In an Affiliate email marketing, a business rewards one or more affiliates in their marketing efforts. Even affiliate marketers need email marketing solution to engage with their customers and grow their mutual business. Therefore, in this blog, we will talk about how hybrid email marketing solution is best solution for the affiliate email marketers.
Why would affiliate marketers need email marketing?
Pocket-Friendly-Affiliate Email marketing, we all know that it is one of the most cost-effective forms of marketing. Therefore, this would be one of the main reasons as an affiliate marketer for you to use email marketing channel so that you can yield the maximum result with less expenditure of money. Means you will be able to keep more of your money to invest in your business so that you can grow with more confidence.
Love Your Data– As an affiliate marketer, whether you have one master list or several lists in different places, affiliate email marketing help you to get a first-hand report related to your data. You will be able to know the email open rate, click rate, and bounce rate closely and will be able to compare results on an email by email basis.
Powerful Delivery– Email marketing application ensure that your emails get delivered quickly and efficiently with the implementation of right technology and infrastructure. Thus, sending email will never be a headache with the use of email marketing technology.
Manage your subscribers– As an affiliate marketer; you will be easily able to manage your subscriber through email marketing. Email marketing software has tools and technologies that can make your email look attractive that will instantly capture the attention of the viewer. Adding beautiful email templates that will be optimized for mobile as well will make the viewer’s open and click through your email.
“Getting your email opened isn’t the goal.
Getting your reader to take action is” —Lance Cummins
Affiliate Email Marketing Tips for Affiliate Marketers
Of all the marketers, affiliate marketers have some of the genuine reasons to do email marketing. Affiliate marketers will gain the best of results out of affiliate email marketing if they follow the right steps in the implementation of the technology. Given below are few tips and tricks which every affiliate marketer should follow if they want to grow in the competitive world of business.
- Don’t oversell your subscribers
Break up the stream of email sales into small portions that would provide the readers with great content. You can have about four parts of such emails and out of that one email would be the selling part. This pattern of selling does many good things. First, it shows your subscribers that will not spam them. They notice that you are just interested in selling your products to them. This convinces them to open your emails. It also kind of builds a trust which the secret ingredient of selling anything.
Segmenting can be defined as the splitting of email list based on the subscriber’s choice and preferences from the past behavior. As an affiliate marketer, if you are segmenting your email list according to sign up preferences, then it is considered to be good. If you are segmenting your email list according to your subscriber’s behavior, then it is better.
- Offer a lead magnet
In affiliate email marketing , there is no better way to build your list faster than creating a lead magnet. This you can provide as a free gift when people sign up to your email list.
- Offer more than one lead magnet
Your job schedule might be super tight, yet you probably write blog posts on more one sub-topic. For example, you might be writing a blog post on making a chocolate mud cake as well on making a black forest cake. No matter what the topics are, you as an affiliate marketer must provide one lead magnet for every subject. It has been observed that some marketers have doubled opt-in rate with this technique.
- Use a pop-up
In affiliate email marketing, you draw people to your site and then redirect them off your site to make a sale. Within this time, those people happen to visit your website as well. This is the time when you get the opportunity to capture their email address or else you might not ever hear from them. A pop-up does this job well. It is best for you to show the pop up as soon the visitor lands on your page. Indicating a pop up after 5 minutes of visiting will only make the visitors leave your page even before the pop up appears in front of their eyes.
- Test the pop-up
A simple A/B testing can make a huge difference to your pop over time. You can use tools like Visual Website Optimizer or Optimizely to set your tests up. If you got more than 2000 visitors a month, you have got enough traffic to test.
- Add an opt-in form to the footer of your site
In affiliate email marketing, don’t just put an opt-in form at the top of your navigation page and stop there. Add one at the foot of your website and you will see a 20% increase in the signups with this trick.
- Add a feature box to the home page of your site
This is a full-width opt-in form that sits above the fold on your home page. Once you set this up, you’ll be getting half of your sign ups from there itself.
“Generic Email doesn’t allow for true engagement because you are not talking to recipient directly” —Annaliese Henwood
How ESPs treat Affiliate Marketers?
MailChimp— as we all know is an excellent platform to manage your newsletters. In fact, some of the largest brands use and rely on MailChimp every day. However, the problem will arise if you are an affiliate marketer and be thinking of using MailChimp for end-to-end email marketing solution provider.
If you are an affiliate marketer and if you get caught sending affiliate links through MailChimp, your account might be closed. Many times this happens with affiliate marketers.
According to MailChimp, affiliate marketers are typically rewarded by a third party for recurring customers. The reason they do not permit such activities on their application is that there is no real obligation to care about subscriber satisfaction or to maintain a healthy e-commerce relationship with them. Therefore, they feel MailChimp has not been designed for this type of marketing.
How Hybrid Email Marketing Solution helps the Affiliate Marketers in their quest of Sending Emails?
EasySendy Pro is a Hybrid Email Marketing Solution, helping the small and medium scale businesses in the competitive world of email marketing. Hybrid email marketing technology has been helping SMBs and enterprise companies by ensuring high email delivery in the subscriber’s inbox, resulting in high open rate and click through rate thereby leading to higher ROI from the email campaigns.
Pro has extended their hand to the affiliate marketers as well in this quest. Many existing ESPs like MailChimp do not encourage or rather accept affiliate marketers and work with them. They do not like affiliate links to be sent through their website for the purpose of sale. However, with Pro, it is not the same. With this tool, where one has to connect or integrate with any of the cloud SMTP relay servers that are present in Pro, as an affiliate marketer, you can deliver email campaigns using these SMTP relays. There are no restrictions from Pro’s end.
As a marketer, you need to configure Pro with the preferred SMTP relay servers that will be suitable for your business and set email sending domain with the SMTP provider. Given below is a small guide that will help you with the configuration set up.
- First, you have to sign up with EasySendy Pro and create a free account. After that, you will have to verify your email to complete the sign-up process. After the email verification, you land up on a page where you will be able to click on any of the email delivery servers among the options, with which you will want to integrate your Pro account.
- Once done with the step, you will have to sign up with an SMTP relay server as per your choice, and that will be suitable for your business. In case you find it difficult to take a decision regarding the same, you can do a small research about the different SMTP relay servers that are present inside this hybrid email marketing tool. However, Pro will advice you to integrate with SparkPost if you are signing up for the first time.
A Detail guide can be referred from here – EasySendy Pro Beginners Guide to Email Marketing
- After you have added SMTP delivery server; you should also add and active your custom tracking domain; this will help you in building your own email sending reputation.
- Once you are done with the above mentioned steps, you are now in a ‘get-set-go’ mode to upload your email list and create a new email campaign.
Go to Email List> View All Lists> Create New Lists> Select the lists> Click on the Import Button icon in the EasySendy Pro dashboard.
- After you have successfully created an email list filled with subscribers, it is the time for you to send your email campaign for the first time.
- Once you have sent out your email campaign, you will be able to track the results in the campaign report. You will be able to track the email deliverability rate, email open rate and click through rate, bounce rate as well as the spam rate.
If you have hit the bull’s eye in setting up your account with Pro and integrating your account with the SMTP relay server as per your choice, you as an affiliate marketer will experience high email delivery rate, open rate as well as high email click through rate. Being a hybrid email marketing solution, Pro pays attention to your email landing rate in the subscriber’s inbox and not in the spam box.
It has features like email segmentation and subscriber filter which allow you to send targeted email campaigns to your subscriber based on their past behavior and preferences.
Hybrid email marketing technology is also very budget friendly towards their customers. They follow the policy ‘Pay-per-Email.’ Therefore, you as an affiliate marketer will receive the maximum result with the use of this affiliate email marketing solution whether you are promoting e-commerce products, any software, service or any product.
It has additional features like re-engagement and auto responder. A feature like re-engagement will allow you to send email campaigns to those subscribers who have either opened your campaign in the past as well those who have not opened your campaign. The autoresponder allow you to add more than one email template to a particular email campaign which will be automatically sent to a specific list of subscribers based on the time that has been set by you.
Lastly, EasySendy Pro also gives the option to swap your SMTP relay server with other relay server if you as an affiliate marketer happen to be unhappy with the email delivery service that is being provided by your existing SMTP relay server.