Email marketing is one of the oldest ways of marketing a product, service, or company in the digital world. It is considered the traditional digital marketing technique that is still useful in this time of advancement.
It has been recorded that around 70% of consumers get connected with brands via emails. The reason behind this is the familiarity with this marketing and communication channel.
Are you getting low outcomes from your email marketing campaigns than your expectations? It might be due to insufficient optimization of the emails that you are sending.
In this guide, we are going to show you 7 effective tips by following which you can optimize your email’s content. To get better outcomes, you should focus on the following tips and try to implement all of them in your campaigns.
Why it is important to optimize email marketing campaigns?
Before we show you tips to optimize your email marketing campaigns, it is good to why you need to optimize your email content. According to Statista, 306.4 billion emails were sent daily in 2020 worldwide.
As per their research, the numbers will be around 376.4 billion emails per day by the end of 2025. In such a huge competition, how can you make your emails effective to be clicked or opened?
It would be a challenging task to convert the receiver into a reader and then the reader into a customer. You can only do this if you can provide optimized emails to your customers.
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When you come to know about such high competition in this field, it might be possible that you are looking to choose another means of marketing. Keep in mind that email marketing is one of the most profitable channels to market your business.
According to stats, it can provide you 38 times ROI within a short time. It means you will get $38 in return after investing every $1 in this marketing.
That is the main reason why such a high number of businesses are using email marketing to grab the attention of the audience. The only way to engage the people with your business or product is by adding quality to your emails.
It is only possible when you are writing reader-friendly emails with better optimization. If you don’t know how to do this or looking to improve your marketing outcomes, just follow the upcoming steps to optimize your email content.
7 tips to optimize your email marketing campaigns content
There are several ways to get optimized content for emails. But it may not be good to use ordinary means as email writing is completely different from content optimization for blogs.
So, we have tested some techniques and enlisted them here in the form of tips with a brief overview. You should read these tips and implement them in your marketing campaigns for effective outcomes.
1 . Optimized Subject-Line
Whenever someone gets an email, it is shown in the Subject-line on the screen. It means that the line would be responsible for the click-through rate.
In simple words, the reader will open your email if he finds your subject line engaging. If you are writing boring and normal subject lines, you may not be able to encourage the readers to open your emails.
You should have to write a subject line that can convert the receiver into a reader of your email. If you have not written such a line, it would automatically leave your email useless.
To get better outcomes in this regard, you can follow some tips. First of all, you must have to write a compelling but short subject line. It should not be more than a few words.
The reason is extra words will not be shown on the screen of the reader. It may irritate him and he won’t be able to open your email even if you have written captivating words in the beginning.
Secondly, you should add some engaging words that will capture the attention of the reader. For instance, you can add words or phrases like “Closes Soon”, “Today Sales”, and “Huge Savings”.
It all depends on your business nature and marketing skills and which words you will use to write in your subject line.
2 . Try To Communicate By Name
Do you know people love to open and read personalized emails? It means that a reader will read an email with focus if you have communicated with him directly.
Many marketers feel it hard to do this because they don’t know how to do it. You can do this by calling the reader by his name instead of general terms like “mate”, “fellow”, and “dear customer”.
In simple words, you should send emails to all those readers by writing their names at the beginning of the body. It might not be possible if you are unaware of their names.
Keep in mind you can collect the names of your target audience by adding a subscription box to your website. It means that you will ask them to subscribe to your newsletters for regular updates.
As a result, you will get their names and emails. So, you can write personalized emails to them by mentioning their names in the beginning. It is not restricted that you have to mention their names in the beginning only.
You can also write their names in the body of the emails for better connectivity with them.
3. Focus On Grammar
Do you know what is the main issue in low engagement with the readers? It is wrong word selection and inappropriate grammar usage. It has been seen that many email marketers write emails carelessly.
They even don’t know where to add commas, hyphens, and other punctuation marks. Similarly, it is common to get many grammar mistakes in an email that makes it almost useless.
If you are not proficient enough in this field, you should try to get assistance from a tool. It would be better to use a grammar checker and check your email’s content before sending it.
By doing this, you will be able to extract all those mistakes that you have made accidentally in your email. Moreover, it would allow you to engage the audience with your emails till the end for better ROI.
4. Design for Mobile Email Preview
We all know that the mobile phone is the most important device that we have in our hands. It is one of those devices without which we can’t even think to live in this world of the internet.
According to research, most people love to read emails using their mobile phones unless they have something to do with a laptop. If you want to get better ROI from your email campaigns, it would be better to make your email designs compatible with mobile phones.
As a result, you will be able to engage the audience with your emails in a large proportion. No doubt, your text will automatically be adjusted by the application.
But the designs and links will not be formatted accordingly. So, you have to keep this factor in your mind while designing or drafting emails for your campaigns.
5. Don’t Send Same Emails
It has been seen that marketing managers keep sending the same emails to hundreds of people without any concern. No doubt, it is good to engage all your customers with your business.
But it does not mean sending all of them the same emails with 100% copied content. The most harmful issue that you may have to face in this regard is spam detection.
When you are sending the same emails or system-generated emails to many users, they will not land in their inbox. But it will be sent in their spam folder which will lower the click-through ratio of your email campaigns.
No one can write thousands of emails with unique words every time. But a tool can do this for you.
A paraphrasing tool can helps you in rewording your email content and make it unique. It has an AI-based algorithm with which it will understand your original text, find its similar words, and replace them within a few seconds.
In simple words, you will be able to get your emails ready with 100% unique content without doing work hard.
6. Send Emails on Specific Times
What is your preferred time to send emails? Do you send emails at any time of the day or night? If your answer is yes, you may not be able to get a higher conversion in the end.
It is because you might be sending emails to your customers during their working hours or at night time. That is why it is said to analyze your audience and send emails to them according to their time frame.
You must have to analyze your target audience critically and set a schedule according to which you have to send them emails. In simple words, if you are looking to target students, you should send them emails in the evening time when they are free.
Similarly, you have to check what would be the most preferable time to send emails and encourage the readers to take action timely.
7. Provide Clear CTA
It is one of the most harmful things to not add clear CTA in your emails. Many writers draft high-quality emails but still get no results. It might be possible because they have not added a clear Call-To-Action in their emails.
To get conversion from email readers, you should ask them to take action immediately. You can add words like “Visit Now”, “Buy Now”, and “Click Here”.
It depends on your choice that which type of words you want to insert in your email for CTA. Also, you should make this section more prominent than the remaining body of your email.
Last but not least, you should also add links to your social media channels in your email. It will help the readers to check your business’s validity and get trust in it.
These tips have been tested and enlisted here after complete analysis. You should read these tips carefully and try to take action as per suggestions. Also, you should improve your writing skills to engage the audience and get a higher ROI.