Upgraded Version 3 of EasySendy Pro Released

We are constantly working towards making EasySendy Pro – a simple and effective hybrid email solution. Few days back we had released the upgraded version 2 of EasySendy Pro for our users. We are happy that you found the upgrades valuable. More-so, we received a lot of feedback. And the very first priority for us …

Continue reading

Investigate Email Campaign Spam Landing like Sherlock Holmes

Email spams are not new. Infact, they are as old as one can recall. Despite repeated attempts at securing data, there has always been a loophole somewhere that made way for email spams. After the recent WannaCry Ransomware attack, Google quickly followed suite to tighten security for Gmail enterprise users. It has incorporated machine learning …

Continue reading

MasterGuide on Real Estate Marketing with Hybrid Email Solution

Real estate marketing has evolved to become highly competitive. Consumers have become savvy. You cannot feed anything to them because they have the power of Internet to know what’s fake and what’s genuine. Across industries, leading brands realise that the screen is the most consistent touchpoint for connecting with customers. ~ Matt Barba, co-founder and …

Continue reading

DMARC Explained for Volume Email Marketers

Of all marketing mediums, email is perhaps the most flexible and easiest way to reach consumers. It is inexpensive, convenient, measurable and most effective for increasing potential leads and sales figure. However, its pro features give an opportunity to the cyber criminals to misuse its transparency and conduct fraudulent activities. This is a huge concern …

Continue reading

9 Effective Marketing Practices to Boost Email Conversion Rate

Email marketing is evolving. It is steadily moving from ‘acquisition’ to ‘awareness.’ According to a survey by Campaigner reported on StreetFight, increasing the open rates was the biggest challenge that marketers faced in 2016. Marketers now believe that email conversion rate depends on brand awareness and loyalty. That is where email marketing is heading to …

Continue reading

Marketers’ MasterGuide for Great Email Marketing Campaign

There’s a lot to say when it comes to how we can do email marketing effectively. Metrics are required to measure your success rate. Metrics is the body and soul of email marketing. Without email metrics, marketing professionals cannot understand the effectiveness and impact of email marketing campaign. Marketers have recognized the importance of measuring …

Continue reading

9 Stunning Email Opening Lines Stats [Infographic]

The email opening lines are not just the gatekeepers to your email marketing campaigns, but also your door to engaging a reader and converting a subscriber into a customer. But when it comes to framing them, it is no less than a Herculean task to perfect. Let’s face it; all your email accounts are probably …

Continue reading

30 E-Commerce Email Marketing Examples to take Note of

When a visitor is browsing through your website, chances are high that he/she is not willing to make a purchase then and there. So, do you let that visitor go? No. You instead ask them to subscribe to your newsletter for further offers. This gives you time to convince your visitor, nurture the connection, create …

Continue reading

Best Email Subject Lines Examples to use in 2017

Email subject lines decide how your email campaign will fare. You may ask what about the content, CTA buttons, images, in-links, etc. Yes, all of these are important, but you see unless your email is opened how will all these play their parts.It has been revealed that about 69% email recipients report emails as spam …

Continue reading

25 Amazing Email List Building Tools To Grow Your Business

If you’re a part of Internet Marketing, and you’re not ready with an opt-in email list as yet, then you should work on email list building. Without an email list of subscribers, growing your business success would get slow. Therefore, in this blog, we will talk about the importance of having an email list for …

Continue reading

MasterGuide to an Email Subscriber’s Lifecycle

Every email subscriber has a lifecycle. It begins when they subscribe to an email list. The most dangerous mistake an email marketer can make is to consider email marketing as a one-way communication channel. That’s DANGEROUS. As an email marketer, your job does not end with sending out a couple of emails to a long …

Continue reading

How To Send Animated GIF Emails in Marketing Campaigns

The world just cannot have enough of the animated GIFs. Recently when NASA announced about its new account on GIPHY, GIFs have reached another level. With its beautiful pins (on Pinterest) and GIFs, NASA is looking forward to engaging with people more on social media. If this was not enough, Whatsapp is also now streaming …

Continue reading

Marketers Glossary: Email Marketing Terms Every One Should Know

Recently, 99Signals published an article on Email Marketing Terms. The article mainly highlighted the customers’ side. While it is crucial for marketers to understand if they are scaring away their users, it is also a much-needed fact that marketers must be well-versed with the email marketing terms and their meanings. Most often marketers feel an …

Continue reading

MasterGuide to Optimise Your Email Marketing Frequency

Email marketers struggle to identify the exact number of emails that will give them the maximum ROI. There isn’t any magic number that can help marketers to strike a balance between sending innumerable emails and sending very few emails. If you are sending heaps of emails, chances are high that your subscribers will get annoyed. …

Continue reading

11 Important Email Marketing Metrics You Should Know

You are familiar with the fact that building awareness for your business is crucial. Email marketing has proved to be one of the most efficient channels that have helped numerous business people in this quest. However, if you’re thinking how email marketing can boost your brand name, how do you stand out and get the …

Continue reading

Hybrid Email Marketing- Best Solution for the Affiliate Marketers

In an Affiliate email marketing, a business rewards one or more affiliates in their marketing efforts. Even affiliate marketers need email marketing solution to engage with their customers and grow their mutual business. Therefore, in this blog, we will talk about how hybrid email marketing solution is best solution for the affiliate email marketers. Why …

Continue reading

Getting Started with Ariticmailmta SMTP on EasySendy Pro

We built EasySendy Pro to help email marketers experience the freedom of delivering emails through multiple email delivery services over very large IP pool which include integration options with cloud SMTP relays like, Amazon SES, Mandrill, SendGrid, Sparkpost, Leadersend, Dyn, Elasticemail, MailGun, SendinBlue, MailJet, TipiMail and so on. Delivering email campaigns through multiple cloud SMTP relay servers …

Continue reading

How to Create DMARC Record in 5 Simple Steps for Your Domain Name

Social internet is on a rise and eCommerce is penetrating at lightening speed. While our web experience has gone from good to awesome, spammers and phishers too had a gala time intruding into our internet privacy! Theft of passwords, bank accounts, manipulating brand names, etc. are just a few proven ways for spammers and phishers …

Continue reading