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Emails have over and over again reigned above all other methods of communicating with customers. Marketers are trying various techniques to garner more attention, get more click-through rates and have a better conversion. In a quest to put their best foot forward, email marketers often get confused; this confusion makes way for a series of email marketing questions. Presently, the GIFs are a rage in emails. Brands have suddenly discovered another effective way to capture…

Most of you already know what a drip email campaign all about. Incase you need some heads-up, we’ve already written loads on this for you to refer. You can start with learning the What, why, and how of drip email marketing, followed by understanding the difference between a drip email campaign and a regular email campaign. Once you are familiar with these, you can check some of our handpicked best practices of doing a drip…

AMP emails are for real now. In Google’s AMP event in Amsterdam, Google announced the launch of Accelerated Mobile Pages (AMP) for emails. This new development received a major applause from the email community. AMP emails means reduced email loading time and more engagement. AMP or the AMP project started in 2015 backed by Google to speed up the page loading time on mobiles, especially on processor-restricted devices. https://youtu.be/5Yjoe54vzwE The AMP pages negated the need…

It is rare that you always have the date and time in mind to follow up with your unresponsive prospects. If you swear to remember always, rest assured you are in the minority. For the majority, marketers cannot help but miss out on best way unresponsive automated prospects because they have to set up reminders to follow-up every single time. These missed opportunities can have severe impacts on your marketing ROI unless you already know…

Everyday I always used to delete around 100-150 emails and need to clean my work inbox. These include set of emails from eCommerce sites, some offline stores, restaurant deals, group discussions or forums that I had subscribed to at some point of time (name which I don’t remember when!). I was doing the same last day when my colleague came up and said “Ah! deleting and block the graymail, eh?” Graymail? That was a new…

Email marketing is one of the most cost-effective solutions for small and medium-sized companies other marketing tools/apps like social media marketing. It is a selected focusing method and very effective due to which all owners should include email marketing as a simple step for restaurant marketing plans & restaurant marketing ideas for local businesses. Restaurant business/company should make it a regular and great way of attracting many new customers in restaurant marketing listing by…

Do you get emails after you’ll shopped just once at any supermarket? Yes, these emails may be regarding any offers, new sales, new stocks or any other marketing deals. Then you have also become a part of Drip Email Campaign. You got it right, drip campaign is the process of sending over promotional piece of data over long periods of time to a subset of sales/ prospects that you’ve captured in a lead capturing drip…