The email opening lines are not just the gatekeepers to your campaigns, but also your door to engaging a future prospect and converting a recipient into a customer. But when it comes to framing them, it is no less than a herculean task to appreciate perfect in creating which shows value for your company. There’s no point missing personal messages for your prospect and recipient. It doesn’t seem like you are including irrelevant messages for your email copy, so you need to talk about product video and add brand logo in the copy.  You actually should not feel to show the status of your work unnecessarily in the message. You can also add different kind of tones to make it better for the people, so that they can start reading.  

Let’s face it; all your email accounts are probably full of messages from various businesses world. While some are deploying you their newsletters to nurture their inactive sound prospect, there are others who want you to take a imagine(look) at the products or services they have recently launched. 

What is opening approaches?

Email starting approaches are important and it gives advice to prospects and contact to decide whether or not to read email first. Once your prospect sound not to get mail from your end, rest it depends on how you’ve to wait to develop a connection. Otherwise, you cannot  send relevant point to recipient’s inbox. It’s too easy to overlook the tip and importance to boost opening approaches and come up with some interesting email greeting. It is little easy to find the long and perfect offering made for many people. In the next topic, you have to move your effective campaign for resolving the problem and contact your interested recipient’s with some formal messages. At weekend, maybe you can post personal messages to develop mutual conversation with your contact. Try to begin the conversation with their first name to make the life easier for them and add video in the messages. This will make them think to reply the messages to resolve their problem at week days as well and this will make the campaign more effective. Although, if you are trying to learn the fact to improve the quick thought process and provide offer to develop love connection between sender and subscribers. You are saying and still your issue is not resolved then try to connect with the brand’s customer support team as they care for their audiences. This will create a trust for the brand and make it easy for the recipients to take back next and easy action.    

You’ve to decide whether your people and professional marketers want to get the first line of inside text or not as well the greeting from different brands. It will help you to decide what you’ve to post for your subscribers.

Recently, senders try to understand the recipient’s need, so that they don’t deliver irrelevant content. I’ve observed some example of starting approaches, here’s some instances like: 

“What do you think about [industry event]?”,”How can I make your life easier?”

to take the conversation forward with subscribers. Such example along with the first name of your subscribers help to take advice from them and create hope for your business position. You’ve to introduce and discuss about your business in the weekend to receive positive response from recipient’s side. It doesn’t seem wrong you’ve noticed mutual connection for reference companies and even your industry is lacking to hearing relevant idea for making your customers your friends. It helps to develop a respect among companies and customers and you could definitely sell your brand and stay ahead of your competitor.  

We like to call this suffering from email overload and creating hope for different business.

Most of us eventually reach the point where we no longer care about what a opening mail has to say for our dear subscribers. We just select the detailed messages and information received based on the email beginning sentences and trash the rest thing.

Sometimes we miss out on a good deal or a great piece of message simply made because we didn’t have the patience to start each of the emails we got to see what it offers by sender. You can take advantage to grab the resources and expertise in writing start lines for mails and here’s you can add articles, videos to maximize the engagement. Audiences like to read interesting messages, so you can project your brands for contacting with them over phone. Actually, you can say specific benefits about your brand to highlight the USPs as well as make your audiences feel special by resolving their problems on social approach.  

To be honest, it’s only fair. Just like judging a book by its cover when in a library, we judge the mail content by the starting approaches and relevant point in the greeting for prospects. Now as an end user you might find this a bit amusing and relatable for prospects and send it often from formal address. These type of emails can enhance conversations with your prospects. But now think of it as a marketer and the impact this behavior has on email ROIs.

The average email rate is about 22.87% across various industries, which might seem like a significant number. But the average click-through rates on these are merely 3.26%. Safe to assume, achieving a higher click through rate depends on being able to get a higher email rate. 

Statistics On Email Opening approaches

Most email campaigns lack great email opening approaches and lose hope for their business. This only results in them not performing as well as expected for certain event.

Your email campaign could consist of the most compelling message or maybe even an offer for the recipient’s address. But if your email opening approaches aren’t good enough, you can forget about them even being considered for reading.

So, you need to compel yourself in writing engaging messages for your connection. However, you should let’s send good email greeting to your dear recipient and contact form list.  At the same time, you can engage your recipient’s mind with relevant message and interesting conversation to make them interested in your product. Here’s some congratulations content to build relationships with subscribers. 

“Congratulations, you’ve won a price from Mamaearth.”

You can personally call them and introduce yourself with the first name to develop a connections. Ensure to arrange meeting for the latest updates about your brand and let someone from your company explains the benefits in a friendly way to make the subscribers happy. 

Every week, you’ve to deliver latest and useful content to your subscribers and at the same time you can schedule happy and friendly meeting with customers for your business.  

It will add positive value to your brand and benefit your business in building valuable relationship with your subscribers. let’s you’ve to generate appropriate and personalized messages for your recipient’s mail address to project the benefit of your business to win back customer’s attention. 

The internet is practically full of tips and tricks to add compelling template for your email campaign and you can generate it in different language to find solution for many person/ someone attention. So that, professional marketers can use to create email opening approaches for making your campaign effective. So we decided to bring you statistic to talk about the service and what works in the market and how you can optimize your campaign with great approaches for higher results. This will help to create a good impression and it may matter for gathering someone compliment from audiences by sending welcome and appropriate mails.   


Avoid cold email lines

First you’ve to understand many things related to cold emails which makes you realize the loopholes. It is important to take a look at typical opening line to keep a track and build relationship with recipients. 

a) Avoid using hi or hello in opening line

b) Don’t talk about yourself and your company in the beginning as this kind of message doesn’t create big impact and these professional will put the mail in spam. 

The most important mistakes in cold emails are majority of marketers make it about themselves in the opening line and body. You can add first name and last name in the opening line so that it opens the door for long and close relationship. You can collect address of your interested recipient through social media and get in touch through mail. Don’t miss to connect with them and send recently published blog to recipient’s address. Sometimes, you’ll try to send free online offers to make the letter interesting and don’t reveal recipient’s personal and valuable information.  

Always long close reading anything increase received big reason followed still based reaching hard check share become inc yes thinking thinking never never update update use use use use use use approach actually asking asking get get get get get get get business business business business you’re you’re you’re you’re you’re you’re hope hope hope hope hope sales sales sales sales sales sales event event event event event person person professional professional I’m I’m I’m I’m I’m I’m person examples examples examples greetings greetings blog blog recipient’s don’t don’t don’t you’ve you’ve I’ve I’ve benefit there’s there’s there’s future introduce introduce response response rest rest discuss discuss doesn’t doesn’t noticed here’s number name name name hear hear news news friends friends respect respect competitor impression impression friend ask ask ask ask would would would would would would best best best kick search happy happy instead instead show show shows probably probably recent recent recent recent learn learn 


About Easysendy Pro

EasySendy Pro is an email platform for the digital team. It integrates with multiple SMTP relay service providers and enables delivery of email campaigns to a list of opt-in emails. You can split test email deliveries across the relay servers and check reports, track email clicks, opens of each email campaign. It also has smart autoresponder and email list segmentation.

To support Micro-Deliverability in Emails; currently, EasySendy Pro allows integration with SMTP relay gateways like Amazon SES to send email campaigns, Mandrill, SendGrid, SparkPost, Leadersend, Dyn, Elasticemail, MailGun, SendinBlue, MailJet, TipiMail, and MailerQ. If you are sending an email to a list of above 25,000 email subscribers, then, Micro-deliverability of the email through multiple SMTP gateways provide better email open rate.

Frequently Asked Questions

⭐ How do you start an email opening line?
Emails are the key business communication platform for building long-lasting relationships with the customers and clients. So, you need to craft compelling opening sentences to make the subscribers stick to the email until the end. You can Kick-start email on a formal, personal, and funny note to keep the audiences connected with the business.
⭐ What is a good opening sentence for an email?
There are few good opening sentences like:
a) Thank you for your message
b) I hope you are doing well.
c) I hope you had a great weekend
d) I hope this finds you well.
⭐ What are some good greetings?
We need to understand the different attractive email greetings to catch the eyeball of our subscribers. Have a glance at some of the good greetings like Hello, It’s nice to meet you, Good Morning/ Good Afternoon/ Good Evening, It’s a pleasure to meet you.

Ankit Prakash is principal founder of EasySendy and Aritic. Ankit is a passionate and determined entrepreneur; building successful Internet product since 2006.


  1. I totally agree. Opening lines play a pivotal role in determining the fate of your email campaign. Thanks for narrowing down, because as you have rightly said- the internet is really full of tips and tricks; good enough to confuse us. Great compilation.

  2. Carl Russell Reply

    When it comes to email opening lines stats, EasySendy provides its best services to you not in one but in clusters of manners. With this platform, we can now check reports, email clicks, open rate and more. This is magnificent for the ventures.

  3. Andrew Richardson Reply

    It is rightly said that an effectual subject line is a door keeper to the email campaigns, this article stresses that an email opening lines also play s a very prominent role. It had emphasized on the minute details in email marketing. I liked how it is brief and descriptive.

  4. Thomas Scott Reply

    A very well written article Ankith! I am going to have to share this post. I was arguing with my friend that not only email subject line but also email opening lines are equally important. Great work, thanks for such good advice.

  5. Andrea Gonzalez Reply

    Another way to start an email opening line is by finding out some of the exemplary work done by our lead for his or her company and tell them how you can help them perform better in their job and drive growth for their company

  6. Mark Carter Reply

    This is a very insightful article, thanks for sharing! Subject lines that create a sense of urgency and exclusivity can give a 22% higher open rate and also Emails with “Quick” in the subject line were opened 17% less than those without according to a research by sidekick.

  7. Andrew Richardson Reply

    A subject line can block a prospect from opening an email. The email subject lines should be creative, interest-provoking, and informative without giving away too much about the content of the email.

  8. Gregory Edwards Reply

    After email subject lines it is always the email open lines that catches the eyes of the subscriber. Loves the infographics that you shared, thanks.

  9. Clara Evans Reply

    Though the body of an email is always the most important element to focus on, the first section that will engage your audience is the subject line.

  10. Justin Johnson Reply

    The written tips help you achieve a high email delivery rate so that it gets land emails to the inbox of the subscriber.

  11. Kudos for sharing a splendid piece of content! Email opening lines are the backbone of successful email marketing campaigns. In this article, we got the exact statistics on email marketing lines so that we can implement them in our upcoming campaigns.

  12. David Barbara Reply

    Subject lines are the essential part of an email marketing campaign, and a great line can increase the open rate. Subscribers receive multiple email copies in their inboxes, so your subject line needs to catch their eyeball.

  13. Paul Dorothy Reply

    Thank you for sharing some stunning email opening statistics; it is beneficial for us.

  14. Steven Kimberly Reply

    Thank you for sharing a fantastic article on subject lines. I would implement these tips in my upcoming marketing campaigns. Keep it up!

  15. Andrew Emily Reply

    Thank you for this astonishing content. You have really outstanding work in this article. You have provided a vision on how to write catchy opening lines for emails. This blog is Really helpful…

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