What is a landing page?

As the name suggests, the landing page redirects the user to a particular web page for extraordinary action. For example, it could be the capture, sale, product advertiseme

You have to redirect users to your landing page from different sources, such as social media posts, email, Facebook ads.

Landing pages are the best prospect for generating leads, growing your mailing list, or generating more sales.

You can’t stop there!!

Technically, you can use a landing page for anything that attracts users to get more traffic for your business.

landing page for website

Why is the landing page important?

Here we will explore some of its benefits:

Generate relevant information and data

Have you ever wondered what specific campaign or channel helps you generate more leads? The fact is, tracking landing page behavior across various campaigns can be very helpful, as you would get the correct information about your target audience.

This information can very well help you determine overall effectiveness and results.

Increase email list

Landing pages are mainly used for lead generation, which means that your business would ideally get an email, a phone number that you can convert into leads.

A landing page should contain a form that asks for user information that can very well be used to grow your contact list.

Using this contact list, you can deliver various promotions, newsletters, and promotional sales offers that help your business stay on top.

mailing list

Brand awareness

Landing pages can be great for increasing your brand awareness. It will help users engage with your brand and, therefore, be more likely to recognize your business.

Therefore, when designing a landing page for your business, keep in mind that the page’s appearance is unique so that customers easily remember it. Don’t forget to put your logo brand on your landing page.

Credibility

Landing pages are designed to work towards a particular goal. Perhaps you can optimize the elements of a landing page so that you can take action for that specific task as much as possible. It will make users understand that you can recognize their problems and thus help them solve their problems.

Also, you can add testimonials from multiple people on the landing page for a particular service or product.

Now, you got an idea of ​​the benefits of landing pages and how you could take advantage of the benefits associated with them.

How to create a remarkable landing page?

Some of the best WordPress plugins help to create a landing page.

Are you a digital marketer or business owner who wants a conversion-focused landing page creation tool?

landing page for email campaign

OptimizePress may be the best option for you!

Offers over 40 templates for conversion-optimized landing pages. In addition, you can fully customize it to change its appearance based on your brand and service offerings using its editor: OptimizeBuilder. It is an intuitive drag and drops editor that quickly changes the color, size, font, text, etc., soon on landing pages.

Another advantage of their templates is that they are mobile responsive and look great across multiple devices to welcome more visitors. In addition, they are developed to exhibit high page loading speed and are already tested for performance.

Increase your landing page conversion rates by using two-step sign-up forms. All features that OptimizePress offers are GDPR compliant. In addition, it is the first WordPress page builder to integrate with Unsplash directly so you can access over 1 million royalty-free images.

OptimizePress plans start from $ 99 / year for one site and include a 30-day money-back guarantee.

Thrive Architect

Present your offers aesthetically and grow your email list by creating landing pages optimized for higher conversion from Thrive Architect.

You don’t need to be tech-savvy or need coding skills to create and design landing pages. Their impressive editor, which they call “click to edit,” can reflect changes instantly. They also provide numerous beautiful templates that you can freely customize.

Use your pre-designed items like countdown timers, testimonials, buttons, etc., instead of plugins. In addition, its page builder includes fantastic elements like flexible column layouts, attention-grabbing scroll effects, image and text combinations, and more.

You can instantly preview a page in various screen sizes to see how it looks and change the visibility of your item. Besides the elements, you get many building blocks like text, header, background section, Facebook comments, tweets, social sharing, progress bar, fill counter, custom menu, divider, star rating, retina icons, and video embeds, etc.

You can run A/B tests directly on your landing pages from the dashboard. Accept Thrive membership for $ 19 / month to access all features or a license starting at $ 67 for one year.

Elementor

Elementor is one of the leading sites marketers turn to for creating tremendous and unlimited landing pages. You can create any design that you can think of for your landing pages quickly and easily with complete design freedom.

You can choose from their 100+ professional templates or create one from scratch to show off your creativity. Provides more than 20 building blocks, including unique ones like Google Maps, Image Carousel, Icon Box, Accordion, SoundCloud, Shortcode, etc.

PluginOps

Create responsive landing pages by leveraging plugins. This plugin is exclusively based on CSS or HTML and is specifically designed to help you create landing pages, including the main page, subscription page, etc.

Move each item and widgets or reorder rows by dragging and dropping items using your visual editor. The robust tool ensures the maximum performance of your landing pages, and if something goes wrong, you can edit it immediately.

They provide customizable and pre-designed templates and free widgets. It is compatible with WordPress themes, and more than 50 of them have already been tested. In addition, it allows you to include subscriber forms or other forms using a shortcode.

PluginOps supports editing from the phone to facilitate the design and help you create landing pages from multiple device variants. You can also optimize the SEO of your landing pages by correcting page titles, thumbnail images, meta keywords, and tags.

Brizy

With Brizy, creating impressive-looking landing pages is quick and easy, with no need for designer or developer skills.

Brizy doesn’t confuse you with many options for an item. Instead, it directly shows what is needed for the item to be edited. Create layouts in no time with its innovative editor and choose from dozens of pre-made layouts and 150 blocks.

You get over 4000 icons for the Glyph and Outline versions and find the exact one for your needs by searching for keywords and filtering through various categories. In addition, you can instantly switch to mobile view to see the changes to make landing pages mobile-friendly.

Control images effortlessly by loading, resizing, zooming, and focusing in seconds. Brizy backs up all your data to the cloud; when you make any changes, it can also be automatically saved so that you can come back at any time and edit them.

Divi

The powerful WordPress page builder-divi is one of the best available on the market with a superior and intuitive visual editor. Whether you’re a design novice or professional, power it up with over 40 spectacular design elements to create great landing pages efficiently.

It allows to add custom CSS and combine it with Divi’s visual layouts. Control the appearance of your landing pages through Divi’s responsive online text editing. You can save unlimited custom pages and reuse them when you need them.

Create amazing scrolling effects with Divi and transform modules into fun, interactive elements. In addition, you can customize all the essential text elements such as blockquotes, lists, anchor links, and more.

In addition, you can find many filters and effects, drop shadows, text shadows, and animations to make your landing pages enjoyable.

Divi provides robust split tests to examine what content and layout might work best. It also provides valuable information to help you choose the best version between the two to increase the success of your landing pages. Its prices start from $ 89 for one year, or you can enjoy it for a lifetime by paying a one-time fee of $ 249.

Author

Sharath is a passionate and determined marketer. He is interested in building and exploring new marketing strategies in internet product and services since 2015. He loves traveling and long drives.

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