Marketers’ MasterGuide for Great Email Marketing Campaign

There’s a lot to say when it comes to how we can do email marketing effectively. Metrics are required to measure your success rate. Metrics is the body and soul of email marketing. Without email metrics, marketing professionals cannot understand the effectiveness and impact of email marketing campaign. Marketers have recognized the importance of measuring …

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9 Stunning Email Opening Lines Stats [Infographic]

The email opening lines are not just the gatekeepers to your email marketing campaigns, but also your door to engaging a reader and converting a subscriber into a customer. But when it comes to framing them, it is no less than a Herculean task to perfect. Let’s face it; all your email accounts are probably …

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30 E-Commerce Email Marketing Examples to take Note of

When a visitor is browsing through your website, chances are high that he/she is not willing to make a purchase then and there. So, do you let that visitor go? No. You instead ask them to subscribe to your newsletter for further offers. This gives you time to convince your visitor, nurture the connection, create …

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Best Email Subject Lines Examples to use in 2017

Email subject lines decide how your email campaign will fare. You may ask what about the content, CTA buttons, images, in-links, etc. Yes, all of these are important, but you see unless your email is opened how will all these play their parts.It has been revealed that about 69% email recipients report emails as spam …

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MasterGuide to Email Subscriber Lifecycle

Every email subscriber has a lifecycle. It begins when they subscribe to an email list. The most dangerous mistake an email marketer can make is to consider email marketing as a one-way communication channel. That’s DANGEROUS. As an email marketer, your job does not end with sending out a couple of emails to a long …

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How To Send Animated GIF Emails in Marketing Campaigns

The world just cannot have enough of the animated GIFs. Recently when NASA announced about its new account on GIPHY, GIFs have reached another level. With its beautiful pins (on Pinterest) and GIFs, NASA is looking forward to engaging with people more on social media. If this was not enough, Whatsapp is also now streaming …

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Marketers Glossary: Email Marketing Terms Every One Should Know

Recently, 99Signals published an article on Email Marketing Terms. The article mainly highlighted the customers’ side. While it is crucial for marketers to understand if they are scaring away their users, it is also a much-needed fact that marketers must be well-versed with the email marketing terms and their meanings. Most often marketers feel an …

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MasterGuide to Optimise Your Email Marketing Frequency

Email marketers struggle to identify the exact number of emails that will give them the maximum ROI. There isn’t any magic number that can help marketers to strike a balance between sending innumerable emails and sending very few emails. If you are sending heaps of emails, chances are high that your subscribers will get annoyed. …

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Getting Started with Ariticmailmta SMTP on EasySendy Pro

We built EasySendy Pro to help email marketers experience the freedom of delivering emails through multiple email delivery services over very large IP pool which include integration options with cloud SMTP relays like, Amazon SES, Mandrill, SendGrid, Sparkpost, Leadersend, Dyn, Elasticemail, MailGun, SendinBlue, MailJet, TipiMail and so on. Delivering email campaigns through multiple cloud SMTP relay servers …

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How to Create DMARC Record in 5 Simple Steps for Your Domain Name

Social internet is on a rise and eCommerce is penetrating at lightening speed. While our web experience has gone from good to awesome, spammers and phishers too had a gala time intruding into our internet privacy! Theft of passwords, bank accounts, manipulating brand names, etc. are just a few proven ways for spammers and phishers …

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The Essential Email Security Guide for Email Marketers

Emails are the best marketing tool available. It is inexpensive, scalable, and efficient in driving great RoI. Studies have shown that 66% percent of consumers have made purchases online as a result of an email marketing campaign. Some professionals even admit that emails are one of the best internet services available which offer the most …

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Did You Know? Your Email Subscribers has 8 Types of Mailboxes

In 2016, on an average, each email subscriber has 1.7 email accounts per user, and by 2019 it will increase to 1.9 email accounts per user. This data clearly shows, an average email user maintain more that one mailbox to receive emails, which belong to different priority for them. Whereas most of the power email …

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Email Marketing Strategy to Send Emails on Old Email List

Email marketers often cringe at the mention of sending emails to an old email list. However, many times due to legal reasons or other business related strategies, you have no option but to send out emails to an old list. There is email marketing strategy to avoid the inherent risks while sending out emails to …

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Sending Domain Reputation is the Only Reputation You Have

It wasn’t long when organizations and mailbox providers were engrossed in IP reputation. However, as world’s majority population engages over the internet using multiple devices, it is becoming increasingly difficult for mailbox providers to have a proper setup to filter-out spam emails.This blogs explains why maintaining a good sending domain reputation is a major plus point for …

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Restaurant Marketing – A Materguide Of Best Practices

Email marketing is one of the most cost-effective solutions for small and medium-sized businesses. It is a highly targeted method and very effective due to which all owners should include email marketing as a basic step for restaurant marketing. This must be included in the marketing plan of the restaurant and should make it a …

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EasySendy Pro Advance Guide to Email Marketing

Email marketing has been the most successful and in ‘demand’ marketing channel for ten years in a row. Most of the companies (almost 60%) have noted that email marketing has proved to ‘excellent’ or ‘good’ based on every dollar spent in this form of marketing channel. 44% of email recipients made at least one purchase …

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Optimize Email Marketing Budget with Hybrid Emails

In today’s scenario, sending marketing emails as a part of an email campaign has become such a complex phenomenon that it has almost become out of reach for small and medium businesses to sent volume emails and actually to have them arrive in the subscriber’s inbox. EasySendy Pro is a web-based email marketing solution which helps …

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