ‘friend’ brand. This means that the influencer’s followers will also continue to buy your products and services if they like it.
Choosing the Right Influencer for your Referral Program
You now know how influencers can help you, it is time to search for the right influencer to work with. You simply can’t go and pick the influencer with the most followers. That’s not how it works. If you do that, you’ll find influencers that is going to ask for premium prices from simple mentions. You don’t want that. Even if you have to pay for promotions, you’ll want to make the most out of your money.
With that, I have four elements that I look for when searching for influencers to promote my referral program.
Step 1: Niche
This is very important. You should choose an influencer that is in the same niche as your products and services. If not, it should be complementary. So if you have skincare products, target lifestyle influencers. Target those who film skincare routine videos. If you have fitness products, target those who make exercise videos. Your products should be relevant to the market to begin with.
Step 2: Tone
Next, you’ll need an influencer that fully resonates with your products and services. If you are selling essential oils, you’ll want influencers who are advocating healthy living. You may want to target the vegan recipes blogs as well. If you are selling gaming chairs, target streamers on Twitch or Youtube. These are gamers who can use a computer chair in their streams.
Step 3: Reach
While follower count is not the only thing that you should consider, it still matters. It is useless to promote to an ‘influencer’ who only have 100 followers. Ideally, you should look for someone who has at least 2000 followers and nothing less. You need a market that is wide enough to have conversions.
Step 4: Actionability
Lastly, you also need to consider the responsiveness of the followers. It is one thing that an influencer has followers. But it is another thing to get the followers to act on recommendations. Actionability is a factor that you should consider when choosing influencers. But this is something that you can only test. You’ll only know if a certain influencer works well with your business if you try promoting with them first.
Finding Influencers
Once you are sure of doing influencer marketing, it is time to find the influencers that you’ll want to work with. By this time, you already know the type of influencer that you’re looking for. It should be easy for you to filter through the list of influencers to see the ones that fit your business model.
Step 1: Immerse Yourself in a Niche
Sometimes, you cannot see the best influencers at first glance. After all, the best influencers for your business may not necessarily be the one with the most followers. So how will you know if an influencer fits your product? You have to immerse yourself in the niche.
The first step is to follow groups in the niche. In here, you’ll find that the market tends to mention certain brands or names. You can then follow these brands to see their content. You can then judge from there if the influencer is worth your time.
Step 2: Explore Hashtags
Another way to explore your niche is to look at hashtags. In Facebook and Instagram, you can input hashtags in the search bar. This will uncover all the posts that are relevant to that hashtag. Usually, you’ll find posts with lots of comments, likes and shares. These are often influencer posts. I have tried doing this and I have uncovered so many influencers along the way.
Step 3: Look at what your audience is visiting
You can also use tools to look at the pages that your target audience is visiting. This will clue you in on the blogs that they like to frequent along with the social profiles they like and visit. This is crucial for your influencer research process.
Step 4: Search Google
If all else fails, you can always search Google. Just look for your niche + ‘blog’ or niche + ‘Facebook’, niche + ‘Instagram’ or niche + ‘youtube’ and you’ll uncover hundreds of influencers in your niche. You can also go more specific and look for influencers who have reviewed a certain product before. This will give you a more targeted list of influencers.
How to Get Influencers to Promote Your Referral Program Through Email
The most preferred way of connecting with influencers is writing an email to them. It doesn’t come too strong and it gives the influencer enough time to decide if they like to work with you. Here are some ways to convince them effectively. I have provided some templates that you can use.
Include Them in Your Offer
The first template includes the influencer in your offer. It is direct to the point and just shows them that you like to work with them.
Hi [influencer],
We come across your
As technology advances, it somehow affects everything, and email automation is no exception. The best thing about email automation is that it offers unparalleled opportunities to send personalized messages at scale. As a result, it accelerates efficiency and fosters meaningful connections with customers. “Among marketers, two-thirds (65%) employ automation for email marketing.” But what will happen if you ignore some common mistakes? Consequently, you will face severe effects that damage your reputation and frustrate your customers. To help you identify and handle email automation mistakes like a pro, we bring this blog to inform you about the most common mistakes and how to avoid them. Let’s dive in! When it comes to email marketing automation, eliminating common issues is additionally a must. Here are the 10 most common email automation mistakes you should avoid: Segmentation involves the classification of subscribers based on criteria like demographics, interests, behavior, or preferences. Although, many businesses neglect the need to segment their email subscribers and end up triggering negative influences such as: You can create a win-win situation for yourself and your customers by segmenting your email list. Here are a few ways to do that: Take the case of Netflix, one the best action examples that do email segmentation right. They used this approach to send customized recommendations based on users’ preferences, tastes, locations, etc. Also, they have high open rates.
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Quick Solution – To make contact segmentation effortless, use Aritic Pinpoint, evidently a top marketing automation tool. What does every business desire? Obviously, higher engagement, better customer retention, focus targeting, increased relevance, and improved customer experience. But what can stop businesses from achieving all this? The answer is a lack of personalization and sending the same email to each subscriber. In this case, customers will ignore such emails or mark them as spam. It creates hurdles in email campaign succession and minimizes open, click-through, and conversion rates. Therefore, to overcome the element of personalization in email marketing, you can follow these strategies: A/B testing, also named split testing, compares two email elements to see which works better. It plays a crucial role in optimizing email campaigns and boosting performance. Inner Image: Ignoring A/B testing simultaneously results in missed opportunities for improvements. Without testing the element, a business cannot detect the effective subject line, content, CTA buttons, or sender names. It will result in lower engagement and limited insight into customer choice. To implement A/B testing in email automation, follow these strategies without a doubt: Over the past decades, the usage of mobile phones increased dramatically. So surprisingly, more people are accessing their emails with smartphones rather than relying on another option. According to Adobe, nearly nine out of ten (85%) users use mobile phones to access their emails. This trend is likely to continue, with an increasing number of users using phones as their primary source of email communication. Now you know how much optimizing email for mobile phones is necessary. In fact, failing to optimize for multiple devices can affect your email marketing. Here are the consequences you can face if you don’t consider mobile optimization. So, to ensure success, it’s good to go with optimized email for multiple devices, especially mobile phones. You must be questioning how? Meanwhile, try these useful suggestions for email optimization: Call-to-action is a small but the most powerful element when persuading customers to buy, sign up, or download. Every email without a clear and powerful CTA can be a time waste, as even if customers want to avail of the offer, they don’t know how to. So, if your target is to boost engagement, drive conversion, and direct user attention toward the primary goal of the email, CTA is necessary. What will happen if you don’t add or add too much CTA? Without a doubt, you will experience the following: Hence, if you want to create compelling and irresistible CTAs, feel free to take these points into consideration: Complying with email marketing laws is necessary for businesses & markets to maintain audience trust, secure consumer privacy, and avoid legal penalties. You must be thinking of what are the top most crucial email marketing automation laws to adhere to. Here are the essential laws: GDPR, enforced by the European Union, necessitates explicit consent for marketing emails, ensuring email recipients willingly opt-in—transparency about data usage and respecting user rights to safeguard privacy. Adhering to GDPR lets users access, rectify, and delete their data. Also, it fosters trust and privacy protection. CCPA, a privacy law in California, empowers users to control their data. Global businesses with California customers must comply with opt-out options and privacy rights. Adhering to this law requires businesses to inform users about data collection and usage. Can-SPAM is a U.S. law regulating commercial email communication for non-U.S. businesses targeting local recipients. Its compliance demands clear identification, preventing deception, and promoting consumer trust. Whenever emails sound robotic, recipients take it as impersonal and disengaging. Using such emails can cause communication and force people to delete them without much consideration. So, to not make your email sound robotic, adding a human touch can do wonders. It helps to maintain a genuine connection, nurturing engagement and trust. Here are a few amazing ideas to make your emails sound more human than ever: Overall, the human touch in emails helps the recipient feel valued, leading to meaningful interaction and increased success. Putting your 100% without tracking and analyzing email metrics is not a wise decision because gaining valuable insight into the performance and effectiveness of campaigns lets businesses make data-driven decisions to optimize their strategies. Here are the standard metrics you must keep up with : Besides this, you can also use analytics to boost email automation. Here is how: Important – To perfectly analyze email marketing data, the use of the Aritic Mail tool would be a great help. Just like social media in email marketing, timing also matters. Following the right time directly impacts email opening and engagement rates. Moreover, if you pick random timing without considering what is correct, your emails may get lost in crowded inboxes and fail to get customers’ attention. So perfect timing is the best way to pick and influence customers. So, how do we know which timing is adequate for our campaign? Here are the elements you need to determine the optimal timing for sending emails. Sending emails to non-active members increases the bounce rate and creates deliverability. So, neglecting it is not an option. If you do so, you face negative impacts, including: To keep your email list healthy, the best practices you can take into consideration are: Being good at automating your email is essential to make marketing campaigns successful. But you also need to avoid common mistakes that can cause loss. Doing that lets you establish significant customer relations while maintaining your positive reputation. Further, divide the email list properly, customize messages, try different versions to see what works best, ensure it looks good on mobile, clear action prompt, and follow email marketing laws. Also, it must have a personal touch, keep an eye on the data, and send emails when it’s most suitable. To make your email marketing journey even more efficient, consider utilizing top marketing automation tools such as EasySendy, Omnisend, and MailerLite. Good luck with automation! Customers anticipate businesses to be accessible around-the-clock and to provide instant gratification in today’s fast-paced world. As a result, companies are utilizing chatbots to satisfy these needs and enhance customer support. Chatbots are an effective tool for interacting with customers, boosting sales, and improving company processes. Botsify is a tool that makes it simple to build WhatsApp Chatbots. Businesses can build chatbots for WhatsApp and other messaging apps to get 1.5x more sales & leads. You can use chatbots to answer customer inquiries or show your product catalogue to let them shop right inside WhatsApp. This alone can help you increase your conversion rates. Customers are more apt to interact with a company that is open round-the-clock. Businesses can respond to client questions right away with a WhatsApp chatbot, even after regular business hours. The chatbot can make suggestions for products, and even help customers find the right products based on their search criteria. Higher customer satisfaction and eventually higher sales can result from this elevated engagement. Chatbots can also be used to speed up the sales process. Businesses can create a catalogue of their goods and services using the WhatsApp Catalog feature, which clients can peruse and purchase through the chatbot. In order to increase the probability of a sale, the chatbot can also make tailored product suggestions based on the customer’s prior purchases or browsing patterns. Eventually integrating with Payment gateway to complete the sale. Every company needs to provide customer support, and WhatsApp chatbots can do so more quickly and effectively. The WhatsApp chatbots can be programmed to answer customer questions, help with problem-solving, and even escalate problems to a real customer support agent if required. Faster resolution times, higher client satisfaction, and eventually higher sales can result from this.
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In order to keep customers interested and updated, the chatbot can also deliver notifications about sales, promotions, and new product releases through the broadcasting feature. The fact that these chatbots can be customized and used easily is one of their main benefits. Businesses can create a more unified and expert image by designing the chatbot’s user interface to fit their branding and messaging approach. Additionally, without coding or technical knowledge, businesses can easily create and alter the workflows and responses of their chatbots using drag-and-drop interface. A WhatsApp chatbot’s creation is just the first stage. There are a few suggestions to bear in mind to make sure your chatbot is effective: Botsify is a great choice for businesses looking to create a WhatsApp chatbot for a number of reasons. In the beginning, it offers a simple drag-and-drop interface that enables businesses to build and customize their chatbots without the need for coding knowledge. Secondly, it provides full WhatsApp support, allowing businesses to create chatbots that can answer client questions, recommend products, and even complete orders inside the WhatsApp interface. Furthermore, Botsify offers state-of-the-art features like sentiment analysis and natural language processing (NLP), which help companies better understand customer requirements and deliver tailored experiences. Not to mention, Botsify provides excellent customer assistance, with a team of experts available to assist businesses at every stage of the chatbot implementation. Businesses seeking to boost sales and enhance customer engagement should consider using WhatsApp chatbots. Businesses can streamline their sales process and improve customer service with tools like the WhatsApp Catalog, customised product suggestions, and automated marketing campaigns. Additionally, companies can easily build and modify their chatbots without the need for technical expertise thanks to the user-friendly and customizable platform. Businesses can 1.5X their revenue by using WhatsApp chatbots, staying one step ahead of the competition. Are you looking out for ways to nurture your qualified leads? Now, you can heave a sigh of relief for communicating with your prospects and increasing your sales revenue. Jump Directly to 1 . Advantages of drip email campaigns 2. Best Practices to Implement Drip Email Campaigns in Email Marketing But how?
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Do you know about drip email campaigns? Drip marketing campaigns are marketing tactics for sending automated sets of email messages based on specific timelines or user actions. Drip email campaigns provide the correct information at the right time to your subscribers. These automated emails help to connect with the subscribers in a relevant and timely manner. Drip email campaigns (outperform general) sends due to their timeliness, targeted, and relevant nature. Each message of the drip campaign should stand out among the crowd. Even you can build past messages and set the stage for upcoming ones. They can span all kinds of periods, from daily reminders and weekly specials to monthly updates and yearly renewal notices. You can connect with your subscribers based on signing up for events with the help of drip email campaigns. Based on reports, over 50% of sales-ready leads are generated through drip email campaigns. Email drip campaigns have multiple benefits to offer if you implement them correctly. You can put a little effort and time into the initial phase to get the best results. Let’s get started with some of the essential benefits which can be incorporated as a drip strategy in your email marketing: You can boost customer engagement through drip email campaigns, and triggered emails have a better chance of getting a response rate as subscribers will take action. You can send a series of emails if someone has purchased a product. Welcome emails are the best way to start your drip email campaigns. According to Experian, welcome emails have a 50% higher open rate as compared to other emails. You can send tailored content to each prospect based on the buying journey to push them through the sales funnel. You can provide a series of drip campaigns if your subscribers are customers. Ensure to use drip marketing for sharing content related to a product or service for your existing customers and trigger them for the next purchase. You can nurture your prospects through drip email campaigns. You need to provide them with the product or service-related content. now can capture new leads through drip email campaigns and offer them valuable messages related to your product or service. Interesting Read : Do’s and Don’ts for a Productive Email Campaign Success 2023 This series of campaigns allow you to answer relevant questions, communicate about the benefits, and address the objections raised by prospects. Drip email campaigns are more like sales conversations over multiple series of emails. Drip email campaigns open rates are 80% higher than single send emails. You can keep your brand at the top of your mind with a series of relevant drip emails. Drip marketing allows you to start building relationships with the prospects that allow potential customers to purchase your brands. While creating a drip nurturing campaign for your customers and prospects, you need to keep in mind some practices that you can follow. You know segmentation can help you create personalized and relevant messages for your prospects and customers. So, it would help if you took the time to break your email list into smaller groups. You have to think beyond your subscribers’ email addresses and names. Make a group of contacts based on their interests, location, email preferences, and many more. In this way, you can provide relevant content to your subscribers and customers. If you send your drip campaigns manually, then you can consider delivering a series of emails as a labor-intensive process at specific intervals. If you want to save your time and energy, you can use marketing automation for these kinds of campaigns to minimize the costs and boost overall performances. Interesting Read : Why is it important to include an Unsubscribe Link in your Email Campaigns? With the help of automated drip campaigns, you can increase the number of qualified leads. You have to create content that can help your prospects understand your products and services. Well, you can produce content in the form of videos, ebooks, free trials, webinars, checklists. Ensure to offer different types of content to give in-depth information about your products and services. Avoid bombarding your audiences with long-format content like ebooks and how-to guides. Instead of that, try to provide them with short checklists and demonstration videos to make it easier for them to grab the knowledge. After using drip email campaigns, companies have analyzed a 20% increase in sales. The marketer should be aware of your prospects’ whereabouts in the buying cycle. You need to send offers to your prospects and customers based on their journey. You have to send educational content to your leads to show them your brands’ benefits, whereas you have to send offers to your loyal customers. You can use drip email campaigns to capture the attention of someone who might see your product or service but are not ready to buy at this present moment. As the prospect proceeds through the funnel, try to send them a progressive set of messages. You can deliver the correct information at the right step in the buyer’s journey with drip marketing. You need to consider using social media posts, direct mail, SMS text messages, printed newsletters, and phone calls, along with drip email campaigns so that you can analyze which communication works better for your audiences. Through a series of drip email campaigns, you can send teaser emails, series of educational messages followed by formal announcements. Interesting Read : How to Leverage Email Marketing in your Business during COVID – 19 Recovery? Even you can schedule a follow-up to thank you notes, schedule event reminders and surveys for building excitement in reading the newsletters. Reach out to customers who have not purchased from you lately and keep your leads warm with drip nurturing campaigns. Try to upsell your prospects for bigger and better products and insist on recommending your brand to colleagues and friends. Provide them incentives to re-engage with your product. Marketers need to find out what excites their subscribers to create personalized and relevant messages. Whenever you send emails, you can add an option to set preferences for understanding your recipients’ behaviors. Customers can select the kind of offers or content they want to receive. With the help of this email, you can create segments and send relevant messages. According to the latest study, 60% of customers want to read emails from brands once a week. You can send milestone drip email campaigns to your prospects and customers for celebrating special dates. The best thing is to prepare milestone emails in advance and schedule the emails automatically with EasySendy Pro’s help. You can build long-lasting relationships with your prospects and customers with these drip email campaigns. You have to take the subscribers on an engaging journey to create a high-converting campaign and deliver personalized messages to the right set of people at the right time. Nearly 48.4% of marketers try to win inactive subscribers or dead email list contacts back via win-back emails. Let’s face it: we’re all in this together. People drift apart and lose touch. In reality, if you run email newsletter campaigns, you almost most likely have a list of inactive subscribers or a dead email list. Jump Directly to 1 . Why Should You Reactivate a Dead Email List? 2. Understanding Why Email Lists Go Dormant 3. 10 Ways to revitalize your Dead Email List and Recover Lost Leads These are the contacts who are either missing your emails completely or actually aren’t clicking through at all.
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Luckily, these contacts are not permanently lost—sometimes, they may simply be on pause on their front. You can get these contacts back in the form of leads by communicating with them via impactful win-back emails. Almost 44% of B2B marketers view emails as their primary lead generation source. Indeed, it would help if you thought about spending time reactivating dormant or inactive email subscribers and revitalizing your lists. Why? It is worthwhile to make attempts to recapture your dead or inactive contacts. An inactive contact was once interested in your brand or business, so it is reasonable that you have a chance to encourage them to rejoin your active subscriber lists before you decide to remove them from your list without trying to recapture them finally. Look at the acquisition cost for a new subscriber and compare it to running any win-back promotions to see if you will increase interest in people opt-in to provide you their email address and let you send information directly into their inbox. Inactive email subscribers (a.k.a, dormant email subscribers) are contacts in your dead email list who have opted-in for your email list and given their consent to receive information from your brand or business. However, they have turned dormant or inactive owing to the fact that they haven’t opened, clicked, or responded to your email campaigns in any way for a predetermined time. Usually, marketers consider a timeframe of 3 or 6 months to determine the active or dormant subscribers during their email list cleaning process. While there isn’t a certain reason, there are a few likely reasons for your subscribers turning inactive or dormant– Consumers are swamped with email these days. The overall number of email addresses is growing in tandem with the number of daily emails sent around the world. DMR report reveals that at the personal level, an average office worker receives 121 emails per day. However, if done correctly, the outcomes are enormous. It is really important to craft the right email for your subscribers. Without a sound strategy in place, you run the risk of delivering emails to your customers that aren’t up to par. To build more relevant and timely emails, as well as a stronger overall experience for your list subscribers, you must close the gap between what you want to do as a marketer and what your subscribers expect from you. When your leads turn to cold leads, that is, you have inactive subscribers in your list, it’s okay to start communications with them saying ‘we missed you. ‘ Besides that, include your business’s most recent happenings or the changes that have occurred since they left. Once you’ve engaged them, tread on value-based interactions and start serving them helpful or informative content. Here are the tips if you are thinking about what to include as significant changes to show them what they missed: Now that you’ve decided to revitalize your list by resurrecting your dead or inactive contacts in your dead email list, you can begin by planning an automated win-back email series and brainstorm what communications you would have with them. Each email in your win-back email series should have its own message revolving around a theme of trying to encourage your inactive contacts. Be wary of engulfing too many ideas in a single email of your series. People don’t want to be overwhelmed with a salesy tone; instead, they want to be amused, educated, or assisted. It entails sending emails that may not result in a quick transaction but instead focus on establishing long-term customer loyalty. Friendly recommendations, valuable tips, and content relevant to current happenings around related industries all help create a rapport and entice customers to engage with your content, paving the way to revitalize relationships with them. When you want to resurrect your dormant leads or dead email list, it should be equivalent to a show-stopping offer. But be wary of going beyond the bounds. Offering a freebie is an excellent idea to re-engage leads, but it needs to be so valuable that it catches their attention and even better if it registers interaction. In other words – if you already have a paid product that you think maybe valuable for leads, then you can use that as your “freebie.” Your win-back campaigns should be such that they will enable you to grab people’s attention and restate your value proposition. The call to action, or CTA, gives you the liberty to be creative and grab attention. But, besides creativity, you should use clear and interpretive CTA so that your cold leads could easily choose between remaining on your list or unsubscribe if they don’t intend to interact with your emails anymore—sorry, but best for your email statistics. Now, you can use the latest Facebook custom ad structure in the Ads Editor, where you can upload your entire list to Facebook and carry out campaigns directly tailored to your email list. It is quite a fantastic way to even reach out to those set of audiences present on Facebook but not in your email lists. Asking customers to upgrade their email details can get you unexpected results in terms of engagement. This action plan gives the customers the chance to register with a new email address if, in any case, it has changed, configure their email settings and options, and opt-in for smartphone or social media notifications. But sometimes, customers could enter invalid email or email with mistake. This is a problem, but the email finder software can help you with validating your email data. What you are doing here is being relevant and responsible. Moreover, such communications may help you get back dormant contacts back in your kitty as active users. Now that you’ve significantly re-engaged some subscribers from the dead email list. And, you’ve succeeded in building a new list of potential customers. It would be best if you compounded on that momentum. Start offering them a low-ticket product or service. You’ve guessed it right. Now, you should employ Tripwire marketing. Think of ideally binding your tripwire to your premium products or services. This way, you would provide a frictionless buying choice for the new customers in this manner. If subscribers do not return despite your best efforts, always ask them if they wish to unsubscribe. To get rid of unnecessary emails, 73% of people use the “Unsubscribe” link or button. Well, we must give our subscribers this option. It’s their will to receive communications from you. When you continue sending emails to dormant subscribers, you will get a repetition as a spammer, and email service providers (ESPs) such as Gmail and Outlook will block you from further sending emails to subscribers harming your sender reputation. Alternatively, it is much better practice to give a polite and humorous final goodbye, which might get you a response. Now, stop removing inactive contacts from your dead email list without trying to win them back. Give them options. Build a win-back strategy, follow aforestated 10 ideas to revitalize your dead email list, and get ready to succeed. List of 10 Most Common Email Automation Mistakes
Wrapping Up
1. Increase customer engagement
2. Streamlined Sales Process
This makes the sales process quicker and more convenient by removing the requirement for customers to visit a website or physical shop. 3. More effective customer support
4. Automated Marketing
WhatsApp chatbots can be utilized for automated marketing initiatives as well. Based on their prior purchases or browsing history, the chatbot can send customers customized messages advertising pertinent goods or services.
5. User-Friendly and Customizable
Tips for Creating an Effective WhatsApp Chatbot
It’s crucial to keep the dialogue flow straightforward and simple when creating your chatbot. Keep your language simple and free of technical jargon that might confuse consumers.
For a chatbot to be interesting, personalization is essential. Utilize customer information to customize chatbot responses and offer pertinent product suggestions.
Customers should receive worth from your chatbot. Offer consumer-friendly advice, product suggestions, or special discounts to keep them interested and involved.
Keep in mind that your chatbot is designed to mimic a discussion with a real person. Maintain a friendly and conversational tone; refrain from giving canned or robotic answers.
Businesses can create an engaging and useful customer support tool that can boost sales and enhance customer satisfaction by using these suggestions.Why choose Botsify for Whatsapp Chatbot?
Final Words:
Advantages of Drip Email Campaigns
1 . Engage your customers:
2. Send tailored content:
3. Nurture your leads:
4. Improve brand awareness:
Best Practices to Implement Drip Email Campaigns in Email Marketing
1. Make proper segmentation
2. Use marketing automation
3. Guide your prospects
4. Monitor buying stages of leads and customers
5. Warm your prospects
6. Connect with multiple channels
7. Build excitement
8. Engage old prospects
9. Add ‘Set Preferences’ link
10. Deliver milestone emails to subscribers
Conclusion
Why Should You Reactivate a Dead Email List?
Understanding Why Email Lists Go Dormant
10 Ways to revitalize your Dead Email List and Recover Lost Leads
1. Make sure your emails are relevant
2. Show Them What They Missed
3. Craft the series of emails you’ll send to win them back
4. Lay off the hard sell
5. Offer a show-stopping freebie
6. Include calls to action
7. Use Facebook Custom Audiences
8. Ask customers to update their email information
9. Offer a tripwire to turn subscribers into buyers
10. Know when to let customers go.
Win-back Emails Are Ray of Hope
We especially love your post about [mention a post].
I am the CEO of [yourbrand] and we like to include your brand in our referral program. We think that you’re the perfect person to promote our offer because [state reasons].
Looking forward to your reply.
[yourname]
Create Special Deals for their Audience
Another way to get an influencer on board is to create special deals for their audience. Of course, it should also include a discount code under the influencer’s name.
Hi [influencer],
We come across your
As technology advances, it somehow affects everything, and email automation is no exception. The best thing about email automation is that it offers unparalleled opportunities to send personalized messages at scale. As a result, it accelerates efficiency and fosters meaningful connections with customers. “Among marketers, two-thirds (65%) employ automation for email marketing.” But what will happen if you ignore some common mistakes? Consequently, you will face severe effects that damage your reputation and frustrate your customers. To help you identify and handle email automation mistakes like a pro, we bring this blog to inform you about the most common mistakes and how to avoid them. Let’s dive in! When it comes to email marketing automation, eliminating common issues is additionally a must. Here are the 10 most common email automation mistakes you should avoid: Segmentation involves the classification of subscribers based on criteria like demographics, interests, behavior, or preferences. Although, many businesses neglect the need to segment their email subscribers and end up triggering negative influences such as: You can create a win-win situation for yourself and your customers by segmenting your email list. Here are a few ways to do that: Take the case of Netflix, one the best action examples that do email segmentation right. They used this approach to send customized recommendations based on users’ preferences, tastes, locations, etc. Also, they have high open rates.
Still Not a User of EasySendy Pro for Hybrid Email Campaigns?
Quick Solution – To make contact segmentation effortless, use Aritic Pinpoint, evidently a top marketing automation tool. What does every business desire? Obviously, higher engagement, better customer retention, focus targeting, increased relevance, and improved customer experience. But what can stop businesses from achieving all this? The answer is a lack of personalization and sending the same email to each subscriber. In this case, customers will ignore such emails or mark them as spam. It creates hurdles in email campaign succession and minimizes open, click-through, and conversion rates. Therefore, to overcome the element of personalization in email marketing, you can follow these strategies: A/B testing, also named split testing, compares two email elements to see which works better. It plays a crucial role in optimizing email campaigns and boosting performance. Inner Image: Ignoring A/B testing simultaneously results in missed opportunities for improvements. Without testing the element, a business cannot detect the effective subject line, content, CTA buttons, or sender names. It will result in lower engagement and limited insight into customer choice. To implement A/B testing in email automation, follow these strategies without a doubt: Over the past decades, the usage of mobile phones increased dramatically. So surprisingly, more people are accessing their emails with smartphones rather than relying on another option. According to Adobe, nearly nine out of ten (85%) users use mobile phones to access their emails. This trend is likely to continue, with an increasing number of users using phones as their primary source of email communication. Now you know how much optimizing email for mobile phones is necessary. In fact, failing to optimize for multiple devices can affect your email marketing. Here are the consequences you can face if you don’t consider mobile optimization. So, to ensure success, it’s good to go with optimized email for multiple devices, especially mobile phones. You must be questioning how? Meanwhile, try these useful suggestions for email optimization: Call-to-action is a small but the most powerful element when persuading customers to buy, sign up, or download. Every email without a clear and powerful CTA can be a time waste, as even if customers want to avail of the offer, they don’t know how to. So, if your target is to boost engagement, drive conversion, and direct user attention toward the primary goal of the email, CTA is necessary. What will happen if you don’t add or add too much CTA? Without a doubt, you will experience the following: Hence, if you want to create compelling and irresistible CTAs, feel free to take these points into consideration: Complying with email marketing laws is necessary for businesses & markets to maintain audience trust, secure consumer privacy, and avoid legal penalties. You must be thinking of what are the top most crucial email marketing automation laws to adhere to. Here are the essential laws: GDPR, enforced by the European Union, necessitates explicit consent for marketing emails, ensuring email recipients willingly opt-in—transparency about data usage and respecting user rights to safeguard privacy. Adhering to GDPR lets users access, rectify, and delete their data. Also, it fosters trust and privacy protection. CCPA, a privacy law in California, empowers users to control their data. Global businesses with California customers must comply with opt-out options and privacy rights. Adhering to this law requires businesses to inform users about data collection and usage. Can-SPAM is a U.S. law regulating commercial email communication for non-U.S. businesses targeting local recipients. Its compliance demands clear identification, preventing deception, and promoting consumer trust. Whenever emails sound robotic, recipients take it as impersonal and disengaging. Using such emails can cause communication and force people to delete them without much consideration. So, to not make your email sound robotic, adding a human touch can do wonders. It helps to maintain a genuine connection, nurturing engagement and trust. Here are a few amazing ideas to make your emails sound more human than ever: Overall, the human touch in emails helps the recipient feel valued, leading to meaningful interaction and increased success. Putting your 100% without tracking and analyzing email metrics is not a wise decision because gaining valuable insight into the performance and effectiveness of campaigns lets businesses make data-driven decisions to optimize their strategies. Here are the standard metrics you must keep up with : Besides this, you can also use analytics to boost email automation. Here is how: Important – To perfectly analyze email marketing data, the use of the Aritic Mail tool would be a great help. Just like social media in email marketing, timing also matters. Following the right time directly impacts email opening and engagement rates. Moreover, if you pick random timing without considering what is correct, your emails may get lost in crowded inboxes and fail to get customers’ attention. So perfect timing is the best way to pick and influence customers. So, how do we know which timing is adequate for our campaign? Here are the elements you need to determine the optimal timing for sending emails. Sending emails to non-active members increases the bounce rate and creates deliverability. So, neglecting it is not an option. If you do so, you face negative impacts, including: To keep your email list healthy, the best practices you can take into consideration are: Being good at automating your email is essential to make marketing campaigns successful. But you also need to avoid common mistakes that can cause loss. Doing that lets you establish significant customer relations while maintaining your positive reputation. Further, divide the email list properly, customize messages, try different versions to see what works best, ensure it looks good on mobile, clear action prompt, and follow email marketing laws. Also, it must have a personal touch, keep an eye on the data, and send emails when it’s most suitable. To make your email marketing journey even more efficient, consider utilizing top marketing automation tools such as EasySendy, Omnisend, and MailerLite. Good luck with automation! Customers anticipate businesses to be accessible around-the-clock and to provide instant gratification in today’s fast-paced world. As a result, companies are utilizing chatbots to satisfy these needs and enhance customer support. Chatbots are an effective tool for interacting with customers, boosting sales, and improving company processes. Botsify is a tool that makes it simple to build WhatsApp Chatbots. Businesses can build chatbots for WhatsApp and other messaging apps to get 1.5x more sales & leads. You can use chatbots to answer customer inquiries or show your product catalogue to let them shop right inside WhatsApp. This alone can help you increase your conversion rates. Customers are more apt to interact with a company that is open round-the-clock. Businesses can respond to client questions right away with a WhatsApp chatbot, even after regular business hours. The chatbot can make suggestions for products, and even help customers find the right products based on their search criteria. Higher customer satisfaction and eventually higher sales can result from this elevated engagement. Chatbots can also be used to speed up the sales process. Businesses can create a catalogue of their goods and services using the WhatsApp Catalog feature, which clients can peruse and purchase through the chatbot. In order to increase the probability of a sale, the chatbot can also make tailored product suggestions based on the customer’s prior purchases or browsing patterns. Eventually integrating with Payment gateway to complete the sale. Every company needs to provide customer support, and WhatsApp chatbots can do so more quickly and effectively. The WhatsApp chatbots can be programmed to answer customer questions, help with problem-solving, and even escalate problems to a real customer support agent if required. Faster resolution times, higher client satisfaction, and eventually higher sales can result from this.
Still Not a User of EasySendy Pro for Hybrid Email Campaigns?
In order to keep customers interested and updated, the chatbot can also deliver notifications about sales, promotions, and new product releases through the broadcasting feature. The fact that these chatbots can be customized and used easily is one of their main benefits. Businesses can create a more unified and expert image by designing the chatbot’s user interface to fit their branding and messaging approach. Additionally, without coding or technical knowledge, businesses can easily create and alter the workflows and responses of their chatbots using drag-and-drop interface. A WhatsApp chatbot’s creation is just the first stage. There are a few suggestions to bear in mind to make sure your chatbot is effective: Botsify is a great choice for businesses looking to create a WhatsApp chatbot for a number of reasons. In the beginning, it offers a simple drag-and-drop interface that enables businesses to build and customize their chatbots without the need for coding knowledge. Secondly, it provides full WhatsApp support, allowing businesses to create chatbots that can answer client questions, recommend products, and even complete orders inside the WhatsApp interface. Furthermore, Botsify offers state-of-the-art features like sentiment analysis and natural language processing (NLP), which help companies better understand customer requirements and deliver tailored experiences. Not to mention, Botsify provides excellent customer assistance, with a team of experts available to assist businesses at every stage of the chatbot implementation. Businesses seeking to boost sales and enhance customer engagement should consider using WhatsApp chatbots. Businesses can streamline their sales process and improve customer service with tools like the WhatsApp Catalog, customised product suggestions, and automated marketing campaigns. Additionally, companies can easily build and modify their chatbots without the need for technical expertise thanks to the user-friendly and customizable platform. Businesses can 1.5X their revenue by using WhatsApp chatbots, staying one step ahead of the competition. Are you looking out for ways to nurture your qualified leads? Now, you can heave a sigh of relief for communicating with your prospects and increasing your sales revenue. Jump Directly to 1 . Advantages of drip email campaigns 2. Best Practices to Implement Drip Email Campaigns in Email Marketing But how?
Still Not a User of EasySendy Pro for Hybrid Email Campaigns?
Do you know about drip email campaigns? Drip marketing campaigns are marketing tactics for sending automated sets of email messages based on specific timelines or user actions. Drip email campaigns provide the correct information at the right time to your subscribers. These automated emails help to connect with the subscribers in a relevant and timely manner. Drip email campaigns (outperform general) sends due to their timeliness, targeted, and relevant nature. Each message of the drip campaign should stand out among the crowd. Even you can build past messages and set the stage for upcoming ones. They can span all kinds of periods, from daily reminders and weekly specials to monthly updates and yearly renewal notices. You can connect with your subscribers based on signing up for events with the help of drip email campaigns. Based on reports, over 50% of sales-ready leads are generated through drip email campaigns. Email drip campaigns have multiple benefits to offer if you implement them correctly. You can put a little effort and time into the initial phase to get the best results. Let’s get started with some of the essential benefits which can be incorporated as a drip strategy in your email marketing: You can boost customer engagement through drip email campaigns, and triggered emails have a better chance of getting a response rate as subscribers will take action. You can send a series of emails if someone has purchased a product. Welcome emails are the best way to start your drip email campaigns. According to Experian, welcome emails have a 50% higher open rate as compared to other emails. You can send tailored content to each prospect based on the buying journey to push them through the sales funnel. You can provide a series of drip campaigns if your subscribers are customers. Ensure to use drip marketing for sharing content related to a product or service for your existing customers and trigger them for the next purchase. You can nurture your prospects through drip email campaigns. You need to provide them with the product or service-related content. now can capture new leads through drip email campaigns and offer them valuable messages related to your product or service. Interesting Read : Do’s and Don’ts for a Productive Email Campaign Success 2023 This series of campaigns allow you to answer relevant questions, communicate about the benefits, and address the objections raised by prospects. Drip email campaigns are more like sales conversations over multiple series of emails. Drip email campaigns open rates are 80% higher than single send emails. You can keep your brand at the top of your mind with a series of relevant drip emails. Drip marketing allows you to start building relationships with the prospects that allow potential customers to purchase your brands. While creating a drip nurturing campaign for your customers and prospects, you need to keep in mind some practices that you can follow. You know segmentation can help you create personalized and relevant messages for your prospects and customers. So, it would help if you took the time to break your email list into smaller groups. You have to think beyond your subscribers’ email addresses and names. Make a group of contacts based on their interests, location, email preferences, and many more. In this way, you can provide relevant content to your subscribers and customers. If you send your drip campaigns manually, then you can consider delivering a series of emails as a labor-intensive process at specific intervals. If you want to save your time and energy, you can use marketing automation for these kinds of campaigns to minimize the costs and boost overall performances. Interesting Read : Why is it important to include an Unsubscribe Link in your Email Campaigns? With the help of automated drip campaigns, you can increase the number of qualified leads. You have to create content that can help your prospects understand your products and services. Well, you can produce content in the form of videos, ebooks, free trials, webinars, checklists. Ensure to offer different types of content to give in-depth information about your products and services. Avoid bombarding your audiences with long-format content like ebooks and how-to guides. Instead of that, try to provide them with short checklists and demonstration videos to make it easier for them to grab the knowledge. After using drip email campaigns, companies have analyzed a 20% increase in sales. The marketer should be aware of your prospects’ whereabouts in the buying cycle. You need to send offers to your prospects and customers based on their journey. You have to send educational content to your leads to show them your brands’ benefits, whereas you have to send offers to your loyal customers. You can use drip email campaigns to capture the attention of someone who might see your product or service but are not ready to buy at this present moment. As the prospect proceeds through the funnel, try to send them a progressive set of messages. You can deliver the correct information at the right step in the buyer’s journey with drip marketing. You need to consider using social media posts, direct mail, SMS text messages, printed newsletters, and phone calls, along with drip email campaigns so that you can analyze which communication works better for your audiences. Through a series of drip email campaigns, you can send teaser emails, series of educational messages followed by formal announcements. Interesting Read : How to Leverage Email Marketing in your Business during COVID – 19 Recovery? Even you can schedule a follow-up to thank you notes, schedule event reminders and surveys for building excitement in reading the newsletters. Reach out to customers who have not purchased from you lately and keep your leads warm with drip nurturing campaigns. Try to upsell your prospects for bigger and better products and insist on recommending your brand to colleagues and friends. Provide them incentives to re-engage with your product. Marketers need to find out what excites their subscribers to create personalized and relevant messages. Whenever you send emails, you can add an option to set preferences for understanding your recipients’ behaviors. Customers can select the kind of offers or content they want to receive. With the help of this email, you can create segments and send relevant messages. According to the latest study, 60% of customers want to read emails from brands once a week. You can send milestone drip email campaigns to your prospects and customers for celebrating special dates. The best thing is to prepare milestone emails in advance and schedule the emails automatically with EasySendy Pro’s help. You can build long-lasting relationships with your prospects and customers with these drip email campaigns. You have to take the subscribers on an engaging journey to create a high-converting campaign and deliver personalized messages to the right set of people at the right time. Nearly 48.4% of marketers try to win inactive subscribers or dead email list contacts back via win-back emails. Let’s face it: we’re all in this together. People drift apart and lose touch. In reality, if you run email newsletter campaigns, you almost most likely have a list of inactive subscribers or a dead email list. Jump Directly to 1 . Why Should You Reactivate a Dead Email List? 2. Understanding Why Email Lists Go Dormant 3. 10 Ways to revitalize your Dead Email List and Recover Lost Leads These are the contacts who are either missing your emails completely or actually aren’t clicking through at all.
Still Not a User of EasySendy Pro for Hybrid Email Campaigns?
Luckily, these contacts are not permanently lost—sometimes, they may simply be on pause on their front. You can get these contacts back in the form of leads by communicating with them via impactful win-back emails. Almost 44% of B2B marketers view emails as their primary lead generation source. Indeed, it would help if you thought about spending time reactivating dormant or inactive email subscribers and revitalizing your lists. Why? It is worthwhile to make attempts to recapture your dead or inactive contacts. An inactive contact was once interested in your brand or business, so it is reasonable that you have a chance to encourage them to rejoin your active subscriber lists before you decide to remove them from your list without trying to recapture them finally. Look at the acquisition cost for a new subscriber and compare it to running any win-back promotions to see if you will increase interest in people opt-in to provide you their email address and let you send information directly into their inbox. Inactive email subscribers (a.k.a, dormant email subscribers) are contacts in your dead email list who have opted-in for your email list and given their consent to receive information from your brand or business. However, they have turned dormant or inactive owing to the fact that they haven’t opened, clicked, or responded to your email campaigns in any way for a predetermined time. Usually, marketers consider a timeframe of 3 or 6 months to determine the active or dormant subscribers during their email list cleaning process. While there isn’t a certain reason, there are a few likely reasons for your subscribers turning inactive or dormant– Consumers are swamped with email these days. The overall number of email addresses is growing in tandem with the number of daily emails sent around the world. DMR report reveals that at the personal level, an average office worker receives 121 emails per day. However, if done correctly, the outcomes are enormous. It is really important to craft the right email for your subscribers. Without a sound strategy in place, you run the risk of delivering emails to your customers that aren’t up to par. To build more relevant and timely emails, as well as a stronger overall experience for your list subscribers, you must close the gap between what you want to do as a marketer and what your subscribers expect from you. When your leads turn to cold leads, that is, you have inactive subscribers in your list, it’s okay to start communications with them saying ‘we missed you. ‘ Besides that, include your business’s most recent happenings or the changes that have occurred since they left. Once you’ve engaged them, tread on value-based interactions and start serving them helpful or informative content. Here are the tips if you are thinking about what to include as significant changes to show them what they missed: Now that you’ve decided to revitalize your list by resurrecting your dead or inactive contacts in your dead email list, you can begin by planning an automated win-back email series and brainstorm what communications you would have with them. Each email in your win-back email series should have its own message revolving around a theme of trying to encourage your inactive contacts. Be wary of engulfing too many ideas in a single email of your series. People don’t want to be overwhelmed with a salesy tone; instead, they want to be amused, educated, or assisted. It entails sending emails that may not result in a quick transaction but instead focus on establishing long-term customer loyalty. Friendly recommendations, valuable tips, and content relevant to current happenings around related industries all help create a rapport and entice customers to engage with your content, paving the way to revitalize relationships with them. When you want to resurrect your dormant leads or dead email list, it should be equivalent to a show-stopping offer. But be wary of going beyond the bounds. Offering a freebie is an excellent idea to re-engage leads, but it needs to be so valuable that it catches their attention and even better if it registers interaction. In other words – if you already have a paid product that you think maybe valuable for leads, then you can use that as your “freebie.” Your win-back campaigns should be such that they will enable you to grab people’s attention and restate your value proposition. The call to action, or CTA, gives you the liberty to be creative and grab attention. But, besides creativity, you should use clear and interpretive CTA so that your cold leads could easily choose between remaining on your list or unsubscribe if they don’t intend to interact with your emails anymore—sorry, but best for your email statistics. Now, you can use the latest Facebook custom ad structure in the Ads Editor, where you can upload your entire list to Facebook and carry out campaigns directly tailored to your email list. It is quite a fantastic way to even reach out to those set of audiences present on Facebook but not in your email lists. Asking customers to upgrade their email details can get you unexpected results in terms of engagement. This action plan gives the customers the chance to register with a new email address if, in any case, it has changed, configure their email settings and options, and opt-in for smartphone or social media notifications. But sometimes, customers could enter invalid email or email with mistake. This is a problem, but the email finder software can help you with validating your email data. What you are doing here is being relevant and responsible. Moreover, such communications may help you get back dormant contacts back in your kitty as active users. Now that you’ve significantly re-engaged some subscribers from the dead email list. And, you’ve succeeded in building a new list of potential customers. It would be best if you compounded on that momentum. Start offering them a low-ticket product or service. You’ve guessed it right. Now, you should employ Tripwire marketing. Think of ideally binding your tripwire to your premium products or services. This way, you would provide a frictionless buying choice for the new customers in this manner. If subscribers do not return despite your best efforts, always ask them if they wish to unsubscribe. To get rid of unnecessary emails, 73% of people use the “Unsubscribe” link or button. Well, we must give our subscribers this option. It’s their will to receive communications from you. When you continue sending emails to dormant subscribers, you will get a repetition as a spammer, and email service providers (ESPs) such as Gmail and Outlook will block you from further sending emails to subscribers harming your sender reputation. Alternatively, it is much better practice to give a polite and humorous final goodbye, which might get you a response. Now, stop removing inactive contacts from your dead email list without trying to win them back. Give them options. Build a win-back strategy, follow aforestated 10 ideas to revitalize your dead email list, and get ready to succeed. List of 10 Most Common Email Automation Mistakes
Wrapping Up
1. Increase customer engagement
2. Streamlined Sales Process
This makes the sales process quicker and more convenient by removing the requirement for customers to visit a website or physical shop. 3. More effective customer support
4. Automated Marketing
WhatsApp chatbots can be utilized for automated marketing initiatives as well. Based on their prior purchases or browsing history, the chatbot can send customers customized messages advertising pertinent goods or services.
5. User-Friendly and Customizable
Tips for Creating an Effective WhatsApp Chatbot
It’s crucial to keep the dialogue flow straightforward and simple when creating your chatbot. Keep your language simple and free of technical jargon that might confuse consumers.
For a chatbot to be interesting, personalization is essential. Utilize customer information to customize chatbot responses and offer pertinent product suggestions.
Customers should receive worth from your chatbot. Offer consumer-friendly advice, product suggestions, or special discounts to keep them interested and involved.
Keep in mind that your chatbot is designed to mimic a discussion with a real person. Maintain a friendly and conversational tone; refrain from giving canned or robotic answers.
Businesses can create an engaging and useful customer support tool that can boost sales and enhance customer satisfaction by using these suggestions.Why choose Botsify for Whatsapp Chatbot?
Final Words:
Advantages of Drip Email Campaigns
1 . Engage your customers:
2. Send tailored content:
3. Nurture your leads:
4. Improve brand awareness:
Best Practices to Implement Drip Email Campaigns in Email Marketing
1. Make proper segmentation
2. Use marketing automation
3. Guide your prospects
4. Monitor buying stages of leads and customers
5. Warm your prospects
6. Connect with multiple channels
7. Build excitement
8. Engage old prospects
9. Add ‘Set Preferences’ link
10. Deliver milestone emails to subscribers
Conclusion
Why Should You Reactivate a Dead Email List?
Understanding Why Email Lists Go Dormant
10 Ways to revitalize your Dead Email List and Recover Lost Leads
1. Make sure your emails are relevant
2. Show Them What They Missed
3. Craft the series of emails you’ll send to win them back
4. Lay off the hard sell
5. Offer a show-stopping freebie
6. Include calls to action
7. Use Facebook Custom Audiences
8. Ask customers to update their email information
9. Offer a tripwire to turn subscribers into buyers
10. Know when to let customers go.
Win-back Emails Are Ray of Hope
We especially love your post about [mention a post].
I am the CEO of [yourbrand] and we like to create a special discount code for your brand. We are going to create a special referral program just for your audience. With this, we will give your audience an exclusive [10/20/50%] discount with the code [influencerbrandname].
Looking forward to your reply.
[yourname]
Host Contests or Giveaways
Another way you can work together is to host a contest or giveaway. For this, you need to ask them if they are interested in this type of working relationship.
Hi [influencer],
We come across your
As technology advances, it somehow affects everything, and email automation is no exception. The best thing about email automation is that it offers unparalleled opportunities to send personalized messages at scale. As a result, it accelerates efficiency and fosters meaningful connections with customers. “Among marketers, two-thirds (65%) employ automation for email marketing.” But what will happen if you ignore some common mistakes? Consequently, you will face severe effects that damage your reputation and frustrate your customers. To help you identify and handle email automation mistakes like a pro, we bring this blog to inform you about the most common mistakes and how to avoid them. Let’s dive in! When it comes to email marketing automation, eliminating common issues is additionally a must. Here are the 10 most common email automation mistakes you should avoid: Segmentation involves the classification of subscribers based on criteria like demographics, interests, behavior, or preferences. Although, many businesses neglect the need to segment their email subscribers and end up triggering negative influences such as: You can create a win-win situation for yourself and your customers by segmenting your email list. Here are a few ways to do that: Take the case of Netflix, one the best action examples that do email segmentation right. They used this approach to send customized recommendations based on users’ preferences, tastes, locations, etc. Also, they have high open rates.
Still Not a User of EasySendy Pro for Hybrid Email Campaigns?
Quick Solution – To make contact segmentation effortless, use Aritic Pinpoint, evidently a top marketing automation tool. What does every business desire? Obviously, higher engagement, better customer retention, focus targeting, increased relevance, and improved customer experience. But what can stop businesses from achieving all this? The answer is a lack of personalization and sending the same email to each subscriber. In this case, customers will ignore such emails or mark them as spam. It creates hurdles in email campaign succession and minimizes open, click-through, and conversion rates. Therefore, to overcome the element of personalization in email marketing, you can follow these strategies: A/B testing, also named split testing, compares two email elements to see which works better. It plays a crucial role in optimizing email campaigns and boosting performance. Inner Image: Ignoring A/B testing simultaneously results in missed opportunities for improvements. Without testing the element, a business cannot detect the effective subject line, content, CTA buttons, or sender names. It will result in lower engagement and limited insight into customer choice. To implement A/B testing in email automation, follow these strategies without a doubt: Over the past decades, the usage of mobile phones increased dramatically. So surprisingly, more people are accessing their emails with smartphones rather than relying on another option. According to Adobe, nearly nine out of ten (85%) users use mobile phones to access their emails. This trend is likely to continue, with an increasing number of users using phones as their primary source of email communication. Now you know how much optimizing email for mobile phones is necessary. In fact, failing to optimize for multiple devices can affect your email marketing. Here are the consequences you can face if you don’t consider mobile optimization. So, to ensure success, it’s good to go with optimized email for multiple devices, especially mobile phones. You must be questioning how? Meanwhile, try these useful suggestions for email optimization: Call-to-action is a small but the most powerful element when persuading customers to buy, sign up, or download. Every email without a clear and powerful CTA can be a time waste, as even if customers want to avail of the offer, they don’t know how to. So, if your target is to boost engagement, drive conversion, and direct user attention toward the primary goal of the email, CTA is necessary. What will happen if you don’t add or add too much CTA? Without a doubt, you will experience the following: Hence, if you want to create compelling and irresistible CTAs, feel free to take these points into consideration: Complying with email marketing laws is necessary for businesses & markets to maintain audience trust, secure consumer privacy, and avoid legal penalties. You must be thinking of what are the top most crucial email marketing automation laws to adhere to. Here are the essential laws: GDPR, enforced by the European Union, necessitates explicit consent for marketing emails, ensuring email recipients willingly opt-in—transparency about data usage and respecting user rights to safeguard privacy. Adhering to GDPR lets users access, rectify, and delete their data. Also, it fosters trust and privacy protection. CCPA, a privacy law in California, empowers users to control their data. Global businesses with California customers must comply with opt-out options and privacy rights. Adhering to this law requires businesses to inform users about data collection and usage. Can-SPAM is a U.S. law regulating commercial email communication for non-U.S. businesses targeting local recipients. Its compliance demands clear identification, preventing deception, and promoting consumer trust. Whenever emails sound robotic, recipients take it as impersonal and disengaging. Using such emails can cause communication and force people to delete them without much consideration. So, to not make your email sound robotic, adding a human touch can do wonders. It helps to maintain a genuine connection, nurturing engagement and trust. Here are a few amazing ideas to make your emails sound more human than ever: Overall, the human touch in emails helps the recipient feel valued, leading to meaningful interaction and increased success. Putting your 100% without tracking and analyzing email metrics is not a wise decision because gaining valuable insight into the performance and effectiveness of campaigns lets businesses make data-driven decisions to optimize their strategies. Here are the standard metrics you must keep up with : Besides this, you can also use analytics to boost email automation. Here is how: Important – To perfectly analyze email marketing data, the use of the Aritic Mail tool would be a great help. Just like social media in email marketing, timing also matters. Following the right time directly impacts email opening and engagement rates. Moreover, if you pick random timing without considering what is correct, your emails may get lost in crowded inboxes and fail to get customers’ attention. So perfect timing is the best way to pick and influence customers. So, how do we know which timing is adequate for our campaign? Here are the elements you need to determine the optimal timing for sending emails. Sending emails to non-active members increases the bounce rate and creates deliverability. So, neglecting it is not an option. If you do so, you face negative impacts, including: To keep your email list healthy, the best practices you can take into consideration are: Being good at automating your email is essential to make marketing campaigns successful. But you also need to avoid common mistakes that can cause loss. Doing that lets you establish significant customer relations while maintaining your positive reputation. Further, divide the email list properly, customize messages, try different versions to see what works best, ensure it looks good on mobile, clear action prompt, and follow email marketing laws. Also, it must have a personal touch, keep an eye on the data, and send emails when it’s most suitable. To make your email marketing journey even more efficient, consider utilizing top marketing automation tools such as EasySendy, Omnisend, and MailerLite. Good luck with automation! Customers anticipate businesses to be accessible around-the-clock and to provide instant gratification in today’s fast-paced world. As a result, companies are utilizing chatbots to satisfy these needs and enhance customer support. Chatbots are an effective tool for interacting with customers, boosting sales, and improving company processes. Botsify is a tool that makes it simple to build WhatsApp Chatbots. Businesses can build chatbots for WhatsApp and other messaging apps to get 1.5x more sales & leads. You can use chatbots to answer customer inquiries or show your product catalogue to let them shop right inside WhatsApp. This alone can help you increase your conversion rates. Customers are more apt to interact with a company that is open round-the-clock. Businesses can respond to client questions right away with a WhatsApp chatbot, even after regular business hours. The chatbot can make suggestions for products, and even help customers find the right products based on their search criteria. Higher customer satisfaction and eventually higher sales can result from this elevated engagement. Chatbots can also be used to speed up the sales process. Businesses can create a catalogue of their goods and services using the WhatsApp Catalog feature, which clients can peruse and purchase through the chatbot. In order to increase the probability of a sale, the chatbot can also make tailored product suggestions based on the customer’s prior purchases or browsing patterns. Eventually integrating with Payment gateway to complete the sale. Every company needs to provide customer support, and WhatsApp chatbots can do so more quickly and effectively. The WhatsApp chatbots can be programmed to answer customer questions, help with problem-solving, and even escalate problems to a real customer support agent if required. Faster resolution times, higher client satisfaction, and eventually higher sales can result from this.
Still Not a User of EasySendy Pro for Hybrid Email Campaigns?
In order to keep customers interested and updated, the chatbot can also deliver notifications about sales, promotions, and new product releases through the broadcasting feature. The fact that these chatbots can be customized and used easily is one of their main benefits. Businesses can create a more unified and expert image by designing the chatbot’s user interface to fit their branding and messaging approach. Additionally, without coding or technical knowledge, businesses can easily create and alter the workflows and responses of their chatbots using drag-and-drop interface. A WhatsApp chatbot’s creation is just the first stage. There are a few suggestions to bear in mind to make sure your chatbot is effective: Botsify is a great choice for businesses looking to create a WhatsApp chatbot for a number of reasons. In the beginning, it offers a simple drag-and-drop interface that enables businesses to build and customize their chatbots without the need for coding knowledge. Secondly, it provides full WhatsApp support, allowing businesses to create chatbots that can answer client questions, recommend products, and even complete orders inside the WhatsApp interface. Furthermore, Botsify offers state-of-the-art features like sentiment analysis and natural language processing (NLP), which help companies better understand customer requirements and deliver tailored experiences. Not to mention, Botsify provides excellent customer assistance, with a team of experts available to assist businesses at every stage of the chatbot implementation. Businesses seeking to boost sales and enhance customer engagement should consider using WhatsApp chatbots. Businesses can streamline their sales process and improve customer service with tools like the WhatsApp Catalog, customised product suggestions, and automated marketing campaigns. Additionally, companies can easily build and modify their chatbots without the need for technical expertise thanks to the user-friendly and customizable platform. Businesses can 1.5X their revenue by using WhatsApp chatbots, staying one step ahead of the competition. Are you looking out for ways to nurture your qualified leads? Now, you can heave a sigh of relief for communicating with your prospects and increasing your sales revenue. Jump Directly to 1 . Advantages of drip email campaigns 2. Best Practices to Implement Drip Email Campaigns in Email Marketing But how?
Still Not a User of EasySendy Pro for Hybrid Email Campaigns?
Do you know about drip email campaigns? Drip marketing campaigns are marketing tactics for sending automated sets of email messages based on specific timelines or user actions. Drip email campaigns provide the correct information at the right time to your subscribers. These automated emails help to connect with the subscribers in a relevant and timely manner. Drip email campaigns (outperform general) sends due to their timeliness, targeted, and relevant nature. Each message of the drip campaign should stand out among the crowd. Even you can build past messages and set the stage for upcoming ones. They can span all kinds of periods, from daily reminders and weekly specials to monthly updates and yearly renewal notices. You can connect with your subscribers based on signing up for events with the help of drip email campaigns. Based on reports, over 50% of sales-ready leads are generated through drip email campaigns. Email drip campaigns have multiple benefits to offer if you implement them correctly. You can put a little effort and time into the initial phase to get the best results. Let’s get started with some of the essential benefits which can be incorporated as a drip strategy in your email marketing: You can boost customer engagement through drip email campaigns, and triggered emails have a better chance of getting a response rate as subscribers will take action. You can send a series of emails if someone has purchased a product. Welcome emails are the best way to start your drip email campaigns. According to Experian, welcome emails have a 50% higher open rate as compared to other emails. You can send tailored content to each prospect based on the buying journey to push them through the sales funnel. You can provide a series of drip campaigns if your subscribers are customers. Ensure to use drip marketing for sharing content related to a product or service for your existing customers and trigger them for the next purchase. You can nurture your prospects through drip email campaigns. You need to provide them with the product or service-related content. now can capture new leads through drip email campaigns and offer them valuable messages related to your product or service. Interesting Read : Do’s and Don’ts for a Productive Email Campaign Success 2023 This series of campaigns allow you to answer relevant questions, communicate about the benefits, and address the objections raised by prospects. Drip email campaigns are more like sales conversations over multiple series of emails. Drip email campaigns open rates are 80% higher than single send emails. You can keep your brand at the top of your mind with a series of relevant drip emails. Drip marketing allows you to start building relationships with the prospects that allow potential customers to purchase your brands. While creating a drip nurturing campaign for your customers and prospects, you need to keep in mind some practices that you can follow. You know segmentation can help you create personalized and relevant messages for your prospects and customers. So, it would help if you took the time to break your email list into smaller groups. You have to think beyond your subscribers’ email addresses and names. Make a group of contacts based on their interests, location, email preferences, and many more. In this way, you can provide relevant content to your subscribers and customers. If you send your drip campaigns manually, then you can consider delivering a series of emails as a labor-intensive process at specific intervals. If you want to save your time and energy, you can use marketing automation for these kinds of campaigns to minimize the costs and boost overall performances. Interesting Read : Why is it important to include an Unsubscribe Link in your Email Campaigns? With the help of automated drip campaigns, you can increase the number of qualified leads. You have to create content that can help your prospects understand your products and services. Well, you can produce content in the form of videos, ebooks, free trials, webinars, checklists. Ensure to offer different types of content to give in-depth information about your products and services. Avoid bombarding your audiences with long-format content like ebooks and how-to guides. Instead of that, try to provide them with short checklists and demonstration videos to make it easier for them to grab the knowledge. After using drip email campaigns, companies have analyzed a 20% increase in sales. The marketer should be aware of your prospects’ whereabouts in the buying cycle. You need to send offers to your prospects and customers based on their journey. You have to send educational content to your leads to show them your brands’ benefits, whereas you have to send offers to your loyal customers. You can use drip email campaigns to capture the attention of someone who might see your product or service but are not ready to buy at this present moment. As the prospect proceeds through the funnel, try to send them a progressive set of messages. You can deliver the correct information at the right step in the buyer’s journey with drip marketing. You need to consider using social media posts, direct mail, SMS text messages, printed newsletters, and phone calls, along with drip email campaigns so that you can analyze which communication works better for your audiences. Through a series of drip email campaigns, you can send teaser emails, series of educational messages followed by formal announcements. Interesting Read : How to Leverage Email Marketing in your Business during COVID – 19 Recovery? Even you can schedule a follow-up to thank you notes, schedule event reminders and surveys for building excitement in reading the newsletters. Reach out to customers who have not purchased from you lately and keep your leads warm with drip nurturing campaigns. Try to upsell your prospects for bigger and better products and insist on recommending your brand to colleagues and friends. Provide them incentives to re-engage with your product. Marketers need to find out what excites their subscribers to create personalized and relevant messages. Whenever you send emails, you can add an option to set preferences for understanding your recipients’ behaviors. Customers can select the kind of offers or content they want to receive. With the help of this email, you can create segments and send relevant messages. According to the latest study, 60% of customers want to read emails from brands once a week. You can send milestone drip email campaigns to your prospects and customers for celebrating special dates. The best thing is to prepare milestone emails in advance and schedule the emails automatically with EasySendy Pro’s help. You can build long-lasting relationships with your prospects and customers with these drip email campaigns. You have to take the subscribers on an engaging journey to create a high-converting campaign and deliver personalized messages to the right set of people at the right time. Nearly 48.4% of marketers try to win inactive subscribers or dead email list contacts back via win-back emails. Let’s face it: we’re all in this together. People drift apart and lose touch. In reality, if you run email newsletter campaigns, you almost most likely have a list of inactive subscribers or a dead email list. Jump Directly to 1 . Why Should You Reactivate a Dead Email List? 2. Understanding Why Email Lists Go Dormant 3. 10 Ways to revitalize your Dead Email List and Recover Lost Leads These are the contacts who are either missing your emails completely or actually aren’t clicking through at all.
Still Not a User of EasySendy Pro for Hybrid Email Campaigns?
Luckily, these contacts are not permanently lost—sometimes, they may simply be on pause on their front. You can get these contacts back in the form of leads by communicating with them via impactful win-back emails. Almost 44% of B2B marketers view emails as their primary lead generation source. Indeed, it would help if you thought about spending time reactivating dormant or inactive email subscribers and revitalizing your lists. Why? It is worthwhile to make attempts to recapture your dead or inactive contacts. An inactive contact was once interested in your brand or business, so it is reasonable that you have a chance to encourage them to rejoin your active subscriber lists before you decide to remove them from your list without trying to recapture them finally. Look at the acquisition cost for a new subscriber and compare it to running any win-back promotions to see if you will increase interest in people opt-in to provide you their email address and let you send information directly into their inbox. Inactive email subscribers (a.k.a, dormant email subscribers) are contacts in your dead email list who have opted-in for your email list and given their consent to receive information from your brand or business. However, they have turned dormant or inactive owing to the fact that they haven’t opened, clicked, or responded to your email campaigns in any way for a predetermined time. Usually, marketers consider a timeframe of 3 or 6 months to determine the active or dormant subscribers during their email list cleaning process. While there isn’t a certain reason, there are a few likely reasons for your subscribers turning inactive or dormant– Consumers are swamped with email these days. The overall number of email addresses is growing in tandem with the number of daily emails sent around the world. DMR report reveals that at the personal level, an average office worker receives 121 emails per day. However, if done correctly, the outcomes are enormous. It is really important to craft the right email for your subscribers. Without a sound strategy in place, you run the risk of delivering emails to your customers that aren’t up to par. To build more relevant and timely emails, as well as a stronger overall experience for your list subscribers, you must close the gap between what you want to do as a marketer and what your subscribers expect from you. When your leads turn to cold leads, that is, you have inactive subscribers in your list, it’s okay to start communications with them saying ‘we missed you. ‘ Besides that, include your business’s most recent happenings or the changes that have occurred since they left. Once you’ve engaged them, tread on value-based interactions and start serving them helpful or informative content. Here are the tips if you are thinking about what to include as significant changes to show them what they missed: Now that you’ve decided to revitalize your list by resurrecting your dead or inactive contacts in your dead email list, you can begin by planning an automated win-back email series and brainstorm what communications you would have with them. Each email in your win-back email series should have its own message revolving around a theme of trying to encourage your inactive contacts. Be wary of engulfing too many ideas in a single email of your series. People don’t want to be overwhelmed with a salesy tone; instead, they want to be amused, educated, or assisted. It entails sending emails that may not result in a quick transaction but instead focus on establishing long-term customer loyalty. Friendly recommendations, valuable tips, and content relevant to current happenings around related industries all help create a rapport and entice customers to engage with your content, paving the way to revitalize relationships with them. When you want to resurrect your dormant leads or dead email list, it should be equivalent to a show-stopping offer. But be wary of going beyond the bounds. Offering a freebie is an excellent idea to re-engage leads, but it needs to be so valuable that it catches their attention and even better if it registers interaction. In other words – if you already have a paid product that you think maybe valuable for leads, then you can use that as your “freebie.” Your win-back campaigns should be such that they will enable you to grab people’s attention and restate your value proposition. The call to action, or CTA, gives you the liberty to be creative and grab attention. But, besides creativity, you should use clear and interpretive CTA so that your cold leads could easily choose between remaining on your list or unsubscribe if they don’t intend to interact with your emails anymore—sorry, but best for your email statistics. Now, you can use the latest Facebook custom ad structure in the Ads Editor, where you can upload your entire list to Facebook and carry out campaigns directly tailored to your email list. It is quite a fantastic way to even reach out to those set of audiences present on Facebook but not in your email lists. Asking customers to upgrade their email details can get you unexpected results in terms of engagement. This action plan gives the customers the chance to register with a new email address if, in any case, it has changed, configure their email settings and options, and opt-in for smartphone or social media notifications. But sometimes, customers could enter invalid email or email with mistake. This is a problem, but the email finder software can help you with validating your email data. What you are doing here is being relevant and responsible. Moreover, such communications may help you get back dormant contacts back in your kitty as active users. Now that you’ve significantly re-engaged some subscribers from the dead email list. And, you’ve succeeded in building a new list of potential customers. It would be best if you compounded on that momentum. Start offering them a low-ticket product or service. You’ve guessed it right. Now, you should employ Tripwire marketing. Think of ideally binding your tripwire to your premium products or services. This way, you would provide a frictionless buying choice for the new customers in this manner. If subscribers do not return despite your best efforts, always ask them if they wish to unsubscribe. To get rid of unnecessary emails, 73% of people use the “Unsubscribe” link or button. Well, we must give our subscribers this option. It’s their will to receive communications from you. When you continue sending emails to dormant subscribers, you will get a repetition as a spammer, and email service providers (ESPs) such as Gmail and Outlook will block you from further sending emails to subscribers harming your sender reputation. Alternatively, it is much better practice to give a polite and humorous final goodbye, which might get you a response. Now, stop removing inactive contacts from your dead email list without trying to win them back. Give them options. Build a win-back strategy, follow aforestated 10 ideas to revitalize your dead email list, and get ready to succeed. List of 10 Most Common Email Automation Mistakes
Wrapping Up
1. Increase customer engagement
2. Streamlined Sales Process
This makes the sales process quicker and more convenient by removing the requirement for customers to visit a website or physical shop. 3. More effective customer support
4. Automated Marketing
WhatsApp chatbots can be utilized for automated marketing initiatives as well. Based on their prior purchases or browsing history, the chatbot can send customers customized messages advertising pertinent goods or services.
5. User-Friendly and Customizable
Tips for Creating an Effective WhatsApp Chatbot
It’s crucial to keep the dialogue flow straightforward and simple when creating your chatbot. Keep your language simple and free of technical jargon that might confuse consumers.
For a chatbot to be interesting, personalization is essential. Utilize customer information to customize chatbot responses and offer pertinent product suggestions.
Customers should receive worth from your chatbot. Offer consumer-friendly advice, product suggestions, or special discounts to keep them interested and involved.
Keep in mind that your chatbot is designed to mimic a discussion with a real person. Maintain a friendly and conversational tone; refrain from giving canned or robotic answers.
Businesses can create an engaging and useful customer support tool that can boost sales and enhance customer satisfaction by using these suggestions.Why choose Botsify for Whatsapp Chatbot?
Final Words:
Advantages of Drip Email Campaigns
1 . Engage your customers:
2. Send tailored content:
3. Nurture your leads:
4. Improve brand awareness:
Best Practices to Implement Drip Email Campaigns in Email Marketing
1. Make proper segmentation
2. Use marketing automation
3. Guide your prospects
4. Monitor buying stages of leads and customers
5. Warm your prospects
6. Connect with multiple channels
7. Build excitement
8. Engage old prospects
9. Add ‘Set Preferences’ link
10. Deliver milestone emails to subscribers
Conclusion
Why Should You Reactivate a Dead Email List?
Understanding Why Email Lists Go Dormant
10 Ways to revitalize your Dead Email List and Recover Lost Leads
1. Make sure your emails are relevant
2. Show Them What They Missed
3. Craft the series of emails you’ll send to win them back
4. Lay off the hard sell
5. Offer a show-stopping freebie
6. Include calls to action
7. Use Facebook Custom Audiences
8. Ask customers to update their email information
9. Offer a tripwire to turn subscribers into buyers
10. Know when to let customers go.
Win-back Emails Are Ray of Hope
We especially love your post about [mention a post].
I am the CEO of [yourbrand] and we like to host a giveaway for your audience. We will be giving away a [product1], [product2] and [product3] to 3 lucky winners. This is an exclusive giveaway that is tailored for your brand and audience.
Would you be interested in this?
[yourname]
Ask for Reviews
Sometimes, a simple feedback may be all you need. In this approach, you ask them about what they think about your products and services. This is done by giving them a free product or a trial of your service. This way, they can give you their honest feedback.
Hi [influencer],
We come across your
As technology advances, it somehow affects everything, and email automation is no exception. The best thing about email automation is that it offers unparalleled opportunities to send personalized messages at scale. As a result, it accelerates efficiency and fosters meaningful connections with customers. “Among marketers, two-thirds (65%) employ automation for email marketing.” But what will happen if you ignore some common mistakes? Consequently, you will face severe effects that damage your reputation and frustrate your customers. To help you identify and handle email automation mistakes like a pro, we bring this blog to inform you about the most common mistakes and how to avoid them. Let’s dive in! When it comes to email marketing automation, eliminating common issues is additionally a must. Here are the 10 most common email automation mistakes you should avoid: Segmentation involves the classification of subscribers based on criteria like demographics, interests, behavior, or preferences. Although, many businesses neglect the need to segment their email subscribers and end up triggering negative influences such as: You can create a win-win situation for yourself and your customers by segmenting your email list. Here are a few ways to do that: Take the case of Netflix, one the best action examples that do email segmentation right. They used this approach to send customized recommendations based on users’ preferences, tastes, locations, etc. Also, they have high open rates.
Still Not a User of EasySendy Pro for Hybrid Email Campaigns?
Quick Solution – To make contact segmentation effortless, use Aritic Pinpoint, evidently a top marketing automation tool. What does every business desire? Obviously, higher engagement, better customer retention, focus targeting, increased relevance, and improved customer experience. But what can stop businesses from achieving all this? The answer is a lack of personalization and sending the same email to each subscriber. In this case, customers will ignore such emails or mark them as spam. It creates hurdles in email campaign succession and minimizes open, click-through, and conversion rates. Therefore, to overcome the element of personalization in email marketing, you can follow these strategies: A/B testing, also named split testing, compares two email elements to see which works better. It plays a crucial role in optimizing email campaigns and boosting performance. Inner Image: Ignoring A/B testing simultaneously results in missed opportunities for improvements. Without testing the element, a business cannot detect the effective subject line, content, CTA buttons, or sender names. It will result in lower engagement and limited insight into customer choice. To implement A/B testing in email automation, follow these strategies without a doubt: Over the past decades, the usage of mobile phones increased dramatically. So surprisingly, more people are accessing their emails with smartphones rather than relying on another option. According to Adobe, nearly nine out of ten (85%) users use mobile phones to access their emails. This trend is likely to continue, with an increasing number of users using phones as their primary source of email communication. Now you know how much optimizing email for mobile phones is necessary. In fact, failing to optimize for multiple devices can affect your email marketing. Here are the consequences you can face if you don’t consider mobile optimization. So, to ensure success, it’s good to go with optimized email for multiple devices, especially mobile phones. You must be questioning how? Meanwhile, try these useful suggestions for email optimization: Call-to-action is a small but the most powerful element when persuading customers to buy, sign up, or download. Every email without a clear and powerful CTA can be a time waste, as even if customers want to avail of the offer, they don’t know how to. So, if your target is to boost engagement, drive conversion, and direct user attention toward the primary goal of the email, CTA is necessary. What will happen if you don’t add or add too much CTA? Without a doubt, you will experience the following: Hence, if you want to create compelling and irresistible CTAs, feel free to take these points into consideration: Complying with email marketing laws is necessary for businesses & markets to maintain audience trust, secure consumer privacy, and avoid legal penalties. You must be thinking of what are the top most crucial email marketing automation laws to adhere to. Here are the essential laws: GDPR, enforced by the European Union, necessitates explicit consent for marketing emails, ensuring email recipients willingly opt-in—transparency about data usage and respecting user rights to safeguard privacy. Adhering to GDPR lets users access, rectify, and delete their data. Also, it fosters trust and privacy protection. CCPA, a privacy law in California, empowers users to control their data. Global businesses with California customers must comply with opt-out options and privacy rights. Adhering to this law requires businesses to inform users about data collection and usage. Can-SPAM is a U.S. law regulating commercial email communication for non-U.S. businesses targeting local recipients. Its compliance demands clear identification, preventing deception, and promoting consumer trust. Whenever emails sound robotic, recipients take it as impersonal and disengaging. Using such emails can cause communication and force people to delete them without much consideration. So, to not make your email sound robotic, adding a human touch can do wonders. It helps to maintain a genuine connection, nurturing engagement and trust. Here are a few amazing ideas to make your emails sound more human than ever: Overall, the human touch in emails helps the recipient feel valued, leading to meaningful interaction and increased success. Putting your 100% without tracking and analyzing email metrics is not a wise decision because gaining valuable insight into the performance and effectiveness of campaigns lets businesses make data-driven decisions to optimize their strategies. Here are the standard metrics you must keep up with : Besides this, you can also use analytics to boost email automation. Here is how: Important – To perfectly analyze email marketing data, the use of the Aritic Mail tool would be a great help. Just like social media in email marketing, timing also matters. Following the right time directly impacts email opening and engagement rates. Moreover, if you pick random timing without considering what is correct, your emails may get lost in crowded inboxes and fail to get customers’ attention. So perfect timing is the best way to pick and influence customers. So, how do we know which timing is adequate for our campaign? Here are the elements you need to determine the optimal timing for sending emails. Sending emails to non-active members increases the bounce rate and creates deliverability. So, neglecting it is not an option. If you do so, you face negative impacts, including: To keep your email list healthy, the best practices you can take into consideration are: Being good at automating your email is essential to make marketing campaigns successful. But you also need to avoid common mistakes that can cause loss. Doing that lets you establish significant customer relations while maintaining your positive reputation. Further, divide the email list properly, customize messages, try different versions to see what works best, ensure it looks good on mobile, clear action prompt, and follow email marketing laws. Also, it must have a personal touch, keep an eye on the data, and send emails when it’s most suitable. To make your email marketing journey even more efficient, consider utilizing top marketing automation tools such as EasySendy, Omnisend, and MailerLite. Good luck with automation! Customers anticipate businesses to be accessible around-the-clock and to provide instant gratification in today’s fast-paced world. As a result, companies are utilizing chatbots to satisfy these needs and enhance customer support. Chatbots are an effective tool for interacting with customers, boosting sales, and improving company processes. Botsify is a tool that makes it simple to build WhatsApp Chatbots. Businesses can build chatbots for WhatsApp and other messaging apps to get 1.5x more sales & leads. You can use chatbots to answer customer inquiries or show your product catalogue to let them shop right inside WhatsApp. This alone can help you increase your conversion rates. Customers are more apt to interact with a company that is open round-the-clock. Businesses can respond to client questions right away with a WhatsApp chatbot, even after regular business hours. The chatbot can make suggestions for products, and even help customers find the right products based on their search criteria. Higher customer satisfaction and eventually higher sales can result from this elevated engagement. Chatbots can also be used to speed up the sales process. Businesses can create a catalogue of their goods and services using the WhatsApp Catalog feature, which clients can peruse and purchase through the chatbot. In order to increase the probability of a sale, the chatbot can also make tailored product suggestions based on the customer’s prior purchases or browsing patterns. Eventually integrating with Payment gateway to complete the sale. Every company needs to provide customer support, and WhatsApp chatbots can do so more quickly and effectively. The WhatsApp chatbots can be programmed to answer customer questions, help with problem-solving, and even escalate problems to a real customer support agent if required. Faster resolution times, higher client satisfaction, and eventually higher sales can result from this.
Still Not a User of EasySendy Pro for Hybrid Email Campaigns?
In order to keep customers interested and updated, the chatbot can also deliver notifications about sales, promotions, and new product releases through the broadcasting feature. The fact that these chatbots can be customized and used easily is one of their main benefits. Businesses can create a more unified and expert image by designing the chatbot’s user interface to fit their branding and messaging approach. Additionally, without coding or technical knowledge, businesses can easily create and alter the workflows and responses of their chatbots using drag-and-drop interface. A WhatsApp chatbot’s creation is just the first stage. There are a few suggestions to bear in mind to make sure your chatbot is effective: Botsify is a great choice for businesses looking to create a WhatsApp chatbot for a number of reasons. In the beginning, it offers a simple drag-and-drop interface that enables businesses to build and customize their chatbots without the need for coding knowledge. Secondly, it provides full WhatsApp support, allowing businesses to create chatbots that can answer client questions, recommend products, and even complete orders inside the WhatsApp interface. Furthermore, Botsify offers state-of-the-art features like sentiment analysis and natural language processing (NLP), which help companies better understand customer requirements and deliver tailored experiences. Not to mention, Botsify provides excellent customer assistance, with a team of experts available to assist businesses at every stage of the chatbot implementation. Businesses seeking to boost sales and enhance customer engagement should consider using WhatsApp chatbots. Businesses can streamline their sales process and improve customer service with tools like the WhatsApp Catalog, customised product suggestions, and automated marketing campaigns. Additionally, companies can easily build and modify their chatbots without the need for technical expertise thanks to the user-friendly and customizable platform. Businesses can 1.5X their revenue by using WhatsApp chatbots, staying one step ahead of the competition. Are you looking out for ways to nurture your qualified leads? Now, you can heave a sigh of relief for communicating with your prospects and increasing your sales revenue. Jump Directly to 1 . Advantages of drip email campaigns 2. Best Practices to Implement Drip Email Campaigns in Email Marketing But how?
Still Not a User of EasySendy Pro for Hybrid Email Campaigns?
Do you know about drip email campaigns? Drip marketing campaigns are marketing tactics for sending automated sets of email messages based on specific timelines or user actions. Drip email campaigns provide the correct information at the right time to your subscribers. These automated emails help to connect with the subscribers in a relevant and timely manner. Drip email campaigns (outperform general) sends due to their timeliness, targeted, and relevant nature. Each message of the drip campaign should stand out among the crowd. Even you can build past messages and set the stage for upcoming ones. They can span all kinds of periods, from daily reminders and weekly specials to monthly updates and yearly renewal notices. You can connect with your subscribers based on signing up for events with the help of drip email campaigns. Based on reports, over 50% of sales-ready leads are generated through drip email campaigns. Email drip campaigns have multiple benefits to offer if you implement them correctly. You can put a little effort and time into the initial phase to get the best results. Let’s get started with some of the essential benefits which can be incorporated as a drip strategy in your email marketing: You can boost customer engagement through drip email campaigns, and triggered emails have a better chance of getting a response rate as subscribers will take action. You can send a series of emails if someone has purchased a product. Welcome emails are the best way to start your drip email campaigns. According to Experian, welcome emails have a 50% higher open rate as compared to other emails. You can send tailored content to each prospect based on the buying journey to push them through the sales funnel. You can provide a series of drip campaigns if your subscribers are customers. Ensure to use drip marketing for sharing content related to a product or service for your existing customers and trigger them for the next purchase. You can nurture your prospects through drip email campaigns. You need to provide them with the product or service-related content. now can capture new leads through drip email campaigns and offer them valuable messages related to your product or service. Interesting Read : Do’s and Don’ts for a Productive Email Campaign Success 2023 This series of campaigns allow you to answer relevant questions, communicate about the benefits, and address the objections raised by prospects. Drip email campaigns are more like sales conversations over multiple series of emails. Drip email campaigns open rates are 80% higher than single send emails. You can keep your brand at the top of your mind with a series of relevant drip emails. Drip marketing allows you to start building relationships with the prospects that allow potential customers to purchase your brands. While creating a drip nurturing campaign for your customers and prospects, you need to keep in mind some practices that you can follow. You know segmentation can help you create personalized and relevant messages for your prospects and customers. So, it would help if you took the time to break your email list into smaller groups. You have to think beyond your subscribers’ email addresses and names. Make a group of contacts based on their interests, location, email preferences, and many more. In this way, you can provide relevant content to your subscribers and customers. If you send your drip campaigns manually, then you can consider delivering a series of emails as a labor-intensive process at specific intervals. If you want to save your time and energy, you can use marketing automation for these kinds of campaigns to minimize the costs and boost overall performances. Interesting Read : Why is it important to include an Unsubscribe Link in your Email Campaigns? With the help of automated drip campaigns, you can increase the number of qualified leads. You have to create content that can help your prospects understand your products and services. Well, you can produce content in the form of videos, ebooks, free trials, webinars, checklists. Ensure to offer different types of content to give in-depth information about your products and services. Avoid bombarding your audiences with long-format content like ebooks and how-to guides. Instead of that, try to provide them with short checklists and demonstration videos to make it easier for them to grab the knowledge. After using drip email campaigns, companies have analyzed a 20% increase in sales. The marketer should be aware of your prospects’ whereabouts in the buying cycle. You need to send offers to your prospects and customers based on their journey. You have to send educational content to your leads to show them your brands’ benefits, whereas you have to send offers to your loyal customers. You can use drip email campaigns to capture the attention of someone who might see your product or service but are not ready to buy at this present moment. As the prospect proceeds through the funnel, try to send them a progressive set of messages. You can deliver the correct information at the right step in the buyer’s journey with drip marketing. You need to consider using social media posts, direct mail, SMS text messages, printed newsletters, and phone calls, along with drip email campaigns so that you can analyze which communication works better for your audiences. Through a series of drip email campaigns, you can send teaser emails, series of educational messages followed by formal announcements. Interesting Read : How to Leverage Email Marketing in your Business during COVID – 19 Recovery? Even you can schedule a follow-up to thank you notes, schedule event reminders and surveys for building excitement in reading the newsletters. Reach out to customers who have not purchased from you lately and keep your leads warm with drip nurturing campaigns. Try to upsell your prospects for bigger and better products and insist on recommending your brand to colleagues and friends. Provide them incentives to re-engage with your product. Marketers need to find out what excites their subscribers to create personalized and relevant messages. Whenever you send emails, you can add an option to set preferences for understanding your recipients’ behaviors. Customers can select the kind of offers or content they want to receive. With the help of this email, you can create segments and send relevant messages. According to the latest study, 60% of customers want to read emails from brands once a week. You can send milestone drip email campaigns to your prospects and customers for celebrating special dates. The best thing is to prepare milestone emails in advance and schedule the emails automatically with EasySendy Pro’s help. You can build long-lasting relationships with your prospects and customers with these drip email campaigns. You have to take the subscribers on an engaging journey to create a high-converting campaign and deliver personalized messages to the right set of people at the right time. Nearly 48.4% of marketers try to win inactive subscribers or dead email list contacts back via win-back emails. Let’s face it: we’re all in this together. People drift apart and lose touch. In reality, if you run email newsletter campaigns, you almost most likely have a list of inactive subscribers or a dead email list. Jump Directly to 1 . Why Should You Reactivate a Dead Email List? 2. Understanding Why Email Lists Go Dormant 3. 10 Ways to revitalize your Dead Email List and Recover Lost Leads These are the contacts who are either missing your emails completely or actually aren’t clicking through at all.
Still Not a User of EasySendy Pro for Hybrid Email Campaigns?
Luckily, these contacts are not permanently lost—sometimes, they may simply be on pause on their front. You can get these contacts back in the form of leads by communicating with them via impactful win-back emails. Almost 44% of B2B marketers view emails as their primary lead generation source. Indeed, it would help if you thought about spending time reactivating dormant or inactive email subscribers and revitalizing your lists. Why? It is worthwhile to make attempts to recapture your dead or inactive contacts. An inactive contact was once interested in your brand or business, so it is reasonable that you have a chance to encourage them to rejoin your active subscriber lists before you decide to remove them from your list without trying to recapture them finally. Look at the acquisition cost for a new subscriber and compare it to running any win-back promotions to see if you will increase interest in people opt-in to provide you their email address and let you send information directly into their inbox. Inactive email subscribers (a.k.a, dormant email subscribers) are contacts in your dead email list who have opted-in for your email list and given their consent to receive information from your brand or business. However, they have turned dormant or inactive owing to the fact that they haven’t opened, clicked, or responded to your email campaigns in any way for a predetermined time. Usually, marketers consider a timeframe of 3 or 6 months to determine the active or dormant subscribers during their email list cleaning process. While there isn’t a certain reason, there are a few likely reasons for your subscribers turning inactive or dormant– Consumers are swamped with email these days. The overall number of email addresses is growing in tandem with the number of daily emails sent around the world. DMR report reveals that at the personal level, an average office worker receives 121 emails per day. However, if done correctly, the outcomes are enormous. It is really important to craft the right email for your subscribers. Without a sound strategy in place, you run the risk of delivering emails to your customers that aren’t up to par. To build more relevant and timely emails, as well as a stronger overall experience for your list subscribers, you must close the gap between what you want to do as a marketer and what your subscribers expect from you. When your leads turn to cold leads, that is, you have inactive subscribers in your list, it’s okay to start communications with them saying ‘we missed you. ‘ Besides that, include your business’s most recent happenings or the changes that have occurred since they left. Once you’ve engaged them, tread on value-based interactions and start serving them helpful or informative content. Here are the tips if you are thinking about what to include as significant changes to show them what they missed: Now that you’ve decided to revitalize your list by resurrecting your dead or inactive contacts in your dead email list, you can begin by planning an automated win-back email series and brainstorm what communications you would have with them. Each email in your win-back email series should have its own message revolving around a theme of trying to encourage your inactive contacts. Be wary of engulfing too many ideas in a single email of your series. People don’t want to be overwhelmed with a salesy tone; instead, they want to be amused, educated, or assisted. It entails sending emails that may not result in a quick transaction but instead focus on establishing long-term customer loyalty. Friendly recommendations, valuable tips, and content relevant to current happenings around related industries all help create a rapport and entice customers to engage with your content, paving the way to revitalize relationships with them. When you want to resurrect your dormant leads or dead email list, it should be equivalent to a show-stopping offer. But be wary of going beyond the bounds. Offering a freebie is an excellent idea to re-engage leads, but it needs to be so valuable that it catches their attention and even better if it registers interaction. In other words – if you already have a paid product that you think maybe valuable for leads, then you can use that as your “freebie.” Your win-back campaigns should be such that they will enable you to grab people’s attention and restate your value proposition. The call to action, or CTA, gives you the liberty to be creative and grab attention. But, besides creativity, you should use clear and interpretive CTA so that your cold leads could easily choose between remaining on your list or unsubscribe if they don’t intend to interact with your emails anymore—sorry, but best for your email statistics. Now, you can use the latest Facebook custom ad structure in the Ads Editor, where you can upload your entire list to Facebook and carry out campaigns directly tailored to your email list. It is quite a fantastic way to even reach out to those set of audiences present on Facebook but not in your email lists. Asking customers to upgrade their email details can get you unexpected results in terms of engagement. This action plan gives the customers the chance to register with a new email address if, in any case, it has changed, configure their email settings and options, and opt-in for smartphone or social media notifications. But sometimes, customers could enter invalid email or email with mistake. This is a problem, but the email finder software can help you with validating your email data. What you are doing here is being relevant and responsible. Moreover, such communications may help you get back dormant contacts back in your kitty as active users. Now that you’ve significantly re-engaged some subscribers from the dead email list. And, you’ve succeeded in building a new list of potential customers. It would be best if you compounded on that momentum. Start offering them a low-ticket product or service. You’ve guessed it right. Now, you should employ Tripwire marketing. Think of ideally binding your tripwire to your premium products or services. This way, you would provide a frictionless buying choice for the new customers in this manner. If subscribers do not return despite your best efforts, always ask them if they wish to unsubscribe. To get rid of unnecessary emails, 73% of people use the “Unsubscribe” link or button. Well, we must give our subscribers this option. It’s their will to receive communications from you. When you continue sending emails to dormant subscribers, you will get a repetition as a spammer, and email service providers (ESPs) such as Gmail and Outlook will block you from further sending emails to subscribers harming your sender reputation. Alternatively, it is much better practice to give a polite and humorous final goodbye, which might get you a response. Now, stop removing inactive contacts from your dead email list without trying to win them back. Give them options. Build a win-back strategy, follow aforestated 10 ideas to revitalize your dead email list, and get ready to succeed. List of 10 Most Common Email Automation Mistakes
Wrapping Up
1. Increase customer engagement
2. Streamlined Sales Process
This makes the sales process quicker and more convenient by removing the requirement for customers to visit a website or physical shop. 3. More effective customer support
4. Automated Marketing
WhatsApp chatbots can be utilized for automated marketing initiatives as well. Based on their prior purchases or browsing history, the chatbot can send customers customized messages advertising pertinent goods or services.
5. User-Friendly and Customizable
Tips for Creating an Effective WhatsApp Chatbot
It’s crucial to keep the dialogue flow straightforward and simple when creating your chatbot. Keep your language simple and free of technical jargon that might confuse consumers.
For a chatbot to be interesting, personalization is essential. Utilize customer information to customize chatbot responses and offer pertinent product suggestions.
Customers should receive worth from your chatbot. Offer consumer-friendly advice, product suggestions, or special discounts to keep them interested and involved.
Keep in mind that your chatbot is designed to mimic a discussion with a real person. Maintain a friendly and conversational tone; refrain from giving canned or robotic answers.
Businesses can create an engaging and useful customer support tool that can boost sales and enhance customer satisfaction by using these suggestions.Why choose Botsify for Whatsapp Chatbot?
Final Words:
Advantages of Drip Email Campaigns
1 . Engage your customers:
2. Send tailored content:
3. Nurture your leads:
4. Improve brand awareness:
Best Practices to Implement Drip Email Campaigns in Email Marketing
1. Make proper segmentation
2. Use marketing automation
3. Guide your prospects
4. Monitor buying stages of leads and customers
5. Warm your prospects
6. Connect with multiple channels
7. Build excitement
8. Engage old prospects
9. Add ‘Set Preferences’ link
10. Deliver milestone emails to subscribers
Conclusion
Why Should You Reactivate a Dead Email List?
Understanding Why Email Lists Go Dormant
10 Ways to revitalize your Dead Email List and Recover Lost Leads
1. Make sure your emails are relevant
2. Show Them What They Missed
3. Craft the series of emails you’ll send to win them back
4. Lay off the hard sell
5. Offer a show-stopping freebie
6. Include calls to action
7. Use Facebook Custom Audiences
8. Ask customers to update their email information
9. Offer a tripwire to turn subscribers into buyers
10. Know when to let customers go.
Win-back Emails Are Ray of Hope
We especially love your post about [mention a post].
I am the CEO of [yourbrand] and we like to give you one of our products for review. It is the [productname]. And it [describe the product].
You can give us a review once you try it.
Would you be interested in this? If so, where can we send the product?
[yourname]
Update Them on Their Achievements
Once you get them on board, you an also improve the working relationship with regular milestone referral incentives. You can give this to them once they manage to refer a certain amount of people.
Hi [influencer],
Thank you so much for helping us out.
You have referred [167] people so far.
Because of this, we’ll send you a reward. Please check the attachment for the coupon code.
Thank you.
[yourname]
Don’t Forget To Measure Performance
Once you have managed to get some influencers to reply to your offer, it is important to track the performance of your promotions. Since we are talking about email promotions, it is important to track opens, as well as conversions and sales. Once you get some sales, you can then start looking for more influencers to promote to.
4 Comments
Great article; we got complete coverage on the usage of email marketing for referral programs. It is an excellent article to understand the reasons for target audiences loving the influencers.
As an audience, even I love influencers and look upon them for making a difference in my email campaigns. I feel if I follow them, my email campaigns will get a higher engagement rate.
Thank you for writing the practical tips to use email marketing and getting an idea about why target audiences love influencers.
Hey, I’m curious to use EasySendy Pro for my drip email campaigns, and I hope this application helps me nurture my leads.