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Master These 12 Ways to Improve Your Email Marketing Campaigns

by | Mar 14, 2023 | Uncategorized | 0 comments

Improve Your Email Marketing Campaigns

Are you looking for valuable ways to get considerable returns from your email marketing campaigns?

If this question rings you, then keep reading this guide to get practical ways to boost your email marketing campaigns.

Let’s get started:-

Know your target audience 

First, you need to know who your target audience is. After that, send emails to your potential readers that are highly relevant to their pain points and challenges. 

Most marketers send the same email to all subscribers. It is one of the worst mistakes that an individual makes. 

Imagine you are working in specific health industry and blasting the same email to all your subscribers. As a result, you will receive nothing more than poor results. 

On the contrary, you need to send the right message to the right people. This step is crucial to achieving tremendous success in email marketing. 

To reach your target audience, you can leverage email marketing platforms like marketo.  

Focus on double opens strategy

What actually a double open strategy is?

When a particular subscriber does not open your email, you resend him that email with a different subject line. It is called the double open strategy. 

This is an effective way to increase your Return On Investment (ROI) because most people do not open your email for the first time. So when you resend that email to these people, it can improve your open rates. 

Use a notepad tool to format your email efficiently

Many professional copywriters use an online notepad tool to write catchy subject lines that encourage non-openers to read their emails.

The length of the email subject line is 60 characters. If you write above this character limit, your readers may get confused. 

Using this online WordPad tool, you can write an eye-grabbing subject line within this character limit.

 It displays the total number of characters, words, and lines of any written text. In this way, you can write an eye-catchy subject line within a certain limit.

It has a built-in grammar checker feature that instantly highlights the grammar and punctuation mistakes. Using this online notepad tool, you can write a flawless subject line that attracts readers. 

Plus, this online notepad helps you to include headings in your email’s text. You can also change the font size and style of the text so that readers stick to your email.

Avoid resending the email instantly. Instead, wait for a couple of days. 

Put one clickable element at the opening portion

How to write a clickable email?

The best way to make your email clickable is to place one of the clickable elements (a text link, clickable images) at the very beginning of the email.

This will be the best fit option for mobile users because they often keep scrolling items. Giving your readers some clickable things near the start of your email can drive more clicks. 

Keep the email short and sweet

Gone are the days when people had ample time to read a lengthy email newsletter. In times like these, readers get overwhelmed by reading the email packed with huge content. 

They cannot focus on a single line. Remember, people want to read a shorter email and digest a single idea at a time. 

Therefore, your email should be concise. If your email resonates with your target people, they will visit your site to read more content. 

These days, people use mobile phones to read emails. Five sentences on a mobile phone email look like a short story. Hence, your content should be to the point. 

Remove the fluff 

Avoid writing opening lines with these words:

  • Hi Sir
  • Nice day to you
  • Can I have your time?
  • Sorry for bothering you

These all opening lines are old-fashioned and awkward. Instead, start writing an opening line that instantly attracts readers. Most significantly, your first line should speak to readers’ needs.

Tell them what you have for their pain points and challenges. Remember, you need to craft content that helps them realize that you can fix their problems. 

In a nutshell, you have to cut the fluff and get straight to the point. 

Make your email personalize 

Starting your email with “Dear Customer” or “Dear Sir/Madam” does not make it personal. Reading this type of email does not attract readers. This is because they feel that “Dear Customer” is a generic term, and this email content is not crafted for them.

It would be best to put an individual’s name in the introduction. In this way, you can make your email personalized. 

Personal emails tell readers that you care for them. As a result, these emails will help you drive conversions and leads to your business. 

Focus on user engagement 

Boosting sales is the primary goal of every email marketer. 

It is quite natural.

But it would be best to make a strong relationship with your target audience first. People read your emails because they want to know more about your business, not to make a purchase.

Thus, you need to focus on engaging your readers in order to drive better returns on your email campaigns. 

Hyperlink all the email’s images 

Your goal should be to stimulate people to click through to your page. One of the best ways to boost your click-through rate is to hyperlink all the images. 

If you invite people to download a guide, for instance, and you have added an image to the email, avoid writing the text like “click here to download.”

Instead, you should hyperlink the image. Images attract people more than plain text. Therefore, you can give your readers multiple options to get your guide.

Have a crystal-clear call to action

Till now, you worked hard to write an amazing subject line and email copy. Now is the time to write a powerful CTA that attracts readers to make a purchase. 

You will not achieve perfection in your email marketing strategy if you do not include a strong Call to Action (CTA) in your email. 

You can include the “Buy Now” button at the bottom of emails. Before creating CTAs for your email, ask yourself these questions:

  • Is it worth considering?
  • Is it easy to implement?
  • Is it hard to ignore?

Do not include many CTAs in one email. It can confuse your readers. Instead, strike with one CTA that influences readers to take a course of action. 

Make it easy to read and digest 

Making your content enjoyable for the readers is one of the best tactics to write a winning email. Accordingly, you should not make readers’ eyes strained to see your email. 

You can use different font styles to catch readers’ eyes for a longer time. 

Use black text against the white background. 

In simple words, make your email easy to scan and comprehend. 

Writing an email that is reader-friendly and focuses on one clear message is simpler than designing an email packed with a bulk of the content. So, writing simple emails proves to be more effective and result-driven.

Be open to learning more 

Email marketing is an ever-changing field. Specific tactics that have worked in the past may not drive ultimate results now. 

Hence, you should always be open to learning more about email marketing techniques. At the same time, you also free your mind from all the ways that are not driving results.

So your conversions will fall if you stick to the outdated email marketing myths. You should be aware of all the ways that are not working. 

Wrapping up

Successful email marketing is an art that should be mastered. If you want to quickly become a pro to this channel, you need to follow all the above-mentioned ways.

Make your emails audience-friendly and focus on their key concerns. With that in mind, you can maximize your email marketing efforts. 

So what are you waiting for? 

Brush away your email marketing challenges with these twelve impeccable ways. 

Written By:-

John Wick


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