Drip-Email marketing is preferred channel for subscriber engagement and conversions.
This is evident from the recent prediction that active email users will probably reach. 4.1 billion by 2021, easily putting email marketing onto the highest pedestal.
Subscriber nurturing will keep getting more personalized benefits. Email marketing channels are doing everything to send hyper targeted emails to their subscribers behavior to increase email engagements.
Hence, it is obvious behind reasons, Companies are turning to email drip campaign automation. These are behaviour-based and event-based (to start with) communication topics.
For small businesses, communication is very important that’s target customers trigger with their emails messaging and become a loyal subscriber (to customer) as days pass. use drip marketing strategy to increase open rate, traffic, purchases in website pages.
And best way to make drip campaigns valuable are: segment your confirmation marketing campaign, use to deliver lead nurturing content, put marketing automation to existing automated email campaign, schedule to send emails drip campaign at right time/hours to right people, add landing page & decide cta(call to action buttons) coupon, build email list, manage blog posts address, webinar link, promote and sell offer or discount code to targeting & converting paying customers/new subscribers / new trial users & people.
you’ll often love to find guide, search and learn best practices like, strategies, tactics , paid tools, products & services will help and boost to reach people and automatically build relationship & communications effectively achieve on lead nurturing metrics sites.
You doesn’t only need to use drip campaigns for marketing automation but to send cross sell or upsell multiple category recommended products. You have to create helpful featuring web landing page by adding call to action button to evaluate conversion rate by using personalize messaging tactics.
Yet, You have to importantly explain & guide your friends & customers according to drips fact & features goals, let turn learning chance which shows perfect tactics of your brand.
Still Not a User of EasySendy Pro for Hybrid Email Campaigns?
In addition, another email drip campaign example like: last element of onboarding email drip to set clear call to action, first step drip campaigns, abandonment / miss shopping cart drip emails, automate marketing automation drip emails, best upcoming events & competition drip campaigns , day trial drip campaigns etc.
Social Media Advertising are ads shown by twitter, facebook updates and status.
Some great way to send email drip campaign examples to upgrade conversions & open rates are as follow:- segmenting seasonal products email, carts abandoned emails, best exclusive deals and offers email, reminder email, products announcement emails , abandonment shopping cart email , answer to first email day trial drips, introduction mailetc.
To make things easier for you, we spoke to few common small business owners thought as well as those who are just starting up. We found five amazing email templates that they’re sure will remember & work for all modest businesses world. So, here are 5 different personalize drip-email template right from the desks of undersized business owners. keep in mind that ,they’ll makes good looking and best email templates
I. A warm greetings to start off with email drip campaigns
It happens because it is normal to grow an instant interest for someone who greets you nicely when you meet for the first time. It is no different in digital conversations as well.
When you pitch to a brands and get a warm welcome with some quick possible steps to follow, today you grow an instant liking for that interested prospects never before purchasing.
Talking from the point of view of a marketer, they’re trying to replicating the same warmth you'd expect in a welcome email. Be friendly and keep things light, just to the connect that it urges your new customers to start exploring your types of product (tool) for purchasing.
A thankyou note for subscribing goes automatically a long way to achieve when you want to build a relationship with your customers.
Make sure you tell them that you’re a click away incase they need anything or have any queries. This will first ensures that your subscribers start trusting you and your prospects for their requirements, company may often send close high latest updates emails by offering certain tools and money deals.
Here's a welcome email from Drift after you subscribe to their page- amazing blog
The tone is friendly and straight. It instantly clicks with you, and makes this automated email more human. 🙂
II. Personalization of drip-emails is mandatory
Welcome emails are the starting point. What follows next is carefully crafted actions, followups , abandoned cart emails and onboarding emails number.
Here's a sample of drip campaign within EasySendy. Drip that is triggered after a new subscriber sign in / opens the email.
Use engagement drip campaigns strategy to generate sense which automatically trigger audience behavior and convert visitor to potential members in future.
Sending random emails to your subscribers will only push them away from you. Instead, focus on monitoring their behavior and engagement with your product or your company website page online.
Draft emails that are especially relevant and has enough information messages to activate your customers and make them hook up, send personalized messages strategy to generate lead, make purchase and sale through customer conversion engagement process.
Use attention seeking subject line to increase conversion rate.
Sometimes eye-opening subject line excited customers to make a purchase of product/service online through company email drip campaigns process.
For example, when you signed in for a free trial of StoryChief, a platform built for writers by writers, you first get a welcome drip email features which is really sweet.
Then, workflow based on how you engage customer or to what domain you belong, you start getting educational emails full of resource and useful newsletter.
Here's one such email, which lists down things I could do on Story Chief, and handy resource to get started with them. Using personalized messages strategy helps to increase lead conversion process and track customer money results.
Another one is from Mike, the CEO at Lumen5, a platform designed to create quick videos from your blogs features. After signing up and making one or two videos message, I won’t get time to create more of them.
As a workflow track result I was inactive for quite sometime. And then this key email message popped up in my inbox - a genuine approach to see if there is anything the Lumen5 team could do to get me back onboard.
A nicely written complete key personalized email. Although I know it is automated, still you kind of feel a human touch links (which is what personalization is all about).
III. Show your vulnerable side by being transparent
You cann’t start your business with average / zero hard work, right? Your shares has both ups and downs. You failed several times and then tasted success like no other. Tell and educating soon to your subscribers, visitors & user.
Your genuine transparency and vulnerability is a good start to build trust & support among your customers. For instance, the above email from Story Chief opens with a note. The entire newsletter messages is rooted into a genuine experience.
When someone offers you guidance based on what they had experienced, you tend to trust & support that resource more. For instance, if I had to create such an email, my way would be segmented.
I have been doing email marketing for over 5 years now, and have had my share of failures. That means I have learnt while working and have definitely spent a lot of time reading what other industry do. As a result, I have now a reading list that goes on and on.
I know you’re just starting off and it won't be an easy ride. So, here are few free marketing resource that has helped me to craft successful email campaigns. I hope these will inspire you to create amazing email campaigns. Don't forget to measure your email campaign performances and keep A/B testing them.
You can find your resources here: [resource link(s)]
Good luck to you.
Try this approach and see your email engagement rates going up.
IV. Offer Case Studies that are inspiring
You may need to sent out resources to get your subscribers & user action on your product carts or start following your blog regularly. Next step is to offer proofs of all that you say in your blogs or write in your emails. Just bragging about long success stories list will not help.
Genuine case studies is also important that show how each customer always used your product or service. Also how they achieved their goal is what your subscribers & user want to know.
It goes by the saying, know to believe; in your email drip campaign - this template is what testifies your brand. So you need to take help and craft case studies to engage new subscribers at the same time.
Include amazing case studies in drip campaigns include with all the segments data, many insights, long reports, and use genuine feedback from your target audience actions.
Allow your subscribers& user to make a good/easy assumption about your selling point. Also validate them at the same time with your case studies by sending emails. If your brand don't engage customer. They will move into another and try different brands.
Here is one such email from Social Media Examinar:
V. Free trial emails can improve your drip campaigns email series' performance
You have nurtured your contact subscribers & user. Now they are educated enough. They will reach the 'evaluation' lifecycle phase.
(To know more about contact lifecycle stages, check this comprehensive guide to subscribers' lifecycle). Last step in this drip series is to offer a free trial of your product. If you don't have free trial, include options to schedule a demo or a consultation, or maybe a sales call.
Red Alert: You don't want to break the trust that you have built till now with your subscribers. So, avoid being extremely pushy for a sales.
A sample of such a template can be designed as follows:
Over the couple of weeks, I have sent you a series of emails which I hope has helped you or added value for you. This is my final email as a part of this series.
If you have enjoyed my emails, I have something more in store for you that you’ll find useful -
We are launching [feature name] for our users. I'd like to invite you to become one of our early software users for this beta version. If you are struggling with [problem], I'm sure this feature will come handy.
I encourage you to give it a try (software)and ofcourse, I will be waiting for your feedback. It is free for you. Once we launch the feature for all our subscribers & user. We'd be delighted to give you a 20% off as a thank you for being one of our first users account of this feature days.
If you still want to stop receiving emails from me, you can unsubscribe anytime. It is sad my emails did not help you in anyway. You can write to me instead of unsubscribing immediately about how previous I can improve. I'd love to know that and I promise to work on it.
Have a great day ahead Jessica.
Hi, Pritha It was a well-written blog, it was an informative content about drip email templates which works well for small business. Thanks for sharing this.
Thank you for sharing this useful information with us. This post gave me a lot of experience and knowledge. Keep it up. I hope to read more posts about email marketing from your blog.
During this pandemic, many people lost their job and started their businesses. This article would pave a way to help those companies boom rapidly with drip email campaigns in a short period.
Wow, I was looking out for some amazing email templates, and finally I got some ideas from your article.
Great article; I’m overwhelmed that you have shared a piece of content on drip email templates. I will implement these tips for maximizing the return on investment.
Hey, I’m glad that you have shared some drip email templates to help many marketers grow their small businesses. Thanks for writing a well-written article.