11 Important Email Marketing Metrics You Should Know

You are familiar with the fact that building awareness for your business is crucial. Email marketing has proved to be one of the most efficient channels that have helped numerous business people in this quest. However, if you’re thinking how email marketing can boost your brand name.How do you stand out and get the attention …

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49 Reasons Why Your Emails Have Low Email Open Rate

The general perception is that the email open rate is the number of people who open your emails. Unfortunately, this is not the case. An email open rate is defined as the ratio of the total number of unique people who opened the email and the total number of delivered emails. Suppose a total of …

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