Publisher newsletters earn a 22% open rate, according to market benchmarks. Let’s face it: most email marketing newsletters are either dull or dry. Our inbox was supposed to be a place where we could get relevant, fast, digestible communications from businesses we subscribe to in the first place. Instead, we are continually inundated with uninteresting or meaningless email marketing newsletter communications. As a marketer, you would never want the above scenario to arise with your…