MasterGuide to Email Subscriber Lifecycle

The most dangerous mistake an email marketer can make is to consider email marketing as a one-way communication channel. That’s DANGEROUS. As an email marketer, your job does not end with sending out a couple of emails to a long list of subscribers. Rather, your job has just begun! Your email subscribers did opt-in to …

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How To Send Animated GIF Emails in Marketing Campaigns

The world just cannot have enough of the animated GIFs. Recently when NASA announced about its new account on GIPHY, GIFs reached another level. With its beautiful pins (on Pinterest) and GIFs, NASA is looking forward to engaging with people more on social media. If this was not enough, Whatsapp is also now streaming animated …

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Marketers Glossary: Email Marketing Terms Every One Should Know

Recently, 99Signals published an article on Email Marketing Terms. The article mainly highlighted the customers’ side. While it is crucial for marketers to understand if they are scaring away their users, it is also a much-needed fact that marketers must be well-versed with the email marketing terms and their meanings. Most often marketers feel an …

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MasterGuide to Optimise Your Email Marketing Frequency

Email marketers struggle to identify the exact number of emails that will give them the maximum ROI. There isn’t any magic number that can help marketers to strike a balance between sending innumerable emails and sending very few emails. If you are sending heaps of emails, chances are high that your subscribers will get annoyed. …

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Getting Started with Ariticmailmta SMTP on EasySendy Pro

We built EasySendy Pro to help email marketers experience the freedom of delivering emails through multiple email delivery services over very large IP pool which include integration options with cloud SMTP relays like, Amazon SES, Mandrill, SendGrid, Sparkpost, Leadersend, Dyn, Elasticemail, MailGun, SendinBlue, MailJet, TipiMail and so on. Delivering email campaigns through multiple cloud SMTP relay servers …

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Create DMARC Record in Just 5 Simple Steps for Your Domain Name

Social internet is on a rise and eCommerce is penetrating at lightening speed. While our web experience has gone from good to awesome, spammers and phishers too had a gala time intruding into our internet privacy! Theft of passwords, bank accounts, manipulating brand names, etc. are just a few proven ways for spammers and phishers …

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The Essential Email Security Guide for Email Marketers

Emails are the best marketing tool available. It is inexpensive, scalable, and efficient in driving great RoI. Studies have shown that 66% percent of consumers have made purchases online as a result of an email marketing campaign. Some professionals even admit that emails are one of the best internet services available which offer the most …

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Did You Know? Your Email Subscribers has 8 Type of Mailbox

In 2016, on an average, each email subscriber has 1.7 email accounts per user, and by 2019 it will increase to 1.9 email accounts per user. This data clearly shows, an average email user maintain more that one mailbox to receive emails, which belong to different priority for them. Whereas most of the power email …

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Email Marketing Strategy to Send Emails on Old Email List

Email marketers often cringe at the mention of sending emails to an old email list. However, many times due to legal reasons or other business related strategies, you have no option but to send out emails to an old list. It’s risky, and never pretty. However, there is email marketing strategy to avoid the inherent …

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Email Marketers Alert -Sending Domain Reputation is the Only Reputation You Have

It wasn’t long when organizations and mailbox providers were engrossed in IP reputation. However, as world’s majority population engages over the internet using multiple devices, it is becoming increasingly difficult for mailbox providers to have a proper setup to filter-out spam emails.This blogs explains why maintaining a good sending domain reputation is a major plus point for …

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Restaurant Marketing – A Materguide Of Best Practices

Email marketing is one of the most cost-effective solutions for small and medium-sized businesses. It is a highly targeted method and very effective due to which all owners should include email marketing for restaurants. This must be included in the marketing plan of the restaurant and should make it a regular way of attracting a …

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EasySendy Pro Advance Guide to Email Marketing

Email marketing has been the most successful and in ‘demand’ marketing channel for ten years in a row. Most of the companies (almost 60%) have noted that email marketing has proved to ‘excellent’ or ‘good’ based on every dollar spent in this form of marketing channel. 44% of email recipients made at least one purchase …

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Optimize Email Marketing Budget with Hybrid Emails

In today’s scenario, sending marketing emails as a part of an email campaign has become such a complex phenomenon that it has almost become out of reach for small and medium businesses to sent volume emails and actually to have them arrive in the subscriber’s inbox. EasySendy Pro is a web-based email marketing solution which helps …

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EasySendy Pro Beginner’s Guide to Email Marketing

Simple Mail Transfer Protocol or SMTP, as it is called, is the server used by most of the email service providers for sending emails. Whenever an email is sent, the email service provider connects to an SMTP server, communicates with it using the SMTP protocol and then, delivers the email message which needs to be …

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7 Most Reliable Mandrill Alternative SMTP Relays

Email service provider MailChimp recently made a move that Mandrill, email delivery API used to send transactional emails by developers will become an add-on for monthly paid MailChimp accounts. Regarding this announcement we wrote a blog post on Mandrill Alternative SMTP Relays where we discussed the expected changes and impact on existing transactional email users. …

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Mandrill MailChimp Merger – Hybrid Emails are Future

Email marketing provider MailChimp has recently made a move that Mandrill will become an add-on for monthly paid MailChimp accounts. Mandrill is transactional email delivery API used to send emails to developers and marketers. As per Mandrill MailChimp Merger, Mandrill was developed for the specific requirement of sending one-to-one transactional emails to customers, especially by …

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Top Reasons why Businesses are using EasySendy Pro

EasySendy Pro is an online email marketing solution which is used by businesses to reach their subscribers through email. One can register, launch instantly and connect with multiple SMTP relay servers of their choice to deliver large volume email campaigns simultaneously. One can check reports, track email clicks, opens of each email campaign and based …

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