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Are you aware of unsubscribe links for protecting your email deliverability? An unsubscribe link is a link within your email campaign that allows recipients to opt-out from receiving any email newsletters for your products or services. It is beneficial to maintain a clean and legitimate email list, and you can place it in the email footer for unsubscribing the page. Jump Directly to 1 . Do you need unsubscribe links in email copy? 2. Add…

What is GDPR? The General Data Protection Regulation is the new legal framework in the European Union that will replace the current Data Protection Directive. GDPR is a regulation that seeks to guarantee European citizens’ privacy on the Internet. It focuses on protecting the subjects’ data. Jump Directly to 1 . What is GDPR? 2. How will GDPR affect email marketing? 3. How to Optimize Your Email Marketing for the GDPR? 4. How can I…

Even though I used to receive an email from a reliable resource every day but I never used to open it, but one day I saw an email with a subject line “You are being removed!” which was also the part of its drip campaign. When I opened the email finally , I found that it was just a hack of the captivating subject line which made me open the mail. Then I thought of…