With the number of subscribers increasing every day, the cost of campaigns and communicating with the subscribers also multiply rapidly. Reduction of costs and maintaining ROI is an extremely crucial element for any business and at the same time, you should not have to worry about the cost and efficiency of the email system you are using.

MailChimp vs Amazon SES Comparison:

MailChimp and Amazon SES (Simple Email Service), both are the email marketing services that can be used to send email newsletters across the globe from any location. Mailchimp is easy to get started, in few clicks, whereas Amazon SES needs to be configured perfectly on a domain name and email marketing application like Sendy. Here, we have compared both of them along Price, Deliverability, Customization, Reporting, Setting up and integration.

Price:

Initially, until 2000 subscribers, MailChimp is free and you can send 12000 emails for free in total per month. After that every 500 new subscribers are going to cost you $5 per month roughly.

Amazon SES is free for the first twelve months of use and you can send 2000 free emails per day without any charge for one year. Otherwise, every 1000 emails are going to cost you 10 cents. So, with Amazon SES, it becomes possible to send trackable bulk emails without worrying about cost. Also, the cost of sending emails at large volume, the price will be around $1 for 10,000 emails, which is available at very competitive price compared to other SMTP gateways like Mandrill, Sendgrid and email services like Mailchimp.

Deliverability:

Deliverability means the likelihood that the email being sent will land into the inbox of the intended subscribers. There is no point of any email marketing service if the messages are not even getting delivered in the right places and it is an extremely crucial factor that decides the effectiveness of your campaigns. Most of the emails have to pass through many spam filters which do not work perfectly many times and land the genuine emails in the wrong places too. ( can refer the wrong place as Spam! )

Amazon SES takes important steps to maximize delivery rates, takes required steps even before the emails are sent with various content filters. SES also let the users authenticate the mails which help them pass through the various filters. SES having huge subscriber base, have common directory for maintaining dead emails, which is referred before each email is sent through their gateway. This helps Amazon SES to reduce spam as much as possible.

Amazon SES also automatically configures SPF records in order to pass mailbox gateway and send the emails straight to the inbox of subscriber. DKIM records are configured on domain name and Sendy is configured to use Amazon SES gateway.

MailChimp also tries to increase the delivery rates with whitelisting, ip rotation and other measures.

Besides, the measures taken by the email services, users of any email marketing service, need to make sure that they are following the best practices to keep the deliverability rates high.

Customization:

It is easy to customize Amazon SES gateway as per your needs, automatically sending mails to the intended audience at the right time, managing the workflow, easy integration, advanced reports and other features work seamlessly when configured with Sendy.

MailChimp also provides a great user interface and has many good features, but needs a little bit of improvement in with the ‘List management’; it should have been more scalable and affordable of large email subscriber base.

Reporting:

Without being able to understand reports, you cannot leverage the mailing tool effectively. Important information such as tracking the number of emails sent in the campaigns, links that were clicked the most, bounces, deliverability, etc.

Amazon SES provides real time statistics that makes it possible to deal with the issues as early as possible through Sendy dashboard. SES communicates with Sendy to show all the required information for email marketer.

On the other hand, MailChimp also provides reports with comparison charts for easy tracking of all activity of subscribers.

Setting up:

Through Amazon Api access, SES integrates directly with perfectly crafted clients with extra features. With EasySendy it is easy to configure SES with Sendy and work as intended. All you need is an approved SES account set up and you can start using it after placing order for managed Sendy hosting Plan at EasySendy.

MailChimp offers a web interface which is ready to go after registration.

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Integration with services:

Scheduling events, doing surveys, tracking with analytics and other important integrations, Sendy Api with Amazon SES works well with a large variety of different services to enable you carry out the campaigns efficiently. Sendy Api integrates easily with WordPress, Joomla, Wufoo, XenForo, WooCommerce, Magento, Contact Form 7, Gravity Forms, WHMCS, and many more platforms.

MailChimp also integrates with most of the services well.

By the above comparison, MailChimp vs Amazon SES, you must have got an idea about the differences in email marketing tool and SMTP gateways. Amazon SES is the perfect tool to begin with and continues with as your subscribers grow. Whether you are looking for an inexpensive solution for email marketing or an overall effective tool for it, Amazon SES with Sendy has everything that you will need.

If you have a small and medium business, you have no excuse to not go for the email marketing, as the solution is available for you that does not make a hole in your pocket.