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email list building

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Do you get emails after you shopped just once at any supermarket? Yes, these emails may be regarding any offers, new sales, new stocks or any other marketing deals. Then you have also become a part of Drip Email Campaign, you got it right, it is the process of sending over promotional piece of information over long periods of time to a subset of sales/ prospects that you’ve captured in a lead capturing campaign. What…

Have you ever thought of a situation where a visitor just browsed through your website and left because there were no forms to capture this lead ? Your anonymous visitor is gone, and there is no way you can track her/him down!! 🙁 Opportunity lost! Yes, it sounds like the worst thing that can happen. However, a majority of marketers don’t make this mistake at all. All websites have a popup that “pops” up when…

These Exit popup hacks can increase your conversion rates drastically. Contrary to the popular belief that exit popups are irritating and can bring down your conversion chances, these popups have the potential to double up your engagement rates. An exit popup that automatically appears on your screen exactly when you are about to hit the close button is one great way to retain your subscribers for some more time and make a final shot to…

Nowadays, email marketers understand that personalization is a tactic which cannot be ignored in the case of email capture. Each and every customer’s differences go beyond even demographics. Gone are the days when generic mails were used. Now the myth of one-size-fits-all messaging has gone wrong. Every modern marketer is striving to leverage personalization in emails which are custom made for the individual. Personalized emails always stand out – They are highly relevant and tailor-made…

EasySendy Drip Sales Rep (ESR): “Hello. This is John from EasySendy Drip, and I’d like to talk about the enquiry you’ve made on our platform just now. Is this a good time to talk?” Potential Lead (PL): “Umm.. sorry what? I’ve made no enquiry. What’s this all about?” ESR: “Am I speaking to Claira?” PL: “No, Wrong Number”. OOPSSS!!!! This is a conversation that has happened to all our sales teams. I know you’ve already…