The email opening lines are not just the gatekeepers to your email marketing campaigns, but also your door to engaging a reader and converting a subscriber into a customer. But when it comes to framing them, it is no less than a Herculean task to perfect.

Let’s face it; all your email accounts are probably full of messages from various businesses. While some are sending you their newsletters, there are others who want you to take a look at the products or services they have recently launched.

We like to call this suffering from email overload.

Most of us eventually reach the point where we no longer care about what a mail has to say. We just select the messages received based on the email opening lines and trash the rest of them.

Sometimes we miss out on a good deal or a great piece of content simply because we didn’t have the patience to open each of the emails we got to see what it offers.

To be honest, it’s only fair. Just like judging a book by its cover when in a library, we judge the mail content by the email opening lines.  

Now as an end user you might find this a bit amusing and relatable. But now think of it as a marketer and the impact this behavior has on email marketing ROIs.

The average email open rate is about 22.87% across various industries, which might seem like a significant number. But the average click-through rates on these opens is merely 3.26%. Safe to assume, achieving a higher click through rate depends on being able to get a higher open rate.

Statistics On Email Opening Lines

Most email marketing campaigns lack great email opening lines. This only results in them not performing as well as expected.

Your email campaign could consist of the most compelling message or maybe even an offer for the recipient. But if your email opening lines aren’t good enough, you can forget about them even being considered for reading.

The internet is practically full of tips and tricks that marketers can use to create email opening lines. So we decided to bring you statistics of what works in the market and how you can optimize your campaign with great subject lines for higher results.


About Easysendy Pro

EasySendy Pro is an email marketing platform for the digital marketing team. It integrates with multiple SMTP relay service providers and enables delivery of email campaigns to a list of opt-in emails. You can split test email deliveries across the relay servers and check reports, track email clicks, opens of each email campaign. It also has smart autoresponder and email list segmentation.

To support Micro-Deliverability in Emails; currently, EasySendy Pro allows integration with SMTP relay gateways like Amazon SES to send email campaigns, Mandrill, SendGrid, SparkPost, Leadersend, Dyn, Elasticemail, MailGun, SendinBlue, MailJet, TipiMail, and MailerQ. If you are sending an email to a list of above 25,000 email subscribers, then, Micro-deliverability of the email through multiple SMTP gateways provide better email open rate.

Frequently Asked Questions

⭐ How do you start an email opening line?
Emails are the key business communication platform for building long-lasting relationships with the customers and clients. So, you need to craft compelling opening sentences to make the subscribers stick to the email until the end. You can Kick-start email on a formal, personal, and funny note to keep the audiences connected with the business.
⭐ What is a good opening sentence for an email?
There are few good opening sentences like:
a) Thank you for your message
b) I hope you are doing well.
c) I hope you had a great weekend
d) I hope this finds you well.
⭐ What are some good greetings?
We need to understand the different attractive email greetings to catch the eyeball of our subscribers. Have a glance at some of the good greetings like Hello, It’s nice to meet you, Good Morning/ Good Afternoon/ Good Evening, It’s a pleasure to meet you.

Ankit Prakash is principal founder of EasySendy and Aritic. Ankit is a passionate and determined entrepreneur; building successful Internet product since 2006.


  1. I totally agree. Opening lines play a pivotal role in determining the fate of your email campaign. Thanks for narrowing down, because as you have rightly said- the internet is really full of tips and tricks; good enough to confuse us. Great compilation.

  2. Carl Russell Reply

    When it comes to email opening lines stats, EasySendy provides its best services to you not in one but in clusters of manners. With this platform, we can now check reports, email clicks, open rate and more. This is magnificent for the ventures.

  3. Andrew Richardson Reply

    It is rightly said that an effectual subject line is a door keeper to the email campaigns, this article stresses that an email opening lines also play s a very prominent role. It had emphasized on the minute details in email marketing. I liked how it is brief and descriptive.

  4. Thomas Scott Reply

    A very well written article Ankith! I am going to have to share this post. I was arguing with my friend that not only email subject line but also email opening lines are equally important. Great work, thanks for such good advice.

  5. Andrea Gonzalez Reply

    Another way to start an email opening line is by finding out some of the exemplary work done by our lead for his or her company and tell them how you can help them perform better in their job and drive growth for their company

  6. Mark Carter Reply

    This is a very insightful article, thanks for sharing! Subject lines that create a sense of urgency and exclusivity can give a 22% higher open rate and also Emails with “Quick” in the subject line were opened 17% less than those without according to a research by sidekick.

  7. Andrew Richardson Reply

    A subject line can block a prospect from opening an email. The email subject lines should be creative, interest-provoking, and informative without giving away too much about the content of the email.

  8. Gregory Edwards Reply

    After email subject lines it is always the email open lines that catches the eyes of the subscriber. Loves the infographics that you shared, thanks.

  9. Clara Evans Reply

    Though the body of an email is always the most important element to focus on, the first section that will engage your audience is the subject line.

  10. Justin Johnson Reply

    The written tips help you achieve a high email delivery rate so that it gets land emails to the inbox of the subscriber.

  11. Kudos for sharing a splendid piece of content! Email opening lines are the backbone of successful email marketing campaigns. In this article, we got the exact statistics on email marketing lines so that we can implement them in our upcoming campaigns.

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