Deliver Hybrid Email Marketing Campaigns with Micro-Delivery! CHECK NOW
  • CONTACT US
  • HELP
    • Docs
    • Integration
    • FAQs
  • LOGIN
EasySendy Pro
  • Features
    • All EasySendy Pro Features
    • Drip Campaigns
    • Email Verification
    • EasySendy Pro Help Documents
  • Pricing
  • Integrations
  • FAQs
  • Add-Ons
    • Use Cases
      • EasySendy For bloggers
      • EasySendy For Dentists
      • EasySendy For E-Commerce
      • EasySendy For Financial Services
      • EasySendy For Marketing Agencies
      • EasySendy For Universities
      • EasySendy For Accountants
      • EasySendy For Automotive & Car Dealerships
      • EasySendy For Insurance Agencies
      • EasySendy For Entertainment & Media
      • EasySendy For Nutritionists
      • EasySendy For Chiropractors
      • EasySendy For Real Estate
      • EasySendy For Marketing Agencies
      • EasySendy For Churches
      • EasySendy For Artist
      • EasySendy For Political Campaigns
      • EasySendy For SaaS Companies
      • EasySendy For ClickBank Affiliates
      • EasySendy For Affiliates
      • EasySendy For Authors
      • EasySendy For NGO
      • EasySendy For cryptocurrency
      • EasySendy For Indie Hackers
      • EasySendy For the Music Industry
      • EasySendy For Schools
      • EasySendy Pro Enterprise Solution
    • Solutions
      • Email Best Practices
      • Email Marketing Strategy
      • Let’s Grow EasySendy Pro More
      • Email Marketing Ideas for Your Business
      • Grow Email List
      • Email Newsletter Ideas
      • Free Email Subject Lines
      • EasySendy Uses Cases – All Industry
      • Email Templates
    • SMS Campaigns
    • EasySendy Social
      • Facebook Messenger Campaign Features
      • Pricing
      • Help Documents
      • Sitemap
      • EasySendy Automate Features
      • Cookie Policy
    • Resources
      • Email Marketing Strategy
      • Integration Partner
      • Elastic Email
      • Dyn
      • Email Security
      • Email List Management
      • Mailgun
      • Email Open Rate
      • Comparison
      • Email Verification
      • Leadersend
      • Email List Segmentation
      • Email Subscriber Lifecycle
      • VERSION RELEASE
      • EMAIL TRACKING DOMAIN
      • Cost Optimization
      • Micro Segmentation
      • Transactional Email
      • Get In Email
      • Mobile Email Marketing
      • Guide
      • Email Template
      • Email Marketing Terms
      • Micro Deliverability
      • Mandrill
      • Restaurant Marketing
      • Sparkpost
      • Email Subject Lines
      • Email List Plugins
      • Email Marketing Metrics
      • Facebook Messenger Drips
      • Leadersend
      • MA
SIGN UP FOR FREE

Do you use email in your business? The CAN-SPAM Act, a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations.

Despite its name, the CAN-SPAM Act doesn’t apply just to bulk email. It covers all commercial messages, which the law defines as “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service,” including email that promotes content on commercial websites. The law makes no exception for business-to-business email. That means all email – for example, a message to former customers announcing a new product line – must comply with the law.

Each separate email in violation of the CAN-SPAM Act is subject to penalties of up to $16,000, so non-compliance can be costly. But following the law isn’t complicated. Here’s a rundown of CAN-SPAM’s main requirements:

  1. Don’t use false or misleading header information. Your “From,” “To,” “Reply-To,” and routing information – including the originating domain name and email address – must be accurate and identify the person or business who initiated the message.
  2. Don’t use deceptive subject lines. The subject line must accurately reflect the content of the message.
  3. Identify the message as an ad. The law gives you a lot of leeway in how to do this, but you must disclose clearly and conspicuously that your message is an advertisement.
  4. Tell recipients where you’re located. Your message must include your valid physical postal address. This can be your current street address, a post office box you’ve registered with the U.S. Postal Service, or a private mailbox you’ve registered with a commercial mail receiving agency established under Postal Service regulations.
  5. Tell recipients how to opt out of receiving future email from you. Your message must include a clear and conspicuous explanation of how the recipient can opt out of getting email from you in the future. Craft the notice in a way that’s easy for an ordinary person to recognize, read, and understand. Creative use of type size, color, and location can improve clarity. Give a return email address or another easy Internet-based way to allow people to communicate their choice to you. You may create a menu to allow a recipient to opt out of certain types of messages, but you must include the option to stop all commercial messages from you. Make sure your spam filter doesn’t block these opt-out requests.
  6. Honor opt-out requests promptly. Any opt-out mechanism you offer must be able to process opt-out requests for at least 30 days after you send your message. You must honor a recipient’s opt-out request within 10 business days. You can’t charge a fee, require the recipient to give you any personally identifying information beyond an email address, or make the recipient take any step other than sending a reply email or visiting a single page on an Internet website as a condition for honoring an opt-out request. Once people have told you they don’t want to receive more messages from you, you can’t sell or transfer their email addresses, even in the form of a mailing list. The only exception is that you may transfer the addresses to a company you’ve hired to help you comply with the CAN-SPAM Act.
  7. Monitor what others are doing on your behalf. The law makes clear that even if you hire another company to handle your email marketing, you can’t contract away your legal responsibility to comply with the law. Both the company whose product is promoted in the message and the company that actually sends the message may be held legally responsible.

Need more information?

Please visit http://www.business.ftc.gov/documents/bus61-can-spam-act-compliance-guide-business

Contact

  • [email protected]
  • +1-725-999-2056
  • Dataaegis Inc.,
  • 340 S Lemon Ave # 9009, Walnut, CA-91789, United States.

EasySendy

  • About
  • Contact 24*6!
  • Features
  • Ideas & Feedback
  • Schedule a Demo
  • Sendy Hosting
  • Marketing Automation
  • Customers Feedback
  • EasySendy Partners

Account

  • Help Documents
  • Integrations
  • EasySendy API
  • Non-Profit Edition
  • Affiliate Program
  • Roadmap

Resources

  • Blog
  • For Bloggers
  • For E-Commerce
  • For Affiliates
  • For Authors
  • For NGO
  • For Cryptocurrency
  • For Schools
  • For Dentists

Alternatives

  • EmailOctopus Alternative
  • Aweber Alternative
  • Moosend Alternative
  • Constant Contact Alternative
  • Ongage Alternative
  • Sendx Alternative
  • Sendfox Alternative
  • Mailpoet Alternative
  • Sendy Alternative

Privacy and Copyright | Legal Policies

©2015-2023 EasySendy | Dataaegis Inc.