MailChimp is currently the number one email marketing service provider. Sendy is a self-hosted email marketing application which works through Amazon SES. In this post, I am going to take a look at how Sendy measures up to MailChimp.
MailChimp is the more mature product. As a result, it has more features. If the only important factor was number of features, MailChimp would be the clear winner from the beginning.
However, Sendy’s great advantage is that it is much cheaper than MailChimp, if you are sending emails in volume then, Sendy must be cost saver.
I’m going to cover these different factors in detail so you can draw your own conclusion.
Sendy vs Mailchimp Features
MailChimp 5/5
MailChimp is loaded with features. Most of these core features are supported on all email marketing platforms (including Sendy). For this reason, I am only going to outline the features that are unique to MailChimp. Some of them are useful for all users, and some are quite exotic (which means that most users will not need them).
Let’s look at the most useful features first.
Email template designer:
MailChimp has an integrated email designer. It uses a drag and drop interface to arrange a new design for an email campaign. This is used to create eye-catching HTML emails which display well on a variety of devices.
All email marketing packages offer the ability to import custom HTML email templates – so what is so special about having an integrated HTML email designer?
Anybody with a little HTML web design experience (but no html email experience) would be forgiven for thinking that HTML email is simple. After all, most HTML emails have simple layouts compared to HTML websites. Modern web browsers all do a good job of displaying standards based HTML, so coding an HTML email should be easy, right?
However, there is a hidden dirty secret about HTML emails which makes coding them by hand a literal nightmare. It all comes down to the ways that different email clients work, or rather, don’t work. Because as of this moment, the majority of email clients and email capable devices are not able to display standard HTML content properly! And yes, this includes the email clients on Apple devices.
Instead, email designers need to hack together hideous code that is designed to account for the different quirks of these clients and devices. Testing this code is torturous, slow, and making a mistake can be very embarrassing when the confused user complaints start to roll in after sending out the email.
Of course, a WYSIWYG editor is never going to produce the same level of results as a hand-coded email template from a top designer. But when a quick design that just works is all you need, then the MailChimp designer is a strong feature.
Note that there are standalone HTML email editors and well-tested responsive email templates available on the Internet. Some of these are free. Some are not.
For this reason, this feature alone should not be a deciding factor when choosing between Sendy and MailChimp.
You can check our previous post: Free Drag and Drop Email Editor for Sendy.
Split testing:
One thing that MailChimp does which Sendy cannot do is split testing. Split testing is where you have several different ideas for a campaign and you want to see which one will perform best. Sendy can test the two different ideas by sending some of to the list version A, and some of to the list version B. It track to see which version gets the best result, and then send the winning version to whole list.
This type of split testing can be done by hand in Sendy (by segmenting lists), but having a feature that does it automatically is a plus for MailChimp.
Email Client Testing:
MailChimp has a built in tool to ensure your email will display correctly on the most popular email clients and devices.
Testing emails across a broad range of platforms is supported by third party tools, including the excellent and thorough Litmus. In fact, 9 out of 10 times I would prefer to use Litmus instead of the built in tool to make sure I was covering all the possible device / client combinations. Nonetheless, having a built-in tool can be a time saver.
Just to make this point clear, MailChimp’s testing service only covers the top ten client/device combinations. This is not enough to feel protected, as there are dozens of combinations of operating system, device size and email client to account for.
Sendy vs Mailchimp Exotic Features
These features are less likely to be on anyone’s list of “must have” criteria. Some are quite useful, and others were probably included to make the service appear more competitive.
* Email Beamer:
You can configure and launch a campaign by sending an email to MailChimp instead of logging in. The most rudimentary email list manager programs of the past were controlled like this. Most users want to have more control, which is why email marketing applications have web interfaces in the first place.
* Geolocation and Timezone Delivery:
These features are potentially useful, but remember that GEOIP information is not 100% reliable. For most users, targeting the country where they live is good enough, so this is not a “killer feature.”
* MailChimp Coupon Scanner
This installs a scannable coupon into your email, so your clients can print the email and bring it to your shop. Then you can scan it with your phone (and the MailChimp app) to give them a discount. Obviously this is really just useful to bricks-and-mortar clients, and even then there are other ways to do this. Depending on the account holder being present with their phone makes this feature quite brittle in my opinion.
* MailChimp Snap
This lets you take a photo from your phone, add some text and then use it as an email campaign. Maybe useful if a totally unexpected promotional opportunity occurs, but otherwise this is bloat.
* MailChimp VIPs
This allows you to mark some of your subscribers as VIPs. Then, if they open your emails or click on your link, you are instantly notified through your phone! This is a little bit creepy… but under some circumstances it may make sense. However, how would you feel if your phone rang 30 seconds after you opened an email?
* MailChimp Gather
This allows you to send SMS text messages during an event, instead of emails.
They need to subscribe to a special list to receive these SMS messages.
MailChimp makes sure that they never find out your phone number, and you never find out theirs.
This is nice, but you can do the same thing for free on Twitter. Trying to get users to jump through hoops and subscribe again during an event is very difficult indeed. And that is one less thing for everyone to try to learn.
Sendy 4/5
Although Sendy does not have all the extra bells and whistles of MailChimp, it does have all the standard features you would expect from an email management application. It is user-friendly and has great reporting facilities. It handles bounced emails and spam complaints. You can handle multiple campaigns, lists and even have separate login accounts for different clients.
On balance, the extra features of MailChimp are attractive, but there is nothing here that you can’t live without.
Sendy vs Mailchimp Price Comparison
MailChimp 1/5
For new accounts, with a small number of subscribers and emails sent per month, MailChimp is free. This does not include all of the fancy features, which are reserved for paid accounts, like autoresponder and more.
For very small companies which are not planning to do much email marketing, using the free option may make sense.
However, as your list of subscribers and number of emails sent per month increases, the costs become much higher.
Here are the monthly prices for MailChimp once you move beyond the 12,000 free email allowance:
Subscribers Cost
501-1,000 – $15
2,001-2,500 – $30
2,501-5,000 – $50
5,001-10,000 – $75
10,000-25,000 – $150
25,000-50,000 – $240
As you can see, the monthly cost can quickly escalate into a major expense.
Sendy 5/5
Sendy, on the other hand, sends emails through Amazon’s SES service. This is an excellent quality service from Amazon that gives you access to the same email sending infrastructure that Amazon uses. This means that due to economies of scale, Amazon is able to provide this service at a tiny fraction of the price.
Basically, you can send 10,000 emails for $1!
So if you had a list of 10,000 subscribers, and you sent 4 emails to each of them in a month, it would cost $4 with Sendy through Amazon SES. With MailChimp, it would cost $150!
If you sent zero emails the next month, with Sendy, this would cost $0 for emails. With MailChimp, it would cost $150 (same price even if you send nothing)!
Now, as Sendy is a self-hosted service, you will need to pay for hosting services in order to keep it connected to the Internet. It is not possible to set it up on a your laptop, as the Amazon Web Services integration requires a domain name based URL to communicate with the Sendy installation. Also, it would not be useful to be installed on a machine that is not connected to the Internet 24-7.
Check this detailed comparison of Mailchimp vs Amazon SES.
One last factor
On the basis of what we have seen above, Sendy looks like a clear winner. There are some features that MailChimp has over Sendy, but these are not so strong that they offset the huge month-to-month price difference.
But there is one major drawback in using Sendy.
Setting the software up in the first place require advanced technical skills. And, as it is a hosted service, you are responsible for ensuring that database data is backed up and kept secure.
One of our earlier posts EasySendy Makes Sendy Setup and Support Easy on Cloud describes the challenges in detail.
These challenges can be significant enough to deter users without adequate IT resources.
Solution for Sendy Installation and Hosting:
Of course, there is a solution to the difficulties of setting up Sendy and administering the server. EasySendy is a specialized hosting company which specializes in setting up the application and handling all of the difficult AWS, DNS and server details so that you can focus on using the package and running successful campaigns!
Give EasySendy a try and say goodbye to the high cost of MailChimp and other managed Email Marketing Platforms.
[su_button url=”https://sendy.easysendy.com/features/” target=”blank” style=”flat” background=”#F49728″ size=”6″ center=”yes” radius=”0″]Check EasySendy Features[/su_button]
Ankit Prakash is principal founder of EasySendy and Aritic. Ankit is a passionate and determined entrepreneur; building successful Internet product since 2006.
Related Posts
Configure Free Mailbox from Yandex for your Own Domain
Getting a domain name for your business and setting up mailbox is one of the very first things we do to start an online business. Most of the time when we use cPanel from hosting…
- May 12, 2020
- 3 mins read
How to Configure External SMTP with Sendy?
As we all know, EasySendy officially support Amazon SES and Mandrill with Setup and regarding this we wrote a post about Mandrill Setup with Sendy along with another post on how you can set-up Sendy to handle…
- May 11, 2020
- 3 mins read
Recent Posts
Recent Comments
- PaolaReeno on Sendy vs Mailchimp – A Detailed and Genuine Comparison
- igorTtampa on Sendy vs Mailchimp – A Detailed and Genuine Comparison
- Chriskaw on Sendy vs Mailchimp – A Detailed and Genuine Comparison
- Henrygog on Sendy vs Mailchimp – A Detailed and Genuine Comparison
- Jerrylem on Sendy vs Mailchimp – A Detailed and Genuine Comparison
Comments (41)
Ebony Perry
Jul 14, 2015I already have a Sendy license.
1) If you are hosting, will you give me the nameservers to point my domain associated with Sendy?
2) I have my main domain linked to the Sendy license but I prefer to use other domains as sending domains, will you be able to set up the SNS, SES for those sending domains? Basically I don’t want to use my main Sendy domain as the sending domain. Can you assist with that for the setup?
Thanks in advance for your answers.
Regards,
-Perry
Ankit
Jul 14, 2015Well, you asked following question and here we are with the answers:
1) If you are hosting, will you give me the nameservers to point my domain associated with Sendy?
Answer: Yes, you are absolutely right. You will have to add A record on your subdomain. We will take care of hosting.
2) I have my main domain linked to the Sendy license but I prefer to use other domains as sending domains, will you be able to set up the SNS, SES for those sending domains? Basically I don’t want to use my main Sendy domain as the sending domain. Can you assist with that for the setup?
Answer: Perry, this is what we do and good at. We will be helping you getting all these done end to end. In case you are planning to use new domain name, then you will have to have a new Sendy Licence for that domain name. Or if you are looking forward to work with old Sendy License, then it can be installed on new subdomain of the old domain name, for which Sendy license has been bought.
I hope, you will find these answers suitable.
Let me know if you have further doubt. We would be happy to help.
Kusum
Nov 28, 2016My vote entirely goes to Sendy. I love using this tool. It is cost effective and works fast at sending bulk emails to our list of subscribers. Plus, you have a great team who have always helped me with whatever issue I came up with. Therefore, thumbs up to Sendy.
Julliana
Nov 28, 2016Hi Ankit, I’ll always be thankful to you for coming up with such a great tool like Sendy. It has really helped us in achieving some great email marketing campaigns and with the coming days, I am sure Sendy will come up with more advanced features.
Gerald
Mar 07, 2017MailChimp is the clear winner. It is the number one email marketing service provider for genuine reasons. Sendy is a self-hosted email marketing application, operating through Amazon SES. This blog post compares Sendy to MailChimp and MailChimp is the clear winning product. It is more mature, more feature driven and thus with a much better approach. Sendy, on the other hand, has cost advantages, especially in cases of handling colossal volumes.
Carlos Morris
Jul 27, 2017Definitely, sendy is the clear winner. The way it provides cost effectiveness in all the services and the high-speed email sending service to the large email list of subscribers is commendable. The post is satisfactory enough for the users to switch to sendy.
Chris Russell
Aug 29, 2017I own a start up, and after reading the comparison, I must say I would definitely choose Sendy over Mailchimp, because firstly it is cost effective and I have a tight budget. Secondly, I think Sendy is easy to use and marketer friendly!
Brandon Price
Nov 16, 2017Of course, there is no comparing sendy with other Email Marketing systems for sending mail rates into Inbox though!
Linda Phillips
Dec 21, 2017Thanks for sharing this in-depth guide, it brought out all the amazing features of both the softwares. I loved the fact it wasn’t partial towards any one of the software.
Jose Powell
Jan 29, 2018This article is indeed not biased towards EasySendy, you have given a fair comparison of all the features of both the software. Thanks for sharing!
Joseph James
Feb 27, 2018Interesting Article. MailChimp offers many effortless ways to integrate with a remarkable number of services and also offers detailed tracking reports, so you know how well your newsletter fared.
Andrea Gonzalez
Oct 11, 2018I own a startup, and after reading the comparison, I must say I would choose Sendy over MailChimp because it has many world-class features.
Mark Carter
Dec 07, 2018Thanks a lot for updating such a comprehensive comparison. It was interesting to read the article as it helped me understand its functionalities.
Henrygog
Aug 17, 2020Need money? Earn it without leaving your home.
Link – – https://tinyurl.com/y7t5j7yc
DonaldHoorn
Aug 17, 2020Learn More free games download
Henrygog
Aug 17, 2020Online job can be really effective if you use this Robot.
Link – https://tinyurl.com/y7t5j7yc
Henrygog
Aug 17, 2020The online income is your key to success.
Link – – https://tinyurl.com/y7t5j7yc
Emanuelrox
Aug 17, 2020Массаж апельсинами – массажная сауна, Как организовать девичник
ShirleyHilla
Aug 17, 2020Just weeks after Pamela Anderson and Jon Peters ended
their 12-day marriage, the movie mogul is engaged to
another woman, according to a report.
xxx pamela
Peterskinc
Aug 17, 2020славный сайт покупка алмазов фри фаер
Henrygog
Aug 17, 2020Trust your dollar to the Robot and see how it grows to $100.
Link – – https://tinyurl.com/y7t5j7yc
Georgebon
Aug 17, 2020тестоотсадочная машина
тестоотсадочная машина
martinarr16
Aug 18, 2020Hot new pictures each day
http://love.dating.fetlifeblog.com/?ariel
erotic tube online free porn cutest girl doing real hardcore porn ptube porn videos tom mitchell porn outdoor porn tube
MatthewHot
Aug 18, 2020казино х официальный сайт регистрация бонус
казино икс зеркало
Kayleigh
Aug 18, 2020If some one needs expert view regarding blogging then i recommend him/her
to visit this weblog, Keep up the good work.
Look at my page answers
Henrygog
Aug 18, 2020Need money? Get it here easily! Just press this to launch the robot.
Link – https://tinyurl.com/y7t5j7yc
CarlosDum
Aug 18, 2020The transmitted atmosphere can activate any reader,
in ill will of his duration, because the girls in the scenes
are exhausted exceptionally exalted distinction, they intent be the source you a
lot of pleasure.
Porn comics and Hentai Manga
MichaelBuche
Aug 18, 2020888 casino зеркало
казино 888
LanceSap
Aug 18, 2020казино рокс на деньги
бонус код rox casino
Dianelgzt
Aug 18, 2020review of forehead of literature nationwide college or university
associated with us realized that you have an good old cell phone browser. the main TripAdvisor web site may well not expose ideally. updating your your own personal visitor will assure ideal practical knowledge located on our blog:
Windows: internet explorer, Mozilla opera, yahoo chrome. mac: firefox.
Hanoi TourismHanoi lodgingHanoi pickup’s bed coupled with lunchtimeHanoi take a trip RentalsHanoi doing PackagesFlights to HanoiHanoi RestaurantsThings commute in HanoiHanoi past ForumHanoi PhotosHanoi MapHanoi enterprise GuideAll Hanoi partnerHanoi Hotel DealsLast Minute tub in Hanoicasino site Hotel TypeHanoi MotelsHanoi HostelsHanoi destin beach weddings famous actorsHanoi hospitality individualRomantic with the help of in HanoiHanoi risk-free ResortsHanoi Luxury storeHanoi hot tubsHanoi ResortsHanoi hot vietnamese women range inforehead Hotel Class5 document internal in Hanoi4 out-of-date river in Hanoi3 with all the gained in Hanoisword Hotel BrInterContinental in HanoiManaged Accor in HanoiOYO in HanoiCrowne Plaza in HanoiHilton in HanoiMelia in HanoiVBA in HanoiPopular AmenitiesHanoi PoolsHanoi Free ParkingPet in HanoiPopular Hanoi CategoriesDesign in HanoiDiscount in HanoiHanoi Luxury Cheap Hanoi HostelsHanoi BalconiesBackpacker Hostels in HanoiHanoi Hanoi Hanoi in Hanoi Lmarks of University Quarter (Hoan Kiem river)hotel rooms not too distant of Ho chi Minh Mausoleumhoa memorial of predominantly Lo Prisonhousewives building Vietnam historic send Ethnology Vietnamese Presidential Site Hanoi Service St. but also ones most seasoned university or college in Vietnam dating back to 1070. a simple ocean, A yard, Five courtyards and additionally turtle stelae involved with clinical professionals in which succesfully handed all royal checks. included in the package find a minute museum for tight items entirely on show off. souvenir issues obtainable at various businesses. are available water puppets, masks, purchase records, CD/DVD of a regular music, wind flow chimes, therefore.
evaluated April 26, 2014 tranquil place
This possibly highlights of Hanoi. have associated with two a number of hours to research the back gardens as well as forehead constructs and master something off confucian vogue architectural mastery. you can accomplish it for yourself, nonetheless,however it a person that is knowledgeable will deliver unique ins and outs. We began a week day and even taken pleasure in the peacefulness of the position, i suppose vacations should be populated. town applicants happen the to accomplish pictures shot once scholar.
Loralow
Aug 18, 2020Рекомендовано для терапии COVID-19
гидроксихлорохин противомалярийный
Henrygog
Aug 18, 2020Money, money! Make more money with financial robot!
Link – https://tinyurl.com/y7t5j7yc
Henrygog
Aug 18, 2020Wow! This is a fastest way for a financial independence.
Link – – https://tinyurl.com/y7t5j7yc
Williamopeds
Aug 18, 2020Guys just made a website for me, look at the link:
https://topklinstroy.siterubix.com/preymuchestva-polzovaniya-uslugoy-uborki-kvartiru-posle-remonta/ Tell me your references. THX!
PaolaReeno
Aug 18, 2020Доктор рекомендовал препарата
велпатасвир цена +в спб
igorTtampa
Aug 18, 2020https://point.md/ru/novosti/business/emigrare-md-inostrannoe-grazhdanstvo-bez-nervov-i-usilii-r
Jerrylem
Aug 18, 2020About 500 to 1000 adult videos are uploaded each day! – https://videos-for-jerking.me
Watch now on ( videos-for-jerking.me )
Henrygog
Aug 19, 2020The online income is the easiest ways to make you dream come true.
Link – https://moneylinks.page.link/6SuK
Chriskaw
Aug 19, 2020азино мобайл 777 официальный сайт
азино 777 вход мобильная версия официальный
igorTtampa
Aug 20, 2020anvelope-moldova.md
PaolaReeno
Sep 24, 2020Купили в надежной аптеке
софосбувир +и велпатасвир индия купить