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The world just cannot have enough of the animated GIFs. Recently when NASA announced about its new account on GIPHY, GIFs have reached another level. With its beautiful pins (on Pinterest) and GIFs, NASA is looking forward to engaging with people more on social media. If this was not enough, Whatsapp is also now streaming animated GIFs on Android devices. Both NASA and Whatsapp are poles apart, but it looks like animated GIFs are something…

Did you hear about the new US Postal Service (USPS) that will allow people to get a sneak peak of their mail before it arrives? Yep, this is for the postal mails that we get. Now, according to the news, you can opt for an email notification for this update. In the update, you will get an image of the front part of your letter that is ‘arriving’ in your mailbox soon.While reading this, I…

Almost everyone with an email id suffers from email overload on a daily basis. Research indicates that most recipients spent a few seconds to decide whether or not to open an email. Majority, of their decisions, are solely based on the email subject lines. This fact can be crucial for businesses and new companies. If you do not want your emails to be unnecessary clutter in someone’s inbox, a well-structured subject is necessary. An efficient…

Marketers all over the world spend a significant amount of their time in designing and drafting email copies, crafting smart marketing strategies, developing handcrafted email templates and strategically clever subject lines. The aim of marketers is to get you open their emails and observe their marketing campaigns. But email marketing is not such a holy grail as it is thought as your emails are useless unless it reaches the recipient’s inbox. Maintaining your company’s and…

Email marketers struggle to identify the exact number of emails that will give them the maximum ROI. There isn’t any magic number that can help marketers to strike a balance between sending innumerable emails and sending very few emails. If you are sending heaps of emails, chances are high that your subscribers will get annoyed. Going forward, your subscribers’ list will just get smaller. If you hardly send emails, your subscribers might find an alternative…

Every email subscriber has a lifecycle. It begins when they subscribe to an email list. The most dangerous mistake an email marketer can make is to consider email marketing as a one-way communication channel. That’s DANGEROUS. As an email marketer, your job does not end with sending out a couple of emails to a long list of subscribers. Rather, your job has just begun! Your email subscribers did opt-in to receive emails from you, but…