amp emails


AMP emails are for real now. In Google’s AMP event in Amsterdam, Google announced the launch of Accelerated Mobile Pages (AMP) for emails. This new development received a major applause from the email community. AMP emails means reduced email loading time and more engagement. AMP or the AMP project started in 2015 backed by Google to speed up the page loading time on mobiles, especially on processor-restricted devices. https://youtu.be/5Yjoe54vzwE The AMP pages negated the need…