How to Use Email Marketing to Reach Influencers for your Referral Program

Yeah, the tricky logo next to emails in the inbox. Where and how does it come from, and how can you use it?

One technique is BIMI (Brand Indicators for Message Identification), which sounds like (pronounced bih-mee). So today, we’re going to school basic about BIMI you need to know.

You may ever hear and thought about BIMI logos? and how they can increase engagement in email marketing campaigns. In this blog post, we have explained the basics of BIMI.

Email isn’t a one-to-one communication instrument. It’s the heart of the digital marketer and the essence of a business’s identity. No matter what, email keeps evolving, and we depend on it to better the industry. For marketers, it’s been a clear focus for email campaigns.

What is BIMI?

Brand Indicators for Message Identification or BIMI is an emerging email specification that allows you to show your logo in customers’ and prospects’ inboxes.
BIMI strengthens an organization’s work into sending DMARC protection by attaching brand logos to the customer’s inbox.

For the brand’s logo to be shown, the email must pass DMARC authentication checks, confirming that the organization’s domain has not been mocked.
BIMI also enables you to demonstrate your firm logo in supported inboxes, placing your brand front-and-center for subscribers.

How does BIMI work?

While the technical components used to tug the logo across mailbox providers, the provisions for BIMI vary between them.

Google needs the exact for Gmail and furthermore items like logo copyright and a VMC (Verified Mark Certificate) patent. This will help you through the implementation process.

To get BIMI to perform for Gmail, you’ll have to go via the following conditions:

👉Establish DKIM(DomainKeys Identified Mail) authentication with your domain for your mail streams
👉Positioned a DMARC (Domain-based Message Authentication, Reporting, and Conformance)record with a policy.
👉Do Copyright and patent your firm logo
👉Allow Verified Mark Certificate [VMC] for your logo
👉Assemble an SVG Tiny PS version of your authorized logo
👉Arrange and check out the BIMI TXT database on your domain’s DNS
👉Examine your setup to check if it performs
👉Now your logo can emerge in the inbox following your emails

Why is BIMI so essential for marketers?

Of course, BIMI is beneficial for both senders and mailbox providers, especially because of enhanced security and protection.

Here are the four primary reasons your brand would want to install BIMI in business.

1) It leverages behind-the-scenes protection and security updates.

You cannot have BIMI without DMARC execution. DMARC generally means Domain-based Message Authentication, Reporting, and Conformance (DMARC) is a specific email authentication approach. DMARC allows mail administrators to control hackers and other spam attackers from impersonating their organization and domain.

Yet, in case you need to display your brand in inbox providers, you want to make a few behind-the-scenes changes. In the end, you can safeguard your brand recognition and make certain no one is mocking your domain.

2) It allows subscribers to keep away from phishing attempts.

There’s an issue that BIMI higher trains your consumers to capture messages from you, so you are protecting them with the aid of using, making it less complicated to perceive messages that are not legitimate.

Helps subscribers avoid phishing attempts. This makes BIMI particularly powerful for higher-risk companies such as banks, social media platforms, and large retailers.

3) It makes your messages stand out in the inboxes.

The ultimate benefit for BIMI-compliant mail is the brand’s logo withinside the inbox, which enables your messages to stand out, boost engagement and inspire greater opens.

4) BIMI will help you to build Trust among recipients.

The initial expense of BIMI for email entrepreneurs has to be obvious: You get your logo to show next for your messages in supported inboxes. When subscribers see your brand logo, they could right away accept it. It’s a real email from you and is now no longer a risky phishing attempt. Sure, the logo focus of seeing trademarks is nice.

Wrapping up,

BIMI is valuable for a business to build a reputation. While only a few email marketers support it, for now, BIMI is an engaging, new norm that has the industry chitchatting.
Do you ever think How BIMI will be a fruitful feature for email marketers or set its standard in the email industry?

Leave a comment and let us know!

The world of email marketing fell apart – yet again when Apple announced the new Privacy Protection for its Mail app (Mail Privacy Protection) during the 2021 edition of the World Developers Conference (WWDC 2021).

At that event, Apple announced the launch of new features that will help users control their data by apps, including options to limit email tracking in the mail application. In addition, even Apple Mail will prevent senders from knowing who opens their emails. Accordingly, you can maintain the Apple Mail Privacy.

What is all this fuss about Apple Mail Privacy?
The news has set alarms among email senders, who wonder what implications these new features could have on quantifying and tracking emails. The Apple Mail Privacy Protection feature was launched between September and November, affecting iOS 15, iPad 15, and macOS Monterey operating systems.

In their official statement, Apple states, “In the Mail app, Mail’s Privacy Shield feature prevents senders from using invisible pixels for collecting information about the user. This new feature prevents senders from knowing when an email gets opened and hides the user’s IP address to prevent it from being related to their online activity or used to determine their location.”

The new feature will affect all email users reading email messages using the Mail app on Apple devices, regardless of the email provider. But what about the emails that users read on an iPhone through the Gmail application? You do not have to worry about the latter since the new Privacy Protection function will only be operational in the Apple Mail application.

What does Apple Mail Privacy mean for their users?
Users worldwide are demanding more and more control over their data, and it seems that some technology providers are starting to listen to them. In recent years, government bodies in the EU and the United States have passed legislation to protect consumer data privacy, such as the GDPR, the ePrivacy Regulation, the CCPA, or the Consumer Data Protection Act of Virginia (VCDPA).

With the new Apple Mail Privacy Protection, users will be able to select whether they want to protect their activity against third parties. Besides, they explicitly have an option to preserve the app’s activity and, if they activate it, Mail will hide their IP and upload the remote content privately.

Most users likely decide to hide their activity from third parties. And while we always welcome greater privacy with open arms, Mail’s Privacy Shield feature could come with some inconvenience. For example, open rates help analyze recipient engagement and clean contact lists, which means users could receive more spam in their inboxes.

What does the Apple Mail Privacy Shield feature mean for email marketing?
Simply put, it means senders won’t be able to track open email rates, and location-dependent content won’t display as it should when opening an email in Apple Mail. All emails sent to users of Apple Mail that have turned on the Mail Privacy Protection will count as open, even if the recipient ignores them. Imagine a 100% open rate.

Sounds good, right?

Well, no, it is not as pretty as it seems. This automatic registration as “open” will affect how you track and measure email performance, but it could also influence campaigns that use open rates as a filter or a trigger.

Open rates have been the standard metric for many email marketers over the years. But, some senders have started to look beyond opens when measuring the performance of their email campaigns. Although opens are not the perfect indicator to determine if a user has read your email (who has never opened and ignored a message?), They have a significant impact on many aspects of email strategy.

Although we still do not have much information about the Privacy Protection function of Apple Mail, we can already think about some aspects that will get affected:

Emailing performance tracking: Given the unreliability of open rates provided by Apple Mail users, senders looking to analyze the success of a campaign will have to focus on alternative metrics such as click-through rates and conversions.

A/B tests: if there are no reliable open rates, this is likely to affect the reliability of A/B tests on the email subject or any other type of test that uses openings as an indicator of the winning option.

Contact list cleanup: Segmentation based on open rates is no longer an option for Apple Mail users. It means that senders are unlikely to use extinction policies and other strategies that use open statistics to clean up the databases.

Segmented or automated campaigns based on opening metrics: Some automated flows, welcome messages, and re-engagement campaigns can help monitor whether users open an email to determine which email they will receive next. Although everything is a bit uncertain now, such campaigns are likely will get affected.

Real-time personalization: Some senders use dynamic content that varies depending on the user’s location when they open the email. This type of email uses location tracking, a resource that will no longer be available to Apple Mail users.

Yes, at first, it can be a bit scary, we know that. But remember, these are changes that will affect only Apple Mail users. In our 2021 email engagement report, only 13.3% of respondents admitted using the Mail app to open and read their emails to maintain Apple Mail Privacy. Thus, users of other applications, such as Gmail (52.3% of respondents), will not get affected by this new feature.

Conclusion:

The reputation of email marketing is well documented. With less than 10% of people opening business emails, it’s no surprise that businesses are looking for alternative methods to increase engagement with their prospects and customers. About 1/3 of all emails are now opened on mobile devices which means how you set up your email can have a huge effect on your open rates.

What is email spoofing?

Email spoofing is a technique attackers use to hide the true sender address in a malicious email and replace it with a legitimate one by impersonating a company or a user using an exact domain. Attackers often use this technique in malicious phishing or spam campaigns to improve their effectiveness by evading anti-spam controls and making emails appear more credible.

But to understand how email spoofing works, you need to take a step back to understand the mechanisms involved in the communications.

Communications in sending emails

The systems that manage the sending and receiving of emails use three main protocols: the SMTP (Simple Mail Transfer Protocol) gets used for delivering the mail. Also, the IMAP or POP protocols get implemented for reception, depending on the server used.

The SMTP protocol hinges on transactions between sender and receiver, issuing scripts and supplying the necessary data ordered using a connection transmission control protocol (TCP). One of these transactions has three command/response sequences: the return or sender address (MAIL), the recipient address (RCPT), and the message content (DATA).

This data generally gets completed by the mail provider’s server, where all users have prior authentication, with which the protocol does not need any identity verification in its use. Although some email providers such as Gmail or Outlook do not allow spoofing the identity of emails within their domain, most existing addresses can become victims of this attack.

Anti spoofing technical measures

Current email services and providers have defined some security parameters that allow mechanisms to detect malicious emails. These parameters are:

SPF (Sender Policy Framework) helps prevent third parties from sending unauthorized emails from your domain (site or web page). But, in some cases, when an email service does not have this option configured, the emails may get detected as malicious or spam.

DKIM (DomainKeys Identified Mail) verifies that the content of the message is authentic and not modified. Also, DKIM gets included as a signature in the messages sent so that the servers that receive these emails can verify the signature to validate the information.

DMARC (Domain-Based Compliance, Reporting, and Message Authentication Policy) specifies how a domain (site or page) handles suspicious emails received; Let’s say that it is in charge of indicating that it is a possible SPAM or identity theft. It gets activated when SPF and DKIM have indicated an error or problem.
These security measures must be active and configured in the email service you use to identify emails that are looking to spoof and, in turn, know what steps to take. If you manage the systems of a team or organization, we recommend that you take them into account.

Let’s take the impersonation email that we show at the beginning of the text as an example. It is what it would look like:

Most frequent types of attacks that use email spoofing
Social engineering attacks work when it’s possible to convey confidence to the receiver not to suspect the attack. Thereby, simulating being an organization or individual related to the victim by impersonating the identity of the email (some service that uses possible common contacts of a previous victim, among others) makes it more difficult to detect deception. On the other hand, by personifying a company with your real domain, you avoid raising suspicions of spam or phishing on email servers.

Next, we analyze the attacks and threats that are most frequently distributed or used by email spoofing.

Ransomware and botnets

These attacks again won mentions in 2020, a year in which there was a great deal of botnet activity and in which ransomware attacks were the protagonists, affecting several areas, including health. These attacks seek the victim to download and run a file that will infect their computer. Then, they might intend to encrypt part or all the information it contains and request a monetary ransom for the supposed release of the files or turn the computer into a “zombie.” Again, being controlled by the master network equipment to send spam, host malware, and other things.

The malicious file may arrive as an attachment or be hosted on a site linked to the email, disguised as a harmless file such as an electronic receipt in PDF or Excel format, a compressed file, or a simple program installation.

In the case of ransomware, in addition to paying the ransom using various extortion methods such as DDoS attacks or the leak of stolen information – a recent trend, but here to stay – attackers can also monetize the incident by selling the stolen data in black markets.

Phishing

Like ransomware, this type of attack seeks to convince the victim by impersonating a company, for example, to enter an attached link that seeks to steal information. Usually, attackers impersonate well-known companies or banks that offer online services, claiming some inconvenience or suspicious movement in an account in the name of the victim, and then tell them to access a site that has pretended to be the official of the company and sign in. In this way, the victim hands over her credentials, and the attacker gains access to the account.

Cybercriminals are inventive when they use two-faced methods to cheat in an attempt to get illegal profits. Thus, they use a variety of tactics to force users to take specific actions: click links, download malware, share sensitive information. Email spoofing is one such example.

Spoofing is the best tactic used in phishing and spam campaigns. The purpose of this scam is to allow recipients to open and even respond to a request. For example, the request could be selling a counterfeit product, transferring money, or authorizing access to the system. Also, fake emails sometimes contain attachments that malware installs when they get opened.

While email spoofing gets used to carrying out phishing attacks, cybercriminals can use this technique to avoid spam on email blacklists, steal identity, or tarnish the sender’s image.

Conclusion:

So, you need to protect your company and employees from email spoofing. You must get affected with email security, and malicious email reaches your inboxes. Then, you should avoid clicking links which ask you to authenticate and type official domain in your browser.

Yeah, the tricky logo next to emails in the inbox. Where and how does it come from, and how can you use it?

One technique is BIMI (Brand Indicators for Message Identification), which sounds like (pronounced bih-mee). So today, we’re going to school basic about BIMI you need to know.

You may ever hear and thought about BIMI logos? and how they can increase engagement in email marketing campaigns. In this blog post, we have explained the basics of BIMI.

Email isn’t a one-to-one communication instrument. It’s the heart of the digital marketer and the essence of a business’s identity. No matter what, email keeps evolving, and we depend on it to better the industry. For marketers, it’s been a clear focus for email campaigns.

What is BIMI?

Brand Indicators for Message Identification or BIMI is an emerging email specification that allows you to show your logo in customers’ and prospects’ inboxes.
BIMI strengthens an organization’s work into sending DMARC protection by attaching brand logos to the customer’s inbox.

For the brand’s logo to be shown, the email must pass DMARC authentication checks, confirming that the organization’s domain has not been mocked.
BIMI also enables you to demonstrate your firm logo in supported inboxes, placing your brand front-and-center for subscribers.

How does BIMI work?

While the technical components used to tug the logo across mailbox providers, the provisions for BIMI vary between them.

Google needs the exact for Gmail and furthermore items like logo copyright and a VMC (Verified Mark Certificate) patent. This will help you through the implementation process.

To get BIMI to perform for Gmail, you’ll have to go via the following conditions:

👉Establish DKIM(DomainKeys Identified Mail) authentication with your domain for your mail streams
👉Positioned a DMARC (Domain-based Message Authentication, Reporting, and Conformance)record with a policy.
👉Do Copyright and patent your firm logo
👉Allow Verified Mark Certificate [VMC] for your logo
👉Assemble an SVG Tiny PS version of your authorized logo
👉Arrange and check out the BIMI TXT database on your domain’s DNS
👉Examine your setup to check if it performs
👉Now your logo can emerge in the inbox following your emails

Why is BIMI so essential for marketers?

Of course, BIMI is beneficial for both senders and mailbox providers, especially because of enhanced security and protection.

Here are the four primary reasons your brand would want to install BIMI in business.

1) It leverages behind-the-scenes protection and security updates.

You cannot have BIMI without DMARC execution. DMARC generally means Domain-based Message Authentication, Reporting, and Conformance (DMARC) is a specific email authentication approach. DMARC allows mail administrators to control hackers and other spam attackers from impersonating their organization and domain.

Yet, in case you need to display your brand in inbox providers, you want to make a few behind-the-scenes changes. In the end, you can safeguard your brand recognition and make certain no one is mocking your domain.

2) It allows subscribers to keep away from phishing attempts.

There’s an issue that BIMI higher trains your consumers to capture messages from you, so you are protecting them with the aid of using, making it less complicated to perceive messages that are not legitimate.

Helps subscribers avoid phishing attempts. This makes BIMI particularly powerful for higher-risk companies such as banks, social media platforms, and large retailers.

3) It makes your messages stand out in the inboxes.

The ultimate benefit for BIMI-compliant mail is the brand’s logo withinside the inbox, which enables your messages to stand out, boost engagement and inspire greater opens.

4) BIMI will help you to build Trust among recipients.

The initial expense of BIMI for email entrepreneurs has to be obvious: You get your logo to show next for your messages in supported inboxes. When subscribers see your brand logo, they could right away accept it. It’s a real email from you and is now no longer a risky phishing attempt. Sure, the logo focus of seeing trademarks is nice.

Wrapping up,

BIMI is valuable for a business to build a reputation. While only a few email marketers support it, for now, BIMI is an engaging, new norm that has the industry chitchatting.
Do you ever think How BIMI will be a fruitful feature for email marketers or set its standard in the email industry?

Leave a comment and let us know!

The world of email marketing fell apart – yet again when Apple announced the new Privacy Protection for its Mail app (Mail Privacy Protection) during the 2021 edition of the World Developers Conference (WWDC 2021).

At that event, Apple announced the launch of new features that will help users control their data by apps, including options to limit email tracking in the mail application. In addition, even Apple Mail will prevent senders from knowing who opens their emails. Accordingly, you can maintain the Apple Mail Privacy.

What is all this fuss about Apple Mail Privacy?
The news has set alarms among email senders, who wonder what implications these new features could have on quantifying and tracking emails. The Apple Mail Privacy Protection feature was launched between September and November, affecting iOS 15, iPad 15, and macOS Monterey operating systems.

In their official statement, Apple states, “In the Mail app, Mail’s Privacy Shield feature prevents senders from using invisible pixels for collecting information about the user. This new feature prevents senders from knowing when an email gets opened and hides the user’s IP address to prevent it from being related to their online activity or used to determine their location.”

The new feature will affect all email users reading email messages using the Mail app on Apple devices, regardless of the email provider. But what about the emails that users read on an iPhone through the Gmail application? You do not have to worry about the latter since the new Privacy Protection function will only be operational in the Apple Mail application.

What does Apple Mail Privacy mean for their users?
Users worldwide are demanding more and more control over their data, and it seems that some technology providers are starting to listen to them. In recent years, government bodies in the EU and the United States have passed legislation to protect consumer data privacy, such as the GDPR, the ePrivacy Regulation, the CCPA, or the Consumer Data Protection Act of Virginia (VCDPA).

With the new Apple Mail Privacy Protection, users will be able to select whether they want to protect their activity against third parties. Besides, they explicitly have an option to preserve the app’s activity and, if they activate it, Mail will hide their IP and upload the remote content privately.

Most users likely decide to hide their activity from third parties. And while we always welcome greater privacy with open arms, Mail’s Privacy Shield feature could come with some inconvenience. For example, open rates help analyze recipient engagement and clean contact lists, which means users could receive more spam in their inboxes.

What does the Apple Mail Privacy Shield feature mean for email marketing?
Simply put, it means senders won’t be able to track open email rates, and location-dependent content won’t display as it should when opening an email in Apple Mail. All emails sent to users of Apple Mail that have turned on the Mail Privacy Protection will count as open, even if the recipient ignores them. Imagine a 100% open rate.

Sounds good, right?

Well, no, it is not as pretty as it seems. This automatic registration as “open” will affect how you track and measure email performance, but it could also influence campaigns that use open rates as a filter or a trigger.

Open rates have been the standard metric for many email marketers over the years. But, some senders have started to look beyond opens when measuring the performance of their email campaigns. Although opens are not the perfect indicator to determine if a user has read your email (who has never opened and ignored a message?), They have a significant impact on many aspects of email strategy.

Although we still do not have much information about the Privacy Protection function of Apple Mail, we can already think about some aspects that will get affected:

Emailing performance tracking: Given the unreliability of open rates provided by Apple Mail users, senders looking to analyze the success of a campaign will have to focus on alternative metrics such as click-through rates and conversions.

A/B tests: if there are no reliable open rates, this is likely to affect the reliability of A/B tests on the email subject or any other type of test that uses openings as an indicator of the winning option.

Contact list cleanup: Segmentation based on open rates is no longer an option for Apple Mail users. It means that senders are unlikely to use extinction policies and other strategies that use open statistics to clean up the databases.

Segmented or automated campaigns based on opening metrics: Some automated flows, welcome messages, and re-engagement campaigns can help monitor whether users open an email to determine which email they will receive next. Although everything is a bit uncertain now, such campaigns are likely will get affected.

Real-time personalization: Some senders use dynamic content that varies depending on the user’s location when they open the email. This type of email uses location tracking, a resource that will no longer be available to Apple Mail users.

Yes, at first, it can be a bit scary, we know that. But remember, these are changes that will affect only Apple Mail users. In our 2021 email engagement report, only 13.3% of respondents admitted using the Mail app to open and read their emails to maintain Apple Mail Privacy. Thus, users of other applications, such as Gmail (52.3% of respondents), will not get affected by this new feature.

Conclusion:

The reputation of email marketing is well documented. With less than 10% of people opening business emails, it’s no surprise that businesses are looking for alternative methods to increase engagement with their prospects and customers. About 1/3 of all emails are now opened on mobile devices which means how you set up your email can have a huge effect on your open rates.

What is email spoofing?

Email spoofing is a technique attackers use to hide the true sender address in a malicious email and replace it with a legitimate one by impersonating a company or a user using an exact domain. Attackers often use this technique in malicious phishing or spam campaigns to improve their effectiveness by evading anti-spam controls and making emails appear more credible.

But to understand how email spoofing works, you need to take a step back to understand the mechanisms involved in the communications.

Communications in sending emails

The systems that manage the sending and receiving of emails use three main protocols: the SMTP (Simple Mail Transfer Protocol) gets used for delivering the mail. Also, the IMAP or POP protocols get implemented for reception, depending on the server used.

The SMTP protocol hinges on transactions between sender and receiver, issuing scripts and supplying the necessary data ordered using a connection transmission control protocol (TCP). One of these transactions has three command/response sequences: the return or sender address (MAIL), the recipient address (RCPT), and the message content (DATA).

This data generally gets completed by the mail provider’s server, where all users have prior authentication, with which the protocol does not need any identity verification in its use. Although some email providers such as Gmail or Outlook do not allow spoofing the identity of emails within their domain, most existing addresses can become victims of this attack.

Anti spoofing technical measures

Current email services and providers have defined some security parameters that allow mechanisms to detect malicious emails. These parameters are:

SPF (Sender Policy Framework) helps prevent third parties from sending unauthorized emails from your domain (site or web page). But, in some cases, when an email service does not have this option configured, the emails may get detected as malicious or spam.

DKIM (DomainKeys Identified Mail) verifies that the content of the message is authentic and not modified. Also, DKIM gets included as a signature in the messages sent so that the servers that receive these emails can verify the signature to validate the information.

DMARC (Domain-Based Compliance, Reporting, and Message Authentication Policy) specifies how a domain (site or page) handles suspicious emails received; Let’s say that it is in charge of indicating that it is a possible SPAM or identity theft. It gets activated when SPF and DKIM have indicated an error or problem.
These security measures must be active and configured in the email service you use to identify emails that are looking to spoof and, in turn, know what steps to take. If you manage the systems of a team or organization, we recommend that you take them into account.

Let’s take the impersonation email that we show at the beginning of the text as an example. It is what it would look like:

Most frequent types of attacks that use email spoofing
Social engineering attacks work when it’s possible to convey confidence to the receiver not to suspect the attack. Thereby, simulating being an organization or individual related to the victim by impersonating the identity of the email (some service that uses possible common contacts of a previous victim, among others) makes it more difficult to detect deception. On the other hand, by personifying a company with your real domain, you avoid raising suspicions of spam or phishing on email servers.

Next, we analyze the attacks and threats that are most frequently distributed or used by email spoofing.

Ransomware and botnets

These attacks again won mentions in 2020, a year in which there was a great deal of botnet activity and in which ransomware attacks were the protagonists, affecting several areas, including health. These attacks seek the victim to download and run a file that will infect their computer. Then, they might intend to encrypt part or all the information it contains and request a monetary ransom for the supposed release of the files or turn the computer into a “zombie.” Again, being controlled by the master network equipment to send spam, host malware, and other things.

The malicious file may arrive as an attachment or be hosted on a site linked to the email, disguised as a harmless file such as an electronic receipt in PDF or Excel format, a compressed file, or a simple program installation.

In the case of ransomware, in addition to paying the ransom using various extortion methods such as DDoS attacks or the leak of stolen information – a recent trend, but here to stay – attackers can also monetize the incident by selling the stolen data in black markets.

Phishing

Like ransomware, this type of attack seeks to convince the victim by impersonating a company, for example, to enter an attached link that seeks to steal information. Usually, attackers impersonate well-known companies or banks that offer online services, claiming some inconvenience or suspicious movement in an account in the name of the victim, and then tell them to access a site that has pretended to be the official of the company and sign in. In this way, the victim hands over her credentials, and the attacker gains access to the account.

Cybercriminals are inventive when they use two-faced methods to cheat in an attempt to get illegal profits. Thus, they use a variety of tactics to force users to take specific actions: click links, download malware, share sensitive information. Email spoofing is one such example.

Spoofing is the best tactic used in phishing and spam campaigns. The purpose of this scam is to allow recipients to open and even respond to a request. For example, the request could be selling a counterfeit product, transferring money, or authorizing access to the system. Also, fake emails sometimes contain attachments that malware installs when they get opened.

While email spoofing gets used to carrying out phishing attacks, cybercriminals can use this technique to avoid spam on email blacklists, steal identity, or tarnish the sender’s image.

Conclusion:

So, you need to protect your company and employees from email spoofing. You must get affected with email security, and malicious email reaches your inboxes. Then, you should avoid clicking links which ask you to authenticate and type official domain in your browser.

Yeah, the tricky logo next to emails in the inbox. Where and how does it come from, and how can you use it?

One technique is BIMI (Brand Indicators for Message Identification), which sounds like (pronounced bih-mee). So today, we’re going to school basic about BIMI you need to know.

You may ever hear and thought about BIMI logos? and how they can increase engagement in email marketing campaigns. In this blog post, we have explained the basics of BIMI.

Email isn’t a one-to-one communication instrument. It’s the heart of the digital marketer and the essence of a business’s identity. No matter what, email keeps evolving, and we depend on it to better the industry. For marketers, it’s been a clear focus for email campaigns.

What is BIMI?

Brand Indicators for Message Identification or BIMI is an emerging email specification that allows you to show your logo in customers’ and prospects’ inboxes.
BIMI strengthens an organization’s work into sending DMARC protection by attaching brand logos to the customer’s inbox.

For the brand’s logo to be shown, the email must pass DMARC authentication checks, confirming that the organization’s domain has not been mocked.
BIMI also enables you to demonstrate your firm logo in supported inboxes, placing your brand front-and-center for subscribers.

How does BIMI work?

While the technical components used to tug the logo across mailbox providers, the provisions for BIMI vary between them.

Google needs the exact for Gmail and furthermore items like logo copyright and a VMC (Verified Mark Certificate) patent. This will help you through the implementation process.

To get BIMI to perform for Gmail, you’ll have to go via the following conditions:

👉Establish DKIM(DomainKeys Identified Mail) authentication with your domain for your mail streams
👉Positioned a DMARC (Domain-based Message Authentication, Reporting, and Conformance)record with a policy.
👉Do Copyright and patent your firm logo
👉Allow Verified Mark Certificate [VMC] for your logo
👉Assemble an SVG Tiny PS version of your authorized logo
👉Arrange and check out the BIMI TXT database on your domain’s DNS
👉Examine your setup to check if it performs
👉Now your logo can emerge in the inbox following your emails

Why is BIMI so essential for marketers?

Of course, BIMI is beneficial for both senders and mailbox providers, especially because of enhanced security and protection.

Here are the four primary reasons your brand would want to install BIMI in business.

1) It leverages behind-the-scenes protection and security updates.

You cannot have BIMI without DMARC execution. DMARC generally means Domain-based Message Authentication, Reporting, and Conformance (DMARC) is a specific email authentication approach. DMARC allows mail administrators to control hackers and other spam attackers from impersonating their organization and domain.

Yet, in case you need to display your brand in inbox providers, you want to make a few behind-the-scenes changes. In the end, you can safeguard your brand recognition and make certain no one is mocking your domain.

2) It allows subscribers to keep away from phishing attempts.

There’s an issue that BIMI higher trains your consumers to capture messages from you, so you are protecting them with the aid of using, making it less complicated to perceive messages that are not legitimate.

Helps subscribers avoid phishing attempts. This makes BIMI particularly powerful for higher-risk companies such as banks, social media platforms, and large retailers.

3) It makes your messages stand out in the inboxes.

The ultimate benefit for BIMI-compliant mail is the brand’s logo withinside the inbox, which enables your messages to stand out, boost engagement and inspire greater opens.

4) BIMI will help you to build Trust among recipients.

The initial expense of BIMI for email entrepreneurs has to be obvious: You get your logo to show next for your messages in supported inboxes. When subscribers see your brand logo, they could right away accept it. It’s a real email from you and is now no longer a risky phishing attempt. Sure, the logo focus of seeing trademarks is nice.

Wrapping up,

BIMI is valuable for a business to build a reputation. While only a few email marketers support it, for now, BIMI is an engaging, new norm that has the industry chitchatting.
Do you ever think How BIMI will be a fruitful feature for email marketers or set its standard in the email industry?

Leave a comment and let us know!

The world of email marketing fell apart – yet again when Apple announced the new Privacy Protection for its Mail app (Mail Privacy Protection) during the 2021 edition of the World Developers Conference (WWDC 2021).

At that event, Apple announced the launch of new features that will help users control their data by apps, including options to limit email tracking in the mail application. In addition, even Apple Mail will prevent senders from knowing who opens their emails. Accordingly, you can maintain the Apple Mail Privacy.

What is all this fuss about Apple Mail Privacy?
The news has set alarms among email senders, who wonder what implications these new features could have on quantifying and tracking emails. The Apple Mail Privacy Protection feature was launched between September and November, affecting iOS 15, iPad 15, and macOS Monterey operating systems.

In their official statement, Apple states, “In the Mail app, Mail’s Privacy Shield feature prevents senders from using invisible pixels for collecting information about the user. This new feature prevents senders from knowing when an email gets opened and hides the user’s IP address to prevent it from being related to their online activity or used to determine their location.”

The new feature will affect all email users reading email messages using the Mail app on Apple devices, regardless of the email provider. But what about the emails that users read on an iPhone through the Gmail application? You do not have to worry about the latter since the new Privacy Protection function will only be operational in the Apple Mail application.

What does Apple Mail Privacy mean for their users?
Users worldwide are demanding more and more control over their data, and it seems that some technology providers are starting to listen to them. In recent years, government bodies in the EU and the United States have passed legislation to protect consumer data privacy, such as the GDPR, the ePrivacy Regulation, the CCPA, or the Consumer Data Protection Act of Virginia (VCDPA).

With the new Apple Mail Privacy Protection, users will be able to select whether they want to protect their activity against third parties. Besides, they explicitly have an option to preserve the app’s activity and, if they activate it, Mail will hide their IP and upload the remote content privately.

Most users likely decide to hide their activity from third parties. And while we always welcome greater privacy with open arms, Mail’s Privacy Shield feature could come with some inconvenience. For example, open rates help analyze recipient engagement and clean contact lists, which means users could receive more spam in their inboxes.

What does the Apple Mail Privacy Shield feature mean for email marketing?
Simply put, it means senders won’t be able to track open email rates, and location-dependent content won’t display as it should when opening an email in Apple Mail. All emails sent to users of Apple Mail that have turned on the Mail Privacy Protection will count as open, even if the recipient ignores them. Imagine a 100% open rate.

Sounds good, right?

Well, no, it is not as pretty as it seems. This automatic registration as “open” will affect how you track and measure email performance, but it could also influence campaigns that use open rates as a filter or a trigger.

Open rates have been the standard metric for many email marketers over the years. But, some senders have started to look beyond opens when measuring the performance of their email campaigns. Although opens are not the perfect indicator to determine if a user has read your email (who has never opened and ignored a message?), They have a significant impact on many aspects of email strategy.

Although we still do not have much information about the Privacy Protection function of Apple Mail, we can already think about some aspects that will get affected:

Emailing performance tracking: Given the unreliability of open rates provided by Apple Mail users, senders looking to analyze the success of a campaign will have to focus on alternative metrics such as click-through rates and conversions.

A/B tests: if there are no reliable open rates, this is likely to affect the reliability of A/B tests on the email subject or any other type of test that uses openings as an indicator of the winning option.

Contact list cleanup: Segmentation based on open rates is no longer an option for Apple Mail users. It means that senders are unlikely to use extinction policies and other strategies that use open statistics to clean up the databases.

Segmented or automated campaigns based on opening metrics: Some automated flows, welcome messages, and re-engagement campaigns can help monitor whether users open an email to determine which email they will receive next. Although everything is a bit uncertain now, such campaigns are likely will get affected.

Real-time personalization: Some senders use dynamic content that varies depending on the user’s location when they open the email. This type of email uses location tracking, a resource that will no longer be available to Apple Mail users.

Yes, at first, it can be a bit scary, we know that. But remember, these are changes that will affect only Apple Mail users. In our 2021 email engagement report, only 13.3% of respondents admitted using the Mail app to open and read their emails to maintain Apple Mail Privacy. Thus, users of other applications, such as Gmail (52.3% of respondents), will not get affected by this new feature.

Conclusion:

The reputation of email marketing is well documented. With less than 10% of people opening business emails, it’s no surprise that businesses are looking for alternative methods to increase engagement with their prospects and customers. About 1/3 of all emails are now opened on mobile devices which means how you set up your email can have a huge effect on your open rates.

What is email spoofing?

Email spoofing is a technique attackers use to hide the true sender address in a malicious email and replace it with a legitimate one by impersonating a company or a user using an exact domain. Attackers often use this technique in malicious phishing or spam campaigns to improve their effectiveness by evading anti-spam controls and making emails appear more credible.

But to understand how email spoofing works, you need to take a step back to understand the mechanisms involved in the communications.

Communications in sending emails

The systems that manage the sending and receiving of emails use three main protocols: the SMTP (Simple Mail Transfer Protocol) gets used for delivering the mail. Also, the IMAP or POP protocols get implemented for reception, depending on the server used.

The SMTP protocol hinges on transactions between sender and receiver, issuing scripts and supplying the necessary data ordered using a connection transmission control protocol (TCP). One of these transactions has three command/response sequences: the return or sender address (MAIL), the recipient address (RCPT), and the message content (DATA).

This data generally gets completed by the mail provider’s server, where all users have prior authentication, with which the protocol does not need any identity verification in its use. Although some email providers such as Gmail or Outlook do not allow spoofing the identity of emails within their domain, most existing addresses can become victims of this attack.

Anti spoofing technical measures

Current email services and providers have defined some security parameters that allow mechanisms to detect malicious emails. These parameters are:

SPF (Sender Policy Framework) helps prevent third parties from sending unauthorized emails from your domain (site or web page). But, in some cases, when an email service does not have this option configured, the emails may get detected as malicious or spam.

DKIM (DomainKeys Identified Mail) verifies that the content of the message is authentic and not modified. Also, DKIM gets included as a signature in the messages sent so that the servers that receive these emails can verify the signature to validate the information.

DMARC (Domain-Based Compliance, Reporting, and Message Authentication Policy) specifies how a domain (site or page) handles suspicious emails received; Let’s say that it is in charge of indicating that it is a possible SPAM or identity theft. It gets activated when SPF and DKIM have indicated an error or problem.
These security measures must be active and configured in the email service you use to identify emails that are looking to spoof and, in turn, know what steps to take. If you manage the systems of a team or organization, we recommend that you take them into account.

Let’s take the impersonation email that we show at the beginning of the text as an example. It is what it would look like:

Most frequent types of attacks that use email spoofing
Social engineering attacks work when it’s possible to convey confidence to the receiver not to suspect the attack. Thereby, simulating being an organization or individual related to the victim by impersonating the identity of the email (some service that uses possible common contacts of a previous victim, among others) makes it more difficult to detect deception. On the other hand, by personifying a company with your real domain, you avoid raising suspicions of spam or phishing on email servers.

Next, we analyze the attacks and threats that are most frequently distributed or used by email spoofing.

Ransomware and botnets

These attacks again won mentions in 2020, a year in which there was a great deal of botnet activity and in which ransomware attacks were the protagonists, affecting several areas, including health. These attacks seek the victim to download and run a file that will infect their computer. Then, they might intend to encrypt part or all the information it contains and request a monetary ransom for the supposed release of the files or turn the computer into a “zombie.” Again, being controlled by the master network equipment to send spam, host malware, and other things.

The malicious file may arrive as an attachment or be hosted on a site linked to the email, disguised as a harmless file such as an electronic receipt in PDF or Excel format, a compressed file, or a simple program installation.

In the case of ransomware, in addition to paying the ransom using various extortion methods such as DDoS attacks or the leak of stolen information – a recent trend, but here to stay – attackers can also monetize the incident by selling the stolen data in black markets.

Phishing

Like ransomware, this type of attack seeks to convince the victim by impersonating a company, for example, to enter an attached link that seeks to steal information. Usually, attackers impersonate well-known companies or banks that offer online services, claiming some inconvenience or suspicious movement in an account in the name of the victim, and then tell them to access a site that has pretended to be the official of the company and sign in. In this way, the victim hands over her credentials, and the attacker gains access to the account.

Cybercriminals are inventive when they use two-faced methods to cheat in an attempt to get illegal profits. Thus, they use a variety of tactics to force users to take specific actions: click links, download malware, share sensitive information. Email spoofing is one such example.

Spoofing is the best tactic used in phishing and spam campaigns. The purpose of this scam is to allow recipients to open and even respond to a request. For example, the request could be selling a counterfeit product, transferring money, or authorizing access to the system. Also, fake emails sometimes contain attachments that malware installs when they get opened.

While email spoofing gets used to carrying out phishing attacks, cybercriminals can use this technique to avoid spam on email blacklists, steal identity, or tarnish the sender’s image.

Conclusion:

So, you need to protect your company and employees from email spoofing. You must get affected with email security, and malicious email reaches your inboxes. Then, you should avoid clicking links which ask you to authenticate and type official domain in your browser.

Yeah, the tricky logo next to emails in the inbox. Where and how does it come from, and how can you use it?

One technique is BIMI (Brand Indicators for Message Identification), which sounds like (pronounced bih-mee). So today, we’re going to school basic about BIMI you need to know.

You may ever hear and thought about BIMI logos? and how they can increase engagement in email marketing campaigns. In this blog post, we have explained the basics of BIMI.

Email isn’t a one-to-one communication instrument. It’s the heart of the digital marketer and the essence of a business’s identity. No matter what, email keeps evolving, and we depend on it to better the industry. For marketers, it’s been a clear focus for email campaigns.

What is BIMI?

Brand Indicators for Message Identification or BIMI is an emerging email specification that allows you to show your logo in customers’ and prospects’ inboxes.
BIMI strengthens an organization’s work into sending DMARC protection by attaching brand logos to the customer’s inbox.

For the brand’s logo to be shown, the email must pass DMARC authentication checks, confirming that the organization’s domain has not been mocked.
BIMI also enables you to demonstrate your firm logo in supported inboxes, placing your brand front-and-center for subscribers.

How does BIMI work?

While the technical components used to tug the logo across mailbox providers, the provisions for BIMI vary between them.

Google needs the exact for Gmail and furthermore items like logo copyright and a VMC (Verified Mark Certificate) patent. This will help you through the implementation process.

To get BIMI to perform for Gmail, you’ll have to go via the following conditions:

👉Establish DKIM(DomainKeys Identified Mail) authentication with your domain for your mail streams
👉Positioned a DMARC (Domain-based Message Authentication, Reporting, and Conformance)record with a policy.
👉Do Copyright and patent your firm logo
👉Allow Verified Mark Certificate [VMC] for your logo
👉Assemble an SVG Tiny PS version of your authorized logo
👉Arrange and check out the BIMI TXT database on your domain’s DNS
👉Examine your setup to check if it performs
👉Now your logo can emerge in the inbox following your emails

Why is BIMI so essential for marketers?

Of course, BIMI is beneficial for both senders and mailbox providers, especially because of enhanced security and protection.

Here are the four primary reasons your brand would want to install BIMI in business.

1) It leverages behind-the-scenes protection and security updates.

You cannot have BIMI without DMARC execution. DMARC generally means Domain-based Message Authentication, Reporting, and Conformance (DMARC) is a specific email authentication approach. DMARC allows mail administrators to control hackers and other spam attackers from impersonating their organization and domain.

Yet, in case you need to display your brand in inbox providers, you want to make a few behind-the-scenes changes. In the end, you can safeguard your brand recognition and make certain no one is mocking your domain.

2) It allows subscribers to keep away from phishing attempts.

There’s an issue that BIMI higher trains your consumers to capture messages from you, so you are protecting them with the aid of using, making it less complicated to perceive messages that are not legitimate.

Helps subscribers avoid phishing attempts. This makes BIMI particularly powerful for higher-risk companies such as banks, social media platforms, and large retailers.

3) It makes your messages stand out in the inboxes.

The ultimate benefit for BIMI-compliant mail is the brand’s logo withinside the inbox, which enables your messages to stand out, boost engagement and inspire greater opens.

4) BIMI will help you to build Trust among recipients.

The initial expense of BIMI for email entrepreneurs has to be obvious: You get your logo to show next for your messages in supported inboxes. When subscribers see your brand logo, they could right away accept it. It’s a real email from you and is now no longer a risky phishing attempt. Sure, the logo focus of seeing trademarks is nice.

Wrapping up,

BIMI is valuable for a business to build a reputation. While only a few email marketers support it, for now, BIMI is an engaging, new norm that has the industry chitchatting.
Do you ever think How BIMI will be a fruitful feature for email marketers or set its standard in the email industry?

Leave a comment and let us know!

The world of email marketing fell apart – yet again when Apple announced the new Privacy Protection for its Mail app (Mail Privacy Protection) during the 2021 edition of the World Developers Conference (WWDC 2021).

At that event, Apple announced the launch of new features that will help users control their data by apps, including options to limit email tracking in the mail application. In addition, even Apple Mail will prevent senders from knowing who opens their emails. Accordingly, you can maintain the Apple Mail Privacy.

What is all this fuss about Apple Mail Privacy?
The news has set alarms among email senders, who wonder what implications these new features could have on quantifying and tracking emails. The Apple Mail Privacy Protection feature was launched between September and November, affecting iOS 15, iPad 15, and macOS Monterey operating systems.

In their official statement, Apple states, “In the Mail app, Mail’s Privacy Shield feature prevents senders from using invisible pixels for collecting information about the user. This new feature prevents senders from knowing when an email gets opened and hides the user’s IP address to prevent it from being related to their online activity or used to determine their location.”

The new feature will affect all email users reading email messages using the Mail app on Apple devices, regardless of the email provider. But what about the emails that users read on an iPhone through the Gmail application? You do not have to worry about the latter since the new Privacy Protection function will only be operational in the Apple Mail application.

What does Apple Mail Privacy mean for their users?
Users worldwide are demanding more and more control over their data, and it seems that some technology providers are starting to listen to them. In recent years, government bodies in the EU and the United States have passed legislation to protect consumer data privacy, such as the GDPR, the ePrivacy Regulation, the CCPA, or the Consumer Data Protection Act of Virginia (VCDPA).

With the new Apple Mail Privacy Protection, users will be able to select whether they want to protect their activity against third parties. Besides, they explicitly have an option to preserve the app’s activity and, if they activate it, Mail will hide their IP and upload the remote content privately.

Most users likely decide to hide their activity from third parties. And while we always welcome greater privacy with open arms, Mail’s Privacy Shield feature could come with some inconvenience. For example, open rates help analyze recipient engagement and clean contact lists, which means users could receive more spam in their inboxes.

What does the Apple Mail Privacy Shield feature mean for email marketing?
Simply put, it means senders won’t be able to track open email rates, and location-dependent content won’t display as it should when opening an email in Apple Mail. All emails sent to users of Apple Mail that have turned on the Mail Privacy Protection will count as open, even if the recipient ignores them. Imagine a 100% open rate.

Sounds good, right?

Well, no, it is not as pretty as it seems. This automatic registration as “open” will affect how you track and measure email performance, but it could also influence campaigns that use open rates as a filter or a trigger.

Open rates have been the standard metric for many email marketers over the years. But, some senders have started to look beyond opens when measuring the performance of their email campaigns. Although opens are not the perfect indicator to determine if a user has read your email (who has never opened and ignored a message?), They have a significant impact on many aspects of email strategy.

Although we still do not have much information about the Privacy Protection function of Apple Mail, we can already think about some aspects that will get affected:

Emailing performance tracking: Given the unreliability of open rates provided by Apple Mail users, senders looking to analyze the success of a campaign will have to focus on alternative metrics such as click-through rates and conversions.

A/B tests: if there are no reliable open rates, this is likely to affect the reliability of A/B tests on the email subject or any other type of test that uses openings as an indicator of the winning option.

Contact list cleanup: Segmentation based on open rates is no longer an option for Apple Mail users. It means that senders are unlikely to use extinction policies and other strategies that use open statistics to clean up the databases.

Segmented or automated campaigns based on opening metrics: Some automated flows, welcome messages, and re-engagement campaigns can help monitor whether users open an email to determine which email they will receive next. Although everything is a bit uncertain now, such campaigns are likely will get affected.

Real-time personalization: Some senders use dynamic content that varies depending on the user’s location when they open the email. This type of email uses location tracking, a resource that will no longer be available to Apple Mail users.

Yes, at first, it can be a bit scary, we know that. But remember, these are changes that will affect only Apple Mail users. In our 2021 email engagement report, only 13.3% of respondents admitted using the Mail app to open and read their emails to maintain Apple Mail Privacy. Thus, users of other applications, such as Gmail (52.3% of respondents), will not get affected by this new feature.

Conclusion:

The reputation of email marketing is well documented. With less than 10% of people opening business emails, it’s no surprise that businesses are looking for alternative methods to increase engagement with their prospects and customers. About 1/3 of all emails are now opened on mobile devices which means how you set up your email can have a huge effect on your open rates.

What is email spoofing?

Email spoofing is a technique attackers use to hide the true sender address in a malicious email and replace it with a legitimate one by impersonating a company or a user using an exact domain. Attackers often use this technique in malicious phishing or spam campaigns to improve their effectiveness by evading anti-spam controls and making emails appear more credible.

But to understand how email spoofing works, you need to take a step back to understand the mechanisms involved in the communications.

Communications in sending emails

The systems that manage the sending and receiving of emails use three main protocols: the SMTP (Simple Mail Transfer Protocol) gets used for delivering the mail. Also, the IMAP or POP protocols get implemented for reception, depending on the server used.

The SMTP protocol hinges on transactions between sender and receiver, issuing scripts and supplying the necessary data ordered using a connection transmission control protocol (TCP). One of these transactions has three command/response sequences: the return or sender address (MAIL), the recipient address (RCPT), and the message content (DATA).

This data generally gets completed by the mail provider’s server, where all users have prior authentication, with which the protocol does not need any identity verification in its use. Although some email providers such as Gmail or Outlook do not allow spoofing the identity of emails within their domain, most existing addresses can become victims of this attack.

Anti spoofing technical measures

Current email services and providers have defined some security parameters that allow mechanisms to detect malicious emails. These parameters are:

SPF (Sender Policy Framework) helps prevent third parties from sending unauthorized emails from your domain (site or web page). But, in some cases, when an email service does not have this option configured, the emails may get detected as malicious or spam.

DKIM (DomainKeys Identified Mail) verifies that the content of the message is authentic and not modified. Also, DKIM gets included as a signature in the messages sent so that the servers that receive these emails can verify the signature to validate the information.

DMARC (Domain-Based Compliance, Reporting, and Message Authentication Policy) specifies how a domain (site or page) handles suspicious emails received; Let’s say that it is in charge of indicating that it is a possible SPAM or identity theft. It gets activated when SPF and DKIM have indicated an error or problem.
These security measures must be active and configured in the email service you use to identify emails that are looking to spoof and, in turn, know what steps to take. If you manage the systems of a team or organization, we recommend that you take them into account.

Let’s take the impersonation email that we show at the beginning of the text as an example. It is what it would look like:

Most frequent types of attacks that use email spoofing
Social engineering attacks work when it’s possible to convey confidence to the receiver not to suspect the attack. Thereby, simulating being an organization or individual related to the victim by impersonating the identity of the email (some service that uses possible common contacts of a previous victim, among others) makes it more difficult to detect deception. On the other hand, by personifying a company with your real domain, you avoid raising suspicions of spam or phishing on email servers.

Next, we analyze the attacks and threats that are most frequently distributed or used by email spoofing.

Ransomware and botnets

These attacks again won mentions in 2020, a year in which there was a great deal of botnet activity and in which ransomware attacks were the protagonists, affecting several areas, including health. These attacks seek the victim to download and run a file that will infect their computer. Then, they might intend to encrypt part or all the information it contains and request a monetary ransom for the supposed release of the files or turn the computer into a “zombie.” Again, being controlled by the master network equipment to send spam, host malware, and other things.

The malicious file may arrive as an attachment or be hosted on a site linked to the email, disguised as a harmless file such as an electronic receipt in PDF or Excel format, a compressed file, or a simple program installation.

In the case of ransomware, in addition to paying the ransom using various extortion methods such as DDoS attacks or the leak of stolen information – a recent trend, but here to stay – attackers can also monetize the incident by selling the stolen data in black markets.

Phishing

Like ransomware, this type of attack seeks to convince the victim by impersonating a company, for example, to enter an attached link that seeks to steal information. Usually, attackers impersonate well-known companies or banks that offer online services, claiming some inconvenience or suspicious movement in an account in the name of the victim, and then tell them to access a site that has pretended to be the official of the company and sign in. In this way, the victim hands over her credentials, and the attacker gains access to the account.

Cybercriminals are inventive when they use two-faced methods to cheat in an attempt to get illegal profits. Thus, they use a variety of tactics to force users to take specific actions: click links, download malware, share sensitive information. Email spoofing is one such example.

Spoofing is the best tactic used in phishing and spam campaigns. The purpose of this scam is to allow recipients to open and even respond to a request. For example, the request could be selling a counterfeit product, transferring money, or authorizing access to the system. Also, fake emails sometimes contain attachments that malware installs when they get opened.

While email spoofing gets used to carrying out phishing attacks, cybercriminals can use this technique to avoid spam on email blacklists, steal identity, or tarnish the sender’s image.

Conclusion:

So, you need to protect your company and employees from email spoofing. You must get affected with email security, and malicious email reaches your inboxes. Then, you should avoid clicking links which ask you to authenticate and type official domain in your browser.