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Do you know it is challenging for small business owners to prepare different types of email marketing strategies? Many marketers don’t know what types of content audiences want to read. They have to experiment with email marketing campaigns to understand subscribers’ and customers’ tastes and preferences. Here, we have explained some of the marketing varieties for marketers to select the most appropriate email type for their brands. Emails are the best channel to sell your…

Do you know that email personalization makes a marketing campaign successful? Email marketing is 40x more effective than any other social media channel. As you already know that email personalization is the best way to increase customer engagement. So, we are going to dig out more information about email personalization for better understanding. What is email personalization? Marketers use customers’ data to create relevant and targeted email marketing campaigns. However, these email campaigns get tailored to…