Do you think that the future of email marketing will be more challenging in 2023?
Many people believe that email marketing is dead due to the increased use of social media platforms and chatbots. So, they have a wrong perception that other platforms have replaced email marketing. Although this assumption, the assertion is entirely baseless and false.
However, the email industry is constantly changing, and many trends are evolving and replacing the old methods. However, these things matter in the coming years for marketers. At the same time, marketers face specific challenges like bad email marketing techniques, insufficient tools, and a lack of data for creating emails. Nevertheless, email marketing remains the surest way to reach out to customers after facing multiple challenges.
Suppose you are looking out to master the strategies and technologies. Keep the email channel vibrant, customer-centric and relevant for the upcoming years. Then you have to try out artificial intelligence, simplistic design, personalization, dark mode emails, user-generated content, and interactive emails.
Here are some of the email marketing trends that can help you to optimize your email campaigns successfully:
1) Artificial Intelligence
We all know that data is the lifeblood of the marketing industry. Utilizing it properly is becoming difficult day by day. Artificial intelligence is ruling the world with its usage in different sectors, beginning from legal to email marketing. You can use artificial intelligence for gathering users’ information and make the marketing process more efficient.
Artificial intelligence is similar to robots as it can shift millions of data at a minimal time, and humans can’t do that. You can predict trends, customers’ patterns for improving the email marketing campaigns. Over 61% of subscribers believe that artificial intelligence is an essential part of data strategy. Well, artificial intelligence will become the new normal in the upcoming years.
2) Simplistic Design
Nowadays, marketers choose minimalistic and simplistic designs over others in the marketing world, extending into the email marketing field. It has become a complete game-changer this year. You can add muted colours as it is the crucial element of minimalistic design.
You can even use simple typography as it is easier for the readers to distinguish. Decorative fonts look good, but it becomes more challenging for readers to distinguish. Generally, the average readers spend more time on decorative fonts as compared to regular ones. You can view white spaces in simplistic designs, and it gives your brain room to breathe and helps readers identify the essential parts of an email.
3) Create personalized messages
Personalization messages will never go out of trend. The more personalized you make the messages, there is higher the possibility of customer engagement. Over 62% of email marketers believe that personalized messages bring a higher return on investment. Whereas 17% of marketers believe that plain text emails are less effective as compared to personalized emails.
You can see more personalized messages with the use of Artificial intelligence as it becomes easier to collect customers’ browsing history and behaviour.
Although many people are aware that email marketing is the oldest marketing platform as compared to other marketing channels. In 1971, the first email was delivered by its inventor, and the internet did not do it until 12 years later. Email marketing will change entirely in the upcoming years as we can see AI in email marketing, personalized emails, minimalistic and simplistic designs.
You can even use dark mode emails to read quickly, and it is convenient for the users. As we have seen, email has become more subscriber-centric in the last couple of years, and this year is looking at how personalization can penetrate for taking junk filters. Meanwhile, email marketing is putting more focus on a two-pronged approach.
First, you need to generate higher-quality emails for sending the messages, and then you have to make emails more interactive and personal like the web.
Email marketing is the best platform for reaching out to people when marketing your products, and an outstanding ROI is 38:1. Based on certain studies, you can show that it could be as high as 44:1. That means email marketing has specific problems and challenges.
It will be more apparent in 2023 and beyond that changing norms in the digital marketplace and growing distrust in social media. The offline digital avenues can keep up the engagement with the existing patrons and other customers interested in them.
Marketers should adopt the latest email marketing trends, which means acknowledging the role of new technologies and their effect on society.
This year, email marketing is more about creating customer-centric and cohesive experiences even against the backdrop of the glut of data. In addition, marketers believe that they have to leverage AI, new designs and technologies to keep the email personalized and fresh in the upcoming years. So, they plan to keep the content more interactive, exciting, and direct to match up with the latest trends.