Marketing has changed at a dizzying rate. Some email marketers believe that marketing has evolved in the last few years than for the past few decades.
Most startups these days have embraced digital marketing. But digital marketers don’t have all the weapons in their arsenals. Some digital marketing strategies hit the mark, while others don’t even come close.
Growth marketing is the newest form of marketing. You can select digital or traditional channels for your marketing in growth marketing to grow your business.
We’ve rounded up the world’s best digital growth marketing agencies for startups or small businesses in this article.
According to the latest research, nine out of ten startup companies fail in the beginning few years. So, if you want to survive in the market, you need the official support of a growth marketing agency.
What do you think small businesses need to grow? What channel is the best way to directly reach your target audience? What content would be the most effective in increasing your ROI? Digital marketing agencies are experienced in all parts of this digital puzzle. Furthermore, they are the ones experiencing small business growth.
Do you know what digital marketing strategy you should adopt to boost your business growth?
Here, I will share some of the best digital marketing strategies for startups. After reading this post, you will have a clear idea of profitable digital marketing strategies for your startup.
Digital marketing is complex and made up of many small tasks. To manage each of them in the best possible way, it is necessary to have the best analysis tools to measure social reputation and many others that allow users to carry out each one of them in the simplest way possible.
Digital marketing tools must offer users a way to manage each of the parts of a strategy.
In this sense, many tools could be considered “indispensable” for digital marketing, such as email managers, analytics and keyword search tools, CRM, or design tools.
But some tools bring all this together, and that we can recommend taking digital marketing strategy and management to the next level. These are some of the best digital marketing tools:
It is one of the complete SEO suites that exist, although its price is somewhat high since the plans start at $ 99 per month. It offers tools to carry out all the necessary actions to manage the SEO of a website, from finding keywords, analyzing the competition, identifying weaknesses in the content, and even discovering the «content gaps.»
A tool to measure the loading speed of a website. It has a free version to monitor up to 3 websites and a WordPress plugin that can be integrated to improve power. For those looking for a free option to this tool, Google has PageSpeed Insight.
The best web analytics tool available for most of them. It offers information about visits, the most visited pages, the ones that lose the most visitors, where the visits come from, and even with which devices they visit the website.
Another essential and free tool from Google. With it, it is possible to find trends in user searches and discover topics and fashionable keywords to create content for social networks and a web page. It has filters of all kinds and allows you to search for trends around the world.
It is an effective social media management tool. It allows programming content, either one by one or in bulk (loading an Excel), and tracking keywords and brands. It also offers tools to increase the audience and find influencers and analytics and management tools.
It is one of the most comprehensive team communication services out there. Although it has paid versions, it is free for small teams. Teams can create channels, both private and public, as well as private chats.
Asana is a project manager. It has paid and free versions and personalized payment options that you need to adapt for each team. It is an effective management system for teamwork and projects, with a very visual and dynamic interface. It is complete, with project registration and visualization, establishing delivery times, prioritizing tasks, assigning tasks to specific team members, identifying bottlenecks, reporting activity, and carrying out communication.
Google’s free tool to manage ads on the Internet. It is based on a PPC (Pay Per Click) system. It also has a keyword planning tool, with which you can find the keywords that work best to position your ad and improve your results.
Content research tool that identifies influencers and the web pages and content that works best for a particular keyword. It is an excellent option to identify accounts with which to interact and discover important content.
This is a plugin with which to improve the SEO of a WordPress website. It has an effortless and intuitive operation, which shows visually (as if it were a traffic light) the SEO status of each web page. In addition, it allows you to manage everything related to the SEO of a page, from the Robots.txt page, the Sitemap, or the meta descriptions.