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Have you ever felt the rush of excitement in your body after receiving an email from your favorite brand? We always feel excited when we see an email notification on our mobile devices from our favorite brand. According to the recent mobile email open statistics report, the open rate of emails increases drastically if the emails are mobile optimized. The level of disappointment turns out to be high (or more, I should say) when those…

The email opening lines are not just the gatekeepers to your campaigns, but also your door to engaging a future prospect and converting a recipient into a customer. But when it comes to framing them, it is no less than a herculean task to appreciate perfect in creating which shows value for your company. There’s no point missing personal messages for your prospect and recipient. It doesn’t seem like you are including irrelevant messages for…