Drip email campaigns are a type of marketing automation that allows you to send a series of automated, targeted messages to a specific audience over a set period of time. Did you know that about 70% of customers report bad emails or spam emails as their primary reason for opting out of a brand’s email lists? Infact, some have even reported to opt out because they never heard from the brand ever since they subscribed.…
It is rare that you always have the date and time in mind to follow up with your unresponsive prospects. If you swear to remember always, rest assured you are in the minority. For the majority, marketers cannot help but miss out on best way unresponsive automated prospects because they have to set up reminders to follow-up every single time. These missed opportunities can have severe impacts on your marketing ROI unless you already know…