The email opening lines are not just the gatekeepers to your email marketing campaigns, but also your door to engaging a reader and converting a subscriber into a customer. But when it comes to framing them, it is no less than a Herculean task to perfect.
Let’s face it; all your email accounts are probably full of messages from various businesses. While some are sending you their newsletters, there are others who want you to take a look at the products or services they have recently launched.
We like to call this suffering from email overload.
Most of us eventually reach the point where we no longer care about what a mail has to say. We just select the messages received based on the email opening lines and trash the rest of them.
Sometimes we miss out on a good deal or a great piece of content simply because we didn’t have the patience to open each of the emails we got to see what it offers.
To be honest, it’s only fair. Just like judging a book by its cover when in a library, we judge the mail content by the email opening lines.
Now as an end user you might find this a bit amusing and relatable. But now think of it as a marketer and the impact this behavior has on email marketing ROIs.
The average email open rate is about 22.87% across various industries, which might seem like a significant number. But the average click-through rates on these opens is merely 3.26%. Safe to assume, achieving a higher click through rate depends on being able to get a higher open rate.
Statistics On Email Opening Lines
Most email marketing campaigns lack great email opening lines. This only results in them not performing as well as expected.
Your email campaign could consist of the most compelling message or maybe even an offer for the recipient. But if your email opening lines aren’t good enough, you can forget about them even being considered for reading.
The internet is practically full of tips and tricks that marketers can use to create email opening lines. So we decided to bring you statistics of what works in the market and how you can optimize your campaign with great subject lines for higher results.
About Easysendy Pro
EasySendy Pro is an email marketing platform for the digital marketing team. It integrates with multiple SMTP relay service providers and enables delivery of email campaigns to a list of opt-in emails. You can split test email deliveries across the relay servers and check reports, track email clicks, opens of each email campaign. It also has smart autoresponder and email list segmentation.
To support Micro-Deliverability in Emails; currently, EasySendy Pro allows integration with SMTP relay gateways like Amazon SES to send email campaigns, Mandrill, SendGrid, SparkPost, Leadersend, Dyn, Elasticemail, MailGun, SendinBlue, MailJet, TipiMail, and MailerQ. If you are sending an email to a list of above 25,000 email subscribers, then, Micro-deliverability of the email through multiple SMTP gateways provide better email open rate.