Drip-Email marketing is preferred channel for subscriber engagement and conversions. This is evident from the recent prediction that active email users will probably reach. 4.1 billion by 2021, easily putting email marketing onto the highest pedestal. Subscriber nurturing will keep getting more personalized benefits. Email marketing channels are doing everything to send hyper targeted emails to their subscribers behavior to increase email engagements. Hence, it is obvious behind reasons, Companies are turning to email drip…
Simple Mail Transfer Protocol or SMTP, as it is called, is the server used by most of the email service providers for sending emails. Whenever an email is sent, the email service provider connects to an SMTP server, communicates with it using the SMTP protocol and then, delivers the email message which needs to be dispatched. The SMTP server, in turn, transfers the email to another SMTP server in which the recipient email address is…
Email spams are not new. Infact, they are as old as one can recall. Despite repeated attempts at securing data, there has always been a loophole somewhere as a result of which is email spams. After the recent WannaCry Ransomware attack, Google quickly followed suite to tighten security for Gmail enterprise users. It has incorporated machine learning technology to detect phishing bugs and spams in Gmail. While Gmail and other mailbox providers are still coping…