What Is an Email Marketing Campaign?
An email marketing campaign is a pair of individual email messages that are positioned across a specific time period with specific purpose. Marketers need to craft well-written subject lines, call-to-action buttons based on the company’s goal.
Email Marketing (or email marketing) is any communication carried out by email between a company and its contacts (or customers). An Email Marketing campaign can be developed in text or HTML and contain promotions, content, etc. In general, they are sent with an email trigger tool.
Steps for creating a smart email campaign
These are just some of the concepts to take into account to make email marketing an excellent form of communication. Regardless of the type of business or company.
In digital marketing, email is one of the main ways to establish contact with a previously obtained base. Either to promote special content such as ebooks, whitepapers, infographics, as well as publicize events, webinars, send newsletters, articles, among other things.
To help you better understand this tool, we will explain how to do email marketing, step by step, to have customer loyalty, accelerate business growth, launch new products and publicize promotions. But first, check out some interesting facts about email marketing.
- Grow your contact list
You can start a successful email marketing campaign with an email list which consists of qualified leads. You can capture those leads and can see that they are interested in your offer. So, the best way to build a targeted email list is to transform your website visitors into subscribers. You can use exit-intent popups for converting the abandoning visitors into subscribers and customers. Exit intent popups detect the behavior of users for prompting them with a targeted campaign at the precise moment.
- Understand your objectives
You have to start good marketing strategies by setting proper goals. Then you need to think about what you want to achieve for running a successful email marketing campaign. Including certain points:
Welcome new leads and subscribers: You can convey your new leads and subscribers about your business and build long-lasting relationships.
Boost your engagement: You can create content for webinars, websites and boost the engagement level.
Nurture your subscribers: You can even nurture the existing customers to offer something that they can value.
Re-engage old customers: You can re-engage your old customers to make them active.
Make proper segmentation: You can send targeted email marketing campaigns after doing proper segmentation of your subscribers.
- Analyze different types of emails
You need to understand the different types of emails that you have to deliver to your customers. We are familiar with the different types of emails that we are sending. You should be familiar with some promotional emails which generally talk about sales and offers for self-promotion.
- Understand your audience
You must be knowing about your target audience if you are running social media campaigns for your brand. Well, you have to make some educated guesses for crafting relevant content. You can send your first campaign to collect the information of your subscribers within a minute. You will have real data to work with.
- Use Technology Wisely
You can use some email marketing services for creating successful email marketing campaigns. You can look out for following features including easy campaign creation and automation and integrations with software.
How to make your email campaign smart?
You should not keep a goal without a plan, as it becomes just a wish. You have to set goals if you don’t have proper actionable plans. Even, you have to set up a smart goal if you are struggling with your email marketing campaigns. can make your email campaigns smart and you can use smart goals to define the
a) Understand SMART goals: A goal without a plan is just a wish. Yes, it’s corny, but it’s true! If you don’t have an actionable plan, you may as well not even set goals.
If you’re struggling with your email marketing campaigns, then it might be time to start setting some SMART goals! Setting marketing goals might not seem like the most exciting task, but it’s incredibly important to be able to report on progress.
Email campaigns can be tricky, you want to provide useful and relatable information to your target audience without overwhelming or confusing them. It’s a known fact that email marketing is one of the best ways to keep in touch with your audience, but how do you know if your emails are engaging them? This is where goals come in.
Keep in mind, not just any goal will do in business. To really succeed, we recommend creating SMART goals. SMART is an acronym for Specific, Measurable, Attainable, Realistic, and Timely.
b) Determine your definition of success: Now that you have completed your goals, what does it really mean to execute a successful email campaign? Consider what benchmarks you want to be hitting.
This varies from company to company, and likely, campaign to campaign. Are you interested in a certain percentage open rate? A certain number of clicks on a CTA? Total leads generated from the campaign? Choose what your specific success looks like and then move to step 3 to fully understand how your email campaign goals can be SMART-er.
c) Commit to a deadline: Think through each step of your campaign, how long each of these takes to execute, and the waiting period for your recipients to take action. Considering all of these together will provide you with a correct timeline. Advance preparation is the key to achieving any goal.
For a single email, reporting in 48-72 hours is usually a good rule of thumb. Count how many emails your campaign consists of and the days in between send-outs, then determine a date to report on your success from there.