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3 Reasons Why Email Service Providers are so Expensive?

by | Mar 7, 2023 | Blog, Cost Optimization, Email Marketing, Email Marketing RoI | 25 comments

What is your ROI of investing in Email Service Providers that make upcoming years more specific?

If you are one like many marketers, your answer might say that you pay a fixed rate for sending a limited number of email messages per month or per day to anyone from your best email services application.

At the same time, people might look for great email campaigns from authenticated domains to grasp different brands. You can even use the best free email service to create an attractive email template with the help of a drag and drop editor. Ensure to check the domain name before delivering any email and keep spam filters to avoid malicious emails.

“According to the latest report, more than 306.4 billion emails send and received per day. In worldwide focus data, the number of sent and received emails has increased every year.

Though sending emails is our final and long goal. Other amounts definitely roll the dice into overall spending on Best Email Service Providers. It helps to start a known and well-design email campaign to send and receive an email.

In order to improving the level of marketing programs inside any application. It also open ease to click more links by the end to end encryption labels.

You have to keep a low profile when you receive emails without images. Even you can look into the supported version of SMS for Gmail outlook users. You have to inspect unlimited files available in Microsoft and company to increase the search volume. You can sign up for a free account.

Well, it’s your choice to please your recipients. It also allows you get offering for creating a great email marketing campaign for end to end encryption. .

During this pandemic, you should not ever write meaningless content. Instead, it will be better to write relevant content and deliver it with secure custom domains with the help of spam filtering best email service providers. First, however, you should create some filters for Apple users.

Ensure to make an ability for cloud based space to send sms messages and sign for the best email service provider.  While delivering an email, you should verify it on different screen like laptops, mobile phones and image. It helps the professionals to make the right purchase.

For instance, if compared, Gmail is the best free email service that offers around 15 GB of storage space. It also gets you free email accounts with Google Drive folders, labels, and calendar services. It is no secret that people also often use Google Drive as a means to share and store data.

Even take care of storage-related issues on their computers. These features come in handy, particularly when there are additional storage troubles, such as clearing cache on a mac regularly.

Some email service that proposes an advertisement supported web client in windows.

You should check & log your emails in different mobile devices. You can read your emails in different services like gmail yahoo, microsoft outlook, yandex mail. So that you can suggest free email service providers to create a better mobile app or disposable email addresses.

Don’t miss to examine your emails on different social media platforms and domain to avoid incoming hard bounces. Also you can compare its alternatives, features key & pricing.

Even, you should try out different files. Try using classic sites and tutorials for meeting the customizable box and look for ad free. You’re having the host permission to integrate the first operating url and response affiliate one. You can look out for email providers and 25 mb.

However, you can try to have unlimited storage, attachment limit to attach different files. Well, you have to check the guidelines before sending Apple mail. For having better search engine, you can try to attach files of 50 mb, 500 mb, 1 tb, 1 gb, 2 gb, 10 gb, and 15 gb along with proper domain name for your email.

Even, there are gb free for email encryption, email storage, and execute user month with free email services. You can login from a major, which can help you to reply back to others.

Never consider to build a non-custom domains, which are pretty live for updated text. Probably, you have driven enough short content which are received by subscribers and highly left in terms of others.

Instead, there are known types of emails which anyone adds in their single conversation. There are especially little common things, which you can book two and include it in your email campaigns. This gives you higher engagement.

It comes in a proper style and makes it easy for you to prepare a popular email. If you enables drag and drop editor interface, it will be easy to build campaigns.

All these opportunities do not matter for any business. You can pay people to rewrite my essay or copy writer who provides a great email writing service.

expensive email service providers

These prices may lead to your ROI of your product. It is the reason why you are a partner with your Email service Providers. They offer online and phone support from their side.

With their support team with whom you can be relied deliberately upon; understand your needs, a development team to add good functionality and proper analytics to check your emails reached safely to your subscribers.

They provide detailed reporting about the results of the email campaign including the delivery success, click through rates (CTR) and email open rates.

The most important feature of the provider is their excellent reporting which helps to measure the effectiveness of the email campaigns.

But there are some other expenses of which you are not aware of, in fact, they are hidden from your eye and plundering your pocket. It associates with your internal resources along with exposure to risk which does not provide any benefit to your company.

Internet hosting in many companies needs to look into the basic space and online entrepreneurs can take help of some free email service providers and email services to keep your inbox full with personalized content.

Don’t miss to send mail from free email account and import all relevant contact list to increase the number of loyal customers. Your windows need to be integrated with the email campaigns and use media and entertainment to filter the best audiences.

What are the expenses on Email Service providers?

  • Database Replication

Copying of everything in a data from database in computer or server to another database, or to a different location termed as Database replication. This process applies by every SaaS – based Email Service providers, it requires and manages your ability to operate efficiently every application.

The majority of enterprise companies have already maintained data warehouses where their critical data continues to store and it looks safe. But the question is why we need to duplicate that data while we can access it directly?

Related Post: Optimize Email Marketing Budget with Hybrid Emails


We can categorize expenses of data replication into three parts. Although they did not mention these components on your invoice, in reality, these factors will make a huge difference with every enterprise marketer and it is offering good to all marketers.

  • Expenses in Database Migration – The process of Migrating databases is a daunting task to perform. Every Email Service providers contracts mostly include of front-loaded with substantial fees for onboarding.
    They also take a certain amount of setting up the ETL processes which means Extract Transform and Load. As the migration completes, it may become desperate to add some good data fields or entries, and it may also become hard to make sure changes for integration.
    They have to do designing of emails and managing the data to sending the emails. It needs continued support from your IT support team until your entire task accomplishes till you reach your expected result. Apparently, today you must plan for the Future of your Program! In addition, you can create

Imagine how you will have authentication on all your database fields while also discontinuing IT resources to some extent?

  • Expenses On Data Security – Health insurer Anthem is the one of the company to make headlines as a result of its data breach. So we can anticipate finding some other company in the information for similar that had a data breach. Your data is under continues attacks and performing replicating it to another server which will increase your exposure. Through which mailboxes are shielded from spam with special modules
storage expenses

Why would you trust someone else to safeguard your database (and risking your company’s reputation) if it’s not necessary?

  • Storage Expenses – Data storage amount will inevitably hit the bar from your advanced Email Service providers side and which in turn increase the CPM rate. Unlike the two above mentioned costs, which are mostly world economic?
    If your product uses significant amounts of customer information, then Email Service providers will charge good amount to store that data.
    Million of SaaS-based Email Service Providers are incurring the same amount to duplicate that data to their multiple servers and passing a portion of those expenses on you.

Why is it not possible to utilize the database which you already paid?

Many experienced marketers agree to these costs because of lack of any other open source alternative. But now with the emerging of Hybrid technology, which allows marketers to get access to their complete databases without a need of sending that data to a third party servers or computers is made possible.

In effect this results in reduce the expenses on email service providers in at least three ways:
  1. It helps to loosen your ties freeing your IT resources, giving control of full flexibility in utilizing data.
  2. It lets you maintain an only centralized database which allows us to have complete control from our end, which results in results of security risk by keeping your customer information.
  3. It enables your ESP send and receive emails to function more correctly, efficiently and the efficiency gains back to you.

It’s time to think how much you pay for your Email Service Providers and how it is working towards your company’s success.

About EasySendy Pro –

EasySendy Pro is an open source email marketing platform for the digital marketing team. It integrates with multiple SMTP relay service providers and enables delivery of email campaigns to a list of opt-in emails. You can split test email deliveries across the relay servers and check reports, track email clicks, opens of each email campaign. It also has smart autoresponder and email list segmentation.

To support Micro-Deliverability in Emails; currently, EasySendy Pro allows integration with SMTP relay gateways like Amazon SES, Mandrill, SendGrid, SparkPost, Leadersend, Dyn, Elasticemail, MailGun, SendinBlue, MailJet, TipiMail, and MailerQ. If you are sending an email to a list of above 25,000 email subscribers, then, Micro-deliverability of the email through multiple SMTP gateways provide better email open rate.

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Frequently Asked Questions

⭐Why are email service providers so expensive?

Email service providers are expensive because they offer a lot of features and benefits that are not available with free or cheaper providers.

⭐What are the main reasons for the high cost of email service providers?

The main reasons for the high cost of email service providers are the features they offer, the level of customer support they provide, and the infrastructure they maintain.

⭐What are the consequences of using an expensive email service provider?

The consequences of using an expensive email service provider can include lower deliverability rates, less customer support, and fewer features.

⭐Are there any alternatives to expensive email service providers?

Alternatives to expensive email service providers include EasySendy Pro.

⭐How can I save money on my email service provider?

To save money on your email service provider, you can choose a free or cheaper provider, use a less expensive plan, or negotiate for a better price.


  1. Cindy

    Ankit, I agree on your points. I can truely relate with these reasons as i work under an organisation which works on email marketing so that i can relate thfough every point you have mentioned.

  2. Sarah Williams

    There are several reasons email providers are expensive , including these three.I believe that ESPs are both time-consuming and costly but still there are brands like yours who offers good in less. I am glad !

  3. Richa

    You shared a meaningful content as email service provider are expensive for sure 🙂 Well, you can take the help of various tools for the purpose of marketing, content writing, email marketing, all available at check them out.

    • Ankit Prakash

      Thanks for the information Richa!
      Will take a look through website.

  4. Maya

    People often get surprised as to why e-mail service providers are so expensive? Is there an effective ROI after investing on e-mail marketing? This blog is a must read for people to get a good knowledge as to why the cost gets a bit high and it always gives a productive ROI. The three main expenses are Database Replication, data security and storage expenses. All the three points have been highlighted with proper reasoning and facts. One should definitely go through it once if not twice.

    • Chandana

      Glad you liked it Maya!

  5. trading for beginners

    This is a great post! I think you really provided a great explanation for the expense of service providers. I love that you also included the benefits of these services despite the cost.

  6. Louise

    As a marketer one has to keep doing a cost-benefit analysis. When Email services providers work more efficiently, it is bound to increase ROI. When we are targeting a variety of audiences, it makes sense to divide those into clusters and treat them more sensitively. An extra effort always pays! Nice article and very confidence building.

  7. Jeremy Hall

    It is fair to say that various email service providers are costly but they provide higher ROI for the investment made, no doubt in that. You can always rely on online email marketing, it also helps in maintaining a central catalogue.

  8. Brandon Price

    Gaining access to the complete databases without sending the data to a third party servers or computers is a fortunate thing to the marketers. This article provides valid explanation for such expensive email service providers.

  9. Bonnie

    This blog is a fantastic read! I didn’t know that the email service providers had so many expenses and this blog answered all my doubts. Thanks, keep writing such informative posts.

  10. Gregory Edwards

    Thanks for sharing such a wonderful article! Yes, usually email service providers faces a lot of expenses, although many ESPs have cost based on your send volume, usually referred to as the CPM.

  11. Edward Morgan

    Yes, it is very important to spend on a security that protects agile cloud and NFV environments so that we can more safely participate in this digital age.

  12. Juan Ward

    Nowadays there are new cloud-delivered security service that helps service providers protect their customers while creating a new revenue stream for their business.

  13. Marie Washington

    This post is up to standard. There are so many other costs that we don’t know about ESPs. No doubt they are costly.

  14. Shannon Boyd

    As a user of these services, all your reasons are on point. Couldn’t have agreed more.

  15. Jason Bell

    As a newbie in the marketing field, I truly understand that these points can help me carry out successful marketing campaigns. Thanks a lot for sharing the blog.

  16. Janice Wood

    It’s interesting to read about the email providers- their costs and the different types also which can be useful for business. Cheers!

  17. Mary White

    Well written blog Ankit! It is an excellent piece of information with an in-depth analysis of an email service provider.

  18. Ashley Alexander

    Well written blog Ankit! It is an excellent piece of information with an in-depth analysis of an email service provider.

  19. Betty Bennett

    Hello Ankit, first of all, I want to thank you for posting such an informative article. Email is an essential part of our digital life. I didn’t have any prior knowledge about email marketing before reading this article.

  20. Layla

    Email marketers face massive difficulty in selecting service providers for their brands. Most of the email service providers are costlier. In this article, you would get information about affordable service providers.

  21. Patrick Rachel

    Yes, I knew email service providers charge a lot in migrating the database and storing the customer data. But now we have an alternative option of Hybrid technology, and we can use EasySendy Pro.

  22. Kyle Joan

    Hey, I’m astonished to see the reasons behind the expensive nature of email service providers. But I want to select the cheapest one for my business.

  23. Douglas Victoria

    Hey, in this article, I observed some examples of e-commerce email marketing. I’m glad that you have shared this blog post.


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