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email blasts

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Regular email campaigns, or personalized and frequency optimized drip emails? Before we begin answering this question, let’s take a short look at the numbers. Email Statistics Report shows that people will send and receive about 306.4 billion emails per day in 2020. This number is predicted to grow at an alarming speed, touching almost 333 billion emails in the next five years. Well, that is huge. Emails are the most used communication tool – be…