EasySendy Pro Beginner’s Guide to Email Marketing

Simple Mail Transfer Protocol or SMTP, as it is called, is the server used by most of the email service providers for sending emails. Whenever an email is sent, the email service provider connects to an SMTP server, communicates with it using the SMTP protocol and then, delivers the email message which needs to be …

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Marketers MasterGuide for Great Email Marketing Campaign

There’s a lot to say when it comes to how we can do email marketing effectively. Metrics are required to measure your success rate. Metrics is the body and soul of email marketing. Without email metrics, marketing professionals cannot understand the effectiveness and impact of email marketing campaign. Marketers have recognized the importance of measuring …

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