by Shikha Agrawal | Feb 28, 2023 | Best Practices, Email Delivery
How many times has it happened that you’re waiting for an important email. But it never shows up in your inbox? You keep refreshing your inbox, but nope! And then you discover that the email is hiding in your SPAM box. Yes, you’ve hated that moment. So,...
by Shikha Agrawal | Feb 28, 2023 | Best Practices, Email Delivery, Guide
Everyday I always used to delete around 100-150 emails and need to clean my work inbox. These include set of emails from eCommerce sites, some offline stores, restaurant deals, group discussions or forums that I had subscribed to at some point of time (name which I...
by Shikha Agrawal | Feb 28, 2023 | Best Practices, Blog, Cost Optimization, Email List Growth, Email List Management, Email Marketing
In last few years, there has been a humongous breakthrough in social media platform. It includes search engine optimization and mobile marketing for customer engagement. Does that mean email marketing is close to dying? Of course not! In fact, it is running quite...
by Shikha Agrawal | Feb 28, 2023 | Best Practices, Blog, Email Delivery, Email Marketing, Email Marketing RoI, Email Security
With the skyward push of cybercrimes, one can’t excuse the need for cybersecurity, even through emails nowadays. Around 94% of malware turned into began with the support of using email. Additionally, there are regular email scams and electronic mail...
by Shikha Agrawal | Feb 27, 2023 | Best Practices, Email Marketing, Email Tracking Domain
Custom tracking domain is a best practice in email marketing that can help businesses improve their branding, deliverability, security, and analytics. EasySendy Pro uses a generic (default) tracking domain to track all the emails (campaigns) sent through its servers...
by Shikha Agrawal | Feb 27, 2023 | Best Practices, Blog, Email Marketing, Email Template
Simple Mail Transfer Protocol or SMTP, as it is called, is the server used by most of the email service providers for sending emails. Whenever an email is sent, the email service provider connects to an SMTP server, communicates with it using the SMTP protocol and...
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