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Email subject lines decide how your email campaign will fare. You may ask what about the content, CTA buttons, images, in-links, etc. Yes, all of these are important, but you see unless your email is opened how will all these play their parts.It has been revealed that about 69% email recipients report emails as spam based on the subject lines alone. Reports also suggest that about 35% of recipients open emails depending upon the best…

The world just cannot have enough of the animated GIFs. Recently when NASA announced about its new account on GIPHY, GIFs have reached another level. With its beautiful pins (on Pinterest) and GIFs, NASA is looking forward to engaging with people more on social media. If this was not enough, Whatsapp is also now streaming animated GIFs on Android devices. Both NASA and Whatsapp are poles apart, but it looks like animated GIFs are something…

Almost everyone with an email id suffers from email overload on a daily basis. Research indicates that most recipients spent a few seconds to decide whether or not to open an email. Majority, of their decisions, are solely based on the email subject lines. This fact can be crucial for businesses and new companies. If you do not want your emails to be unnecessary clutter in someone’s inbox, a well-structured subject is necessary. An efficient…