Have you ever thought of a situation where a visitor just browsed through your website and left because there were no forms to capture this lead ? Your anonymous visitor is gone, and there is no way you can track her/him down!! 🙁 Opportunity lost!

Yes, it sounds like the worst thing that can happen. However, a majority of marketers don’t make this mistake at all. All websites have a popup that “pops” up when you are about to click the exit button or back key. These are the last attempts to make your visitor stay and subscribe to your emails to stay updated. Meet exit popups again. I am sure you have heard about these or probably used one for your website too.

Exit popups are a great way for businesses to capture anonymous visitors and convert them into potential subscribers. After that, through proper subscriber engagement, they become customers and later brand advocates. Often exit popups are clubbed with other normal static forms placed on the website.

Do exit popups increase conversions?

Starting from signing up for a newsletter to buying a product and anything in between, conversion includes many strategies like decreasing cart abandonment, increasing product sales, targeting email subscribers, etc.

The foremost task is to decide an exit intent offer which can get a visitor’s attention and delay its leaving. Understanding the intention of a visitor like- when they came to a website page, how they arrived there and what they are looking? Once you’re in that zone, you can identify the best offer for them which can make them stay back and subscribe!

One way to do this: Providing a custom offer

Wordsteam created a custom offer for one of their their eBook. By analyzing the navigation, they served a relevant piece of content. Their primary purpose was to move the visitor to a higher converting landing page. A longer time on site and page views per session helped them to improve the site SEO and conversion rate. The amazing fact is- a study by Wolfgang Digital showed that by increasing time on site by 16%, conversion rates ramped up 10%.

So, it is evident that this method can help in increasing subscriber conversion for any business.

Is it difficult to create an exit popup form?

Not at all. With EasySendy, you can add highly customizable Web Popup Forms to your website and capture emails to grow your email list. These popups automatically subscribes your new subscribers to email drips to increase engagement with high converting emails.

 EasySendy Drip  allows you to select an exit popup form template from a collection of 250+ pop up form templates. You can add them to your website within no time. These forms are easy to embed and can be customized to suit your business. Additionally, you can build your tailored template from scratch using the drag and drop editor or upload a pre-designed template. Add social subscribe buttons to your forms and increase the conversion rates (by decreasing the time taken to fill up a form).

web pop up templates

We already discussed that exit popup forms show results. We also know how to build one for your website. Now, lets go over the tried and tested formulae for exit popup forms that has worked for us (and we are sure will work for you too). Over to the cheat codes now.

19 Exit Popup Proven Formulas That Will Increase Conversion Rates

Let’s have a look at the following 21 proven exit-popup formulas. Let’s dig in!

1. Personalize your interactions with website visitors

Personalization always work out, as it can help you address email subscribers by name, though. The best way to personalize exit popups is to use a headline like “Before You Leave…”

This is one of the most potent messages which can drive a visitor towards it. As understand that his or her intention of navigating through the page, you can offer them a special offer.
The personalized messages like “Welcome Back!” help boost conversions by anticipating what specific segments of your target audience might want.

Personyze’s uses the tool of personalization which allows the targeting engine to trigger a visitor who arrived from a PPC campaign and is about to leave the website. When the questions like “ What made you exit?” in the exit popup form helps you run a quick survey to find out if the ads or page content was relevant or not.

2. Real-time Personalized Exit Popups

If you want to target particular members of your audience with specific popups, then personalization of the exit popup by referral domain turns out to be the best method.

Depending upon time , you can set a time span and personalise it with “Good Morning” or “Good Afternoon.”The above example shows the ability of exit popups included with multiple map markers to show the nearest shop based upon real-time visitor location. From the apparel sites to car dealerships, it helps the visitor know the nearest shop, which is used in increasing the traffic into your stores.

3. Offer Upgrades, Suggest Products

Social Triggers used this tactic to attract the customers to get 5000 subscribers, by asking them to download the free ebook by clicking on the “Yes” button. It has successfully gained a number of customers.

A successful call to action is the key to marketing. You could have gone through many call to action such as “Read More,” “Find Out Why,” and “Buy Now” are scattered across the web. These CTA’s have been tested time and time again.

4. The Design and the Call -to-action makes a strong impact

The most important key to successfully grow your email list with exit popups is design. The design must stand out so that it grand their attention.

  • Social Triggers is one of the great examples of these exit popups.

Make sure that the colors and font of the popup are -with the rest of the visuals on your site. The proper design creates a feeling of continuity within your marketing. The best way is to keep your design as simple as possible while still sharing the necessary imagery. Make sure you test out different variations to find out the best for you.

  • Put Action into Your Call To Action

A great popup headline with a clear and concise call-to-action makes a visitor stay and converts a first-time visitor into a customer.

The Duct Tape Marketing blog uses this tactic in their exit pop up, as their headline “Grab a copy of – 7 Steps to Small Business Marketing Success. Your Free!” makes a strong impact on the potential customers to take action before they leave. The conversions can reach a great number by including a clear and simple verb that invokes immediate action works. Have a look at some actionable CTA formulas for your exit popup headline:

  • Get your free trial – start improving [your benefits] today!
  • Learn how to [your offer top benefit]
  • Seize the opportunity to [your offer benefits]

Shinesty Apparel’s design also did the same by using captivating headline.

The headline “emails suck, ours don’t” make shoppers more likely to subscribe.

Shinesty Apparel’s design uses a clear headline where they can highlight their Shopify Plus store design. The Call to Action “Get $10” is incredibly engaging and makes the shopper want to submit their email. It gives a consistent dollar amount discount.

5. Do more choices attract more customers?

Before creating the exit popup forms, you should understand a customer’s intent, as in some cases they don’t offer customers that the customer wants.

According to the different personas, there are different responses.

For example, your website popup form might be offering the best newsletter on how to cook biriyani, but maybe the customers would have already mastered that technique. Hence these techniques may not be fruitful. The best solution is to offer every visitor a sufficient number of options so that they can choose according to their interests.

Crocs, a shoe brand, believes that, “The more the options, the more the customers. ” It offers customers with a  picture of other related products to give them other related options too. So that the customers can be directed to their favorite option according to their interest.

6. Images speak more than the text

Did you know 90% of information transmitted to the human brain is visual, and that we process images 60,000X faster than text? Make sure that you must include high-quality brand images in your exit popup forms.

An eye-catching, captivating and attention seeking visual can compel any visitor to take a second glance. Rather than posting copy content, you must have images in the exit popups.

In the above image  shown, the brand the Coffee in a cone  has utilized a captivating image with a button called “10% Discount” attracted customers to exit popups. Even of they want to leave, the colorful exit popups asks people to get a free proposal.

7. Offer More Value or Discount

Offer your customers exit popups with special discounts or add value to your refund.
She Simply Shops gives their visitors a custom proposal by making it more personalized.

The above image of exit pop-up gives discount and sales offer on their website. These discount coupons help people to get a coupon code when they enter their email address.

8. Push to a demo

An exit popup offering a free demo can attract many new users. It can draw the customers with an instinct to learn about the products or understand it. For example, if you attempt to bounce offering a demo can make you stay back on the website.

When you make a attempt to bounce from the ExitBee’s site, you’re prompted with an exit intent popup encouraging you to schedule a live product demo. It uses a friendly photo and offer a quick no-pressure option to learn more about their product.  All in all, exit intent popups work the best when you’re able to personalize as much as possible. The ExitBee offers to enable the high level personalization for your popup campaigns based on different kinds of targeting such as behavioural targeting, page level targeting and number of visits

9. A segment to a specific newsletter

How about getting a newsletter about the content you always wanted to read? Yes, everyone will love to read their favorite topics. This popup is most noteworthy for its approach.
GQ, the fashion brand offers the specific newsletter rather than offering customers a sign up for a general email list.

popup form

10. Offer Customer Service

There are two words which can always grab the most attention: free customer service and discount.
The best-practiced method of exit-intent popups is to give a visitor another chance to allow them to revisit the page. If he/she consider purchasing one of your products, then it’s the best time to allow them to have a talk with an expert before getting started.

Sumo identifies that an engaged conversation can increase more human conversations. For this reason it offers free call with their expert member when a visitor shows an extinct intent.

On Sumo’s website, they have made the A/B testing very easy with a few clicks so that they can test the words to increase the conversion. It also tests the images and offers on the popups. Customers can easily increase their conversion rate, hence paves the way for more sales.

Exit intent

11. Give a course away for free

The captivating titles or headlines always work out, as Ryan Robinson has practiced it by offering a free course rather than a lead generation form. By implementing these free takeaways, you can target bouncing visitors, provide them of value, and collect emails. Win, win!

12. Launch a quiz

Who doesn’t like the quiz? Irrespective of age groups, folks love to answer the quiz. Hence including a questionnaire in an exit pop-up is not a bad idea. A questionnaire is a fantastic idea to increase time on site and reduce the bounce rate.

Neil Patel, the most acclaimed content guru and founder of blogs QuickSprout and KISSmetrics, always includes a headline that hooks his readers (most of who are digital marketers). He then gives a rationale for why you should take his quiz and a time value for how long it will take.

13. Make the smart move by making customer know  new features

Are you getting bored by doing the hard work on exit popups? If yes, then make a smart move as the Trip Advisor. According to their website, they offer travellers with the wisdom of the crowds to help them select the place where to stay, how to fly, what to do and where to eat.

On the first hand, it started serving the customers by selecting the hotel on their site . In other words, it added potato-carrot mash to their list of products. As they cannot write it to exhibit it, they used an Exit Intent Popup to let website visitors know about the news.

14. Free shipping works out!

A recent study shows that shipping costs are the #1 reason for shopping cart abandonment. You can include free shipping in your exit popup, and you stand to recover 44% of shoppers about to abandon their vehicles.

exit click popup
The first way is to give the free shipping coupon code right inside the exit popup, as shown below:
One study proved that a discount attracts most highly to 25-to-34 years old, while free shipping is more appealing for amongst 56-to-65-year-olds. The Brooklinen used this tactic to drive more traffic.

15. Ask a question to get the feedback

Other than exit pop-up, there is no other way to receive a feedback than by kindly asking someone who want to exit.

In the below example, it exhibits “When one bird catches two stones”. How did the expression go away?

The above example illustrates the combination of gaining the lead generation along with feedback.

16. Overcome objections

Objections do work when it is made compelling so that the consumer no longer feels nervous about the purchase. For example, when people are confused regarding the count of products, they won’t be able to figure out how to use your product.
The major objections may be –

  • Limited funds: “Maybe I can’t afford this right now.”
  • Concern over the difficulty of using product or service: “It’ll take too long to figure out.”
  • Competition: “I’ve been using this other company for years.”
  • Fear of change: “Using something new will be uncomfortable.”

17. Know how Skechers nailed it with the help of Social Media

By showcasing on the social media platforms, many brands have gained a lot of sales.  Make sure that you make your customers follow on social media.

The Skechers have nailed it on the social media platform by using a captivating popup to direct people on their Facebook, Twitter, Pinterest and Instagram accounts.

It’s a both win-win state as it can boost both immediate sales, and generate leads for the future. The Exit-Intent Popups can be effectively used to collect amount of emails.

18. Combination of free shipping AND a discount

A combined free shipping AND coupon code offer is an excellent alternative to a free shipping offer or discount coupon. This second offer adds value on their exit intent popup and gives the visitor a reason to give them a try.
Spoiled Brat’s advertisement emphasizes their no membership fee which attracted many people.

19. Stay connected 

Sending latest news and updates is a great method of increasing audience level. These newsletters make prompt exiting visitor’s with a sign up for their mailing list. The great subject lines like “ the latest trends, tactics, and thought leadership for conversion and post-click optimization offers a brand promise of no-spam to address any reservations a visitor might have about submitting an email.

Wilson Street Gifts & Decor utilizes the tactic of making the customers sending them updates or news once they sign up.


Exit popups can increase your conversion rates when you show them relevant offers or an exclusive takeaway. Anything that can add value to your visitors is a great way to trigger a conversion. The exit popups are your ultimate attempt to show your visitors that they will get only useful details from you, not anything random!

PRO TIP: Try not to show an exit popup to your subscribers or customers. It is useless and a lame attempt. So customize your exit popups accordingly.

Frequently Asked Questions

⭐ Do exit popups increase conversions?
Exit-intent popups are the best methodology for lead generation strategy and increases the conversion rates drastically by targeting the interested users.
⭐ Is it difficult to create an exit popup form?
Exit Popups reduce the bounce rates and improves the conversion rates. It is not difficult to create single exit popups for the website.
⭐ What is an exit pop up?
An exit popup is a web page that is available on the visitors’ screen while navigating away from any website. It displays a message to stop the users from leaving the website.
⭐ Does exit intent work on mobile?
Exit-intent popups are available for mobile devices, but you have to double click on the mobile browser to switch between two browser tabs.

Sreeju is the Marketing Content writer at EasySendy. She is passionate about writing marketing blogs and product-related content with 3+ years of experience.


  1. Jeffrey Young Reply

    Even I also agree that exit popups are an excellent way for businesses to capture anonymous visitors and convert them into potential subscribers. Thanks a lot for updating the blog.

  2. Robert Wilson Reply

    Thank you very much for this super insightful and well thought out article about exit popups! As a newbie in email marketing for a small company, I struggled a lot for collecting information about this.

  3. Earlier, I was not aware of exit popups, but after reading this blog, I understood this topic and how it can increase conversion rates.

  4. Samuel Emma Reply

    Before reading this article, I was not aware that exit popups increase conversion rates. Thank you for writing an interesting article and enriching our knowledge.

  5. Great article; I’m glad that you have shared some exit popup-proven formulas. I want to implement these formulas to maximize the conversion rates in my upcoming email campaigns.

  6. Tyler Maria Reply

    Thanks for sharing a great article and helping me to improve the conversion rates.

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