When a visitor is browsing through your website, chances are high that he/she is not willing to make a purchase then and there. So, do you let that visitor go? No. You instead ask them to subscribe to your newsletter for further offers. This gives you time to convince your visitor, nurture the connection, create a brand awareness, and convince them to hit the ‘buy’ button. It doesn’t happen in one day. Brands are conscious about creating an awareness and instilling brand loyalty. That’s why eCommerce brands have their undeterred focus on creating awesome email newsletters. Here are 30 such eCommerce email marketing examples to take inspiration from.
We are living in an age where communication happens mostly online. And there is no doubt that emails have always been the most preferred way to initiate a one-to-one conversation or connection. Hence, it comes as no surprise that brands spent a huge amount of time and effort in designing their newsletters, finalizing the contents and images, and deciding on the frequency.
This blog emphasizes on few of the best B2C email marketing examples.
Email has an ability many channels don’t: creating valuable, personal touches – at scale
30 Best E-commerce Email Marketing Examples:
When Apple launched iPhone SE, it created a stir. While this 4-inch phone is immensely powerful and is in sync with Apple’s iconic size, the email newsletter was no less beautiful. Beautiful and clean graphics displaying the color options for iPhone SE, this email had everything to convince you to purchase it right away. The best part is the ‘switching to iOS’ part. It is like a clarion call for other OS users to make a smooth shift.
Uber also maintains a harmonious blend of its signature color against a white backdrop. A to-the-point email is what Uber aims at. In this email from Uber, it encourages its users to try UberPool not only because it allows sharing the cost. Rather, you get to connect with new people and ‘get a story.’ Now, that is an interesting way to pump up your sales! To give a sneak peak, Uber included few such remarkable stories that are very much relatable. It takes a lot to convince and make your readers believe what you are saying.
Simplicity and clarity have always been the trademark for Dropbox. Be it the concept of the tool or their emails, it is to-the-point, simple and clean. Recently, I received this email requesting for an update as a security measure. There was no flashy image, no jargon in the email template.
There is something about ‘welcome’ messages. Research says that emails with a ‘welcome’ message trigger more engagement than other types of messages. Airbnb takes into consideration the kind of searches you make, filters some drool-worthy offers and compiles them into a personalised email. This email template below is the first email that you will receive once you sign up. It has the steps to sign up and access Airbnb effortlessly. Simple backdrop, straight fonts and focused content- Airbnb’s every email campaign is a visual treat.
India’s homegrown eCommerce platform and one of the major eCommerce giants, Flipkart has the tone and design of email marketing examples that works in sync with Indian audience. This email just one day after the Republic Day was a good move to trigger the patriotic sense as well as the desire to shop (especially shopaholics like me!). The ‘Made in India’ with the Tricolour flag was just spot on. Flipkart’s email templates never has anything but details about the most recent products, offers, and discounts. Even their Television ad goes by the slogan “If its in fashion, its on Flipkart” (for clothing and apparels).
Esprit sent out this newsletter to showcase their recycled edition. Each piece of clothing is displayed by a model and has a separate Call-To-Action button. If you like one, just click on the CTA and get going. The concept and its representation makes it one of the best email marketing examples.
Yehaaaw! Extra off. Yep thats what Groupon does in this email, and thats exactly how I reacted when I got this email. Every section separated distinctly, every product has a bright green CTA, and then there is a price that is scratched off with a new price against it. The variation that Groupon offers is clear looking at the cake deals followed by deal son games. Groupon’s newsletter template is all about the new offers (and about making you happy).
Every alternate day there is something or the other. And every occasion calls for gifts. When you get one, its awesome. It is one of best promotional email example. But when you ave to give, you don’t know what to buy. So many shops, so many things, (plus the budget constraints). So, this newsletter from Amazon announcing gift cards for every occasion is a solace. Whether you want to give on behalf of many people or not, Amazon gift cards will never disappoint you. Amazon clearly states about the various occasions. This is just the preview. When you get convinced (which you will be), the site offers much more options.
Snapdeal, another big name to compete with Flipkart and Amazon, has an amazing combination of blue and red colour. This Indian eCommerce platform is announcing exciting deals frequently but in bold style. There is not a single space in this newsletter that will escape your eyes. It calls for attention and it gets it. The best part: The prices are mentioned clearly (something that plays a pivotal role in making the purchase decision).
Make the customer the hero of your story #email_campaign_templates
One newsletter. So much to know. This newsletter from Starbucks is highly informative, apart from being fabulously designed. The detailed instructions for the pour-over method, the CTA buttons to shop, summer floats’ recipes,Verismo’s variety, and so much more. The best part is, every detail has a vibrant image to compliment the text. You see, an image of a drool-worthy food or beverage is good enough to make you run to the stores or start shopping. Starbucks just played their cards right, triggering the most sensitive parts of the human psyche. Every topic is distinctly divided- be it the collaborative funds or the summer floats. Special mention: The placing of the Pinterest and Instagram logo. I’d say, clean-sweep!
An unusual entry in this list is Mitsubishi. This newsletter on their 2017 Mirage model in orange colour is just worth talking about. The bold fonts clearly stand out (because they are meant to grab your eye balls). There are links placed on the top of the newsletter, and there is also “Find a dealer” option which will take you to the page to locate your nearest dealer.
The name itself is a disclaimer. Watches and wallets arranged in style, this newsletter from Fancy is seriously fanciful. And since Valentine’s Day is round the corner, the featuring of Valentine’s day gifts is just apt.
For Black Friday, Godiva announced 50% off on selected items. This newsletter gives you two options: either you can go to the items following the separate links, or you can just scroll down and see what offers are available. Oh! And the USP of this newsletter for me: chocolate collections.
Canon always maintains a clean combination of bright colours. The red font and green CTA are hard to ignore. The products are displayed either on the left or right of the newsletter, but the design is clean and informative. A sure winner!
15. J.Crew Factory
J.Crew recognised one the major pains we face almost every time an occasion crops up. Gifting is a great idea, but most of the time we don’t know how to wrap them! (Psst… There are many like me too who just don’t want to go through the hassle of wrapping a gift). And to our aid is J.Crew’s email newsletter. This newsletter harps on one of the persistent problem and gives an instant solution; both for online and in-store shoppers. No discriminations there!
Etsy opts for a three-in-a-row arrangement. It is clean, descriptive, informative, and devoid of jargons. No big catchy lines, no flashy images. There is a touch of sophistication in the products displayed. The orange colour for ‘Etsy’ is spot on.
17. Shwood and Stanley
Shwood & Stanley ensures high end quality in their emails. The background texture and the list arrangement earns this brand extra scores. You cannot help but keep scrolling, and consequently want to have more of it (which means you visit the website asap).
18. Miche bag
Miche bags opted for a tailored template to showcase their offers on handbags. The autumn-like feel and look is a welcome change. The leaves all along the template is the reason for this soothing look. Add to that, the harmonious mixture of colours.
Coach stuck to red colour for the Red letter Day. Everything is styled in red against a white backdrop. The background not just compliments the red shade, it accentuates every product that has been displayed in the newsletter. Coach added some rose petals that has added to the creativity of this template. Shopping never looked so soothing!
20. Ben Sherman
Knit wears are my favourites, and Ben Sherman kind of hits the sweet spot every time with their amazing newsletter making it yet another best email marketing examples. The various shapes of image placeholders arranged in a harmonious pattern is soothing, convincing and a treat to scroll.
21. One Kings Lane
This newsletter from One kings Lane is one of the ideal email marketing examples for a marketer like me. This email template has everything you might want to know: what type of products they sell, how they sell them, how do these products look, and how exactly can these products help you in making your home look more beautiful. Bold and colourful images combined with eye catching words is perfect. I could gaze at this email newsletter for long. Its beautiful. Period.
22. Frank and Oak
Frank & Oak keeps it bold. The pictures are large and the outfits are handpicked to align with the book. This is a bold way to market a self help book instead of clothes. The handwritten format and casual display is by far the best I have seen.
23. Dollar Shave Club
Nope. Looking good isn’t enough, but Dollar Shave Club has a knack of creating email templates that make heads turn instantly. For instance this email newsletter with dark brown and black and white simply cuts the edge. You cannot help but feel the urge of using the products (simply because they look so good). And now the icing on the cake: FREE SAMPLE in an orange CTA button. Could you want anything more in your inbox than this!
I love chocolates. Hands down. This newsletter from Whittard is, hence, very close to my heart. The luxuriously displayed hot chocolate made me sigh. This newsletter has the perfect essence to strike a chord with chocolate lovers like me. Exquisite and classic like its products, Whittard’s email template is one of a kind. Oh yes! There are other products too. This email was targeted on the Black Friday and has been consciously divided into categories for tea, hot chocolates, coffee and confectionary.
25. Astley Clarke
Astley Clark is a jewellery boutique in London. They sell all kinds of jewellery but for this newsletter Astley Clarke decided to stick to gold and white colours. This not just enhances the products, but also catches the attention of the viewers. You cannot miss the beautiful designs of the jewellery, and neither can you ignore the prominent CTA buttons. One of the perfect email marketing examples. (Just to add, a newsletter showcasing such awesome jewellery is the best thing I get in my inbox).
Email Marketing Examples with GIFs
GIFs in email newsletters have become extremely common. The option to display multiple products at one-go without making the newsletter lengthy is awesome. Plus, it is a visual treat. Many brands are now turning to GIFs for their newsletters. It not just creates more engagement, but also has reported to have resulted in more ROI. Now, that’s a win-win situation. Here are few brands that have used GIFs to their best ability.
Need I say anything about this? The expression and the word “Sale” just goes hand-in-hand. The newsletter’s highlight is the Sale, but that did not stop Topshop from including options to view the new styles, other clothing, shoes, etc.
27 & 28. Boden
Boden has been quite a fan of GIFs. Here are two examples of why!
The first one shows a wheel that keeps turning and stops at various options like dresses and knitwears for Monday, Tops and Tees on Tuesday, and so on.
An offer a Day
That’s how it goes, and its one of the mind blowing email marketing examples.
Then we have few more email marketing examples! The ‘squeezing’ of deal is just aptly shown in this GIF. The last few deals before the stroke of midnight creates a sense of urgency and how!
Boden, take a bow!
Nike hit the bull’s eye with this awesome GIF. The depiction of Women’s sport, style and fitness is power packed and flawless.
30. Steve Madden
Steve Madden did not want to mess with a lot of things but just keep it to the point. So, instead of having glittering images, Steve Madden added some motion to the sub title bar. It keeps rolling with “free shipping” information to “free in-store returns”. If you are shopping at Steve Madden, you can do that without worry. Steve Madden made this simple point crystal clear, and well thats all it takes to convince a shopaholic (and also those who aren’t that much in love with shopping; seriously!).
These are some handpicked 30 eCommerce email marketing examples that I loved. If you have received any email newsletter that you can’t get over with, tell me in the comments below. After all, what can be a better way to take the weight of boring work emails than having some cool newsletters?!
About Easysendy Pro
EasySendy Pro is an email marketing platform for the digital marketing team. It integrates with multiple SMTP relay service providers and enables delivery of email campaigns to a list of opt-in emails. You can split test email deliveries across the relay servers and check reports, track email clicks, opens of each email campaign. It also has smart autoresponder and email list segmentation.
To support Micro-Deliverability in Emails; currently, EasySendy Pro allows integration with SMTP relay gateways like Amazon SES, Mandrill, SendGrid, SparkPost, LeaderSend, Dyn, Elasticemail, MailGun, SendinBlue, MailJet, TipiMail, and MailerQ. If you are sending an email to a list of above 25,000 email subscribers, then, Micro-deliverability of the email through multiple SMTP gateways provide better email open rate.